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Lightning Branding
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Download or read book Lightning Logo written by Jolanta Gębka and published by Babelcube Inc.. This book was released on 2020-09-17 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a story about the feelings of a middle-aged criminal who falls in love with a young shop assistant in the center of a city with a hundred thousand inhabitants in Poland. A young woman works at a grocery store. The man who falls in love with her is between forty and fifty years old. He and his brother run a disco. Unfortunately, gentlemen also run dark business and, as is customary, where cases are suspected, crimes take place. A young woman opens her own little grocery store in the city center, facing the door with a lightning bolt logo. While the nightclub is closing, one brother notices a woman closing a newly opened store. He only visited her to shop. He then came to the saleswoman with a beautiful long-stemmed red rose, but she rejected him because of his non-young gangster appearance. But he didn't let go and waited for her as she closed the store.
Book Synopsis Lightning Branding by : Honey Parker
Download or read book Lightning Branding written by Honey Parker and published by . This book was released on 2020-07-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Practical UI Patterns for Design Systems by : Diana MacDonald
Download or read book Practical UI Patterns for Design Systems written by Diana MacDonald and published by Apress. This book was released on 2019-06-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding UI patterns is invaluable to anyone creating websites for the first time. It helps you make connections between which tools are right for which jobs, understand the processes, and think deeply about the context of a problem. This is your concise guide to the tested and proven general mechanisms for solving recurring user interface problems, so that you don't have to reinvent the wheel. You'll see how to find a pattern you can apply to a given UI problem and how to deconstruct patterns to understand them in depth, including their constraints. UI patterns lead to better use of existing conventions and converging web standards. This book shows you how to spot anti-patterns, how to mix and match patterns, and how they inform design systems. By helping the non-web professionals and junior web professionals of the world use basic patterns, the web industry can put its best foot forward as new interfaces such as VR/AR/MR, conversational UIs, machine learning, voice input, evolving gestural interactions and more infiltrate the market. Given the emerging popularity of design systems and space of DesignOps, as well as the rise of companies competing on design and usability, now is the time to think about how we use and evolve UI patterns and scale design systems. What You'll Learn Produce intuitive products through consistency and familiarity.Save time instead of starting from scratch.Communicate design decisions with evidence to support solutions.Use smart defaults without extensive product design experience.Improve a user's experience.Scale growing business with design. Who This Book Is For Those familiar with creating websites and want to learn more, WordPress bloggers, or marketers who want to weave components together into a usable, revenue-generating experience.
Book Synopsis The Better Mousetrap by : Simon Pont
Download or read book The Better Mousetrap written by Simon Pont and published by Kogan Page Publishers. This book was released on 2012-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.
Book Synopsis Architectural Lighting Design by : Gary Steffy
Download or read book Architectural Lighting Design written by Gary Steffy and published by John Wiley & Sons. This book was released on 2002 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book goes right to the heart of what every professional and student needs to know above all - how to effectively meet real-world lighting design challenges.
Book Synopsis Violet By Design by : Melissa Walker
Download or read book Violet By Design written by Melissa Walker and published by Penguin. This book was released on 2008-03-04 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: I was going to get out of the modeling business for good. But now I'm having trouble sticking with my decision. After all, if it wasn't for modeling, I might still be the invisible wallflower. Hot guys like Paulo wouldn't be interested in me. And I'd never have seen Brazil or Spain-and now France! On the other hand... I also wouldn't have to choose between my best friend from home and my agent's shrill demands. Or anguish over my body the way only runway models do. Not to mention all this trouble I'm getting into for speaking out in the press about eating disorders. Maybe the life of an international model isn't for me. But if I quit for good, I might always wonder...What if?
Download or read book Design That Scales written by Dan Mall and published by Rosenfeld Media. This book was released on 2023-11-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world's most recognizable brands create design practices that are truly sustainable and successful. "Dan's book is a game–changer for our approach to design systems, leading to significant changes at my company, making it a must–read for streamlining anyone’s complex design systems!" —Nadine Sarraj, Product Designer, 365 Retail Markets "A lively and paradigm-challenging evaluation of what makes good system designs work at any scale."—Kirkus Reviews Who Should Read This Book? People who are building and maintaining design systems, large or small. Designers, engineers, and product managers who are in search of a more efficient way to work. Leaders and executives who want to effect change but aren't sure how to do it. People who have designed web forms and tables, but don't know what’s next. Takeaways A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system. See how the ecosystem of a design system works in order to understand the context for success. Figure out where the people involved in a design system fit and how they can best collaborate. Learn the metrics for success within a design system and how to measure them. Determine the best techniques for marketing your design system to stakeholders. Learn what guidance and relationships are crucial for a design system to succeed. See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.
