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Author : José Javier Orosa González
Publisher : Erasmus Ediciones
ISBN 13 : 849280680X
Total Pages : 111 pages
Book Rating : 4.4/5 (928 download)
Download or read book El marketing de los partidos políticos written by José Javier Orosa González and published by Erasmus Ediciones. This book was released on 2012-04-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carles Marín
Publisher : Editorial GEDISA
ISBN 13 : 8416919054
Total Pages : 113 pages
Book Rating : 4.4/5 (169 download)
Download or read book El informativo de Televisión written by Carles Marín and published by Editorial GEDISA. This book was released on 2017-04 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es un manual donde se ofrece una visión pragmática de esta profesión audiovisual a partir del primer e imprescindible eslabón de la cadena de trabajo de un telediario: el redactor. La finalidad es conocer desde abajo las jerarquías y funciones profesionales, el consejo de redacción y la confección de la escaleta, las áreas de especialización informativa, el reparto de los temas y las rutinas de trabajo. Se dan las claves imprescindibles para producir, escribir, locutar y montar los formatos estándares de noticias audiovisuales, con el propósito de que el futuro profesional de tv pueda resolver con éxito cualquier tarea periodística que se le asigne en una redacción de informativos.
Author : Lynda Lee Kaid
Publisher : SAGE Publications
ISBN 13 : 1452261547
Total Pages : 505 pages
Book Rating : 4.4/5 (522 download)
Download or read book The SAGE Handbook of Political Advertising written by Lynda Lee Kaid and published by SAGE Publications. This book was released on 2006-06-14 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of political advertising on the voters and the systems of which it is a part. Provides comprehensive coverage: For each country presented, an analysis is given of its political advertising history, its cultural implications, the political and regulatory systems related to political advertising, the effects of media system structures, and the effects of new technologies. Includes examples from recent elections: The role specific candidate- or party-controlled television plays in a specific region′s electoral process is examined. Original research on recent elections confirms the expanding significance of this form of political communication. This is an excellent resource for media professionals and practicing journalists, as well as a welcome addition to any academic library. It can also be used as a textbook for advanced undergraduate and graduate courses on Political Advertising in the fields of Political Science, Communication, Broadcasting, Journalism, and International Relations.
Author : Christina Holtz-Bacha
Publisher : Routledge
ISBN 13 : 1317439775
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author : Shawn Shimpach
Publisher : Routledge
ISBN 13 : 1351755153
Total Pages : 578 pages
Book Rating : 4.3/5 (517 download)
Download or read book The Routledge Companion to Global Television written by Shawn Shimpach and published by Routledge. This book was released on 2019-10-29 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring scholarly perspectives from around the globe and drawing on a legacy of television studies, but with an eye toward the future, this authoritative collection examines both the thoroughly global nature of television and the multiple and varied experiences that constitute television in the twenty-first century. Companion chapters include original essays by some of the leading scholars of television studies as well as emerging voices engaging television on six continents, offering readers a truly global range of perspectives. The volume features multidisciplinary analyses that offer models and guides for the study of global television, with approaches focused on the theories, audiences, content, culture, and institutions of television. A wide array of examples and case studies engage the transforming practices, technologies, systems, and texts constituing television around the world today, providing readers with a contemporary and multi-faceted perspective. In this volume, editor Shawn Shimpach has brought together an essential guide to understanding television in the world today, how it works and what it means – perfect for students, scholars, and anyone else interested in television, global media studies, and beyond.
