Local Strategic Alliance Marketing

Download Local Strategic Alliance Marketing full books in PDF, epub, and Kindle. Read online Local Strategic Alliance Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Local Strategic Alliance Marketing

Author : Gene Eberts
Publisher :
ISBN 13 : 9781942233008
Total Pages : 96 pages
Book Rating : 4.2/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Local Strategic Alliance Marketing by : Gene Eberts

Download or read book Local Strategic Alliance Marketing written by Gene Eberts and published by . This book was released on 1914-09-20 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being an independent business owner can be incredibly rewarding, both personally and financially. However, when it comes to making a living, there are very few other ways that require as much time, energy and commitment. When things are going well, it's gratifying to know that the business is your creation - But, things don't always go well. In times of stress and uncertainty, you may be left feeling frustrated, isolated, even desperate on occasion. So, who do you turn to for help, guidance or support. Who else knows your business as well as you, or cares as much as you do.One of the most puzzling problems for small business owners is how to grow your business without creating more complications and more stress and uncertainty. Here's the problem: You are so busy trying to keep your business on an even keel that you just don't have time to learn all the things you need to know about business building. Things such as sales, marketing, advertising, the Internet, customer relations, websites, stress management, social media, personal development... It's an endless list of what you could be doing to make your business even more successful.I created Performance Coaching and Marketing to help answer this need: * To support you in the down times and celebrate with you when things go well * To help you grow your business in ways that are less stressful and require very little of your time and energy * To create a community of mutually supportive, like minded business ownersThis workbook explores one such strategy - Strategic Alliances. This powerful and practical approach is well known in the world of big business - but almost unheard of by small businesses.This one marketing strategy can transform a struggling business into a household brand name in days. With a good strategic alliance, you can drive quality traffic to virtually any product or service. If you have the time and the energy, this workbook will show you how to develop a network of contacts that can lead to one or more strategic alliances.

Global Business Strategy

Author : Kazuyuki Motohashi
Publisher : Springer
ISBN 13 : 4431554688
Total Pages : 265 pages
Book Rating : 4.4/5 (315 download)

DOWNLOAD NOW!

Book Synopsis Global Business Strategy by : Kazuyuki Motohashi

Download or read book Global Business Strategy written by Kazuyuki Motohashi and published by Springer. This book was released on 2015-03-25 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.

Strategic Alliances and Marketing Partnerships

Author : Richard Gibbs
Publisher : Kogan Page Publishers
ISBN 13 : 0749456094
Total Pages : 256 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Strategic Alliances and Marketing Partnerships by : Richard Gibbs

Download or read book Strategic Alliances and Marketing Partnerships written by Richard Gibbs and published by Kogan Page Publishers. This book was released on 2009-02-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence. Whatever the nature of the relationship - whether outsourcing, strategic alliances or co-manufacturing, there are eight distinctive relationship types identified by the authors to help managers optimize their business to business partnerships. With case studies from prominent, global organizations such as Walmart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships will help you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

Strategic Alliances: Creating Growth Opportunities in the International Market

Author : Mark Herjervic
Publisher : GRIN Verlag
ISBN 13 : 3656596328
Total Pages : 78 pages
Book Rating : 4.6/5 (565 download)

DOWNLOAD NOW!

Book Synopsis Strategic Alliances: Creating Growth Opportunities in the International Market by : Mark Herjervic

Download or read book Strategic Alliances: Creating Growth Opportunities in the International Market written by Mark Herjervic and published by GRIN Verlag. This book was released on 2014-02-17 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2010 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, The University of Liverpool, language: English, abstract: The research describes the process of strategic alliance and its impact on the global marketplace. Strategic Alliance has evolved as an essential tool for the corporate sector to reduce the pressure of competition and create a sustainable competitive advantage in the marketplace. The researcher has tried to explain the process of creating an alliance and has chosen the case of Shaca Construction and Urban Fabrik, construction companies for evaluating the above assertion. The researcher has gathered relevant primary and secondary resources for understanding the past developments of the process and compares them with the present situation. The researcher has used a suitable research methodology for evaluating the research aims and objectives. The researcher evaluated that the strategic alliance helps the firm in amalgamating their resources build better construction services to their customers. The alliance process expands the reach of the firms to a larger consumer base and strengthens the company resources against the competition. However, there are some pitfalls in the process of strategic alliance. The organisations must ensure that they have the capability to achieve the objective set by the alliance and trust each other regarding management and financial planning of the process. The findings of the study suggest that a strategic alliance has been growing rapidly in the market. The strategic alliance is a useful tool for improving the conditions of the international marketplace as it contributes extensively in reducing the competition and unifying the resources of the business houses to develop better and quality services for the customers. However, the reduction is competition can also lead to fall in the level of quality which will worsen the market condition.

Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering

Author : Richard Gibbs & Andrew Humphries
Publisher :
ISBN 13 : 9780749457181
Total Pages : pages
Book Rating : 4.4/5 (571 download)

DOWNLOAD NOW!

Book Synopsis Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering by : Richard Gibbs & Andrew Humphries

Download or read book Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration And Partnering written by Richard Gibbs & Andrew Humphries and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressures to compete in a global economy force businesses to work collaboratively. While the rewards for partnering can be greater in value than those which a firm could accomplish independently, many alliances fail, which suggests a lack of the necessary knowledge and skills to establish a successful partnership. Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the factors that determine partnering excellence. Whatever the nature of the relationship -outsourcing, strategic alliances or co-manufacturing-there are eight distinctive relationship types identified by the authors to help managers optimize business-to-business partnerships. With case studies from prominent global organizations such as Wal-Mart, Toyota, General Motors and Dell, Strategic Alliances and Marketing Partnerships with help you to understand the problems that affect partnering and make effective decisions to improve both the relationship and productivity. According to a recent study, most companies surveyed nowadays recognize that alliances are of very high importance to the realization of their strategic objectives. However, the dramatically high failure rates of business partnering-estimated at over 50 per cent-suggests that companies often lack the skills and knowledge to determine the best strategic fit, negotiate win-win agreements, align organizational cultures and get people to work together productively. Based on ground-breaking research Strategic Alliances and Marketing Partnerships identifies the key factors that determine partnering excellence and will help you to optimize your business-to-business partnerships. It will help you to understand how partnerships function and how you can manage them more effectively and efficiently-whaterver the nature of the relationship. Using case studies it explores key topics including: " The strategic value of partnering " The evolution of supply chain networks, marketing channels and strategic alliances " The obstacles and drives of successful partnerships " Relationship marketing " Understanding partnership and alliance dynamics " Evaluating partnership performance Strategic Alliances and Marketing Partnerships also includes eight distinctive relationship types, defined by the authors, to help you to identify and assess the nature of you own partnerships, maximize their value and ensure their success. Contents: Introduction : Placing a value on your key commercial partnerships " The Business of Partnering: A crisis in management " Diminishing sources of competitive advantage " From product-base competition to knowledge-base advantage " Extending the boundaries of the firm " The strategic value of partnering " Partnering and competing supply chains " The problems of understanding your partners " The Evolution of Partnership-Driven Business Strategies: Introduction "The development of supply chain management " Supply chain networks " Strategic alliances " Marketing channels " Managing buy-sell relationships " Conclusion " The Obstacles and drivers of Successful Partnerships: Introduction " Leveraging mutual investments " Learning from each other " Governance " The influence of leadership and control mechanisms " Understanding partnership performance " Proactive relationship management " Summary " Relationship Marketing: a New-Old Theory of Business Relationships: Marketing foundations " Relationship marketing rediscovered " Collaborate or fail " From power management to relationship management " The relationship business " Modelling the marketing relationship " Managing partnership value " Building relationship management capabilities " Summary " Understanding Partnership and Alliance Dynamics: Introduction " A new economic view of partnerships " Partnerships as spiral dynamics " Finding the measure of partnership performance " Conclusion " Working Hard at the Soft Factors: Introduction " Evaluating partnership performance " Opportunities and challenges created through " Collaborative innovation " Opportunities and challenges created through partnership quality " Opportunities and challenges of creating value " The model of partnership performance " Summary " The Gibbs+Humphries Partnership Types: Introduction " Evangelists " Stable pragmatists " Rebellious teenagers " Evolving pessimists " Captive sharks " Cherry pickers " No can dos " Deserters " Summary " Making Partnerships and Alliances Work for you: Management implications " Determining the right partnership type " Partnership types and market development " Relationship management and the Gibbs-Humphries Partnership types " The Gibbs-Humphries partnership types and marketing " Conclusion " Further reading " Index

International Friction and Cooperation in High-Technology Development and Trade

Author : National Research Council
Publisher : National Academies Press
ISBN 13 : 0309057299
Total Pages : 451 pages
Book Rating : 4.3/5 (9 download)

DOWNLOAD NOW!

