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Machine Learning In Marketing Overview Learning Strategies Applications And Future Developments
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Book Synopsis Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments by : Vinicius Andrade Brei
Download or read book Machine Learning in Marketing Overview Learning Strategies Applications and Future Developments written by Vinicius Andrade Brei and published by . This book was released on 2020 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph discusses the central role that artificial intelligence and machine learning can play as a research method in the marketing field. The goal of this monograph is to provide marketing with an overview of ML and to analyze required learning, applications, and future developments involved in applying ML to marketing.
Book Synopsis Artificial Intelligence for Marketing by : Jim Sterne
Download or read book Artificial Intelligence for Marketing written by Jim Sterne and published by John Wiley & Sons. This book was released on 2017-08-14 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Download or read book Market Grooming written by Sumesh Dadwal and published by Emerald Group Publishing. This book was released on 2024-11-11 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establishing a paradigm shift in the field of marketing, this thought-provoking scholarly work examines how customers, markets, and communities are groomed, socially conditioned, subliminally marketed to, and influenced by the use of AI technologies.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1609608194 Total Pages :2174 pages Book Rating :4.6/5 (96 download)
Book Synopsis Machine Learning: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Machine Learning: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2011-07-31 with total page 2174 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This reference offers a wide-ranging selection of key research in a complex field of study,discussing topics ranging from using machine learning to improve the effectiveness of agents and multi-agent systems to developing machine learning software for high frequency trading in financial markets"--Provided by publishe
Book Synopsis Machine Learning for Algorithmic Trading by : Stefan Jansen
Download or read book Machine Learning for Algorithmic Trading written by Stefan Jansen and published by Packt Publishing Ltd. This book was released on 2020-07-31 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage machine learning to design and back-test automated trading strategies for real-world markets using pandas, TA-Lib, scikit-learn, LightGBM, SpaCy, Gensim, TensorFlow 2, Zipline, backtrader, Alphalens, and pyfolio. Purchase of the print or Kindle book includes a free eBook in the PDF format. Key FeaturesDesign, train, and evaluate machine learning algorithms that underpin automated trading strategiesCreate a research and strategy development process to apply predictive modeling to trading decisionsLeverage NLP and deep learning to extract tradeable signals from market and alternative dataBook Description The explosive growth of digital data has boosted the demand for expertise in trading strategies that use machine learning (ML). This revised and expanded second edition enables you to build and evaluate sophisticated supervised, unsupervised, and reinforcement learning models. This book introduces end-to-end machine learning for the trading workflow, from the idea and feature engineering to model optimization, strategy design, and backtesting. It illustrates this by using examples ranging from linear models and tree-based ensembles to deep-learning techniques from cutting edge research. This edition shows how to work with market, fundamental, and alternative data, such as tick data, minute and daily bars, SEC filings, earnings call transcripts, financial news, or satellite images to generate tradeable signals. It illustrates how to engineer financial features or alpha factors that enable an ML model to predict returns from price data for US and international stocks and ETFs. It also shows how to assess the signal content of new features using Alphalens and SHAP values and includes a new appendix with over one hundred alpha factor examples. By the end, you will be proficient in translating ML model predictions into a trading strategy that operates at daily or intraday horizons, and in evaluating its performance. What you will learnLeverage market, fundamental, and alternative text and image dataResearch and evaluate alpha factors using statistics, Alphalens, and SHAP valuesImplement machine learning techniques to solve investment and trading problemsBacktest and evaluate trading strategies based on machine learning using Zipline and BacktraderOptimize portfolio risk and performance analysis using pandas, NumPy, and pyfolioCreate a pairs trading strategy based on cointegration for US equities and ETFsTrain a gradient boosting model to predict intraday returns using AlgoSeek's high-quality trades and quotes dataWho this book is for If you are a data analyst, data scientist, Python developer, investment analyst, or portfolio manager interested in getting hands-on machine learning knowledge for trading, this book is for you. This book is for you if you want to learn how to extract value from a diverse set of data sources using machine learning to design your own systematic trading strategies. Some understanding of Python and machine learning techniques is required.
