Loan Officers Practical Guide To Marketing

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Loan Officer's Practical Guide to Marketing

Author : Thomas A. Morgan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781503014565
Total Pages : 154 pages
Book Rating : 4.0/5 (145 download)

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Book Synopsis Loan Officer's Practical Guide to Marketing by : Thomas A. Morgan

Download or read book Loan Officer's Practical Guide to Marketing written by Thomas A. Morgan and published by Createspace Independent Publishing Platform. This book was released on 2014-10-28 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Loan Officer's Practical Guide to Selling and Marketing Mortgage Services - Developing a Loan Officer Marketing Plan You know how to make a mortgage loan, but how do you go to originate one? This product teaches you how to understand the needs of your customer or referral source - and then solve them. For each situation, there are materials and tools for addressing solutions. The reader learns the basic job of a loan officer from the sales perspective. Understand how to source loans from: Real Estate Agents Home Builders Property Managers Financial Planners Investment Advisers Accountants Attorneys Understanding the primary sources for business, the new originator is initiated into the process of identifying a territory and the markets within that territory. A workbook assists in the planning of strategy. Tools, letters, presentations, flyers, and other resources are provided to help work these sources. Other marketing tools include Open House Spreadsheets in Excel, Rate sheets, Application Kits, Forms for Complete Applications, Marketing and Promotional Materials, Product Discussion Sheet, Customize-able Marketing Letters to Realtors, Builders, Accountants and Financial Advisers. Similar, but less robust, products are sold for nearly 5 times the cost. All of our products are designed to give the highest possible value.

The Loan Officer's Practical Guide to Marketing

Author : Thomas Morgan
Publisher :
ISBN 13 : 9780971820517
Total Pages : 109 pages
Book Rating : 4.8/5 (25 download)

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Book Synopsis The Loan Officer's Practical Guide to Marketing by : Thomas Morgan

Download or read book The Loan Officer's Practical Guide to Marketing written by Thomas Morgan and published by . This book was released on 2004 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complement to the Loan Officer's Practical Guide to Residential Finance - you know how to make a mortgage loan, how do you go to get one? This product teaches you how to understand the needs of your customer or referral source - then solve them. For each situation, there are materials and tools for addressing solutions. The reader learns the basic job of a loan officer from the sales perspective. Understanding the primary sources for business, the new lender is initiated into the process of identifying a territory and the markets within that territory. Based on this analysis the loan officer proceeds to learn how to market to referral sources - real estate agents, homebuilders, attorneys, financial planners/accountants, and other lenders as well as a multitude of sources we call secondary referral sources. Each business source requires it's own approach and a campaign for each referral source type is identified, including sample letters ready to use in Word. Mail Merge instructions are included to help the loan officer create their own individualized, custom mass-mailings.

Loan Officer's Practical Guide to Residential Finance 2014

Author : Thomas A. Morgan
Publisher :
ISBN 13 : 9781500328825
Total Pages : 0 pages
Book Rating : 4.3/5 (288 download)

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Book Synopsis Loan Officer's Practical Guide to Residential Finance 2014 by : Thomas A. Morgan

Download or read book Loan Officer's Practical Guide to Residential Finance 2014 written by Thomas A. Morgan and published by . This book was released on 2014-06-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Updated 2014 Edition of the first book in the "Practical Guide" series for the mortgage industry. The May 2014 Version has been updated to meet the requirements of the SAFE Act, CFPB, Dodd-Frank and many other changes. We have also made many of the changes recommended by Amazon readers and reviewers. With all of the changes in the industry, keeping this product up-to-date is a full time job.The book covers all of the vocational skills required of the loan originator, but also includes all Federal law, ethics, predatory lending and fraud components required by the Federal SAFE loan originator licensing Act of 2008.Published since 1992, and updated annually, this 390 page textbook was written as an answer to the "sink-or-swim" training methods of many mortgage firms. The format is designed to give the newly initiated loan officer/agent, lender, processor, or other initiate the practical information they need to do the loan officer's job.The reader learns how to understand rate and point quotes, how to use a financial calculator, how to make basic computations customers require, how to understand loan programs and compare product features. The student progresses through understanding loan specifications - Conventional Conforming, Jumbo, FHA/VA and Sub-Prime program guidelines - to a practical understanding of ratios, income, assets and closing costs, debts and credit history. This is then placed in the context of the loan application - how to collect all the required documents and disclosures and supervise a loan from application to closing. Beyond the basics, students learn how to finance various property types; condos, PUDs, new construction and investment property. A detailed chapter on refinancing addresses the issues which most often confront the loan officer in a period of heavy refinancing - 10 reasons to refinance.Finally, understanding how loans are made in the secondary market and the basics of interest rate quoting and behavior are covered.This product is submitted for approval for use in continuing education in all states which have, or are adopting, a requirement. Many companies use this product as a handout to prospective new loan officers. Many loan officers give this product to their referral sources to help educate them to the requirements of the industry.

