Logos Redesigned

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Logos Redesigned

Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0060748052
Total Pages : 196 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Logos Redesigned by : David E. Carter

Download or read book Logos Redesigned written by David E. Carter and published by Harper Collins. This book was released on 2005-07-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

Recycling and Redesigning Logos

Author : Michael Hodgson
Publisher : Rockport Publishers
ISBN 13 : 1610580699
Total Pages : 197 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis Recycling and Redesigning Logos by : Michael Hodgson

Download or read book Recycling and Redesigning Logos written by Michael Hodgson and published by Rockport Publishers. This book was released on 2010-09-01 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

Architectural Logos

Author :
Publisher :
ISBN 13 : 9780993581281
Total Pages : 108 pages
Book Rating : 4.5/5 (812 download)

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Book Synopsis Architectural Logos by :

Download or read book Architectural Logos written by and published by . This book was released on 2019 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architectural Logos' contains a wonderful selection of logos, trademarks, and symbols from around the world formed of architectural elements such as houses, buildings, windows, stairs, and doors. The book is a collection of work from some of the most talented designers around the world including Anagrama, Bond Creative Agency, Civilization, Fuzzco, Garbett, Grand Deluxe, Stefan Kanchev, Lundgren+Lindqvist, Richard Robinson Design, and many more.

Redesigning Logos

Author : Sahoqiang Wang
Publisher : Hoaki
ISBN 13 : 9788419220783
Total Pages : 0 pages
Book Rating : 4.2/5 (27 download)

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Book Synopsis Redesigning Logos by : Sahoqiang Wang

Download or read book Redesigning Logos written by Sahoqiang Wang and published by Hoaki. This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the world of logo redesign showcasing a wide collection of case studies and the best examples of logo redesign from around the world In today's dynamic world, brands must evolve and adapt to stay relevant. The logo, once a static symbol, now plays a pivotal role in brand identities that react, engage, and withstand the test of time. This book explores a wealth of examples of this currently highly demanded kind of project, where designers tackle the challenge of revitalizing brands and crafting intelligent, flexible identities within ever-changing market landscapes, incorporating new strategic elements while ensuring the essence of the brand remains intact. In this comprehensive guide, now in paperback, renowned editor Wang Shaoqiang presents a wide collection of the best case-study examples of logo redesign from around the world. Through in-depth interviews with leading logo studios, designers share their creative processes, providing valuable insights into their unique approaches. The book delves into the fundamental questions that drive logo design: What is the brand's core challenge? How can the logo stand out in a crowded space? What emotions and messages should it convey? How can it continue to evolve over time? It displays the limitless possibilities of what a logo can be, presenting bold and innovative concepts, examining the relationship between form and function. With stunning images and thought-provoking content, it takes readers on a journey through the transformative power of logo redesign. Whether you're a designer seeking inspiration or a brand owner navigating the complexities of logo redesign, this book offers a wealth of knowledge and inspiration and is an essential resource for anyone passionate about the art of logo design and its profound impact on the world of branding.

Redesigning Logos

Author : Wang Shaoqiang
Publisher :
ISBN 13 : 9789887449249
Total Pages : 0 pages
Book Rating : 4.4/5 (492 download)

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Book Synopsis Redesigning Logos by : Wang Shaoqiang

Download or read book Redesigning Logos written by Wang Shaoqiang and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "At some point or another in the life of a company comes that time when its logo needs to be redesigned. The reasons can vary: the logo may already be or look outdated or it may be necessary to adapt it to a digital environment that did not exist when it was created, or perhaps another element must be incorporated, or the company is diversifying and the logo must reflect it. When that time comes it is important to take into account several factors so as not to lose the general brand image of the company, and so that the public continues to recognize it, or to make it responsive so that it adapts easily to different media and devices--print media, computer, mobile, tablets, etc. This book presents some of the best examples of logo redesigns and provides valuable information on how designers have arrived at that solution."--From Amazon website.

The New Big Book of Logos

Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0060567554
Total Pages : 383 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis The New Big Book of Logos by : David E. Carter

Download or read book The New Big Book of Logos written by David E. Carter and published by Harper Collins. This book was released on 2003-08-14 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following in the footsteps of the all-time best-selling The Big Book of Logos, this deluxe, full-color volume is packed with 2,500 superior new logo designs, culled from recent work submitted by top graphic designers from more than 500 firms across the United States. It is a treasure trove of inspiring ideas and an invaluable reference for anyone concerned with logo design for corporations, retail establishments, restaurants, entertainment venues, and organizations of all kinds.

999 Logo Design Elements

Author : Daniel Donnelly
Publisher :
ISBN 13 : 1610580311
Total Pages : 212 pages
Book Rating : 4.6/5 (15 download)

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Book Synopsis 999 Logo Design Elements by : Daniel Donnelly

Download or read book 999 Logo Design Elements written by Daniel Donnelly and published by . This book was released on 2011 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each logo element in 999 Logo Design Elements is a distinct and standalone piece that offers designers the capability to develop hundreds of thousands of logo variations on themes. The elements include banners, arrows, ovals, swooshes, geometric shapes, and hundreds of creative parts that can be pulled together to create original logo designs. Featured throughout the book are examples of logos and identities built with elements from the book.also includes links to all of the resources included in the book for easy access to books, tutorials, and websites focused on logo design. Graphic editing software, such as Adobe Photoshop(R) and Illustrator(R), are required.

Blowing Up the Brand

Author : Melissa Aronczyk
Publisher : Peter Lang
ISBN 13 : 9781433108679
Total Pages : 352 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Blowing Up the Brand by : Melissa Aronczyk

Download or read book Blowing Up the Brand written by Melissa Aronczyk and published by Peter Lang. This book was released on 2010 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology." --BOOK JACKET.

Elsewhere

Author : Doron Rabinovici
Publisher : Haus Publishing
ISBN 13 : 1908323507
Total Pages : 198 pages
Book Rating : 4.9/5 (83 download)

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Book Synopsis Elsewhere by : Doron Rabinovici

Download or read book Elsewhere written by Doron Rabinovici and published by Haus Publishing. This book was released on 2014-08-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Israeli academic Ethan Rosen is a brilliant, opinionated thinker—as is his colleague and rival, Rudi Klausinger, against whom he is pitted in a no-holds-barred competition for the sought-after professorship of cultural studies. So when Rosen condemns an article that he himself wrote, those around them wonder: Is he so confused that he can’t even recognize his own words? A complex and moving novel about modern Jewish identity, Elsewhere takes aim at a number of sensitive issues, including nationalism, Zionism, collective guilt, the Holocaust, and Israel itself. As heartfelt and surprising as it is hilarious, it pokes fun at the things we care about in order to get at what really matters.

Draplin Design Co.

Author : Aaron James Draplin
Publisher : Abrams
ISBN 13 : 1613129963
Total Pages : 834 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Draplin Design Co. by : Aaron James Draplin

Download or read book Draplin Design Co. written by Aaron James Draplin and published by Abrams. This book was released on 2016-05-17 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.

Biblical Theology - Volume 1

Author : Charles Vogan
Publisher : Lulu.com
ISBN 13 : 0359933149
Total Pages : 554 pages
Book Rating : 4.3/5 (599 download)

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Book Synopsis Biblical Theology - Volume 1 by : Charles Vogan

Download or read book Biblical Theology - Volume 1 written by Charles Vogan and published by Lulu.com. This book was released on with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Do Logo Redesigns Help Or Hurt Your Brand? The Role of Brand Commitment

Author : Michael F. Walsh
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Do Logo Redesigns Help Or Hurt Your Brand? The Role of Brand Commitment by : Michael F. Walsh