Download or read book Brands and Their Companies written by and published by . This book was released on 2003 with total page 2192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book For the Winner written by Emily Hauser and published by Simon and Schuster. This book was released on 2017-10-03 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the king of Pagasae left his infant daughter on the slopes of a mountain to die, he believed he would never see her again. But Atalanta, against the will of the gods and the dictates of the Fates, survived—and went on to bring to life one of the greatest legends of all of ancient Greece . . .Teaching herself to hunt and fight, Atalanta is determined to prove her worth to her father and, disguising herself as a man, she wins a place on the greatest voyage of that heroic age: the journey of Jason and the Argonauts to the very ends of the known world in search of the legendary Golden Fleece. But Atalanta is discovered, and abandoned in the mythical land of Colchis, where she is forced to make a choice that will determine her place in history.Here then is the legend of Jason and the Argonauts as never told before: the true story of the princess who sailed and fought alongside Jason and Theseus and Peleus (father of Achilles), and who ultimately ran a race that would decide her destiny. Based on the myths of the ancient Greeks, For the Winner brings alive a mythological world where the gods can transform a mortal's life on a whim, where warrior heroes carve out names that will echo down the ages—and where one woman fights to determine her own fate.
Book Synopsis Italian Lighting Design 1945-2000 by : Alberto Bassi
Download or read book Italian Lighting Design 1945-2000 written by Alberto Bassi and published by . This book was released on 2004 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following World War II, Italian industrial designers began to earn worldwide acclaim for their lamp and lighting designs; since then the country has produced landmark models that have become classics of modern and contemporary design, such as lamps by the Castiglioni brothers and Artemide. This richly illustrated book documents the evolution of Italian lamp and lighting design from 1945 to the end of the twentieth century. A collection of essays by design historian Alberto Bassi, organized in seventeen sections, traces the industry’s critical and commercial successes and the unique relationship between tradition, decorative quality, technology, and production. Included are profiles of individual designers such the Castiglioni brothers, Vico Magistretti, Gino Sarfatti and Pietro Chiesa, and manufacturers such as Flos, Fontana Arte, and Luceplan. The book reproduces more than 300 archival and new photographs, original advertisements, product displays, and installations of lights and lighting. This volume is the second in a new series, inaugurated by ABC: Twentieth-Century Graphic Design, aimed not just at a traditional readership of architects but also at people working in the field of graphics and students at the new faculties of design.
Book Synopsis A Carnival of Parting by : Ann Grodzins Gold
Download or read book A Carnival of Parting written by Ann Grodzins Gold and published by Univ of California Press. This book was released on 2023-07-28 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Madhu Natisar Nath is a Rajasthani farmer with no formal schooling. He is also a singer, a musician, and a storyteller. At the center of A Carnival of Parting are Madhu Nath's oral performances of two linked tales about the legendary Indian kings, Bharthari of Ujjain and Gopi Chand of Bengal. Both characters, while still in their prime, leave thrones and families to be initiated as yogis—a process rich in adventure and melodrama, one that offers unique insights into popular Hinduism's view of world renunciation. Ann Grodzins Gold presents these living oral epic traditions as flowing narratives, transmitting to Western readers the pleasures, moods, and interactive dimensions of a village bard's performance. Three introductory chapters and an interpretive afterword, together with an appendix on the bard's language by linguist David Magier, supply A Carnival of Parting with a full range of ethnographic, historical, and cultural backgrounds. Gold gives a frank and engaging portrayal of the bard Madhu Nath and her work with him. The tales are most profoundly concerned, Gold argues, with human rather than divine realities. In a compelling afterword, she highlights their thematic emphases on politics, love, and death. Madhu Nath's vital colloquial telling of Gopi Chand and Bharthari's stories depicts renunciation as inevitable and interpersonal attachments as doomed, yet celebrates human existence as a "carnival of parting."
Book Synopsis Apex Design Patterns by : Jitendra Zaa
Download or read book Apex Design Patterns written by Jitendra Zaa and published by Packt Publishing Ltd. This book was released on 2016-04-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of Apex design patterns to build robust and scalable code architectures on the Force.com platform About This Book Apply Creational, Structural and behavioural patterns in Apex to fix governor limit issues. Have a grasp of the anti patterns to be taken care in Apex which could have adverse effect on the application. The authors, Jitendra Zaa is a salesforce MVP and Anshul Verma has 12+ years of experience in the area of application development. Who This Book Is For If you are a competent developer with working knowledge of Apex, and now want to deep dive into the world of Apex design patterns to optimize the application performance, then this book is for you. Prior knowledge of Salesforce and Force.com platform is recommended. What You Will Learn Apply OOPs principal in Apex to design a robust and efficient solution to address various facets to a business problem Get to grips with the benefits and applicability of using different design patterns in Apex Solve problems while instantiating, structuring and giving dynamic behavior to Apex classes Understand the implementation of creational, structural, behavioral, concurrency and anti-patterns in your application Follow the Apex best practices to resolve governor limit issues Get clued up about the Inheritance, abstract classes, polymorphism in Apex to deal with the object mechanism Master various design patterns and determine the best out of them Explore the anti patterns that could not be applied to Apex and their appropriate solutions In Detail Apex is an on-demand programming language providing a complete set of features for building business applications – including data models and objects to manage data. Apex being a proprietor programming language from Salesforce to be worked with multi tenant environment is a lot different than traditional OOPs languages like Java and C#. It acts as a workflow engine for managing collaboration of the data between users, a user interface model to handle forms and other interactions, and a SOAP API for programmatic access and integration. Apex Design Patterns gives you an insight to several problematic situations that can arise while developing on Force.com platform and the usage of Design patterns to solve them. Packed with real life examples, it gives you a walkthrough from learning design patterns that Apex can offer us, to implementing the appropriate ones in your own application. Furthermore, we learn about the creational patterns that deal with object creation mechanism and structural patterns that helps to identify the relationship between entities. Also, the behavioural and concurrency patterns are put forward explaining the communication between objects and multi-threaded programming paradigm respectively. We later on, deal with the issues regarding structuring of classes, instantiating or how to give a dynamic behaviour at a runtime, with the help of anti-patterns. We learn the basic OOPs principal in polymorphic and modular way to enhance its capability. Also, best practices of writing Apex code are explained to differentiate between the implementation of appropriate patterns. This book will also explain some unique patterns that could be applied to get around governor limits. By the end of this book, you will be a maestro in developing your applications on Force.com for Salesforce Style and approach This book is a step-by-step guide, complete with well-tested programs and real world situations to solve your common occurring problems in Apex design by using the anti-patterns. It gets crackling from exploring every appropriate solution to comparing the best one as per OOps principal.