Book Synopsis International Friction and Cooperation in High-Technology Development and Trade by : National Research Council

Download or read book International Friction and Cooperation in High-Technology Development and Trade written by National Research Council and published by National Academies Press. This book was released on 1997-10-10 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Business Management

Author : Kamal Fatehi
Publisher : Springer
ISBN 13 : 3319966227
Total Pages : 455 pages
Book Rating : 4.3/5 (199 download)

DOWNLOAD NOW!

Book Synopsis International Business Management by : Kamal Fatehi

Download or read book International Business Management written by Kamal Fatehi and published by Springer. This book was released on 2018-10-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explores the theoretical and practical aspects of managing international business operations while also dealing with multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market. A second, revised edition of Managing Internationally: Succeeding in a Culturally Diverse World, each chapter contains up-to-date material, in-depth coverage of topics, visual aids (i.e., charts, tables, etc.), and vignettes, making this new edition engaging, visually appealing and easily accessible for students taking International Business Management courses. The contents of this textbook are separated into four parts. Part one offers introductory information on the scope and importance of international business management as well as the social and ethical challenges. Part two covers cultural and behavioral topics. Part three discusses the strategic and operational aspects of international business management. Part four explores human resources and labor relations. To assist students, each chapter starts a preview section which includes an outline of the chapter indicating the important aspects along with a brief description of the major issues. Following the preview is a vignette that encapsulates the crux of the chapter, often presented in an amusing and engaging manner. To further help students focus on key issues, the text includes the list of useful business cases to which students can refer. To assist professors in teaching from this book, ancillary teaching materials such as sample syllabi, slides, tests and answer keys will be available for download.

Strategic Management (color)

Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)

DOWNLOAD NOW!

Book Synopsis Strategic Management (color) by :

Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Transformation of Strategic Alliances in Emerging Markets

Author : Desalegn Abraha
Publisher : Emerald Group Publishing
ISBN 13 : 1800437501
Total Pages : 146 pages
Book Rating : 4.8/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Transformation of Strategic Alliances in Emerging Markets by : Desalegn Abraha

Download or read book Transformation of Strategic Alliances in Emerging Markets written by Desalegn Abraha and published by Emerald Group Publishing. This book was released on 2021-01-25 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations of Strategic Alliances in Emerging Markets Volume II deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data as it makes an in depth study of the changes in education, networks, work performance and environmental factors.

Transformation of Strategic Alliances in Emerging Markets

Author : Akmal S. Hyder
Publisher : Emerald Group Publishing
ISBN 13 : 1800437447
Total Pages : 228 pages
Book Rating : 4.8/5 (4 download)

DOWNLOAD NOW!

Book Synopsis Transformation of Strategic Alliances in Emerging Markets by : Akmal S. Hyder

Download or read book Transformation of Strategic Alliances in Emerging Markets written by Akmal S. Hyder and published by Emerald Group Publishing. This book was released on 2021-01-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformations of Strategic Alliances in Emerging Markets: Volume I, deals with changes in strategic alliances in the complex settings of European emerging markets. It includes 40 years’ worth of data in its in-depth study of the changes in education, networks, work performance, and environmental factors in European transition region.

Strategic Partnering

Author : Luc Bardin
Publisher : Kogan Page Publishers
ISBN 13 : 0749468815
Total Pages : 352 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Strategic Partnering by : Luc Bardin

Download or read book Strategic Partnering written by Luc Bardin and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Partnering - remove chance and deliver consistent success - is designed to take the guesswork out and provide you with a ground-breaking and fully encompassing system of rules and processes, to make your partnering strategy a vitally important and transformational reality. Supported by invaluable insights from a wealth of senior leaders across a range of leading global organizations, the book introduces a comprehensive and practical new model of demonstrated methodologies, to remove chance from the partnering process and help you target 100 per cent success. Whether you are a government official, board member, CEO, senior executive, account or procurement leader, marketer or a manager involved in value added relationships within your organization, then this book could be the 'vade mecum' to the development of your successful strategic partnering strategy and prove deeply 'transformational' to the way you think about, run and create value in your organization or business.

Local Strategic Partnerships

Author : Hilary Russell
Publisher : Policy Press
ISBN 13 : 1861343701
Total Pages : 84 pages
Book Rating : 4.8/5 (613 download)

DOWNLOAD NOW!

