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Los Medios De Comunicacion Social Y Las Transformaciones De La Cultura En El Pensamiento De Marshall Mcluhan
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Book Synopsis La aldea global by : Marshall McLuhan
Download or read book La aldea global written by Marshall McLuhan and published by Editorial GEDISA. This book was released on 2020-09-07 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro fue la culminación de los estudios de Marshall McLuhan en relación a la red electrónica universal de finales del s.XX. Cuando McLuhan publicó Understanding Media en 1964, no existían los medios de comunicación tal como los conocemos en la actualidad, ni tal como eran a finales del s.XX. Sin embargo, la tesis de McLuhan sobreque las extensiones tecnológicas de la conciencia humana se adelantaban a nuestra capacidad para las comprender las consecuencias, nunca ha sido tan adecuada. Si el medio es el mensaje, el mensaje se está volviendo casi imposible de descifrar. En La aldea global, McLuhan y Bruce R. Powers proponen un marco conceptual detallado en cuyos términos pueden comprenderse los avances tecnológicos de las tres últimas décadas. Como núcleo desarrollan de su teoría de que los usuarios de la tecnología están condicionados por dos formas distintas de percibir el mundo. Por un lado, está lo que ellos llaman Espacio Visual (la forma de percepción lineal, cuantitativa, característica del mundo occidental); y por el otro, el Espacio Acústico (el razonamiento holístico, cualitativo, de Oriente). Según ellos, los nuevos medios tecnológicos estimulaban el Espacio Acústico y consideraban que la llegada de la globalización no sería gradual y equitativa en todas partes. McLuhan y Powers vuelven en este libro a mostrar que su espíritu visionario con las nuevas tecnologías fue una vez más acertado. Y nos plantean desde el pasado una reflexión interesante sobre los medios actuales
Book Synopsis La aldea global by : Marshall McLuhan
Download or read book La aldea global written by Marshall McLuhan and published by . This book was released on 2015 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comprender los medios de comunicación by : Marshall McLuhan
Download or read book Comprender los medios de comunicación written by Marshall McLuhan and published by Grupo Planeta (GBS). This book was released on 2009-02-05 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Algunas de las expresiones creadas hace unos años por Marshall McLuhan, como “aldea global” o “el medio es el mensaje”, han pasado ya a formar parte de nuestro vocabulario habitual. Y, del mismo modo, sus teorías siguen desafiando nuestra sensibilidad y nuestros supuestos acerca de cómo y qué comunicamos. Lo que mucha gente no sabe, sin embargo, es que todo ello partió del libro que el lector tiene en sus manos: un clásico de la comunicación de masas que hoy en día, en un nuevo contexto, pide ya una nueva definición. Precisamente, este es el objetivo de esta cuidada reedición: no sólo aprovechar el notable resurgimiento del interés por la obra de McLuhan para relacionarla con los últimos avances en el citado campo -de la televisión por cable a los últimos inventos en el campo de la telefonía, pasando por el desarrollo de nuevas ecologías de la información y la aparición de revistas especializadas-, sino volver a evaluar el texto a la luz de los cambios tecnológicos, políticos y sociales que se han producido en los albores del siglo XXI, lo que queda perfectamente reflejado en la nueva introducción de Lewis H. Lapham.
Book Synopsis Introducing Microsoft Power BI by : Alberto Ferrari
Download or read book Introducing Microsoft Power BI written by Alberto Ferrari and published by Microsoft Press. This book was released on 2016-07-07 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Introducing Microsoft Power BI enables you to evaluate when and how to use Power BI. Get inspired to improve business processes in your company by leveraging the available analytical and collaborative features of this environment. Be sure to watch for the publication of Alberto Ferrari and Marco Russo's upcoming retail book, Analyzing Data with Power BI and Power Pivot for Excel (ISBN 9781509302765). Go to the book's page at the Microsoft Press Store here for more details:http://aka.ms/analyzingdata/details. Learn more about Power BI at https://powerbi.microsoft.com/.
Book Synopsis The Printing Press as an Agent of Change by : Elizabeth L. Eisenstein
Download or read book The Printing Press as an Agent of Change written by Elizabeth L. Eisenstein and published by Cambridge University Press. This book was released on 1980-09-30 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full-scale historical treatment of the advent of printing and its importance as an agent of change, first published in 1980.
Download or read book Analytic Activism written by David Karpf and published by Oxford University Press. This book was released on 2016-11-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.
Book Synopsis Marshall McLuhan by : Philip Marchand
Download or read book Marshall McLuhan written by Philip Marchand and published by MIT Press. This book was released on 1998 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new look at the man who gave us ideas "the medium is the message" and "global village".
Book Synopsis Innovating with Concept Mapping by : Alberto Cañas
Download or read book Innovating with Concept Mapping written by Alberto Cañas and published by Springer. This book was released on 2016-08-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 7th International Conference on Concept Mapping, CMC 2016, held in Tallinn, Estonia, in September 2016. The 25 revised full papers presented were carefully reviewed and selected from 135 submissions. The papers address issues such as facilitation of learning; eliciting, capturing, archiving, and using “expert” knowledge; planning instruction; assessment of “deep” understandings; research planning; collaborative knowledge modeling; creation of “knowledge portfolios”; curriculum design; eLearning, and administrative and strategic planning and monitoring.
