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Limpact Des Reseaux Sociaux Sur Le Comportement Dachat Des Millennials Pour Lachat Des Marques De Luxe
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Book Synopsis L'impact des réseaux sociaux sur le comportement d'achat des millennials pour l'achat des marques de luxe by : Mélanie Quesnot
Download or read book L'impact des réseaux sociaux sur le comportement d'achat des millennials pour l'achat des marques de luxe written by Mélanie Quesnot and published by . This book was released on 2019 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La génération Y et le luxe by : Eric dit Darkplanneur Briones
Download or read book La génération Y et le luxe written by Eric dit Darkplanneur Briones and published by Dunod. This book was released on 2014-04-23 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: La Génération Y (la Gén Y comme l’appellent les professionnels du marketing) est devenue la cible privilégiée des marques de luxe, de mode et de beauté. Encore sous-estimée en France, elle est pourtant déjà une cible stratégique à l’international. Entre dérision et hyper-conscience du monde, altruisme et égocentrisme, la Gen Y fascine autant qu’elle effraie. Cet ouvrage permettra de décrypter ses codes et de révéler les principaux leviers grâce auxquels les marques de luxe vont pouvoir séduire cette cible prioritaire, pour enfin imaginer le luxe de demain... Le livre s'appuira sur une enquête menée par les auteurs sur les différentes "tribus" (geeks, etc.), qui permettra de dessiner les contours de leur identité commune de génération. 20 leviers fourniront aux professionnels du marketing les outils pratiques nécessaires pour conquérir la génération Y. Le livre s'achèvera sur un chapitre prospectif sur le luxe de demain, façonné par la génération Y mais aussi les générations à venir...
Book Synopsis Les antécédents et les effets de l'ambivalence sur les intentions d'acheter des produits de luxe by : Andrea Milena Sánchez Romero
Download or read book Les antécédents et les effets de l'ambivalence sur les intentions d'acheter des produits de luxe written by Andrea Milena Sánchez Romero and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le luxe a un caractère ambivalent : il est associé à l'excès et au gaspillage et aussi à la beauté et au plaisir. Il suscite des réactions à la fois favorables et défavorables parmi les millennials. Ils sont attirés par les marques et produits de luxe, car ils les considèrent comme un moyen pour renforcer leurs identités multiples (personnelle, sociale et numérique) et pour influencer d'autres personnes. Ils accèdent au luxe par des moyens inhabituels comme les offres promotionnelles pratiquées sur les marchés de la parfumerie, de la cosmétique et du prêt-à-porter du luxe et les sites Internet qui proposent des produits de luxe à prix réduit, en location ou d'occasion. Malgré leur attirance envers le luxe, les millennials essaient de limiter l'influence de l'argent dans leur vie, privilégient les modes de consommation alternatifs (la location, le leasing ou le partage, etc.) et sont sensibles aux prix et aux promotions. Les millennials représentent une cohorte générationnelle mal connue par les manageurs, d'où l'importance d'étudier les antécédents et les conséquences de son ambivalence à l'égard des produits de luxe. Pour aborder cette problématique de recherche, une enquête par questionnaire auprès de jeunes âgés de 18 à 25 ans a été réalisée. Les résultats mettent en évidence que l'ambivalence à l'égard des produits de luxe chez les jeunes consommateurs est expliquée par l'attitude négative envers l'argent, par le contrôle de soi du consommateur et par l'interaction de la cherté perçue et de la sensibilité à la promotion. L'ambivalence influe de manière négative sur l'attitude envers les produits et est résolue à travers la recherche d'informations sur les marques et les produits.
Book Synopsis Sustainable Luxury by : Miguel Angel Gardetti
Download or read book Sustainable Luxury written by Miguel Angel Gardetti and published by Routledge. This book was released on 2017-09-08 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most consumers of luxury products and services use them as status symbols – symbols of success. However, the definition of success – and the way it is perceived by others – is changing. Increasingly, consumers want the brands they use to address growing concerns that luxury products invariably come at a heavy social and environmental cost. The luxury industry faces its biggest challenge yet in satisfying an emerging demand of successful consumerism – products that meet high environmental, social and ethical standards.This collection sees internationally renowned fashion, luxury and sustainability experts come together to explore the challenges faced - and solutions developed - by luxury goods companies in sourcing, producing and marketing luxury products. Sustainable Luxury: Managing Social and Environmental Performance in Iconic Brands represents the most comprehensive collection of current writing on the nascent relationship between sustainability and luxury. It will be essential reading for academics researching sustainable development in the fashion and luxury industries and it will provide invaluable guidance for practitioners seeking the latest research to help them meet consumer demand for sustainable goods and services.