Loan Officer's Practical Guide to Residential Finance 2016

Author : Thomas A. Morgan
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781535563338
Total Pages : 390 pages
Book Rating : 4.5/5 (633 download)

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Book Synopsis Loan Officer's Practical Guide to Residential Finance 2016 by : Thomas A. Morgan

Download or read book Loan Officer's Practical Guide to Residential Finance 2016 written by Thomas A. Morgan and published by Createspace Independent Publishing Platform. This book was released on 2016-07-26 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Updated 2016 Edition of the first book in the "Practical Guide" series for the mortgage industry. The July 2016 Version has been updated to meet the requirements of the TRID Rules, SAFE Act, CFPB, Dodd-Frank and many other changes. We have also made many of the changes recommended by Amazon readers and reviewers. With all of the changes in the industry, keeping this product up-to-date is a full time job. The book covers all of the vocational skills required of the loan originator, but also includes all Federal law, ethics, predatory lending and fraud components required by the Federal SAFE loan originator licensing Act of 2008. Published since 1992, and updated annually, this 390 page textbook was written as an answer to the "sink-or-swim" training methods of many mortgage firms. The format is designed to give the newly initiated loan officer/agent, lender, processor, or other initiate the practical information they need to do the loan officer's job. The reader learns how to understand rate and point quotes, how to use a financial calculator, how to make basic computations customers require, how to understand loan programs and compare product features. The student progresses through understanding loan specifications - Conventional Conforming, Jumbo, FHA/VA and Sub-Prime program guidelines - to a practical understanding of ratios, income, assets and closing costs, debts and credit history. This is then placed in the context of the loan application - how to collect all the required documents and disclosures and supervise a loan from application to closing. Beyond the basics, students learn how to finance various property types; condos, PUDs, new construction and investment property. A detailed chapter on refinancing addresses the issues which most often confront the loan officer in a period of heavy refinancing - 10 reasons to refinance. Finally, understanding how loans are made in the secondary market and the basics of interest rate quoting and behavior are covered. This product is submitted for approval for use in continuing education in all states which have, or are adopting, a requirement. Many companies use this product as a handout to prospective new loan officers. Many loan officers give this product to their referral sources to help educate them to the requirements of the industry.

The Official Loan Officer Strategy Guide

Author : Nicholaus Carpenter
Publisher : Independently Published
ISBN 13 : 9781075279522
Total Pages : 130 pages
Book Rating : 4.2/5 (795 download)

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Book Synopsis The Official Loan Officer Strategy Guide by : Nicholaus Carpenter

Download or read book The Official Loan Officer Strategy Guide written by Nicholaus Carpenter and published by Independently Published. This book was released on 2019-06-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mortgage marketing can be complex and hard to win in today's social media landscape unless you know the cheat codes and shortcuts. Nick Carpenter created The Official Loan Officer Strategy Guide for mortgage professionals to win the marketing game faster. Inside you will find 31 of the best mortgage marketing tips, strategies, ideas and secret shortcuts you can use to attract Realtors, generate consumer direct leads and grow your business in the quickest and most sustainable ways. Nick breaks down concepts including Facebook ads, lead conversion, video marketing, hosting live events, getting inbound Realtor appointments, and 26 other ways to have inbound leads Realtors committing their referral business to you. These are some of the strategies Nick teaches in The Legion of Loan Officers and now is sharing them publicly in The Official Loan Officer Strategy Guide full of hints, tips and secret passages to win the mortgage marketing game faster. This beefy guide is 8" x 10" and will be the perfect desk piece to reference multiple times per week when you need marketing ideas and inspiration to grow your mortgage business quickly. Come back and leave a review so other Loan Officers know they also need to read this book.