Book Synopsis Advances in Informatics, Management and Technology in Healthcare by : J. Mantas
Download or read book Advances in Informatics, Management and Technology in Healthcare written by J. Mantas and published by IOS Press. This book was released on 2022-08-05 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data science, informatics and technology have inspired health professionals and informaticians to improve healthcare for the benefit of all patients, and the field of biomedical and health informatics is one which has become increasingly important in recent years. This volume presents the papers delivered at ICIMTH 2022, the 20th International Conference on Informatics, Management, and Technology in Healthcare, held in Athens, Greece, from 1-3 July 2022. The ICIMTH Conference is an annual scientific event attended by scientists from around the world working in the field of biomedical and health informatics. This year, thanks to the improvement in the situation as regards the COVID-19 pandemic and the consequent lifting of restrictions, the conference was once again a live event, but virtual sessions by means of teleconferencing were also enabled for those unable to travel due to local restrictions. The field of biomedical and health informatics was examined from a very broad perspective, with participants presenting the research and application outcomes of informatics from cell to populations, including several technologies such as imaging, sensors, biomedical equipment, and management and organizational aspects, including legal and social issues. More than 230 submissions were received, with a total of 130 accepted as full papers and 19 as short communication and poster papers after review. As expected, a significant number of papers were related to the COVID-19 pandemic. Providing a state-of-the-art overview of biomedical and health informatics, the book will be of interest to all those working in the field of healthcare, researchers and practitioners alike
Book Synopsis Cases on Social Media and Entrepreneurship by : Hossain, Syed Far Abid
Download or read book Cases on Social Media and Entrepreneurship written by Hossain, Syed Far Abid and published by IGI Global. This book was released on 2024-03-11 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms poses a pressing question: how can one effectively address this fast-paced transformation? Cases on Social Media and Entrepreneurship explores this and delves into media entrepreneurship, giving special attention to its role in developing women entrepreneurs. It skillfully tackles the challenge of gender disparities within the entrepreneurial landscape. Simultaneously, it also explores how to harness the power of artificial intelligence amid the integration challenges it presents, offering instrumental insights for entrepreneurs and investors, stakeholders, government officials, and policymakers. The book does not stop at identifying challenges; it propels the discourse forward by exploring the future of social media entrepreneurship in business. Addressing AI-related concerns, the book investigates whether it threatens social media entrepreneurs or opens up new avenues for growth. Themes like poverty alleviation, the impact on advertising costs, and the intersection of social media entrepreneurship with AI-driven advancements are thoroughly examined.
Book Synopsis Advances in Digital Marketing in the Era of Artificial Intelligence by : Moez Ltifi
Download or read book Advances in Digital Marketing in the Era of Artificial Intelligence written by Moez Ltifi and published by CRC Press. This book was released on 2024-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the technological advances that are transforming the future of digital marketing and covers important areas of research in this field. The book demonstrates advances in digital marketing as well as tools, techniques, methods and strategies based on artificial intelligence. It also identifies gaps in research into effective digital marketing tools, techniques and methods, and it bridges the interaction between digital marketing strategies and organisations’ business plans, on the one hand, and customer relations, on the other, in the age of artificial intelligence. This book presents the concepts and applications of digital marketing in the age of artificial intelligence to readers in a comprehensive manner. The book highlights the major breakthroughs and technologies in digital marketing for effective interaction, analysis, prediction and design to formulate the best strategy for a business by using artificial intelligence solutions. This enables specialists to apply advances in digital marketing in the age of artificial intelligence in the right way to serve customers and solve business problems in this competitive age. Covering the intersection of marketing and artificial intelligence, this book is a first-rate reference and an indispensable resource for business leaders, academics, salespeople, marketing professionals, managers, business owners, researchers, practitioners, instructors, college and university libraries, students, consultants, businesspeople, computer scientists, and customer-focused institutions.