Book Synopsis Digital Economy. Emerging Technologies and Business Innovation by : Rim Jallouli
Download or read book Digital Economy. Emerging Technologies and Business Innovation written by Rim Jallouli and published by Springer Nature. This book was released on 2019-09-20 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 4th International Conference on Digital Economy, ICDEc 2019, held in Beirut, Lebanon, in April 2019. The conference was founded in 2016 to discuss innovative research and projects related to the support role of Information System Technologies in the digital transformation process, business innovation and e-commerce. The 31 papers presented in this volume were carefully reviewed and selected from 89 submissions. The theme of ICDEc 2019 was “Digital Economy: Emerging Technologies and Business Innovation”. The papers were organized in topical sections named: digital transformation; e-finance; social media communication; intelligent systems; e-commerce and business analytics; e-learning and cloud education; e-commerce and digital economy; data science; digital marketing; and digital business model.
Book Synopsis Sustainable Fashion and Textiles by : Kate Fletcher
Download or read book Sustainable Fashion and Textiles written by Kate Fletcher and published by Routledge. This book was released on 2013-12-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the previous edition: "[A] fascinating book." John Thackara, Doors of Perception "Provides the foundations for a radical new perspective." Ethical Pulse "At last a book that dispels the idea that fashion is only interested in trend-driven fluff: not only does it have a brain, but it could be a sustainable one." Lucy Siegle, Crafts Magazine Fully revised and updated, the second edition of Sustainable Fashion and Textiles: Design Journeys continues to define the field of design in fashion and textiles. Arranged in two sections, the first four chapters represent key stages of the lifecycle: material cultivation/extraction, production, use and disposal. The remaining four chapters explore design approaches for altering the scale and nature of consumption, including service design, localism, speed and user involvement. While each chapter is complete in and of itself, their real value comes from what they represent together: innovative ways of thinking about textiles and garments based on sustainability values and an interconnected approach to design. Including a new preface, updated content and a new conclusion reflecting and critiquing developments in the field, as well as discussing future developments, the second edition promises to provide further impetus for future change, sealing Sustainable Fashion and Textiles: Design Journeys as the must-buy book for fashion and textiles professionals and students interested in sustainability.
Book Synopsis Advances in Consumer Research by : Elizabeth C. Hirschman
Download or read book Advances in Consumer Research written by Elizabeth C. Hirschman and published by . This book was released on 1985 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Organizing Smart Buildings and Cities by : Elisabetta Magnaghi
Download or read book Organizing Smart Buildings and Cities written by Elisabetta Magnaghi and published by Springer Nature. This book was released on 2021-02-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations included sustainable cities and communities in its 2030 SDGs. Cities and, on a smaller scale, neighborhoods, building managers and firms are now adopting technologies and information systems to help achieve the energy, economic, social and environmental transition. This volume gathers contributions on the key organizational success factors for this transition. To do so, it analyzes the role of information systems, use of data, and technological assistance solutions from multiple perspectives. The goal is to develop a framework that can successfully apply information systems to organizational and environmental issues for smart cities and smart buildings. Accordingly, the book addresses living-lab experiment evaluation techniques, and provides critical analyses of the role of the environment, context and users’ behavioral responses. In addition, it discusses key questions on the efficient management of resources, need for appropriate IT solutions, and employing co-creation with users to improve planning and organization.
Book Synopsis Handbook of Islamic Marketing by : Özlem Sandıkcı
Download or read book Handbook of Islamic Marketing written by Özlem Sandıkcı and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
Book Synopsis On the Trail of the Serpent by : Richard Neville
Download or read book On the Trail of the Serpent written by Richard Neville and published by Random House. This book was released on 2020-08-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***NOW THE SUBJECT OF THE MAJOR BBC TV SERIES *** DISCOVER THE INCREDIBLE TRUE CRIME STORY OF SERIAL KILLER, CHARLES SOBHRAJ, AND THE RACE TO BRING HIM TO JUSTICE Charles Sobhraj remains one of the world's great con men, and as a serial killer, the story of his life and capture endures as legend. Born in Vietnam to a Vietnamese mother and Indian father, Sobhraj grew up with a fluid sense of identity, moving to France before being imprisoned and stripped of his multiple nationalities. Driven to floating from country to country, continent to continent, he became the consummate con artist, stealing passports, smuggling drugs and guns across Asia, busting out of prisons and robbing wealthy associates. But as his situation grew more perilous, he turned to murder, preying on Western tourists dropping out across the 1970s hippie route, leaving a trail of dead bodies and gruesome crime scenes in his wake. First published in 1979, but updated here to include new material, On the Trail of the Serpent draws its readers into the story of Sobhraj's life as told exclusively to journalists Richard Neville and Julie Clarke. Blurring the boundaries between true crime and novelisation, this remains the definitive book about Sobhraj - riveting tale of sex, drugs, adventure and murder.
