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Linfluence De La Couleur Et De La Forme Du Packaging Sur La Relation A La Marque Et Les Comportements De Choix Chez Les Enfants De 7 A 12 Ans
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Book Synopsis L'influence de la couleur et de la forme du packaging sur la relation à la marque et les comportements de choix chez les enfants de 7 à 12 ans by : Nora Bezaz-Zeghache
Download or read book L'influence de la couleur et de la forme du packaging sur la relation à la marque et les comportements de choix chez les enfants de 7 à 12 ans written by Nora Bezaz-Zeghache and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce travail doctoral a pour objectif de contribuer à une meilleure connaissance de l'effet de la couleur et de la forme du packaging sur la relation à la marque et les comportements de choix des enfants de 7 à 12 ans. Cette recherche est composée d'une étude exploratoire et d'études quasi-expérimentales. L'étude qualitative relative à la conduite d'entretiens semi-directifs vise à enrichir le cadre conceptuel issu de la revue de littérature multidisciplinaire. Elle a ainsi pour but de définir les différentes variables et leurs liens inhérents, caractérisant l'effet de la couleur et de la forme du packaging sur le comportement de l'enfant-consommateur. Les hypothèses de recherche construites à partir de la littérature et de l'enquête exploratoire sont testées au travers de quatre quasi-expérimentations. Chaque étude fait l'objet d'un protocole expérimental adapté à chaque stimulus visuel et aux capacités cognitives des enfants. Les deux premières quasi-expérimentations mettent en lumière l'impact positif de la couleur et de la forme du packaging sur la reconnaissance du nom de marque. Ces études montrent également l'importance de l'âge en tant qu'indicateur du développement cognitif. Les quasi-expérimentations suivantes mettent en lumière le rôle des trois dimensions de la couleur et de la forme sur les préférences des enfants et leur comportement de choix. Ainsi, les préférences en termes de couleurs influent de manière significative sur l'évaluation du packaging, l'attitude envers la marque et l'intention de demander le produit en première instance. Il s'avère que l'attitude envers la marque est une variable prédictive de l'intention de prescription d'achat. Concernant la forme du packaging, les résultats sont divergents. En effet, les préférences des enfants agissent sur l'évaluation du produit et sur l'intention de demander le produit, mais n'influencent pas significativement l'attitude envers la marque. L'âge ne modère pas les préférences des enfants, contrairement au sexe qui influence les préférences en matière de couleurs.
Book Synopsis L'influence de la couleur et de la forme du packaging du produit sur la perception de la personnalité de la marque by : Gaëlle Sohier
Download or read book L'influence de la couleur et de la forme du packaging du produit sur la perception de la personnalité de la marque written by Gaëlle Sohier and published by . This book was released on 2004 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’objectif de cette thèse est de montrer l’influence de la couleur et de la forme du produit sur la formation des traits de personnalité de la marque. Cette recherche apporte un éclairage sur le rôle des caractéristiques physiques du produit sur l’attribution des traits de personnalité de la marque et sur leur capacité à modifier la personnalité perçue. Le modèle conceptuel testé intègre également les croyances et attitudes envers la marque et met en évidence la présence de plusieurs variables modératrices (implication envers le produit, niveau optimal de stimulation, besoin en cognition, intensité affective, personnalité humaine et genre). Afin d’éprouver les hypothèses de recherche formulées, une étude empirique met en œuvre un plan expérimental où la couleur et la forme sont manipulées pour deux produits de grande consommation (une bouteille d’eau minérale et un paquet de café). Les résultats de l’enquête menée auprès de 638 personnes attestent le rôle des caractéristiques visuelles du produit en tant qu’antécédent de la personnalité de la marque et des croyances envers la marque. Ces conclusions indiquent que les aspects visuels du produit sont des variables sur lesquelles il est possible d’agir lorsque l’on souhaite véhiculer certains traits de personnalité ou certaines croyances envers la marque promue. Cependant, elles n’ont aucun effet direct sur les attitudes envers la marque. Elles mettent en exergue un grand nombre d’interactions entre la couleur et la forme des produits qui se combinent pour influencer le consommateur. Enfin, cette recherche indique que le consommateur présente une sensibilité différente à l’influence des deux caractéristiques visuelles étudiées en fonction de son profil sociodémographique et de sa personnalité.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Museums, Ethics and Cultural Heritage by : ICOM
Download or read book Museums, Ethics and Cultural Heritage written by ICOM and published by Routledge. This book was released on 2016-07-07 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an unparalleled exploration of ethics and museum practice, considering the controversies and debates which surround key issues such as provenance, ownership, cultural identity, environmental sustainability and social engagement. Using a variety of case studies which reflect the internal realities and daily activities of museums as they address these issues, from exhibition content and museum research to education, accountability and new technologies, Museums, Ethics and Cultural Heritage enables a greater understanding of the role of museums as complex and multifaceted institutions of cultural production, identity-formation and heritage preservation. Benefitting from ICOM’s unique position in the museum world, this collection brings a global range of academics and professionals together to examine museums ethics from multiple perspectives. Providing a more complete picture of the diverse activities now carried out by museums, Museums, Ethics and Cultural Heritage will appeal to practitioners, academics and students alike.