Author : Cristián Santibáñez Yáñez
Publisher :
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.F/5 ( download)
Download or read book Mirando Televisión written by Cristián Santibáñez Yáñez and published by . This book was released on 2003 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Phil Turk
Publisher : Hodder Education
ISBN 13 : 1510431705
Total Pages : 156 pages
Book Rating : 4.5/5 (14 download)
Download or read book Palabra por Palabra Sixth Edition: Spanish Vocabulary for Edexcel A-level written by Phil Turk and published by Hodder Education. This book was released on 2018-08-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exam board: Edexcel Level: A-level Subject: Spanish First teaching: September 2017 First exams: Summer 2018 Essential vocabulary for Edexcel A level Spanish, all in one place. - Supplement key resources such as course textbooks with all the vocab students need to know in one easy-to-navigate place, completed updated to match the latest specification - Ensure extensive vocab coverage with topic-by-topic lists of key words and phrases, including a new section dedicated to film and literature - Test students' knowledge with end-of-topic activities designed to deepen their understanding of word patterns and relationships - Develop effective strategies for learning new vocab and dealing with unfamiliar words
Author : Martin Echeverría
Publisher : Taylor & Francis
ISBN 13 : 1000933849
Total Pages : 189 pages
Book Rating : 4.0/5 (9 download)
Download or read book Political Entertainment in a Post-Authoritarian Democracy written by Martin Echeverría and published by Taylor & Francis. This book was released on 2023-08-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an analytical and empirical account of the specificities of political entertainment in post-authoritarian democracies. Centered around Mexico as a case study, the book explores the production of political entertainment in post-authoritarian legacy media and how political and economic conditions constrain the range and edge of discourse; how political entertainment in social media is shaped by the structure of platforms, as creators are encouraged to conform to specific norms such as constant publication; and the impacts of these media on attitude formation among the population. The book proposes a theoretical framework for identifying the specific conditions of post-authoritarian democracies that constrain the production of political entertainment, as well as its outcomes in terms of content and effects. This framework can be applied to the analysis of similar case studies, particularly in the Global South at large. With an analysis drawing on hard data, historical accounts, and anecdotal evidence, this volume will resonate within academic communities interested in political communication, media studies, transitional democracies, and popular culture.
Author : María Luján González Portela
Publisher : Dykinson
ISBN 13 : 8413776740
Total Pages : pages
Book Rating : 4.4/5 (137 download)
Download or read book Historia de la Comunicación Social del Ecuador: prensa, radio, televisión y cibermedios (1792-2013) written by María Luján González Portela and published by Dykinson. This book was released on 2021-07-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Quién fue el Gutemberg de Guayaquil? ¿Cómo nace el periodismo en Guayaquil y el litoral ecuatoriano? ¿Quiénes fueron los Murillo, Irisarri, Sixto Juan Bernal, José Antonio Campos, Pérez Pazmiño? ¿Qué papel jugó la prensa guayaquileña en la independencia, en las dictaduras del s. XIX y en las del s. XX? El periodismo obrero, la caricatura, prensa y radicalismo alfarista, prensa y mujer, revolución anti esclavista, etc… son temas que también vertebran el periodismo de Manabí, Esmeraldas, Los Ríos y Santo Domingo. Todo ello aborda el tercer volumen de la colección Historia de la Comunicación Social del Ecuador, en este caso dedicado a Guayas y a las cuatro provincias del litoral. El valor general de esta obra radica, por un lado, en la rigurosa recopilación de fuentes primarias (que ascienden, entre todas las provincias del país, a cerca de 10.000, entre publicaciones periódicas, radios, televisiones y cibermedios) y fuentes secundarias; por otro lado, en contar la historia de la comunicación en relación no solo con la afiliación política de las publicaciones, sino con los hechos históricos, económicos, sociales y culturales. De este modo, estudiar la historia de la comunicación de un país es estudiar a la vez su economía, su sociedad, su pensamiento, sus creencias, su cultura, y dejar que los mismos periódicos y medios “hablen” de su razón de ser, sus ideas de país y del mundo, su visión de futuro. Se enfatizan, además, elementos a menudo ignorados en la historiografía -que a veces ha incurrido en la catalogación- como los hombres, mujeres o familias enteras que estaban detrás de aquellos primeros periódicos. La intrahistoria periodística. También la historia de los impresores que los hicieron posible, de modo muy particular en la saga de los Murillo de Guayaquil. En el caso de las provincias de Guayas, Manabí, Esmeraldas, Los Ríos y Santo Domingo de los Tsáchilas, este libro nos descubre muchos aspectos desconocidos o inexplorados del rico periodismo allí gestado. Por todo ello, seguro que será del interés no solo de periodistas y comunicadores, coterráneos o no, sino de todos aquellos atraídos por las raíces y valores de los pueblos de la costa ecuatoriana, en los que la lucha por la independencia y la libertad define su aguerrida personalidad y, por ende, su combativo periodismo.