Download or read book Do Logo Redesigns Help Or Hurt Your Brand? The Role of Brand Commitment written by Michael F. Walsh and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Purpose - Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many redesigns result in more rounded logos. How do such redesigns affect consumers' brand attitudes? The purpose of this paper is to explore the role of brand commitment on consumer response to logo shape redesign. Design/methodology/approach - This research uses a field experiment with 632 respondents and examines two athletic shoe brands: New Balance and Adidas. Findings - The greater the degree of change in the roundedness of a previously angular logo, the more likely it is that strongly committed consumers will evaluate the redesigned logo more negatively (in terms of brand attitude). Such logo evaluations, in turn, mediate the joint effect of logo redesign and commitment on overall brand attitude. Conversely, weakly committed consumers react positively to such changes. Research limitations/implications - The literature on aesthetics and brand attitude are combined to show that not all consumers view changes in brand elements such as logos similarly. Strongly committed consumers view these changes negatively; weakly committed consumers view them positively. An information-processing approach provides the underlying theory for this finding. Thus, logo evaluation partially mediates this change in brand attitude, but it does not fully explain the change in brand attitude after exposure to logo redesign. Practical implications - Strong brands gain strength by developing a base of strongly committed customers. Attempts to change brand elements - such as logo redesigns - can affect customers differently depending on whether they are strongly committed, mildly committed, or not committed at all. Thus firms attempting to change brand elements, particularly their logos, should be fully aware of the potentially negative impact on their most important customers - those having the strongest brand commitment. Originality/value - To one's knowledge very little research has examined the relationship between logo redesign and brand attitude. Henderson et al.'s call to examine consumer responses to changes in design stimuli is followed. Importantly, the study is the first to show that visual elements of a brand (e.g. logo) can differentially impact consumer response based on brand commitment to such an extent that strongly committed customers react more negatively than weakly committed customers to redesigned logos.

Sport Marketing

Author : Bernard James Mullin
Publisher : Human Kinetics
ISBN 13 : 9780736060523
Total Pages : 560 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis Sport Marketing by : Bernard James Mullin

Download or read book Sport Marketing written by Bernard James Mullin and published by Human Kinetics. This book was released on 2007 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.

The Celebrity CEO

Author : Ramon Ray
Publisher : Simon and Schuster
ISBN 13 : 194808094X
Total Pages : 146 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis The Celebrity CEO by : Ramon Ray

Download or read book The Celebrity CEO written by Ramon Ray and published by Simon and Schuster. This book was released on 2019-04-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. The Celebrity CEO is the complete guide to creating a strong personal brand. By developing your personal brand, you will set your business apart from your competitors and become known as the expert in your industry. Written for entrepreneurs and small business owners who want to make a massive impact and build a loyal fan base, The Celebrity CEO is the source for celebrity status in business. Learn from the founder of Smart Hustle Media, Ramon Ray, the mind-set of a celebrity CEO and the tools to cultivate your tribe.

Sustainability and Social Change in Fashion

Author : Leslie Davis Burns
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501334085
Total Pages : 372 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Sustainability and Social Change in Fashion by : Leslie Davis Burns

Download or read book Sustainability and Social Change in Fashion written by Leslie Davis Burns and published by Bloomsbury Publishing USA. This book was released on 2019-01-10 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a primer for future fashion game changers." Kelly Cobb, University of Delaware, US Learn how to be sustainable and work for social change in the fashion industry. The book explains concepts, applications, legal and regulatory issues, and tools available to professionals throughout the fashion industry. Call to Action Activities, case studies, Conversations with industry professionals, and Company Highlights in every chapter will help you practice sustainability in your career. Some of the featured companies include ABL Denim, Eileen Fisher, Patagonia, Alabama Chanin, Everlane, thredUP, Krochet Kids intl, Loomstate, and Conscious Step. Industry professionals interviewed include Treana Peake, Caryn Franklin, Annie Gullingsrud, Katherine Soucie, and Elizabeth Shorrock, among others. Online STUDIO resources include case studies, self-quizzes, and glossary flashcards.

The Elements of Logo Design

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1621536033
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)

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Book Synopsis The Elements of Logo Design by : Alex W. White

Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.

Design, Form, and Chaos

Author : Paul Rand
Publisher : Yale University Press
ISBN 13 : 0300230915
Total Pages : 233 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis Design, Form, and Chaos by : Paul Rand

Download or read book Design, Form, and Chaos written by Paul Rand and published by Yale University Press. This book was released on 2017-01-01 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul Rand's stature as one of the world's leading graphic designers is incontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the other fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation. In this witty and instructive book, Paul Rand speaks about the contemporary practice of graphic design, explaining the process and passion that foster good design and indicting faddism and trendiness. Illustrating his ideas with examples of his own stunning graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centerpiece of the book consists of seven design portfolios - with diagrams and ultimate choices - that Rand used to present his logos to clients such as Next, IDEO, and IBM.