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Author : William D. Wells
Publisher : Marketing Classics Press
ISBN 13 : 1613111657
Total Pages : 31 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 12 written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William D. Wells
Publisher : Marketing Classics Press
ISBN 13 : 1613111665
Total Pages : 51 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 13 written by William D. Wells and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Art Weinstein
Publisher : Routledge
ISBN 13 : 1136773797
Total Pages : 199 pages
Book Rating : 4.1/5 (367 download)
Download or read book Lifestyle Market Segmentation written by Art Weinstein and published by Routledge. This book was released on 2014-05-12 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.
Author : James H. Myers
Publisher : Marketing Classics Press
ISBN 13 : 1613111630
Total Pages : 26 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 10 written by James H. Myers and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : M. R. C. Lovell
Publisher : Marketing Classics Press
ISBN 13 : 1613111649
Total Pages : 22 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 11 written by M. R. C. Lovell and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Douglas J. Tigert
Publisher : Marketing Classics Press
ISBN 13 : 1613111606
Total Pages : 33 pages
Book Rating : 4.6/5 (131 download)
Download or read book Life Style and Psychographics, Chapter 7 written by Douglas J. Tigert and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 113518559X
Total Pages : 367 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 1317780833
Total Pages : 430 pages
Book Rating : 4.3/5 (177 download)
Download or read book Values, Lifestyles, and Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2014-03-05 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 1317780825
Total Pages : 448 pages
Book Rating : 4.3/5 (177 download)
Download or read book Values, Lifestyles, and Psychographics written by Lynn R. Kahle and published by Psychology Press. This book was released on 2014-03-05 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The interdisciplinary and international mix of authors bring a diverse perspective to this volume, which is divided into four nonorthogonal sections. The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology. The final two sections illustrate how value, lifestyle, and psychographic research have been used to understand differences among people. The first of these final two sections emphasizes differences among people at different times (commonly called trend research), and the second emphasizes differences among people across national boundaries. Collectively, these chapters illustrate how practical state-of-the-art research in values, lifestyles, and psychographics can be. Thoughtful consideration of values, lifestyles, and psychographics as they are manifested in quality research can improve advertising and marketing practice, and can help the business community deliver products and services that are more in line with consumers' needs.
Author : David Loshin
Publisher : Elsevier
ISBN 13 : 0080500544
Total Pages : 292 pages
Book Rating : 4.0/5 (85 download)
Download or read book Business Intelligence written by David Loshin and published by Elsevier. This book was released on 2003-07-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Intelligence describes the basic architectural components of a business intelligence environment, ranging from traditional topics such as business process modeling, data modeling, and more modern topics such as business rule systems, data profiling, information compliance and data quality, data warehousing, and data mining. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. The book contains a quick reference guide for business intelligence terminology. Business Intelligence is part of Morgan Kaufmann's Savvy Manager's Guide series. * Provides clear explanations without technical jargon, followed by in-depth descriptions. * Articulates the business value of new technology, while providing relevant introductory technical background. * Contains a handy quick-reference to technologies and terminologies. * Guides managers through developing, administering, or simply understanding business intelligence technology. * Bridges the business-technical gap. * Is Web enhanced. Companion sites to the book and series provide value-added information, links, discussions, and more.
Author : Patricia Mink Rath
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1609018982
Total Pages : 481 pages
Book Rating : 4.6/5 (9 download)
Download or read book The Why of the Buy written by Patricia Mink Rath and published by Bloomsbury Publishing USA. This book was released on 2014-10-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities
Author : Emanuel Demby
Publisher : Marketing Classics Press
ISBN 13 : 1613111541
Total Pages : 24 pages
Book Rating : 4.6/5 (131 download)
Download or read book Psychographics and From Whence it Came written by Emanuel Demby and published by Marketing Classics Press. This book was released on 2011-06-30 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin E. Roth
Publisher :
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.:/5 (31 download)
Download or read book Knee-deep in the Big Muddy written by Alvin E. Roth and published by . This book was released on 1974 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Winston
Publisher : Routledge
ISBN 13 : 1317941632
Total Pages : 582 pages
Book Rating : 4.3/5 (179 download)
Download or read book Cases and Select Readings in Health Care Marketing written by William Winston and published by Routledge. This book was released on 2022-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Directed specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Author : Geoffrey Paul Lantos
Publisher : Routledge
ISBN 13 : 1317473841
Total Pages : 648 pages
Book Rating : 4.3/5 (174 download)
Download or read book Consumer Behavior in Action written by Geoffrey Paul Lantos and published by Routledge. This book was released on 2015-01-28 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
Author : Kenneth E. Runyon
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.E/5 ( download)
Download or read book Consumer Behavior and the Practice of Marketing written by Kenneth E. Runyon and published by . This book was released on 1987 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eric J. Arnould
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 912 pages
Book Rating : 4.:/5 (89 download)
Download or read book Consumers written by Eric J. Arnould and published by Irwin/McGraw-Hill. This book was released on 2004 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers, 2e presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised Consumers as the most current text in the field in the areas of technology, research, and illustrative examples.
