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Author : A Michael Shumate
Publisher :
ISBN 13 : 9780973933321
Total Pages : 156 pages
Book Rating : 4.9/5 (333 download)
Download or read book LOGO Theory written by A Michael Shumate and published by . This book was released on 2016-06-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that reveals the principles behind enduring branding design, principles that transcend fad and fashion.
Author : Gareth Hardy
Publisher : John Wiley & Sons
ISBN 13 : 1119993563
Total Pages : 597 pages
Book Rating : 4.1/5 (199 download)
Download or read book Smashing Logo Design written by Gareth Hardy and published by John Wiley & Sons. This book was released on 2011-05-12 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Author : LORA STARLING
Publisher : BalboaPress
ISBN 13 : 1452503028
Total Pages : 313 pages
Book Rating : 4.4/5 (525 download)
Download or read book The Logo Decoded written by LORA STARLING and published by BalboaPress. This book was released on 2011-12-16 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a pretty face designed to identify a product, a logo combines powerful elements super boosted with sophisticated branding techniques. Logos spark our purchasing choice and can affect our wellbeing. Lovingly detailed, researched and honed to deliver a specific intention, a logo contains a unique dynamic that sidesteps our conscious mind. We might not know why we prefer one product over another but the logo, designed to connect the heart of the brand to our own hearts, plays a vital part in our decision to buy. The power of symbols to sway us has been recognised throughout history. Found in caves and in Egyptian temples they are attributed with the strength to foretell and create the future, connect us with the divine and evoke emotions, from horror to ecstasy, at a glance. The new symbols we imbue with these awesome powers are our favourite brand logos. Discover the unconscious effect of these modern symbols that thrust our most successful global corporations into the limelight and our lives. Learn to make informed choices about brands. Find out how a logo reflects the state of the brand and holds it to account.
Author : A Michael Shumate
Publisher :
ISBN 13 : 9781777016807
Total Pages : 174 pages
Book Rating : 4.0/5 (168 download)
Download or read book Logo Design Theory written by A Michael Shumate and published by . This book was released on 2020-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished." Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text. Section 1: Foundational Principles of Graphic Design In our digital age many design schools concentrate so much on design software that some basic precepts may be missing from the curriculum. Here are some essential principles that have great impact on branding design. Section Two: Branding Fundamentals Understanding some basics of branding history, both ancient and recent, will give us perspective on branding design today. Section Three: Core Principles: Generating Concepts Better identities are created from a position of wealth of concepts rather than just one or two concepts. A proven method to develop more and better corporate identity concepts. Section Four: Core Principles: Seven Deadly Sins of Logo Design Several common approaches to identity design prevent an identity from working in ways that every identity should be able to work. Section Five: Core Principles: Visual Techniques Any given concept can be executed in virtually endless ways. These techniques can transform a common concept into an uncommon, or even remarkable final identity. Section Six: Core Principles: Color, Typographic & Spatial Issues Even superior designs can be undermined by poor color, typographic or spatial choices and how to prevent that. Section Seven: Implementing Core Principles of Identity Design Hundreds of current examples demonstrate the consequences of deviating from the Core Principles of Branding Design plus the benefits of redesigning to abide by them. Appendix 1: Glossary Appendix 2: Logos by A. Michael Shumate Index
Author : Jingying Chen
Publisher : CRC Press
ISBN 13 : 1439847851
Total Pages : 192 pages
Book Rating : 4.4/5 (398 download)
Download or read book Logo Recognition written by Jingying Chen and published by CRC Press. This book was released on 2018-10-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used by companies, organizations, and even individuals to promote recognition of their brand, logos can also act as a valuable means of identifying the source of a document. E-business applications can retrieve and catalog products according to their logos. Governmental agencies can easily inspect goods using smart mobile devices that use logo recognition techniques. However, because logos are two-dimensional shapes of varying complexity, the recognition process can be challenging. Although promising results have been found for clean logos, they have not been as robust for noisy logos. Logo Recognition: Theory and Practice is the first book to focus on logo recognition, especially under noisy conditions. Beginning with an introduction to fundamental concepts and methods in pattern and shape recognition, it surveys advances in logo recognition. The authors also propose a new logo recognition system that can be used under adverse conditions such as broken lines, added noise, and occlusion. The proposed system introduces a novel polygonal approximation, a robust indexing scheme, and a new line segment Hausdorff distance (LHD) matching method that can handle more distortion and transformation types than previous techniques. In the first stage, raw logos are transformed into normalized line segment maps. In the second stage, effective line pattern features are used to index the database to generate a moderate number of likely models. In the third stage, an improved LHD measure screens and generates the best matches. A comprehensive overview of logo recognition, the book also presents successful applications of the technology and suggests directions for future research.
Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1621536033
Total Pages : 224 pages
Book Rating : 4.6/5 (215 download)
Download or read book The Elements of Logo Design written by Alex W. White and published by Simon and Schuster. This book was released on 2017-09-05 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
Author : Steven Skaggs
Publisher : MIT Press
ISBN 13 : 026203543X
Total Pages : 295 pages
Book Rating : 4.2/5 (62 download)
Download or read book FireSigns written by Steven Skaggs and published by MIT Press. This book was released on 2017-03-03 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers. Graphic design has been an academic discipline since the post-World War II era, but it has yet to develop a coherent theoretical foundation. Instead, it proceeds through styles, genres, and imitation, drawing on sources that range from the Bauhaus to deconstructionism. In FireSigns, Steven Skaggs offers the foundation for a semiotic theory of graphic design, exploring semiotic concepts from design and studio art perspectives and offering useful conceptual tools for practicing designers. Semiotics is the study of signs and significations; graphic design creates visual signs meant to create a certain effect in the mind (a “FireSign”). Skaggs provides a network of explicit concepts and terminology for a practice that has made implicit use of semiotics without knowing it. He offers an overview of the metaphysics of visual perception and the notion of visual entities, and, drawing on the pragmatic semiotics of the philosopher Charles Sanders Peirce, looks at visual experience as a product of the action of signs. He introduces three conceptual tools for analyzing works of graphic design—semantic profiles, the functional matrix, and the visual gamut—that allow visual “personality types” to emerge and enable a greater understanding of the range of possibilities for visual elements. Finally, he applies these tools to specific analyses of typography.
Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)
Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Author : Darrell Gontier
Publisher : Lulu.com
ISBN 13 : 0620540842
Total Pages : 135 pages
Book Rating : 4.6/5 (25 download)
Download or read book Theory of gontierism Vol 1 written by Darrell Gontier and published by Lulu.com. This book was released on 2012-07-08 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Darrells Theory of numbers and numerology. completely different!!!
Author : Dennis O. Harper
Publisher : Thomson Brooks/Cole
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.X/5 (1 download)
Download or read book Logo written by Dennis O. Harper and published by Thomson Brooks/Cole. This book was released on 1989 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : G. Schuyten
Publisher : IOS Press
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.:/5 (42 download)
Download or read book Teaching and Learning in Logo-based Environments written by G. Schuyten and published by IOS Press. This book was released on 1990 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sebastian Shaumyan
Publisher : John Benjamins Publishing
ISBN 13 : 9027252017
Total Pages : 345 pages
Book Rating : 4.0/5 (272 download)
Download or read book Signs, Mind, and Reality written by Sebastian Shaumyan and published by John Benjamins Publishing. This book was released on 2006-01-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents a new science of semiotic linguistics. The goal of semiotic linguistics is to discover what characterizes language as an intermediary between the mind and reality so that language creates the picture of reality we perceive. The cornerstone of semiotic linguistics is the discovery and resolution of language antinomies -contradictions between two apparently reasonable principles or laws. Language antinomies constitute the essence of language, and hence must be studied from both linguistic and philosophical points of view. The basic language antinomy which underlies all other antinomies is the antinomy between meaning and information. Both generative and classical linguistic theories are unaware of the need to distinguish between meaning and information. By confounding these notions they are unable to discover language antinomies and confine their research to naturalistic description of superficial language phenomena rather than the quest for the essence of language.(Series A)
Author : Sandra L. Newsome
Publisher : Springer Science & Business Media
ISBN 13 : 1461236460
Total Pages : 349 pages
Book Rating : 4.4/5 (612 download)
Download or read book Design Theory ’88 written by Sandra L. Newsome and published by Springer Science & Business Media. This book was released on 2013-03-07 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1984, Nam Sub, who was then the Assistant Director for Engineering at the National Science Foundation (NSF), created the Design Theory and Methodology Program. Among his goals in creating this program were to develop a science of engineering design and to establish design as an accepted field of engineering research. From 1984 to 1986 this program was directed by Susan Finger; from 1986 to the present Jack Dixon has been the director. The program itself has covered a broad range of disciplines, from chemical engineering to architecture, and a broad range of research paradigms, from psychological experiments to mathematical models. The present volume is based on the second NSF Grantee Workshop on Design Theory and Methodology, called Design Theory '88, which was held June 2-5, 1988 at Rensselaer Polytechnic Institute in Troy, NY, USA. It is, however, not strictly a proceedings since it includes some material that was not presented at a the Workshop and since it omits some papers and discussions that were presented at the Workshop. At the Workshop, invited speakers presented overviews of six different research areas based on summaries submitted in advance by the grantees of the Design Theory and Methodology Program. Since most of the speakers were not supported under the NSF program they brought fresh views to it. The other papers in this book were submitted directly to this volume and were not presented at the Workshop.