Book Synopsis Central Banking in Turbulent Times by : Francesco Papadia
Download or read book Central Banking in Turbulent Times written by Francesco Papadia and published by Oxford University Press. This book was released on 2018-03-09 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Central banks came out of the Great Recession with increased power and responsibilities. Indeed, central banks are often now seen as 'the only game in town', and a place to put innumerable problems vastly exceeding their traditional remit. These new powers do not fit well, however, with the independence of central banks, remote from the democratic control of government. Central Banking in Turbulent Times examines fundamental questions about the central banking system, asking whether the model of an independent central bank devoted to price stability is the final resting point of a complex development that started centuries ago. It dissects the hypothesis that the Great Recession has prompted a reassessment of that model; a renewed emphasis on financial stability has emerged, possibly vying for first rank in the hierarchy of objectives of central banks. This raises the risk of dilemmas, since the Great Recession brought into question implicit assumptions that the pursuit of price stability would also lead to financial stability. In addition, the border between monetary and fiscal policy was blurred both in the US and in Europe. Central Banking in Turbulent Times asks whether the model prevailing before the Great Recession has been irrevocably altered. Are we entering, as Charles Goodhart has hypothesized, into the 'fourth epoch' of central banking? Are changes to central banks part of a move away from the global liberal order that seemed to have prevailed at the turn of the century? Central Banking in Turbulent Times seeks to answer these questions as it examines how changes can allow for the maintenance of price stability, while adapting to the long-term consequences of the Great Recession.
Book Synopsis Interpretive Consumer Research by : Elizabeth Caldwell Hirschman
Download or read book Interpretive Consumer Research written by Elizabeth Caldwell Hirschman and published by . This book was released on 1989 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis International Marketing Strategy by : Giovanna Pegan
Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Book Synopsis Empirical Implications of Theoretical Models in Political Science by : Jim Granato
Download or read book Empirical Implications of Theoretical Models in Political Science written by Jim Granato and published by Cambridge University Press. This book was released on 2021-05-13 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to demonstrate how to unify formal, theoretical and empirical analysis through various interdisciplinary examples.
Book Synopsis Private Governance and Public Authority by : Stefan Renckens
Download or read book Private Governance and Public Authority written by Stefan Renckens and published by Cambridge University Press. This book was released on 2020-04-02 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develops a new theory of public regulatory interventions in private sustainability governance based on policymaking in the European Union.
Book Synopsis The Strategy of Desire by : Ernest Dichter
Download or read book The Strategy of Desire written by Ernest Dichter and published by Routledge. This book was released on 2017-07-12 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy of Desire, Dichter both counters the argument that motivational research amounts to manipulation, and shows how the understanding and modification of human behavior is necessary for progress. Dichter's survey and analysis of behavior ranges widely. He examines everyday matters of product choice, as well as such broad civic issues as voter participation, religious toleration, and racial understanding. He shows that in order to achieve socially constructive goals, it is necessary to move beyond theological exhortation, which takes an unrealistic view of human morality, as well as beyond the limits of empirically oriented social science research, which only deals in appearances. Dichter sees human action as rooted in irrational and often unconscious motivation, which can usually be uncovered if the correct approach is used. In his consumer research, he analyzes the nonutilitarian importance of objects in everyday life, as well as how products and materials become bound with emotional resonance or acquire different meanings from different contexts or points of view. Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving. Arguing that in an increasingly technological world, progress and social harmony are materially based, he advocates a morality of the good life in which prosperity and leisure lead to greater h
Book Synopsis The Production of Culture by : Diane Crane
Download or read book The Production of Culture written by Diane Crane and published by SAGE Publications. This book was released on 1992-05-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Production of Culture is timely and relevant. . . . Diana Crane introduces the reader to this busy field of scholarly activity, organizes the strands of theory and empirical research in an orderly fashion, and advances some bold notions about the relationship between organizational ′contexts′ and innovation. --Contemporary Sociology "Crane melds numerous sources concisely and clearly in her argument that cultural forms cannot be understood ′apart from the contexts in which they are produced and consumed.′ . . . looks like a good start to a useful series." --Communication Booknotes "Crane′s overview is clearly written and does an effective job of incorporating concepts and theories from communication, cultural studies, economics, and literature, as well as her home territory, sociology." --Communication Booknotes How does the media shape and frame culture? How does media entertainment vary under different conditions of production and consumption? What types of meanings and ideologies do these modes of production convey, and how do they change over time? How does media culture differ from other forms of recorded culture produced in nonindustrial settings? In The Production of Culture, the inaugural volume in the new Foundations of Popular Culture series, Diana Crane argues that these are the kinds of questions social scientists should concern themselves with. She contends that recorded cultures simply cannot be understood apart from the contexts in which they are produced and consumed. A review and synthesis of the current media literature, Crane′s work examines both the popular and elite levels of media production. This investigation allows readers to understand how the notion of production can change depending on the size of the audience and/or the structure of the cultural industry. A systematic and accessible approach to a complex topic, The Production of Culture will have appeal not only to professors and students of cultural studies, but will also interest those studying sociology and art history.
