Publicidad 360º

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Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)

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Book Synopsis Publicidad 360º by : Alejandro Álvarez Nobell

Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Concentrate on one's main job, but what is the latter in the case of information professionals ? Global perspectives on the adequacy education-jobs-social needs

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Author :
Publisher : Ediciones Universidad de Salamanca
ISBN 13 :
Total Pages : 37 pages
Book Rating : 4./5 ( download)

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Book Synopsis Concentrate on one's main job, but what is the latter in the case of information professionals ? Global perspectives on the adequacy education-jobs-social needs by : Michel J. MENOU

Download or read book Concentrate on one's main job, but what is the latter in the case of information professionals ? Global perspectives on the adequacy education-jobs-social needs written by Michel J. MENOU and published by Ediciones Universidad de Salamanca. This book was released on 2014-05-22 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Qualitative And Quantitative Methods In Libraries: Theory And Application - Proceedings Of The International Conference On Qqml2009

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Author :
Publisher : World Scientific
ISBN 13 : 9814465291
Total Pages : 518 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Qualitative And Quantitative Methods In Libraries: Theory And Application - Proceedings Of The International Conference On Qqml2009 by : Anthi Katsirikou

Download or read book Qualitative And Quantitative Methods In Libraries: Theory And Application - Proceedings Of The International Conference On Qqml2009 written by Anthi Katsirikou and published by World Scientific. This book was released on 2010-01-18 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a valuable resource of research papers and applications presented at the Qualitative and Quantitative Methods in Libraries International Conference QQML2009, on the methodological tools used in library and information science. It provides the reader with a better understanding and holistic view on the subject and contains a plethora of invaluable methodologies and applications to a variety of information and library science. Qualitative and Quantitative Methods in Libraries will be suitable to students as a textbook, as well as to scientists and professionals.

Qualitative and Quantitative Methods in Libraries

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Author :
Publisher : World Scientific
ISBN 13 : 9814299707
Total Pages : 518 pages
Book Rating : 4.8/5 (142 download)

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Book Synopsis Qualitative and Quantitative Methods in Libraries by : Anthi Katsirikou

Download or read book Qualitative and Quantitative Methods in Libraries written by Anthi Katsirikou and published by World Scientific. This book was released on 2010 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is a valuable resource of research papers and applications presented at the Qualitative and Quantitative Methods in Libraries International Conference QQML2009, on the methodological tools used in library and information science. It provides the reader with a better understanding and holistic view on the subject and contains a plethora of invaluable methodologies and applications to a variety of information and library science. Qualitative and Quantitative Methods in Libraries will be suitable to students as a textbook, as well as to scientists and professionals.

Nuevos modelos de formación para empleados públicos

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Publisher : Editorial UOC
ISBN 13 : 8491163301
Total Pages : 152 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Nuevos modelos de formación para empleados públicos by : Jesús Martínez Marín

Download or read book Nuevos modelos de formación para empleados públicos written by Jesús Martínez Marín and published by Editorial UOC. This book was released on 2016-11-08 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Digital Humanist

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Author :
Publisher : punctum books
ISBN 13 : 0692580441
Total Pages : 264 pages
Book Rating : 4.6/5 (925 download)

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Book Synopsis The Digital Humanist by : Domenico Fiormonte

Download or read book The Digital Humanist written by Domenico Fiormonte and published by punctum books. This book was released on 2015 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical introduction to the core technologies underlying the Internet from a humanistic perspective. It provides a cultural critique of computing technologies, by exploring the history of computing and examining issues related to writing, representing, archiving and searching. The book raises awareness of, and calls for, the digital humanities to address the challenges posed by the linguistic and cultural divides in computing, the clash between communication and control, and the biases inherent in networked technologies. A common problem with publications in the Digital Humanities is the dominance of the Anglo-American perspective. While seeking to take a broader view, the book attempts to show how cultural bias can become an obstacle to innovation both in the methodology and practice of the Digital Humanities. Its central point is that no technological instrument is culturally unbiased, and that all too often the geography that underlies technology coincides with the social and economic interests of its producers. The alternative proposed in the book is one of a world in which variation, contamination and decentralization are essential instruments for the production and transmission of digital knowledge. It is thus necessary not only to have spaces where DH scholars can interact (such as international conferences, THATCamps, forums and mailing lists), but also a genuine sharing of technological know-how and experience. "This is a truly exceptional work on the subject of the digital....Students and scholars new to the field of digital humanities will find in this book a gentle introduction to the field, which I cannot but think would be good and perhaps even inspirational for them....Its history of the development of machines and programs and communities bent on using computers to advance science and research merely sets the stage for an insightful analysis of the role of the digital in the way both scholars and everyday people communicate and conceive of themselves and "others" in written forms - from treatises to credit card transactions." Peter Shillingsburg The Digital Humanist is not simply a translation of the Italian book L'umanista digitale (il Mulino 2010), but a new version tailored to an international audience through the improvement and expansion of the sections on social, cultural and ethical problems of the most widely used methodologies, resources and applications. TABLE OF CONTENTS // Preface: Digital Humanities at a Political Turn? by Geoffrey Rockwell / PART I: The Socio-Historical Roots - Chap. 1: Technology and the Humanities: A History of Interaction - Chap. 2: Internet, or The Humanistic Machine / PART II: Theoretical and Practical Dimensions - Chap. 3: Writing and Content Production - Chap. 4: Representing and Archiving - Chap. 5: Searching and Organizing / Conclusions: DH in a Global Perspective