Book Synopsis Local Strategic Partnerships by : Hilary Russell

Download or read book Local Strategic Partnerships written by Hilary Russell and published by Policy Press. This book was released on 2001 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical report draws on the experiences of New Commitment to Regeneration (NCR) pathfinders, which have been an influential model for LSPs, to identify lessons for good practice. Amply illustrated by case studies, the report demonstrates 'what works' in effective strategic partnerships and highlights implications for partner organisations and the role of government. It:locates current developments in the context of evolving urban policy;identifies critical success factors for strategic partnerships;discusses the dimensions of whole systems change necessary for partnership working;indicates key challenges and tasks for LSPs and their partners;points to the need to redefine central-local relationships.·[vbTab]·[vbTab]

When Businesses Cross International Borders

Author : Harvey S. James
Publisher : Praeger
ISBN 13 : 9780275945770
Total Pages : 166 pages
Book Rating : 4.9/5 (457 download)

DOWNLOAD NOW!

Book Synopsis When Businesses Cross International Borders by : Harvey S. James

Download or read book When Businesses Cross International Borders written by Harvey S. James and published by Praeger. This book was released on 1993-02-18 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business firms are currently being forced to make a variety of changes to respond to both threats and opportunities in the international economy. This volume examines in detail the many ways successful companies establish a presence in overseas markets. The authors classify operations in the international environment into four categories. First, companies that do not want to actually establish local production facilities can export directly to targeted markets or engage in turnkey operations. Historically, this has been one of the most important means of acquiring international markets and continues to be a viable strategy today. Second, establishing contractual relationships with foreign companies is effective when a firm does not want to operate a wholly earned subsidy. Third, operating wholly owned facilities in other nations is one of the most preferred methods of gaining and maintaining a presence overseas. Firms typically employ this strategy either by building new facilities or by merging with or acquiring existing companies. The authors demonstrate how the approach used by business depends on the nature of the obstacles a host government places before foreign commerce.

The Alliance Revolution

Author : Benjamin Gomes-Casseres
Publisher : Harvard University Press
ISBN 13 : 9780674016477
Total Pages : 330 pages
Book Rating : 4.0/5 (164 download)

DOWNLOAD NOW!

Book Synopsis The Alliance Revolution by : Benjamin Gomes-Casseres

Download or read book The Alliance Revolution written by Benjamin Gomes-Casseres and published by Harvard University Press. This book was released on 1996 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition. Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals. These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.

International Marketing

Author : Vern Terpstra
Publisher : Naper Press
ISBN 13 : 0981729355
Total Pages : 128 pages
Book Rating : 4.9/5 (817 download)

DOWNLOAD NOW!

Book Synopsis International Marketing by : Vern Terpstra

Download or read book International Marketing written by Vern Terpstra and published by Naper Press. This book was released on 2012 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition is significantly shorter, covers all the international marketing tasks and knowledge statements from the NASBITE Certified Global Business Professional (CGBP) certification, has a new focus on global entrepreneurship, and includes an ongoing team project called the Global Marketing Plan.

An overview and analysis of strategic alliances on the example of the car manufacturer Renault

Author : Nina Rakowski
Publisher : GRIN Verlag
ISBN 13 : 3640182871
Total Pages : 30 pages
Book Rating : 4.6/5 (41 download)

DOWNLOAD NOW!

Book Synopsis An overview and analysis of strategic alliances on the example of the car manufacturer Renault by : Nina Rakowski

Download or read book An overview and analysis of strategic alliances on the example of the car manufacturer Renault written by Nina Rakowski and published by GRIN Verlag. This book was released on 2008-10-08 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 58%, University of Lincoln (Faculty of Business & Law), course: International Marketing Strategy, language: English, abstract: [...] There are many different types of partnerships like joint ventures, consortia, licensing, networks and strategic alliances. For a detailed analysis this work concentrates on strategic alliances. To give an insight on the topic this work analyses the alliences between the car manufacturers Nissan and Renault and Renault and Volvo. These partnerships are examples of alliance’s success and failure. On the basis of these examples this work illustrates the sources of alliance formation and how alliances are able to create competive advantage but also the reasons why so many alliances fail. Before the case studies of the above mentioned companies will be discussed this work explains the sources of alliance formation on a theoretical basis.

The Essentials of Contemporary Marketing

Author : Mo Willan
Publisher : Bloomsbury Publishing
ISBN 13 : 1472963717
Total Pages : 273 pages
Book Rating : 4.4/5 (729 download)

DOWNLOAD NOW!

Book Synopsis The Essentials of Contemporary Marketing by : Mo Willan

Download or read book The Essentials of Contemporary Marketing written by Mo Willan and published by Bloomsbury Publishing. This book was released on 2021-08-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media. Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including: - Consumer behaviour - The latest marketing research - Services marketing - Brand management - Global marketing, and - Ethics in marketing. Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money. In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content - providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.