Author : Mónica Pérez de las Heras
Publisher : Editorial Almuzara
ISBN 13 : 8483567148
Total Pages : 192 pages
Book Rating : 4.4/5 (835 download)
Download or read book Escribe, habla, seduce written by Mónica Pérez de las Heras and published by Editorial Almuzara. This book was released on 2013-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Sabes cuántas personas han muerto en el mundo por hablar en público? Si crees que la respuesta es «ninguna», te equivocas. William Henry Harrison, noveno presidente de Estados Unidos (1773-1841), falleció después de dar su discurso de investidura. Los hechos sucedieron así: cuentan que pronunció su alocución del 4 de marzo sin estar lo suficientemente abrigado, por lo que murió un mes después... de neumonía. Hoy en día para casi el 90% de las profesiones se necesita hablar en público. Si eres emprendedor, es imprescindible que sepas hacer una efectiva y breve presentación para explicar cómo es tu empresa y venderte a posibles clientes (es lo que se viene llamando conversación del ascensor o elevator pitch). Si eres un profesional que pronuncia conferencias, conocer cómo se hace un Pecha Kucha es básico para aprender a sintetizar y controlar los tiempos. Si eres periodista tu oportunidad está en saber escribir discursos con Programación Neurolingu ̈ística (PNL), un trabajo de presente y futuro. Si diseñas presentaciones visuales para ti o para otros tienes que estar a la última en cuanto a tendencias de comunicación. Y, si no empleas la oratoria en tu vida profesional, en la personal también encontrarás oportunidades para utilizarla: en un brindis en una boda, al defender tu punto de vista ante la comunidad de vecinos o hacer una pregunta en un debate.
Author : Yeidy M. Rivero
Publisher : Duke University Press
ISBN 13 : 0822375680
Total Pages : 257 pages
Book Rating : 4.8/5 (223 download)
Download or read book Broadcasting Modernity written by Yeidy M. Rivero and published by Duke University Press. This book was released on 2015-04-19 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The birth and development of commercial television in Cuba in the 1950s occurred alongside political and social turmoil. In this period of dramatic swings encompassing democracy, a coup, a dictatorship, and a revolution, television functioned as a beacon and promoter of Cuba’s identity as a modern nation. In Broadcasting Modernity, television historian Yeidy M. Rivero shows how television owners, regulatory entities, critics, and the state produced Cuban modernity for television. The Cuban television industry enabled different institutions to convey the nation's progress, democracy, economic abundance, high culture, education, morality, and decency. After nationalizing Cuban television, the state used it to advance Fidel Castro's project of creating a modern socialist country. As Cuba changed, television changed with it. Rivero not only demonstrates television's importance to Cuban cultural identity formation, she explains how the medium functions in society during times of radical political and social transformation.
Author : Antonio Checa Godoy
Publisher : Midac, SL
ISBN 13 : 8491488251
Total Pages : 380 pages
Book Rating : 4.4/5 (914 download)
Download or read book Historia de la Comunicación Social del Ecuador: prensa, radio, televisión y cibermedios (1792-2013).Vol I. Azuay, Loja y el austro ecuatoriano written by Antonio Checa Godoy and published by Midac, SL. This book was released on 2019-06-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aquella memorable iniciativa de Eugenio Espejo de publicar el 5 de enero de 1792, en las postrimerías del régimen colonial, Primicias de la cultura de Quito, el inicio del periodismo en el Ecuador, fue replicada treinta y seis años después en Cuenca, cuando fray Vicente Solano puso a circular El Eco del Asuay (sic), el primer periódico que salió a la luz en nuestra, aún balbuciente, vida republicana. Era el domingo 13 de enero de 1828, días en los que bullían las ambiciones y tambaleaba la Gran Colombia. Se trataba de un impreso en folio de cuatro páginas a dos columnas de edición clara y limpia y en cuya primera página ostentaba un epígrafe tomado de una frase de Rousseau que decía: Ce n´est pas assez de dire aux citoyens: soyez bons; il faut leur apprendre à l´être. (No basta decir a los ciudadanos: sed buenos; es necesario enseñarles a serlo). Era evidente que en la naciente república corrían nuevos aires: los ideales de la Ilustración habían permeado en la mentalidad de los nuevos líderes de la sociedad. El periódico de Solano fue conocido y apreciado por Bolívar y varios de sus artículos reproducidos en Bogotá, Cartagena y Lima. Extraído del prólogo
Author : Wilfried Raussert
Publisher : BoD – Books on Demand
ISBN 13 : 3946507824
Total Pages : 414 pages
Book Rating : 4.9/5 (465 download)
Download or read book forum for inter-american research Vol 6 written by Wilfried Raussert and published by BoD – Books on Demand. This book was released on 2023-07-20 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 6 of 6 of the complete premium print version of journal forum for inter-american research (fiar), which is the official electronic journal of the International Association of Inter-American Studies (IAS). fiar was established by the American Studies Program at Bielefeld University in 2008. We foster a dialogic and interdisciplinary approach to the study of the Americas. fiar is a peer-reviewed online journal. Articles in this journal undergo a double-blind review process and are published in English, French, Portuguese and Spanish.