Innovation and Teaching Technologies

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Publisher : Springer Science & Business Media
ISBN 13 : 3319048252
Total Pages : 153 pages
Book Rating : 4.3/5 (19 download)

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Book Synopsis Innovation and Teaching Technologies by : Marta Peris-Ortiz

Download or read book Innovation and Teaching Technologies written by Marta Peris-Ortiz and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focus on organizational changes that are taking place in higher education. Universities are currently experiencing a period of change and restructuring into what is known as the European Higher Education Area (EHEA). EHEA represents a process of educational reform based on three types of transformations: structural, curricular and organizational. The integration of universities in this new EHEA is bringing conceptual and methodological changes not just to the structure of university education, but also to the teaching-learning processes and the conditions under which they take place. EHEA is prompting a change in the teaching model towards the consideration of students as the main actors in the educational process. This change requires new teaching strategies where students are asked to resolve problems with tools provided by the teacher. This book presents ideas, results and challenges related to new information and communication technologies, innovations and methodologies applied to education and research, as well as demonstrating the latest trends in educational innovation.

ICICKM2014-Proceedings of the 11th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning

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Author :
Publisher : Academic Conferences Limited
ISBN 13 : 1910309710
Total Pages : 592 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis ICICKM2014-Proceedings of the 11th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning by : Jim Rooney

Download or read book ICICKM2014-Proceedings of the 11th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning written by Jim Rooney and published by Academic Conferences Limited. This book was released on 2014-10-17 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of researchers participating in the 11th International Conference on Intellectual Capital, Knowledge Management & Organisational Learning - ICICKM 2014, which this year is being held at The University of Sydney Business School, The University of Sydney, Australia. The Conference Co-Chairs are Dr John Dumay from Macquarie University, Sydney, Australia and Dr Gary Oliver from the University of Sydney, Australia. The conference will be opened with a keynote by Goran Roos, Advanced Manufacturing Council, Adelaide, Australia who will address the topic of "Intellectual capital in Australia: Economic development in a high cost economy." The second day will be opened with a from James Guthrie, University of Sydney, Australia on the topic of "Intellectual Capital and the Public Sector Research: Past, Present, and Future."

R for Business Analytics

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Publisher : Springer Science & Business Media
ISBN 13 : 1461443423
Total Pages : 322 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis R for Business Analytics by : A Ohri

Download or read book R for Business Analytics written by A Ohri and published by Springer Science & Business Media. This book was released on 2012-09-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create useful analytics applications. Includes interviews with corporate users of R, and easy-to-use examples.

Library & Information Science Abstracts

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Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Library & Information Science Abstracts by :

Download or read book Library & Information Science Abstracts written by and published by . This book was released on 2008 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ciência da informação

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Publisher :
ISBN 13 :
Total Pages : 418 pages
Book Rating : 4.:/5 (9 download)

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Book Synopsis Ciência da informação by :

Download or read book Ciência da informação written by and published by . This book was released on 2010 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Multiple Voices in Academic and Professional Discourse

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Author :
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443831115
Total Pages : 700 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Multiple Voices in Academic and Professional Discourse by : Sergio Maruenda Bataller

