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Author : Scott Wilcox
Publisher : Nova Publishers
ISBN 13 : 9781560723066
Total Pages : 102 pages
Book Rating : 4.7/5 (23 download)
Download or read book Local and State Political Campaign Management written by Scott Wilcox and published by Nova Publishers. This book was released on 1996 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: .
Author : Catherine Shaw
Publisher : Routledge
ISBN 13 : 042995882X
Total Pages : 338 pages
Book Rating : 4.4/5 (299 download)
Download or read book The Campaign Manager written by Catherine Shaw and published by Routledge. This book was released on 2018-03-13 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to know about Vote by Mail! Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Author : Ann Beaudry
Publisher : Simon and Schuster
ISBN 13 : 1451603274
Total Pages : 242 pages
Book Rating : 4.4/5 (516 download)
Download or read book Winning Local and State Elections written by Ann Beaudry and published by Simon and Schuster. This book was released on 2010-06-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This straightforward and direct guide to running a political campaign provides insight for the first-time candidate based on the authors’ years of experience in the political sphere. The book features step-by-step instructions for an entire campaign: from the planning stages to the election. Perfect for community-based elections and grassroots campaigns.
Author : Louise I. Gerdes
Publisher : Greenhaven Publishing LLC
ISBN 13 : 0737776552
Total Pages : 113 pages
Book Rating : 4.7/5 (377 download)
Download or read book Super PACs written by Louise I. Gerdes and published by Greenhaven Publishing LLC. This book was released on 2014-05-20 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The passage of Citizens United by the Supreme Court in 2010 sparked a renewed debate about campaign spending by large political action committees, or Super PACs. Its ruling said that it is okay for corporations and labor unions to spend as much as they want in advertising and other methods to convince people to vote for or against a candidate. This book provides a wide range of opinions on the issue. Includes primary and secondary sources from a variety of perspectives; eyewitnesses, scientific journals, government officials, and many others.
Author : Earl Baker
Publisher : AuthorHouse
ISBN 13 : 1477212132
Total Pages : 146 pages
Book Rating : 4.4/5 (772 download)
Download or read book Run to Win! written by Earl Baker and published by AuthorHouse. This book was released on 2012-07-09 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Earl Baker leads you sequentially through the logical, practical way to run a winning campaign for local or state office.
Author : Dan Gookin
Publisher : John Wiley & Sons
ISBN 13 : 1119588170
Total Pages : 272 pages
Book Rating : 4.1/5 (195 download)
Download or read book Running For Local Office For Dummies written by Dan Gookin and published by John Wiley & Sons. This book was released on 2019-08-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to run for—and win—that local election! In the land of opportunity, just about anyone who qualifies as an elector can seek public office. Some do it on a whim, some are urged to run, and some want to use their time and talents to make a difference in their local community. If you want to know how to prepare for a run, which steps to take beforehand, and how the process goes from announcement to campaigning to election day to the swearing-in ceremony—this book has you covered. Find out what it’s like to run for local office as a first-time candidate Explore the introspection required and the study necessary to make such a run effective Deal with marketing, fundraising, interacting with the public, and dealing with opponents Encourage and help others to make a run for local office Though only one person ultimately wins a seat, nobody does it without a wide network of support. Running For Local Office For Dummies is your ticket to navigating every step on the road to winning that election.
Author : Jennifer Lees-Marshment
Publisher : Routledge
ISBN 13 : 1136212191
Total Pages : 331 pages
Book Rating : 4.1/5 (362 download)
Download or read book Political Marketing in the United States written by Jennifer Lees-Marshment and published by Routledge. This book was released on 2014-08-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.
Author : Candice J. Nelson
Publisher : Routledge
ISBN 13 : 0429887132
Total Pages : 463 pages
Book Rating : 4.4/5 (298 download)
Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Routledge. This book was released on 2018-09-03 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Author : John S Klemanski
Publisher : Routledge
ISBN 13 : 1317262859
Total Pages : 169 pages
Book Rating : 4.3/5 (172 download)
Download or read book Campaigns from the Ground Up written by John S Klemanski and published by Routledge. This book was released on 2015-11-17 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on data from the most recent elections, this book examines state house races in four key states California, Texas, Michigan, and Virginia and creates simulations of campaign planning, strategizing, budgeting, fundraising, and winning in a variety of political contexts. The authors have not only researched and taught about these issues they have conducted campaigns, run for office, and served in government at every level from the local to the national. They have experience confronting questions of campaign ethics and crisis management, and they actively embrace social media in their work. Internet fundraising as well as campaign websites are among the many media subjects included. This is a book not just for candidates, campaign professionals, and students, but for all concerned citizens who want to understand the pathways of politics better.