The Loan Officer's Complete Guide to Marketing and Selling Mortgage Services

Author : David L. Hershman
Publisher :
ISBN 13 : 9780945359128
Total Pages : 260 pages
Book Rating : 4.3/5 (591 download)

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Book Synopsis The Loan Officer's Complete Guide to Marketing and Selling Mortgage Services by : David L. Hershman

Download or read book The Loan Officer's Complete Guide to Marketing and Selling Mortgage Services written by David L. Hershman and published by . This book was released on 1992-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE LOAN OFFICER'S COMPLETE GUIDE TO MARKETING & SELLING MORTGAGE SERVICES presents creative selling techniques for loan officers & branch managers to increase their mortgage loan sales. The book carefully takes the reader through the loan process, from prospecting new borrowers to closing the loan. Along the way, time proven sales tools, such as developing mailing lists, organizing sales seminars, overcoming objections, & managing time, are offered to improve profits. Highly informative exhibits, situational scripts, & marketing samples make the book a "hands on" reference for any financial institution involved in mortgage financing. Chapter titles include: The Loan Originator's Functions & Responsibilities; The Tools & Systems of Sales; Selling Through Seminars & Presentations; Targeting Your Market; Time Management; Overcoming Objections & Coming to the Close; & Sales Training. The author, David L. Hersham, is a seasoned mortgage banking production executive, who used the techniques presented in his book to originate over $50 million in loans during his first 18 months of production.

The Loan Officer's Practical Guide to Residential Finance

Author : Thomas A. Morgan
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.:/5 (591 download)

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Book Synopsis The Loan Officer's Practical Guide to Residential Finance by : Thomas A. Morgan

Download or read book The Loan Officer's Practical Guide to Residential Finance written by Thomas A. Morgan and published by . This book was released on 2005 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Mortgage Marketing Manifesto

Author : Andrew Pawlak
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537419978
Total Pages : 326 pages
Book Rating : 4.4/5 (199 download)

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Book Synopsis The Mortgage Marketing Manifesto by : Andrew Pawlak

Download or read book The Mortgage Marketing Manifesto written by Andrew Pawlak and published by Createspace Independent Publishing Platform. This book was released on 2016-09-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7

Getting Started as a Commercial Mortgage Broker

Author : Peter J. Gineris
Publisher : John Wiley & Sons
ISBN 13 : 0470475536
Total Pages : 208 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Getting Started as a Commercial Mortgage Broker by : Peter J. Gineris

Download or read book Getting Started as a Commercial Mortgage Broker written by Peter J. Gineris and published by John Wiley & Sons. This book was released on 2008-12-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: While residential real estate lending has gone soft, commercial lending is hot—with a wave of low interest rates and refinancing—and it shows no sign of slowing down. Right now, commercial mortgage brokering is one of the best ways to earn money without a ton of training. In this practical guide for first-timers, you’ll learn the basics of brokering from application to closing, as well as inside information you won’t find anywhere else. So get started!

Loan Officer Training

Author : Alex Johnson
Publisher : Lulu.com
ISBN 13 : 0615177824
Total Pages : 188 pages
Book Rating : 4.6/5 (151 download)

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Book Synopsis Loan Officer Training by : Alex Johnson

Download or read book Loan Officer Training written by Alex Johnson and published by Lulu.com. This book was released on 2007-12-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about a career as a residential mortgage loan officer? Our Manual provides loan officer training and mortgage broker training for individuals at every level of the mortgage industry-from basic training for those just starting out

Advanced Mortgage Loan Officer Business Development Practices

Author : Kenneth W. Poole
Publisher :
ISBN 13 : 9780615740317
Total Pages : 214 pages
Book Rating : 4.7/5 (43 download)

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Book Synopsis Advanced Mortgage Loan Officer Business Development Practices by : Kenneth W. Poole

Download or read book Advanced Mortgage Loan Officer Business Development Practices written by Kenneth W. Poole and published by . This book was released on 2012-12 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive marketing and business development manual for residential mortgage loan officers. Describes exactly where to find and how to cultivate direct and referral business. It discloses the secrets of earning a seven figure income. Written by one of America's most successful mortgage loan officers with a 40 year career as a mortgage banker.

Aquaculture Businesses: A Practical Guide to Economics and Marketing

Author : Carole Engle
Publisher : 5m Books Ltd
ISBN 13 : 1789181151
Total Pages : 243 pages
Book Rating : 4.7/5 (891 download)

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Book Synopsis Aquaculture Businesses: A Practical Guide to Economics and Marketing by : Carole Engle

Download or read book Aquaculture Businesses: A Practical Guide to Economics and Marketing written by Carole Engle and published by 5m Books Ltd. This book was released on 2020-02-29 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This exciting new book provides practical guidance and advice for individuals who are seeking to manage and develop a successful aquaculture business. Starting with an overview of the types of challenges faced by managers of aquaculture businesses, the book then presents and contrasts the differences in challenges faced by new, start-up businesses and those that have been in business for many years. The book includes step-by-step guidance on how to find key markets, locate customers and determine their preferences, how to develop estimates of capital requirements for land, construction of buildings and production facilities, and to purchase equipment. Guidance is given to the reader on practical aspects of developing a financing plan, including the key financial statements that show early indication of potential problems. Comprehensive coverage is also provided of the various types of permits and regulations, as well as the magnitude of costs and delays that can occur for an aquaculture business to be in compliance. Finally, advice is given on keeping an eye on emerging trends, signs of changing consumer preferences and demand, and external threats and opportunities. Written by Carole Engle, known and respected worldwide, Aquaculture Businesses is an essential internationally-applicable resource for aquaculture entrepreneurs and business men and women who are the management-level decision makers for new start-up businesses, as well as for existing businesses that need to continue to grow and change with market dynamics. All aquaculture farm owners, and suppliers to the industry, should have this excellent resource to hand. Libraries in all universities and research establishments where aquaculture, business studies, economics or marketing are studied and taught should have copies of this book on their shelves. 5m Books

The Loan Officer's Complete Guide to Marketing & Selling Mortgage Services

Author : David L. Hershman
Publisher : Irwin Professional Publishing
ISBN 13 : 9781557381415
Total Pages : 259 pages
Book Rating : 4.3/5 (814 download)

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Book Synopsis The Loan Officer's Complete Guide to Marketing & Selling Mortgage Services by : David L. Hershman

Download or read book The Loan Officer's Complete Guide to Marketing & Selling Mortgage Services written by David L. Hershman and published by Irwin Professional Publishing. This book was released on 1991 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Crushing Call Reluctance for Loan Officers

Author : Carl White
Publisher :
ISBN 13 : 9781732465503
Total Pages : pages
Book Rating : 4.4/5 (655 download)

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Book Synopsis Crushing Call Reluctance for Loan Officers by : Carl White

Download or read book Crushing Call Reluctance for Loan Officers written by Carl White and published by . This book was released on 2018-08-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: If you could double your application volume in the next 12 weeks, would it be worth it to you to read this book? Call reluctance for loan officers can be summed up in two sentences:"Fear is peeing in your pants. Courage is doing what you need to do with wet pants on."~ Carl WhiteSeriously, everybody feels the fear - truly everybody. Even the most confident top producer who is making sales all day long on the phone may look fearless, but they're not. They feel the fear and do what needs to be done with wet pants on. Being brave isn't easy but it does get easier over time. By the time you finish reading this book, you are going to have new insights, a fresh perspective, some tricks you can use to bypass your limiting beliefs and you will be able to pick up the phone or go make some sales calls and have conversations a whole lot easier. We aren't the flashiest guys but we know this industry. We have worked with thousands of loan officers who have claimed their readiness to help more people and live the lifestyle they want with the right income to support it. Now we are taking what we know how to do - to generate sales volume through direct sales - to help loan officers like you get ahead. When you make a simple mental shift, you can accelerate your results and change lives - yours and everyone's life you touch through your business. And it can happen fast when you work with the system we're about to teach you.

