Lovemarks

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Lovemarks

Author : Kevin Roberts
Publisher : powerHouse Books
ISBN 13 : 1576875342
Total Pages : 256 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Lovemarks by : Kevin Roberts

Download or read book Lovemarks written by Kevin Roberts and published by powerHouse Books. This book was released on 2005-12-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” —Tom Peters Tom Peters, one of the most influential business thinkers of all time, described the first edition of Lovemarks: the future beyond brands as “brilliant.” He also announced it as the “Best Business Book” published in the first five years of this century. Now translated into fourteen languages, with more than 150,000 copies in print, Lovemarks is back in a revised edition featuring a new chapter on the peculiarly human experience of shopping. The new chapter, "Diamonds in the Mine," is an insightful collection of ideas for producers and consumers, for owners of small stores and operators of superstores. So forget making lists! Shopping, says Kevin Roberts, is an emotional event. With this as a starting point, he looks at the history of shopping and how it has changed so dramatically over the last ten years. Using the Lovemark elements of Mystery, Sensuality, and Intimacy, Roberts delves into the secrets of success that can be used to create the ultimate shopping experience.

64 Shots

Author : Kevin Roberts
Publisher : powerHouse Books
ISBN 13 : 1576878309
Total Pages : 200 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis 64 Shots by : Kevin Roberts

Download or read book 64 Shots written by Kevin Roberts and published by powerHouse Books. This book was released on 2016-06-21 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts. A provocative figure traversing the peaks of global commerce, media and sport, Kevin Roberts - creator of the groundbreaking idea Lovemarks - is recognized as one of today's most uncompromisingly-positive and inspirational leaders. In 64 Shots, Roberts draws on the biggest ideas, toughest experiences and greatest influences of his life to present 16X4 stripped down, straight-forward and instantly-absorbable insights on how to bring order to the chaos of business and life. The punchy insights into winning - hitting readers lightly jab after jab - are an array of one-liners, sound bites, tweets, charts, quotes and historical reference points. They are loaded with Roberts' experience, story, brio, provocation and direction. The language is extreme, brimming with the irrepressible attitude and provocation that fueled Roberts' meteoric career. While there is a sequence, the 64 shots are stand-alone signposts towards living an enterprising and winning life. Anyone can dip into the book anywhere and find value. The writing is accompanied by (not necessarily linked to) a visual order of black-and-white photos of leaders in their cultural fields, some modern, many historical, some famous, and all personal. This eclectic selection of people are both direct and indirect influences to Kevin Roberts' life. They all have an interesting - and some mysterious - connection to concepts of leadership in a crazy world. Examples are: Mary Quant, Vince Lombardi, Margaret Thatcher, Vivienne Westwood, Twiggy, Tom Peters, Peter Drucker, Martin Luther King, Renzo Rosso, Brigit Bardot, Bob Dylan, Sean Fitzpatrick (a rugby player). The book is high touch and glossy. It feels like Apple, not Shakespeare. 64 Shots - will you take them?

Friction

Author : Jeff Rosenblum
Publisher : powerHouse Books
ISBN 13 : 157687883X
Total Pages : 128 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Friction by : Jeff Rosenblum

Download or read book Friction written by Jeff Rosenblum and published by powerHouse Books. This book was released on 2017-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

Firms of Endearment

Author : Rajendra Sisodia
Publisher : Pearson Prentice Hall
ISBN 13 : 0132716178
Total Pages : 319 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Firms of Endearment by : Rajendra Sisodia

Download or read book Firms of Endearment written by Rajendra Sisodia and published by Pearson Prentice Hall. This book was released on 2003-01-30 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.

Brand Hacks

Author : Emmanuel Probst
Publisher : Simon and Schuster
ISBN 13 : 1576878023
Total Pages : 242 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Brand Hacks by : Emmanuel Probst

Download or read book Brand Hacks written by Emmanuel Probst and published by Simon and Schuster. This book was released on 2021-09-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: economics;consumer behavior;advertising;branding;brand advertising;advertising campaigns;consumer psychology;marketing;market research;digital marketing;fortune 500;business;business development;business analysis;ipsos;dr emmanuel probst; Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers’ everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.