Book Synopsis Codeless Deep Learning with KNIME by : Kathrin Melcher
Download or read book Codeless Deep Learning with KNIME written by Kathrin Melcher and published by Packt Publishing Ltd. This book was released on 2020-11-27 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to integrate KNIME Analytics Platform with deep learning libraries to implement artificial intelligence solutions Key FeaturesBecome well-versed with KNIME Analytics Platform to perform codeless deep learningDesign and build deep learning workflows quickly and more easily using the KNIME GUIDiscover different deployment options without using a single line of code with KNIME Analytics PlatformBook Description KNIME Analytics Platform is an open source software used to create and design data science workflows. This book is a comprehensive guide to the KNIME GUI and KNIME deep learning integration, helping you build neural network models without writing any code. It’ll guide you in building simple and complex neural networks through practical and creative solutions for solving real-world data problems. Starting with an introduction to KNIME Analytics Platform, you’ll get an overview of simple feed-forward networks for solving simple classification problems on relatively small datasets. You’ll then move on to build, train, test, and deploy more complex networks, such as autoencoders, recurrent neural networks (RNNs), long short-term memory (LSTM), and convolutional neural networks (CNNs). In each chapter, depending on the network and use case, you’ll learn how to prepare data, encode incoming data, and apply best practices. By the end of this book, you’ll have learned how to design a variety of different neural architectures and will be able to train, test, and deploy the final network. What you will learnUse various common nodes to transform your data into the right structure suitable for training a neural networkUnderstand neural network techniques such as loss functions, backpropagation, and hyperparametersPrepare and encode data appropriately to feed it into the networkBuild and train a classic feedforward networkDevelop and optimize an autoencoder network for outlier detectionImplement deep learning networks such as CNNs, RNNs, and LSTM with the help of practical examplesDeploy a trained deep learning network on real-world dataWho this book is for This book is for data analysts, data scientists, and deep learning developers who are not well-versed in Python but want to learn how to use KNIME GUI to build, train, test, and deploy neural networks with different architectures. The practical implementations shown in the book do not require coding or any knowledge of dedicated scripts, so you can easily implement your knowledge into practical applications. No prior experience of using KNIME is required to get started with this book.
Book Synopsis Artificial Intelligence in Healthcare by : Adam Bohr
Download or read book Artificial Intelligence in Healthcare written by Adam Bohr and published by Academic Press. This book was released on 2020-06-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial Intelligence (AI) in Healthcare is more than a comprehensive introduction to artificial intelligence as a tool in the generation and analysis of healthcare data. The book is split into two sections where the first section describes the current healthcare challenges and the rise of AI in this arena. The ten following chapters are written by specialists in each area, covering the whole healthcare ecosystem. First, the AI applications in drug design and drug development are presented followed by its applications in the field of cancer diagnostics, treatment and medical imaging. Subsequently, the application of AI in medical devices and surgery are covered as well as remote patient monitoring. Finally, the book dives into the topics of security, privacy, information sharing, health insurances and legal aspects of AI in healthcare. - Highlights different data techniques in healthcare data analysis, including machine learning and data mining - Illustrates different applications and challenges across the design, implementation and management of intelligent systems and healthcare data networks - Includes applications and case studies across all areas of AI in healthcare data
Book Synopsis Artificial Intelligence by : Harvard Business Review
Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.
Book Synopsis Data Analytics for Management, Banking and Finance by : Foued Saâdaoui
Download or read book Data Analytics for Management, Banking and Finance written by Foued Saâdaoui and published by Springer Nature. This book was released on 2023-09-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a practical guide on the use of various data analytics and visualization techniques and tools in the banking and financial sectors. It focuses on how combining expertise from interdisciplinary areas, such as machine learning and business analytics, can bring forward a shared vision on the benefits of data science from the research point of view to the evaluation of policies. It highlights how data science is reshaping the business sector. It includes examples of novel big data sources and some successful applications on the use of advanced machine learning, natural language processing, networks analysis, and time series analysis and forecasting, among others, in the banking and finance. It includes several case studies where innovative data science models is used to analyse, test or model some crucial phenomena in banking and finance. At the same time, the book is making an appeal for a further adoption of these novel applications in the field of economics and finance so that they can reach their full potential and support policy-makers and the related stakeholders in the transformational recovery of our societies. The book is for stakeholders involved in research and innovation in the banking and financial sectors, but also those in the fields of computing, IT and managerial information systems, helping through this new theory to better specify the new opportunities and challenges. The many real cases addressed in this book also provide a detailed guide allowing the reader to realize the latest methodological discoveries and the use of the different Machine Learning approaches (supervised, unsupervised, reinforcement, deep, etc.) and to learn how to use and evaluate performance of new data science tools and frameworks
Book Synopsis Applications of Artificial Intelligence in Electrical Engineering by : Khalid, Saifullah
Download or read book Applications of Artificial Intelligence in Electrical Engineering written by Khalid, Saifullah and published by IGI Global. This book was released on 2020-03-27 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence is increasingly finding its way into industrial and manufacturing contexts. The prevalence of AI in industry from stock market trading to manufacturing makes it easy to forget how complex artificial intelligence has become. Engineering provides various current and prospective applications of these new and complex artificial intelligence technologies. Applications of Artificial Intelligence in Electrical Engineering is a critical research book that examines the advancing developments in artificial intelligence with a focus on theory and research and their implications. Highlighting a wide range of topics such as evolutionary computing, image processing, and swarm intelligence, this book is essential for engineers, manufacturers, technology developers, IT specialists, managers, academicians, researchers, computer scientists, and students.