The Loan Officer's Practical Guide to Residential Finance

Author : Thomas A. Morgan
Publisher :
ISBN 13 : 9780971820555
Total Pages : 408 pages
Book Rating : 4.8/5 (25 download)

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Book Synopsis The Loan Officer's Practical Guide to Residential Finance by : Thomas A. Morgan

Download or read book The Loan Officer's Practical Guide to Residential Finance written by Thomas A. Morgan and published by . This book was released on 2014-01-10 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Updated 2014 Edition of the first book in the Practical Guide series for the mortgage industry. The January 2014 Version has been updated to meet the requirements of the SAFE Act, CFPB, Dodd-Frank and many other changes. We have also made many of the changes recommended by Amazon readers and reviewers. With all of the changes in the industry, keeping this product up-to-date is a full time job. The book covers all of the vocational skills required of the loan originator, but also includes all Federal law, ethics, predatory lending and fraud components required by the Federal SAFE loan originator licensing Act of 2008. Published since 1992, and updated annually, this 408 page textbook was written as an answer to the sink-or-swim training methods of many mortgage firms. The format is designed to give the newly initiated loan officer/agent, lender, processor, or other initiate the practical information they need to do the loan officer's job. The reader learns how to understand rate and point quotes, how to use a financial calculator, how to make basic computations customers require, how to understand loan programs and compare product features. The student progresses through understanding loan specifications and underwriting guidelines to a practical understanding of ratios, income, assets and closing costs, debts and credit history. This is then placed in the context of the loan application - how to collect all the required documents and disclosures and supervise a loan from application to closing. Beyond the basics, students learn how to finance various property types; condos, PUDs, new construction and investment property.

The Loan Officer Guide

Author : Fredrick R. Williams
Publisher : American Integrity Publishing, Inc.
ISBN 13 : 097471061X
Total Pages : 312 pages
Book Rating : 4.9/5 (747 download)

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Book Synopsis The Loan Officer Guide by : Fredrick R. Williams

Download or read book The Loan Officer Guide written by Fredrick R. Williams and published by American Integrity Publishing, Inc.. This book was released on 2004-08 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever contemplated the best way to explain the APR to a customer? Have you ever wished for a faster way to figure the number of months of escrows to collect? If you answered "YES!," The Loan Officer Guide has the answers to these questions and many more! Fredrick Williams presents a proven, practical system to help increase your understanding, efficiency, and productivity in the mortgage industry. Filled with specific instructions in an easy-to-read format, The Loan Officer Guide will help you understand and effectively complete each step of the mortgage loan process while maintaining compliance with federal regulations. You'll learn how to: *pre-qualify the borrower *take a complete loan application *read, analyze, and understand credit reports *collect and analyze the appropriate, supporting documentation *submit a loan that can be easily processed, underwritten, and closed. The Loan Officer Guide is the toolbox that allows the loan officer to improve productivity and efficiency, thus increasing profits. The book layout and the steps contained within each chapter correlate to the actual flow of a loan file from pre-qualification to closing. The author's intent is to offer a guide that is the essential resource within the mortgage industry for mortgage brokers, loan officers, and loan processors.

The Millionaire Loan Officer

Author : Scott Hudspeth
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781977882202
Total Pages : 178 pages
Book Rating : 4.8/5 (822 download)

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Book Synopsis The Millionaire Loan Officer by : Scott Hudspeth

Download or read book The Millionaire Loan Officer written by Scott Hudspeth and published by Createspace Independent Publishing Platform. This book was released on 2017-10-04 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year, never able to delegate or let go of the everyday minutiae? Or are you new to the Mortgage industry looking to reach new heights and obtain success in your professional life? This book is a game changer for mortgage professionals everywhere. In Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different, but interwoven stories. Based on real events and the teachings of mentor and author, Scott Hudspeth, you'll follow these characters through the steps for success. With each chapter's 'Final Thoughts' you'll gain the knowledge and action items needed to take you from a Mortgage Loan Officer to a Millionaire Loan Officer.