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Author : M. Esther del Moral Pérez
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.:/5 (95 download)
Download or read book Los nuevos modelos de mujer y de hombre a través de la publicidad written by M. Esther del Moral Pérez and published by . This book was released on 2006 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Los nuevos modelos de mujer y de hombre a través de la publicidad written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diana Fernández
Publisher : Editorial Verbum
ISBN 13 : 841337846X
Total Pages : 544 pages
Book Rating : 4.4/5 (133 download)
Download or read book Así se vendió la moda written by Diana Fernández and published by Editorial Verbum. This book was released on 2022-05-26 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: El análisis de la publicidad del consumo moda puede convertirse en una importante herramienta de aproximación investigativa sobre la relación individuo-sociedad en un determinado momento histórico. Conocer las preferencias de los grupos sociales, sus aspiraciones y modelos a seguir, así como el modo en que se insertan en un contexto socioeconómico, resulta de gran interés para comprender muchos aspectos identitarios de una nación. Su consideración como elemento de representación simbólico y síntoma de los cambios estructurales que tienen lugar en cualquier sociedad, dotan a su estudio de un significativo valor que trasciende al ámbito del consumo. El presente texto resume un recorrido por la publicidad sobre moda en la prensa de Cuba a través de los reclamos promocionales: desde los anuncios de sastres y modistas del siglo XIX, hasta los de las grandes tiendas y marcas de productos que irrumpen en la capital de la Isla hasta 1960. Adentrarnos en este universo revela aspectos de la cultura cubana poco abordados, de gran interés tanto para estudiosos e investigadores, como para curiosos y amantes de la moda.
Author : Manuel Martín Serrano
Publisher :
ISBN 13 : 9788477991151
Total Pages : 317 pages
Book Rating : 4.9/5 (911 download)
Download or read book Las mujeres y la publicidad written by Manuel Martín Serrano and published by . This book was released on 1995 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sara Rodríguez Rojo
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (129 download)
Download or read book El papel de la mujer en la publicidad written by Sara Rodríguez Rojo and published by . This book was released on 2021 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Desde la aparición de los primeros anuncios en carteles y revistas, hasta la época actual dominada por internet y el mundo televisivo, la mujer siempre ha representado un papel importante en el mundo de la publicidad. Por medio de este trabajo, se pretende llevar a cabo un análisis en profundidad de dicha evolución, tratando de mostrar de qué manera la mujer ha sido utilizada a lo largo de los años en el ámbito publicitario. Para ello, se mostrarán y estudiarán distintos casos de anuncios emitidos en la televisión española a lo largo de los años. A través del estudio realizado, se analiza la consciencia actual de la población sobre la publicidad sexista, a través de varios ejemplos de anuncios seleccionados previamente y preguntas al respecto de los mismos. La recogida de muestras de datos ha sido llevada a cabo a través de una encuesta online, cuya finalidad es tratar de determinar si existe alguna relación entre la perspectiva que tienen hombres y mujeres a la hora de ver e interpretar ciertos anuncios, y las consecuencias posteriores que estos tendrán sobre la compra del producto. Palabras clave: anuncios, mujer, publicidad, televisión, sexista.
Author : Eduardo de Gregorio-Godeo
Publisher : Universidad de Castilla La Mancha
ISBN 13 : 8461704002
Total Pages : 550 pages
Book Rating : 4.4/5 (617 download)
Download or read book MULTIDISCIPLINARY VIEWS ON POPULAR CULTURE: Proceedings of the 5th International SELICUP Conference written by Eduardo de Gregorio-Godeo and published by Universidad de Castilla La Mancha. This book was released on 2014-09-04 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788424513429
Total Pages : 224 pages
Book Rating : 4.5/5 (134 download)
Download or read book Principales estereotipos en la publicidad radiofónica en España written by and published by . This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.:/5 (31 download)
Download or read book IFLA General Conference written by and published by . This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 ( download)
Download or read book International Consultative Meeting on Communications for Women in Development, Rome, Italy, October 24-28, 1988: International Consultative Meeting on Communications for Women in Development: Rome, Italy, October 24-28, 1988 written by and published by . This book was released on 1990 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 730 pages
Book Rating : 4.A/5 ( download)
Download or read book Vista written by and published by . This book was released on 1995 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Luis Cortés Rodríguez
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (31 download)
Download or read book Discurso Y Oralidad written by Luis Cortés Rodríguez and published by . This book was released on 2007 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tom Reichert
Publisher : Routledge
ISBN 13 : 1135638217
Total Pages : 307 pages
Book Rating : 4.1/5 (356 download)
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Author :
Publisher :
ISBN 13 :
Total Pages : 416 pages
Book Rating : 4.F/5 ( download)
Download or read book International Journal of Iberian Studies written by and published by . This book was released on 1998 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.E/5 ( download)
Download or read book Sir written by and published by . This book was released on 1957 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sally Jones Andrade
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.A/5 ( download)
Download or read book Familias Latinas en Los Estados Unidos written by Sally Jones Andrade and published by . This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : C. Mayo
Publisher : Springer Science & Business Media
ISBN 13 : 1461259533
Total Pages : 287 pages
Book Rating : 4.4/5 (612 download)
Download or read book Gender and Nonverbal Behavior written by C. Mayo and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses two lively and active research communities, those concerned with issues of gender and those dealing with nonverbal behavior. The wide range of professional and popular interest in both these topics convinced us that presen tations of current work by researchers who bring these two areas of research together would prove stimulating. These presentations not only address the state of current work on gender and nonverbal behavior, but also suggest new avenues of investigation for those interested primarily in either topic. In other words, the questions that nonverbal communication researchers address when considering gender bring new directions to gender-related research and a like effect can be expected when the questions raised in gender studies are applied to research in nonverbal behavior. Dispersion of ideas may take another form as well. Both gender and nonverbal behavior research are notably interdisciplinary. Perhaps because of their pervasive nature, both topics have attracted the attention of a diversity of scholars. Most of the contributions in the present volume are by psychologists, but their intended audience is broad. Linguists, sociologists, and anthropologists are among those who share similar research interests. Moreover, the ideas presented here are of interest to practitioners as well as scholars. From corporations to clinics, people are interested in the subtle expression and negotiation of sex roles through non verbal communication.
Author : Aimée M. Surprenant
Publisher : Psychology Press
ISBN 13 : 113695063X
Total Pages : 198 pages
Book Rating : 4.1/5 (369 download)
Download or read book Principles of Memory written by Aimée M. Surprenant and published by Psychology Press. This book was released on 2013-03-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In over 100 years of scientific research on human memory, and nearly 50 years after the so-called cognitive revolution, we have nothing that really constitutes a widely accepted and frequently cited law of memory, and perhaps only one generally accepted principle. The purpose of this monograph is to begin to rectify this situation by proposing 7 principles of human memory that apply to all memory. These principles are qualitative statements of empirical regularities that can serve as intermediary explanations and which follow from viewing memory as a function. They apply to all types of information, to all memory systems, and to all time scales. The principles highlight important gaps in our knowledge, challenge existing organizational views of memory, and suggest important new lines of research. This volume is intended for people in the field of memory (from advanced undergraduates to seasoned researchers), although it will be of interest to those who would like a comprehensive overview of the fundamental regularities in cognitive functioning.