Consumption and Everyday Life

Author : Mark Paterson
Publisher : Psychology Press
ISBN 13 : 9780415355070
Total Pages : 268 pages
Book Rating : 4.3/5 (55 download)

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Book Synopsis Consumption and Everyday Life by : Mark Paterson

Download or read book Consumption and Everyday Life written by Mark Paterson and published by Psychology Press. This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging book introduces key ideas and theorists of consumption in an accessible way. Case studies that describe familiar acts of consumption from areas of everyday life are used to ground relevant debates and ideas.

Junior

Author : Thomas Kemeny
Publisher : Simon and Schuster
ISBN 13 : 1576879607
Total Pages : 219 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Junior by : Thomas Kemeny

Download or read book Junior written by Thomas Kemeny and published by Simon and Schuster. This book was released on 2019-11-26 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

Strategic Advertising Mechanisms

Author : Jorge David Fernández Gómez
Publisher : Intellect (UK)
ISBN 13 : 9781789384307
Total Pages : 176 pages
Book Rating : 4.3/5 (843 download)

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Book Synopsis Strategic Advertising Mechanisms by : Jorge David Fernández Gómez

Download or read book Strategic Advertising Mechanisms written by Jorge David Fernández Gómez and published by Intellect (UK). This book was released on 2021-09-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: An academic review of the major marketing techniques that transformed advertising communication forever. This book takes an in-depth look at the most important and transcendent strategic advertising mechanisms to emerge in the twentieth century. Charting trends in classic advertising methodologies, the author explores key concepts from Rosser Reeves's unique selling proposition and Procter & Gamble's copy strategy to influential modern approaches including Kevin Roberts's Lovemarks and Douglas Holt's iconic brand framework. It also considers European mechanisms, including Jacques Séguéla's star strategy and Henri Joannis' psychological axis theory. Practitioners, researchers, scholars, and students will find much to gain from this rich exploration of the strategies that shaped modern advertising and the figures behind them.

Back to the Future: Using Marketing Basics to Provide Customer Value

Author : Nina Krey
Publisher : Springer
ISBN 13 : 9783319660226
Total Pages : 0 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Back to the Future: Using Marketing Basics to Provide Customer Value by : Nina Krey

Download or read book Back to the Future: Using Marketing Basics to Provide Customer Value written by Nina Krey and published by Springer. This book was released on 2017-12-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Sisomo

Author : Kevin Roberts
Publisher : Raupo
ISBN 13 : 9780790010861
Total Pages : 167 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Sisomo by : Kevin Roberts

Download or read book Sisomo written by Kevin Roberts and published by Raupo. This book was released on 2005 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sisomo: the future on screen welcomes you to the Screen Age, a world where the screens dominate our public and privates spheres, and the winners are those who can create the most watchable, memorable, and emotionally powerful content on-screen. The media is fragmenting, the mass market is splitting like an Arctic ice shelf. For marketers this presents an unavoidable conundrum as they struggle to define new ways to work. Television, once the shining knight of emotional messaging, is also suffering as networks scramble to retain audiences. At the calm centre of this perfect media storm is the consumer. Like it or not, creating emotional relationships with the consumer is the challenge of the century. Enter sisomo—sight, sound, and motion, the heady combination of senses that now dominates our screen-based culture. This book is for everyone who was ever thrilled over a car chase or wept over a motherless deer. Its conclusion? Content that engages with sight, sound, and motion is the only way to cut through media fragmentation and connect emotionally with today's savvy consumers. Unleash sisomo and our world will never be the same again.

Humankind

Author : Tom Bernardin
Publisher : powerHouse Books
ISBN 13 : 1576875490
Total Pages : 244 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Humankind by : Tom Bernardin

Download or read book Humankind written by Tom Bernardin and published by powerHouse Books. This book was released on 2010 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leo Burnett is one of the world's most successful advertising agencies, responsible for countless enduring ideas and creative campaigns. HumanKind provides a glimpse of the moment of germination within the inner sanctum of the advertising industry's most creative shop through interviews, conversations, transcripts and images. Aimed at advertisers, marketing experts, artists, designers, PR firms and anyone else interested in reaching out to others and conveying a message, HumanKind provides readers with a chance to get insider advice and strategy first-hand.