Author : Christiano Castelfranchi
Publisher : John Wiley & Sons
ISBN 13 : 9780470519844
Total Pages : 386 pages
Book Rating : 4.5/5 (198 download)
Download or read book Trust Theory written by Christiano Castelfranchi and published by John Wiley & Sons. This book was released on 2010-04-20 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction, discussion, and formal-based modelling of trust theory and its applications in agent-based systems This book gives an accessible explanation of the importance of trust in human interaction and, in general, in autonomous cognitive agents including autonomous technologies. The authors explain the concepts of trust, and describe a principled, general theory of trust grounded on cognitive, cultural, institutional, technical, and normative solutions. This provides a strong base for the author’s discussion of role of trust in agent-based systems supporting human-computer interaction and distributed and virtual organizations or markets (multi-agent systems). Key Features: Provides an accessible introduction to trust, and its importance and applications in agent-based systems Proposes a principled, general theory of trust grounding on cognitive, cultural, institutional, technical, and normative solutions. Offers a clear, intuitive approach, and systematic integration of relevant issues Explains the dynamics of trust, and the relationship between trust and security Offers operational definitions and models directly applicable both in technical and experimental domains Includes a critical examination of trust models in economics, philosophy, psychology, sociology, and AI This book will be a valuable reference for researchers and advanced students focused on information and communication technologies (computer science, artificial intelligence, organizational sciences, and knowledge management etc.), as well as Web-site and robotics designers, and for scholars working on human, social, and cultural aspects of technology. Professionals of ecommerce systems and peer-to-peer systems will also find this text of interest.
Author : Daniel A. Roberts
Publisher : Cambridge University Press
ISBN 13 : 1316519333
Total Pages : 473 pages
Book Rating : 4.3/5 (165 download)
Download or read book The Principles of Deep Learning Theory written by Daniel A. Roberts and published by Cambridge University Press. This book was released on 2022-05-26 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume develops an effective theory approach to understanding deep neural networks of practical relevance.
Author : Michael Kubovy
Publisher : Routledge
ISBN 13 : 1315512351
Total Pages : 756 pages
Book Rating : 4.3/5 (155 download)
Download or read book Perceptual Organization written by Michael Kubovy and published by Routledge. This book was released on 2017-03-31 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1981, perceptual organization had been synonymous with Gestalt psychology, and Gestalt psychology had fallen into disrepute. In the heyday of Behaviorism, the few cognitive psychologists of the time pursued Gestalt phenomena. But in 1981, Cognitive Psychology was married to Information Processing. (Some would say that it was a marriage of convenience.) After the wedding, Cognitive Psychology had come to look like a theoretically wrinkled Behaviorism; very few of the mainstream topics of Cognitive Psychology made explicit contact with Gestalt phenomena. In the background, Cognition's first love – Gestalt – was pining to regain favor. The cognitive psychologists' desire for a phenomenological and intellectual interaction with Gestalt psychology did not manifest itself in their publications, but it did surface often enough at the Psychonomic Society meeting in 1976 for them to remark upon it in one of their conversations. This book, then, is the product of the editors’ curiosity about the status of ideas at the time, first proposed by Gestalt psychologists. For two days in November 1977, they held an exhilarating symposium that was attended by some 20 people, not all of whom are represented in this volume. At the end of our symposium it was agreed that they would try, in contributions to this volume, to convey the speculative and metatheoretical ground of their research in addition to the solid data and carefully wrought theories that are the figure of their research.
Author : Brendan Fong
Publisher : Cambridge University Press
ISBN 13 : 1108482295
Total Pages : 351 pages
Book Rating : 4.1/5 (84 download)
Download or read book An Invitation to Applied Category Theory written by Brendan Fong and published by Cambridge University Press. This book was released on 2019-07-18 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Category theory reveals commonalities between structures of all sorts. This book shows its potential in science, engineering, and beyond.