Author : James Curran
Publisher : Routledge
ISBN 13 : 1134650337
Total Pages : 317 pages
Book Rating : 4.1/5 (346 download)
Download or read book De-Westernizing Media Studies written by James Curran and published by Routledge. This book was released on 2005-07-05 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: De-Westernizing Media Studies brings together leading media critics from around the world to address central questions in the study of the media. How do the media connect to power in society? Who and what influence the media? How is globalization changing both society and the media?
Author : George Ogola
Publisher : Springer Nature
ISBN 13 : 3031188330
Total Pages : 238 pages
Book Rating : 4.0/5 (311 download)
Download or read book The Future of Television in the Global South written by George Ogola and published by Springer Nature. This book was released on 2023-04-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how television in the global South is ‘future-proofing’ its continued relevance, addressing its commercial, social and political viability in a constantly changing information ecosystem. The chapter contributions in the book are drawn from countries in East, South and West Africa, the Middle East and Latin America, specially selected for their illustrative potential of the key issues addressed in the book. Scholarly attention on television in the global South has largely been limited to studying evolving television formats with broader structural issues covered almost entirely by industry reports. Major gaps remain in terms of understanding how television in the global South is changing within the context of the significant technological developments and what this means for television’s future(s). The chapters reflect on these futures, not in the sense of predicting what these might be, but rather anticipating important areas of intellection. The contributors contend that much of the scholarship on the global South, by scholars from the South, is often stilted by a reluctance to anticipate. This failure leads to a largely reactionary scholarship, constantly oppositional, and unable to recentre conversations on the South. This volume finds intellectual incentive in this urgent need to anticipate, hence its particular focus on television futures. Taking television in the global South as an important cultural and political barometer, the book seeks to explore how television in the global South is adapting to the rampant technological changes and processes of globalisation.
Author : Stewart Anderson
Publisher : Routledge
ISBN 13 : 1317677986
Total Pages : 260 pages
Book Rating : 4.3/5 (176 download)
Download or read book Modernization, Nation-Building, and Television History written by Stewart Anderson and published by Routledge. This book was released on 2014-11-20 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection investigates the ways in which television programs around the world have highlighted modernization and encouraged nation-building. It is an attempt to catalogue and better understand the contours of this phenomenon, which took place as television developed and expanded in different parts of the world between the 1950s and the 1990s. From popular science and adult education shows to news magazines and television plays, few themes so thoroughly penetrated the small screen for so many years as modernization, with television producers and state authorities using television programs to bolster modernization efforts. Contributors analyze the hallmarks of these media efforts: nation-building, consumerism and consumer culture, the education and integration of citizens, and the glorification of the nation’s technological achievements.
Author : Carlos Rodríguez Braun
Publisher : Editorial Almuzara
ISBN 13 : 8483563916
Total Pages : 387 pages
Book Rating : 4.4/5 (835 download)
Download or read book Panfletos Liberales II written by Carlos Rodríguez Braun and published by Editorial Almuzara. This book was released on 2010-02 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carlos Rodríguez Braun defiende la libertad política y económica en contra de las ideas predominantes, que critica con audacia, ironía y rigor.