Loveworks

Author : Brian Sheehan
Publisher : powerHouse Books
ISBN 13 : 1576876616
Total Pages : 196 pages
Book Rating : 4.5/5 (768 download)

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Book Synopsis Loveworks by : Brian Sheehan

Download or read book Loveworks written by Brian Sheehan and published by powerHouse Books. This book was released on 2013-05-28 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2004 Kevin Roberts wrote Lovemarks: the future beyond brands. It was admired by many as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers, and consumers. While many companies were using the language of war in their marketing (target, penetrate, ambush), Roberts was using the language of love (mystery, sensuality, intimacy). He explained in simple terms what people are often loath to admit: we make decisions with our emotions over our reason. Lovemarks described the journey by which brands could move from consumer respect based on intellect, to consumer love based on emotion—and in return gain "loyalty beyond reason." In 2010 Advertising Age magazine named Lovemarks one of their "ideas of the decade," while noting that the roadmap for brands to achieve Lovemark status was still not entirely clear. Loveworks: How the world's top marketers make emotional connections to win in the marketplace adds to the original Lovemarks by showcasing real-world business examples and outlining the roadmaps followed by several world-renowned brands to achieve Lovemark status: Procter & Gamble, Toyota, Visa, General Mills, Miller, T-Mobile, and Lenovo are just a few examples of businesses winning in the marketplace through the application of the Lovemarks theory, maintaining laser-like focus on making and sustaining emotional connections with consumers. Loveworks features 20 case stories from clients and markets worldwide in widely varying categories. "My book shows that Lovemarks thinking works—anywhere, anytime. All it takes is having the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass," says Brian Sheehan.

Strategic Marketing

Author : Douglas C. West
Publisher : Oxford University Press, USA
ISBN 13 : 019968409X
Total Pages : 595 pages
Book Rating : 4.1/5 (996 download)

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Book Synopsis Strategic Marketing by : Douglas C. West

Download or read book Strategic Marketing written by Douglas C. West and published by Oxford University Press, USA. This book was released on 2015 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Basics Marketing 03: Marketing Management

Author : Brian Sheehan
Publisher : Bloomsbury Publishing
ISBN 13 : 1350034207
Total Pages : 178 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis Basics Marketing 03: Marketing Management by : Brian Sheehan

Download or read book Basics Marketing 03: Marketing Management written by Brian Sheehan and published by Bloomsbury Publishing. This book was released on 2017-08-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

The Art and Science of Marketing

Author : Grahame Robert Dowling
Publisher : Oxford University Press, USA
ISBN 13 : 9780199269617
Total Pages : 476 pages
Book Rating : 4.2/5 (696 download)

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Book Synopsis The Art and Science of Marketing by : Grahame Robert Dowling

Download or read book The Art and Science of Marketing written by Grahame Robert Dowling and published by Oxford University Press, USA. This book was released on 2004 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behavior, etc.) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process, it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing as well as marketing professionals.

Tourism and the Branded City

Author : Stephanie Hemelryk Donald
Publisher : Routledge
ISBN 13 : 1317009649
Total Pages : 235 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Tourism and the Branded City by : Stephanie Hemelryk Donald

Download or read book Tourism and the Branded City written by Stephanie Hemelryk Donald and published by Routledge. This book was released on 2016-02-24 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Strategic Marketing

Author : Douglas West
Publisher : Oxford University Press, USA
ISBN 13 : 0199556601
Total Pages : 613 pages
Book Rating : 4.1/5 (995 download)

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Book Synopsis Strategic Marketing by : Douglas West

Download or read book Strategic Marketing written by Douglas West and published by Oxford University Press, USA. This book was released on 2010-03-25 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.