Download or read book Star Brands written by Carolina Rogoll and published by Simon and Schuster. This book was released on 2015-04-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Book Synopsis Salesforce Sales Cloud – An Implementation Handbook by : Kerry Townsend
Download or read book Salesforce Sales Cloud – An Implementation Handbook written by Kerry Townsend and published by Packt Publishing Ltd. This book was released on 2024-04-30 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and build Sales Cloud solutions to solve business challenges with this easy-to-follow handbook Key Features Discover the full range of capabilities offered by Sales Cloud and how to map them to business processes Learn how to plan and deliver all aspects of a successful Sales Cloud implementation Explore advanced concepts to integrate and extend Sales Cloud Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionSalesforce Sales Cloud is a system rich in functionality, addressing many sales business challenges such as sales productivity, forecast visibility, and sales enablement. However, unlocking the full value of the system and getting maximum returns pose a challenge, especially if you’re new to the technology. This implementation handbook goes beyond mere configuration to ensure a successful implementation journey. From laying the groundwork for your project to engaging stakeholders with sales-specific business insights, this book equips you with the knowledge you need to plan and execute. As you progress, you’ll learn how to design a robust data model to support the sales and lead generation process, followed by crafting an intuitive user experience to drive productivity. You’ll then explore crucial post-building aspects such as testing, training, and releasing functionality. Finally, you’ll discover how the solutions’ capability can be expanded by adding and integrating other tools to address typical sales use cases. By the end of this book, you’ll have grasped how to leverage Sales Cloud to solve sales challenges and have gained the confidence to design and implement solutions successfully with the help of real-world use cases.What you will learn Find out how Sales Cloud capabilities solve common sales challenges Determine the best development methodologies Design and build core sales processes, including demand generation and sales productivity Implement best practices for testing and training with accurate data Build a release plan by understanding the types of post-go-live support Explore territory management and model additional processes with Sales Cloud Understand common system integration use cases Harness the power of AppExchange solutions for sales Who this book is for This book is for administrators, consultants, and business analysts who want to understand and apply the capabilities of Salesforce Sales Cloud. Whether you’re completely new to Sales Cloud or enhancing existing functionalities within your organization, this handbook is your trusted companion. Business stakeholders responsible for or involved in Sales Cloud implementations will also benefit from this book.
Book Synopsis Foxlogic, Fireweed by : Jennifer K. Sweeney
Download or read book Foxlogic, Fireweed written by Jennifer K. Sweeney and published by U of Nebraska Press. This book was released on 2020-09 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Backwaters Prize in Poetry, Jennifer K. Sweeney’s Foxlogic, Fireweed follows a lyrical sequence of five physical and emotional terrains—floodplain, coast, desert, suburbia, and mesa—braiding themes of nature, domesticity, isolation, and human relationships. These are poems of the earth’s wild heart, its searing mysteries, its hollows, and its species, poems of the complex domestic space, of before and after motherhood, gun terror, the election, of dislocation and home, and of how we circle toward and away from our centers. Sweeney is not afraid to take up the domestic and inner lives of women, a nuanced relationship with the natural world that feels female or even maternal, or a duty to keeping alive poetry’s big questions of transcendence, revelation, awe, and deep presence in the ordinary.
Book Synopsis Lighting Design Basics by : Mark Karlen
Download or read book Lighting Design Basics written by Mark Karlen and published by John Wiley & Sons. This book was released on 2004-04-05 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Book Synopsis Global Brand Power by : Barbara E. Kahn
Download or read book Global Brand Power written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2013-03-05 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: The branding bible for today's globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won't be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company's bottom line. In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously. Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.