Author : Vic Berardelli
Publisher : PublishAmerica
ISBN 13 : 1456058932
Total Pages : 125 pages
Book Rating : 4.4/5 (56 download)
Download or read book The Politics Guy Campaign Tips: How to Win a Local Election written by Vic Berardelli and published by PublishAmerica. This book was released on 2010-11-24 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best candidate doesn't always win an election, but the best campaign does. Winning an election at the local level doesn't involve ideology or issues. It is won by the personality and hard work of the candidate meeting people directly and chatting with them in ways which don't convey the traditional politician. The Politics Guy Campaign Tips - How to Win a Local Election is must reading for any candidate or campaign manager for local offices like State Legislature, City Council, School Board or County Commission. This book does not discuss views or political philosophy. This book discusses the daily street-level effort to win a local election. The techniques can be used by Republicans, Democrats or independents.
Author : United States
Publisher :
ISBN 13 :
Total Pages : 160 pages
Book Rating : 4.:/5 (891 download)
Download or read book Federal Election Campaign Laws written by United States and published by . This book was released on 1997 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael J. Burton
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.2/5 (16 download)
Download or read book Campaign Craft written by Michael J. Burton and published by Bloomsbury Publishing USA. This book was released on 2015-06-23 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to source on campaign management for nearly two decades is now updated to cover the latest in contemporary campaign expertise from general strategy to voter contact to the future of political campaigns. Political campaigning reinvents itself at a furious pace. This highly respected text recounts the evolution of modern campaign management and shares strategies and tactics common to American elections. Informed by the practical political experience of three scholarly authors, the book weaves important academic perspectives with insights garnered from close observation of electoral practice. The fifth edition lays out the foundations of modern campaign management, going on to explore critical steps in running a "new style" campaign. Using fresh stories and recent research, the book follows American electioneering from the planning stages through Election Day and concludes with a view to the future of political campaigning. Critical updates examine the Tea Party movement, new political technologies, advances (and challenges) in opinion polling and field experimentation, and increasing polarization within the American electorate. New material includes an exploration of the Super PACs and non-candidate campaigns that are changing the strategic context of American elections.
Author : Michael P. McNamara
Publisher :
ISBN 13 : 9781432787325
Total Pages : 264 pages
Book Rating : 4.7/5 (873 download)
Download or read book The Political Campaign Desk Reference written by Michael P. McNamara and published by . This book was released on 2012 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.
Author : Ron Faucheux
Publisher :
ISBN 13 :
Total Pages : 696 pages
Book Rating : 4.3/5 ( download)
Download or read book The Best of the Best from Campaigns & Elections written by Ron Faucheux and published by . This book was released on 1998 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collects 17 contributions adapted from articles published in Campaigns and Elections. Topics include fundraising, targeting and demographics, direct mail strategies and techniques, television and radio advertising, developing a message and strategy, public opinion, dealing with the media, grassroots lobbying, and campaigning in cyberspace. The book is intended for candidates, party officials, consultants, professors, and students. No index. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Daniel M. Shea
Publisher : Praeger
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Campaign Craft written by Daniel M. Shea and published by Praeger. This book was released on 2006 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover all aspects of present-day political campaigns, from understanding the context of a particular campaign, to fundraising tips, to strategic thinking and scores of winning voter contact techniques. With careful attention and hard work, even average citizens can oversee sophisticated, state-of-the-art political campaigns. Those who try will find no aid more valuable than this book. Bringing to bear both academic and professional experience, Shea and Burton present a lively, comprehensive exploration of cutting-edge political campaign management. They cover every aspect of present-day political campaigning, from understanding the context of a particular campaign (national trends, the media market, demographic research, etc.) to strategic thinking and specific voter contact techniques that work. These techniques include tactical use of fundraising, paid media, free media--including the Internet--and get-out-the-vote drives. Throughout the text, the authors present up-to-date analysis, peppered with examples from national, state, and local campaigns. Campaign Craft is a comprehensive guide to modern electioneering--a must read for candidates and political activists, scholars, researchers, and all those interested in knowing how to run modern, high-tech campaigns.
Author : Daniel M. Shea
Publisher : Greenwood
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.X/5 (4 download)
Download or read book Campaign Craft written by Daniel M. Shea and published by Greenwood. This book was released on 2001 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to and analysis of modern political campaign communication.
Author : Daniel O. Theno
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781726023306
Total Pages : 214 pages
Book Rating : 4.0/5 (233 download)
Download or read book Winning Local Elections written by Daniel O. Theno and published by Createspace Independent Publishing Platform. This book was released on 2018-11-15 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Running for public office at the local and state level requires a commitment to grassroots campaigning and team building that is essential for success. Veteran campaign manager Dan Theno lays out an easy-to-follow guide for organizing and executing a successful campaign regardless of your level of political experience. "Winning Local Elections" provides the tools and guidance you need to: a) Create an effective campaign structure, b) Meet legal requirements, c) Run effective advertising, d) Raise funds, e) Market campaign ideas, and f) Engage voters. Dan Theno is a veteran campaign consultant who has advised and managed dozens of successful campaigns for local and state candidates throughout the Midwest. Theno was the second-youngest person ever elected to the Wisconsin State Senate at the age of 25, earning re-election three times by wide margins in a district that heavily favored the opposing political party. He also twice won election as mayor of his hometown.