Download or read book Counterblast written by Marshall McLuhan and published by . This book was released on 2011 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same year that Wyndham Lewis published Self Condemned, Marshall McLuhan took inspiration from Lewiss journal BLAST and produced COUNTERBLAST, intended, like Self Condemned, to shake the city of Toronto out of its smugness, complacency, and spiritu
Book Synopsis Marshall McLuhan by : Janine Marchessault
Download or read book Marshall McLuhan written by Janine Marchessault and published by SAGE. This book was released on 2005 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is McLuhan important? What use can we make of his approach to the media today? In this critical introduction, McLuhan's contribution is explained and his reputation reassessed.
Book Synopsis El medio es el masaje by : Marshall McLuhan
Download or read book El medio es el masaje written by Marshall McLuhan and published by Grupo Planeta (GBS). This book was released on 1988 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro aborda la experiencia de la renovación desde un punto de vista eminentemente renovador. A partir de la idea del cambio -de la persona, la familia, la educación, los barrios, los gobiernos o las relaciones-, McLuhan y Fiore exploran, sondean y analizan nuestro mundo con sagacidad, ejemplos y humor, mirando ávidamente a su alrededor para ver qué ha pasado y por qué. La conclusión, finalmente, acaba revelando cómo el medio, o el proceso de nuestro tiempo -la tecnología electrónica-, ha remodelado y reestructurado los patrones de la interdependencia social y todos los aspectos de la vida privada.
Book Synopsis Beyond WikiLeaks by : Benedetta Brevini
Download or read book Beyond WikiLeaks written by Benedetta Brevini and published by Springer. This book was released on 2013-04-16 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.
Book Synopsis McLuhan en la era de Google - Memorias y profecías de la Aldea Global - 2ª edición ampliada by : Pedro Sempere
Download or read book McLuhan en la era de Google - Memorias y profecías de la Aldea Global - 2ª edición ampliada written by Pedro Sempere and published by Lulu.com. This book was released on 2015-04-06 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Un excitante viaje por la cultura popular de la Era Digital. Sugiere nuevos puntos de vista y proporciona herramientas nuevas para percibir lo que aún no habíamos percibido. Un mapa inteligente para caminar por el futuro.
Book Synopsis Understanding Media by : Marshall McLuhan
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Public Opinion written by Walter Lippmann and published by . This book was released on 2018-09-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence. Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers. In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims. Lippmann, however, believed that in the hands of super-intelligent, disinterested, omni-benevelont 'experts, ' the 'mass media' could bring about world peace. The school system, the advent of radio, and of course, the television, were arriving or coming along shortly. Each allowed a small group of people the ability to manage a much larger group, inspiring optimism among liberals and progressives that with the right forumula, the horrors seen in World War I would never occur again. Lippmann wrote "Public Opinion" in 1922, shortly after World War I. In 1924, a certain Adolf Hitler would be spending time in jail. If this merited any mention in any newspaper, it is doubtful that no expert paid it any mind. 1939 was, after all, a long way off.
Book Synopsis Understanding Media by : Marshall McLuhan
Download or read book Understanding Media written by Marshall McLuhan and published by . This book was released on 2001 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Marshall McLuhan first coined the phrases ""global village"" and ""the medium is the message"" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1.
Book Synopsis McLuhan escritos esenciales by : Eric McLuhan
Download or read book McLuhan escritos esenciales written by Eric McLuhan and published by Grupo Planeta (GBS). This book was released on 1998 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las ideas de Marshall McLuhan son hoy en dia mas validas que nunca, y resultan incluso mas renovadoras que la primera vez que las expuso al sobresaltado mundo de los anos sesenta. Toda una nueva generacion vuelve la mirada hacia su trabajo y comprueba sorprendida que las superautopistas de la informacion y los desafios electronicos no son mas que ampliaciones logicas de la B+aldea globalB; que el concibio. El presente volumen extrae las ideas clave de McLuhan a partir de libros, articulos, cartas y conferencias, y las convierte en destilado esencial de su vision de las cosas, siempre ironica y sorprendente. El inusual estilo de su prosa, basado en maximas y aforismos, sugiere que se pensaba a si mismo como artista, y de ahi que sus precursores no sean tanto los teoricos de la comunicacion como gramaticos, retoricos, literatos o pintores al estilo de Quintiliano, Ciceron, Bacon, Joyce, Yeats, Kandinsky, Eliot, Pound o Lewis. Incluso en su propia prosa el medio es el mensaje, pues, y esas estructuras de partes interconectadas, esos patrones de pensamiento que constituyen su escritura nos ensenan que, para llegar a mas alla de los simples hechos, es necesario inmiscuirse profundamente en el proceso de la comunicacion: el contenido ve por si mismo.