Download or read book Multiple Voices in Academic and Professional Discourse written by Sergio Maruenda Bataller and published by Cambridge Scholars Publishing. This book was released on 2011-05-25 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demands of today’s society for greater specialization have brought about a profound transformation in the humanities, which are not immune to the competitive pressure to meet new challenges that are present in other sectors. Thus, lecturers and researchers in modern languages and applied linguistics departments have made great efforts to design syllabi and materials more attuned to the competences and requirements of potential working environments. At the same time, linguists have attempted to apply their expertise in wider areas, creating research institutes that focus on applying language and linguistics in different contexts and offering linguistic services to society as a whole. This book attempts to provide a global view of the multiple voices involved in interdisciplinary research and innovative proposals in teaching specialized languages while offering contributions that attempt to fill the demands of a varied scope of disciplines such as the sciences, professions, or educational settings. The chapters in this book are made up of current research on these themes: discourse analysis in academic and professional genres, specialized translation, lexicology and terminology, and ICT research and teaching of specialized languages.

Changes, Conflicts and Ideologies in Contemporary Hispanic Culture

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Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443860662
Total Pages : 580 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Changes, Conflicts and Ideologies in Contemporary Hispanic Culture by : Teresa Fernandez Ulloa

Download or read book Changes, Conflicts and Ideologies in Contemporary Hispanic Culture written by Teresa Fernandez Ulloa and published by Cambridge Scholars Publishing. This book was released on 2014-06-02 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is formed by various chapters studying the manner in which conflicts, changes and ideologies appear in contemporary Hispanic discourses. The contributions analyze a wide variety of topics related to the manner in which ideological and epistemological changes of the 19th, 20th and 21st centuries are reflected in, and shape, Spanish language, literature, and other cultural expressions in both Spain and Latin America. The 19th century was conducive to various movements of independence, while, in Europe, radical changes of different types and in all contexts of life and knowledge occurred. Language was certainly affected by these changes resulting in new terminology and discourse strategies. Likewise, new schools of thought such as idealism, dialectic materialism, nihilism, and nationalism, among others, were established, in addition to new literary movements such as romanticism, evocative of (r)evolution, individualism and realism, inspired by the social effects of capitalism. Scientific and technological advances continued throughout the 20th century, when the women’s liberation movement consolidated. The notion of globalization also appears, simultaneously to various crises, despotism, wars, genocide, social exclusion and unemployment. Together, these trends give rise to a vindicating discourse that reaches large audiences via television. The classic rhetoric undergoes some changes given the explicit suasion and the absence of delusion provided by other means of communication. The 21st century is defined by the flood of information and the overpowering presence of mass communication; so much so, that the technological impact is clear in all realms of life. From the linguistic viewpoint, the appearance of anglicisms and technicalities mirrors the impact of post-modernity. There is now a need to give coherence to a national discourse that both grasps the past and adapts itself to the new available resources with the purpose of conveying an effective and attractive message to a very large audience. Discourse is swift, since society does not seem to have time to think, but instead seeks to maintain interest in a world filled with stimuli that, in turn, change constantly. Emphasis has been switched to a search for historical images and moments that presumably explain present and future events. It is also significant that all this restlessness is discussed and explained via new means such as the world-wide-web. The change in communication habits (e-mail, chats, forums, SMS) and tools (computers, mobile phones) that was initiated in the 20th century has had a net effect on the directness and swiftness of language.

Comunicación corporativa: Claves y escenarios

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Author :
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Tecnopolítica

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Publisher : LuzAzul ediciones
ISBN 13 : 8469718061
Total Pages : 113 pages
Book Rating : 4.4/5 (697 download)

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Book Synopsis Tecnopolítica by : Antoni Gutiérrez-Rubí

Download or read book Tecnopolítica written by Antoni Gutiérrez-Rubí and published by LuzAzul ediciones. This book was released on with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internet en la enseñanza

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Author :
Publisher : Lulu.com
ISBN 13 : 1291026924
Total Pages : 131 pages
Book Rating : 4.2/5 (91 download)

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Book Synopsis Internet en la enseñanza by : José María González-Serna Sánchez

Download or read book Internet en la enseñanza written by José María González-Serna Sánchez and published by Lulu.com. This book was released on with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Identity and Ideology in Digital Food Discourse

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1350119164
Total Pages : 281 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Identity and Ideology in Digital Food Discourse by : Alla Tovares

Download or read book Identity and Ideology in Digital Food Discourse written by Alla Tovares and published by Bloomsbury Publishing. This book was released on 2020-11-26 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food. Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.