Book Synopsis Marketing Effectiveness and Accountability in SMEs by : Trevor A. Smith
Download or read book Marketing Effectiveness and Accountability in SMEs written by Trevor A. Smith and published by Springer Nature. This book was released on 2022-09-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. SMEs generally face financial constraints that limit their ability to carry out the marketing function. Addressing this limitation, the author presents conceptual models based on the resource based view and the knowledge based view to show how marketing capabilities can lead to performance improvement in the SMEs. The lessons learnt provide guidance in the practice of marketing for small and medium firms to be more effective in their marketing investments and make wiser marketing decisions. This book will prove useful for both researchers and practitioners by extending knowledge on marketing performance management in the SMEs.
Book Synopsis The AI Marketing Canvas by : Raj Venkatesan
Download or read book The AI Marketing Canvas written by Raj Venkatesan and published by Stanford University Press. This book was released on 2021-05-18 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their marketing organization is in the process. The authors pose the following critical questions to marketers: (1) How should modern marketers be thinking about artificial intelligence and machine learning? and (2) How should marketers be developing a strategy and plan to implement AI into their marketing toolkit? The opening chapters provide marketing leaders with an overview of what exactly AI is and how is it different than traditional computer science approaches. Venkatesan and Lecinski, then, propose a best-practice, five-stage framework for implementing what they term the "AI Marketing Canvas." Their approach is based on research and interviews they conducted with leading marketers, and offers many tangible examples of what brands are doing at each stage of the AI Marketing Canvas. By way of guidance, Venkatesan and Lecinski provide examples of brands—including Google, Lyft, Ancestry.com, and Coca-Cola—that have successfully woven AI into their marketing strategies. The book concludes with a discussion of important implications for marketing leaders—for your team and culture.
Book Synopsis A Guide to Applied Machine Learning for Biologists by : Mohammad "Sufian" Badar
Download or read book A Guide to Applied Machine Learning for Biologists written by Mohammad "Sufian" Badar and published by Springer Nature. This book was released on 2023-06-21 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook is an introductory guide to applied machine learning, specifically for biology students. It familiarizes biology students with the basics of modern computer science and mathematics and emphasizes the real-world applications of these subjects. The chapters give an overview of computer systems and programming languages to establish a basic understanding of the important concepts in computer systems. Readers are introduced to machine learning and artificial intelligence in the field of bioinformatics, connecting these applications to systems biology, biological data analysis and predictions, and healthcare diagnosis and treatment. This book offers a necessary foundation for more advanced computer-based technologies used in biology, employing case studies, real-world issues, and various examples to guide the reader from the basic prerequisites to machine learning and its applications.
Book Synopsis The Ethical Frontier of AI and Data Analysis by : Kumar, Rajeev
Download or read book The Ethical Frontier of AI and Data Analysis written by Kumar, Rajeev and published by IGI Global. This book was released on 2024-03-04 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the advancing fields of artificial intelligence (AI) and data science, a pressing ethical dilemma arises. As technology continues its relentless march forward, ethical considerations within these domains become increasingly complex and critical. Bias in algorithms, lack of transparency, data privacy breaches, and the broader societal repercussions of AI applications are demanding urgent attention. This ethical quandary poses a formidable challenge for researchers, academics, and industry professionals alike, threatening the very foundation of responsible technological innovation. Navigating this ethical minefield requires a comprehensive understanding of the multifaceted issues at hand. The Ethical Frontier of AI and Data Analysis is an indispensable resource crafted to address the ethical challenges that define the future of AI and data science. Researchers and academics who find themselves at the forefront of this challenge are grappling with the evolving landscape of AI and data science ethics. Underscoring the need for this book is the current lack of clarity on ethical frameworks, bias mitigation strategies, and the broader societal implications, which hinder progress and leave a void in the discourse. As the demand for responsible AI solutions intensifies, the imperative for this reliable guide that consolidates, explores, and advances the dialogue on ethical considerations grows exponentially.