Book Synopsis Women and Trade by : World Bank;World Trade Organization
Download or read book Women and Trade written by World Bank;World Trade Organization and published by World Bank Publications. This book was released on 2020-09-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade can dramatically improve women’s lives, creating new jobs, enhancing consumer choices, and increasing women’s bargaining power in society. It can also lead to job losses and a concentration of work in low-skilled employment. Given the complexity and specificity of the relationship between trade and gender, it is essential to assess the potential impact of trade policy on both women and men and to develop appropriate, evidence-based policies to ensure that trade helps to enhance opportunities for all. Research on gender equality and trade has been constrained by limited data and a lack of understanding of the connections among the economic roles that women play as workers, consumers, and decision makers. Building on new analyses and new sex-disaggregated data, Women and Trade: The Role of Trade in Promoting Gender Equality aims to advance the understanding of the relationship between trade and gender equality and to identify a series of opportunities through which trade can improve the lives of women.
Book Synopsis Innovate Bristol by : Sven Boermeester
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Book Synopsis Handbook of Consumer Motivations by : Ernest Dichter
Download or read book Handbook of Consumer Motivations written by Ernest Dichter and published by . This book was released on 1964 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Me Before You written by Jojo Moyes and published by Penguin. This book was released on 2012-12-31 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of The Giver of Stars and the forthcoming Someone Else's Shoes, discover the love story that captured over 20 million hearts in Me Before You, After You, and Still Me. They had nothing in common until love gave them everything to lose . . . Louisa Clark is an ordinary girl living an exceedingly ordinary life—steady boyfriend, close family—who has barely been farther afield than their tiny village. She takes a badly needed job working for ex–Master of the Universe Will Traynor, who is wheelchair bound after an accident. Will has always lived a huge life—big deals, extreme sports, worldwide travel—and now he’s pretty sure he cannot live the way he is. Will is acerbic, moody, bossy—but Lou refuses to treat him with kid gloves, and soon his happiness means more to her than she expected. When she learns that Will has shocking plans of his own, she sets out to show him that life is still worth living. A Love Story for this generation and perfect for fans of John Green’s The Fault in Our Stars, Me Before You brings to life two people who couldn’t have less in common—a heartbreakingly romantic novel that asks, What do you do when making the person you love happy also means breaking your own heart?
Download or read book Dealmaking written by Richard Razgaitis and published by John Wiley & Sons. This book was released on 2004-04-16 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to develop pricing structures, or options, for such outcomes. Richard Razgaitis' Dealmaking shows readers how to apply these powerful valuation tools to a variety of business processes, such as pricing, negotiating, or living with a "deal," be it a technology license, and R&D partnership, or an outright sales agreement. Dealmaking distinguishes itself from other negotiating guides not only by treating negotiations as an increasingly common situation, but also by presenting a tool-based approach that creates flexible, practical valuation models. This forward-thinking guide includes a variety of checklists, case studies, and a CD-ROM with the appropriate software. Richard Razgaitis (Bloomsbury, NJ) is a Managing Director at InteCap, Inc. He has over twenty-five years of experience working with the development, commercialization, and strategic management of technology, seventeen of which have been spent in the commercialization of intellectual property.
Book Synopsis Dictionary of the French and English Languages by : Gabriel Surenne
Download or read book Dictionary of the French and English Languages written by Gabriel Surenne and published by . This book was released on 1856 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Never Leave Well Enough Alone by : Raymond Loewy
Download or read book Never Leave Well Enough Alone written by Raymond Loewy and published by JHU Press. This book was released on 2002-12-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Written and designed by Loewy, this profusely illustrated book is part autobiography and part design manifesto."--BOOK JACKET.
Book Synopsis Typography and Graphic Design by : Roxane Jubert
Download or read book Typography and Graphic Design written by Roxane Jubert and published by Flammarion-Pere Castor. This book was released on 2006 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.
Book Synopsis Product Experience by : Hendrik N. J. Schifferstein
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field
Book Synopsis Dromadaires et chameaux, animaux laitiers by : Pascal Bonnet
Download or read book Dromadaires et chameaux, animaux laitiers written by Pascal Bonnet and published by Editions Quae. This book was released on 1998 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comprehensive Cervical Cancer Control by : World Health Organization
Download or read book Comprehensive Cervical Cancer Control written by World Health Organization and published by World Health Organization. This book was released on 2006 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most women who die from cervical cancer, particularly in developing countries, are in the prime of their life. They may be raising children, caring for their family, and contributing to the social and economic life of their town or village. Their death is both a personal tragedy, and a sad and unnecessary loss to their family and their community. Unnecessary, because there is compelling evidence, as this Guide makes clear, that cervical cancer is one of the most preventable and treatable forms of cancer, as long as it is detected early and managed effectively. Unfortunately, the majority of women in developing countries still do not have access to cervical cancer prevention programmes. The consequence is that, often, cervical cancer is not detected until it is too late to be cured. An urgent effort is required if this situation is to be corrected. This Guide is intended to help those responsible for providing services aimed at reducing the burden posed by cervical cancer for women, communities and health systems. It focuses on the knowledge and skills needed by health care providers, at different levels of care.
Book Synopsis European Perspectives on Consumer Behaviour by : Mary Lambkin
Download or read book European Perspectives on Consumer Behaviour written by Mary Lambkin and published by . This book was released on 1998 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.
Book Synopsis Semiotics of the Media by : Winfried Nöth
Download or read book Semiotics of the Media written by Winfried Nöth and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-12-19 with total page 908 pages. Available in PDF, EPUB and Kindle. Book excerpt:
