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ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Liderazgo de marca en la nueva economía. Harvard Deusto written by and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.3/5 ( download)
Download or read book Harvard Deusto business review written by and published by . This book was released on 2008 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Erich Joachimsthaler
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788423426027
Total Pages : 306 pages
Book Rating : 4.4/5 (26 download)
Download or read book Ver lo evidente written by Erich Joachimsthaler and published by Grupo Planeta (GBS). This book was released on 2008-02-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vivimos en un entorno de cambio constante. Y sin embargo, la mayoría de empresas sufren una ceguera permanente que les impide reconocer las auténticas oportunidades para la innovación y el crecimiento. Este libro le muestra cómo detectar estas oportunidades antes que sus competidores. Mediante ejemplos muy reveladores, Erich Joachimsthaler presenta su modelo anticipación a la demanda y crecimiento, un proceso sistemático y repetible que le permitirá ver las grandes oportunidades que saltan a la vista pero que nadie ve. Desentrañando el modelo de innovación de organizaciones tan diversas como BMW, Apple, Frito-Lay o Starbucks, este libro le permitirá ofrecer a los consumidores aquello que realmente les importa, más allá de cubrir sus necesidades inmediatas. El resultado: una gran ventaja competitiva.
Author : AA. VV.
Publisher : Harvard Deusto
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.8/5 (432 download)
Download or read book Harvard Deusto Management & Innovation no 16 written by AA. VV. and published by Harvard Deusto. This book was released on 2019-06-10 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harvard Deusto Management & Innovation: en junio publicamos el dossier para plantear los RETOS DEL LIDERAZGO: La transformación que requiere un momento de disrupción y cambio de paradigma como el actual no se juega únicamente en el terreno de los avances tecnológicos y en los nuevos caminos que estos trazan, sino que tiene consecuencias en todos los ámbitos de las organizaciones y de la sociedad en su conjunto. Ningún cambio puede abordarse con éxito si no va acompañado –y, en muchas ocasiones, precedido– por una nueva mentalidad de las personas que deben liderarlo, que les posibilite ayudar a adaptarse a los distintos miembros de los equipos para que la visión pueda alinearse en todos los niveles para asegurar su correcta ejecución. En este contexto, liderar significa reenfocar los objetivos, los métodos y las formas, instalando a la persona en el centro de la toma de decisiones y poniendo el acento en una actitud respetuosa, serena, que sepa convencer y guiar, y no tanto imponer y dominar, que apueste por fomentar contextos donde la libertad impulse la creatividad y la innovación y posibilite una nueva mirada, donde el ejercicio del poder tenga por objetivo el bien común, y la ética sea el pilar fundamental que sustente la gestión de personas y la búsqueda de soluciones.
Author : David A. Aaker
Publisher :
ISBN 13 : 9788423423873
Total Pages : 355 pages
Book Rating : 4.4/5 (238 download)
Download or read book Liderazgo de marca written by David A. Aaker and published by . This book was released on 2006 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marta Peris-Ortiz
Publisher : Springer
ISBN 13 : 3319639072
Total Pages : 356 pages
Book Rating : 4.3/5 (196 download)
Download or read book Sports Management as an Emerging Economic Activity written by Marta Peris-Ortiz and published by Springer. This book was released on 2017-10-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the sports industry as a broad business and economic sector with an enormous influence on regional economic development. Covering topics such as sports economics, financing sports organizations, sustainability management in sports, sports tourism and doping among athletes, this book provides a timely collection of research and best practices in the areas of sports management and policy. Sports activity is a rapidly growing and evolving industry, offering numerous business opportunities--from the manufacturing of sporting equipment and activity at gyms and sports centers to revenue from sporting events and sport tourism. In order for the varied businesses across the sport industry, whether public or private, to be successful, proper management strategies and policies must be in place. This includes the knowledge of the industry, strategic planning, sector analysis, quality management and sustainable (economic and environmental) use of resources. Featuring case examples from several countries, including Spain, Turkey, Uruguay, Portugal, and Italy, this volume provides international perspectives on a wide spectrum of managerial issues across this dynamic industry.
Author : Datis Khajeheian
Publisher : Springer
ISBN 13 : 3319717227
Total Pages : 596 pages
Book Rating : 4.3/5 (197 download)
Download or read book Competitiveness in Emerging Markets written by Datis Khajeheian and published by Springer. This book was released on 2018-05-14 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Featuring contributions by scholars from different fields of interest, it provides a mix of theoretical developments, insights and research methods used to uncover the unexplored aspects of competitiveness in emerging markets in an age characterized by disruptive technologies.
Author : Teresa Sádaba
Publisher : Springer Nature
ISBN 13 : 3030813215
Total Pages : 336 pages
Book Rating : 4.0/5 (38 download)
Download or read book Fashion Communication written by Teresa Sádaba and published by Springer Nature. This book was released on 2021-09-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
Author : Robert G. Picard
Publisher :
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.3/5 ( download)
Download or read book Strategic Responses to Media Market Changes written by Robert G. Picard and published by . This book was released on 2004 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Abraham
Publisher : SAGE
ISBN 13 : 1526464179
Total Pages : 295 pages
Book Rating : 4.5/5 (264 download)
Download or read book Sociology and Social Justice written by Margaret Abraham and published by SAGE. This book was released on 2018-10-29 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Superbly conceptualises and contextualises social justice in and for our global age. The stellar cast of sociologists connect concepts to practices and outline the challenges we face, as well as providing necessary responses." Gurminder K Bhambra, Professor of Postcolonial and Decolonial Studies, University of Sussex" A collection of brilliant essays by international scholar-activists, examining concepts and practices from diverse contexts." Mary Romero, Professor of Justice Studies and Social Inquiry, Arizona State University "An excellent set of chapters bringing to the fore new perspectives on the social injustices and inequalities facing a world in crisis." Kammila Naidoo, Professor of Sociology, University of Johannesburg By using contextual global sociology, Sociology and Social Justice explores: Historic and contemporary sites and contexts around the world Sociological insights on topics ranging from social movements, to cyber space. International struggles, processes, and outcomes Written by distinguished international scholars, this is an essential text for those looking at issues of: Human Rights, Public Sociology, Democratization, Gender, and Globalization.
Author : Burton Clark
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335224547
Total Pages : 224 pages
Book Rating : 4.3/5 (352 download)
Download or read book EBOOK: Sustaining Change in Universities written by Burton Clark and published by McGraw-Hill Education (UK). This book was released on 2004-09-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: ·What can be done to ensure universities are well positioned to meet the challenges of the fast moving world of the 21st century? This is the central question addressed by Burton R. Clark in this significant new volume which greatly extends the case studies and concepts presented in his 1998 book, Creating Entrepreneurial Universities. The new volume draws on case studies of fourteen proactive institutions in the UK, Europe, Australia, Latin America, Africa, and the United States that extend analysis into the early years of the twenty-first century. The cumulative international coverage underpins a more fully developed conceptual framework offering insight into ways of initiating and sustaining change in universities. This new conceptual framework shifts attention from transformation to sustainability rooted in a constructed steady state of change and a collegial approach to entrepreneurialism. It contains key elements necessary for universities to adapt successfully to the modern world. Lessons for reform can be drawn directly from both the individual case studies and the general framework. Overall the book offers a new form of university organization that is more self-reliant and manages to combine change with continuity, traditional academic values with new managerial values. Essential reading for university administrators, faculty members, students and researchers analysing higher education, and educational policymakers worldwide, this book advocates a highly proactive approach to university change and specifies a new basis for university self- reliance. Burton R. Clark is Allan M. Cartter Professor Emeritus of Higher Education and Sociology at the University of California, Los Angeles. During his career, he has taught at five leading US universities: Stanford, Harvard, Berkeley, Yale and UCLA. He has published widely on the nature of university organization and the realistic possibilties of reform, linking research for understanding with research for use.
Author : James E. Austin
Publisher : David Rockefeller Center for Latin American Studies
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.:/5 (318 download)
Download or read book Social Partnering in Latin America written by James E. Austin and published by David Rockefeller Center for Latin American Studies. This book was released on 2004 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: An American supermarket and a Mexican food bank, an Argentine newspaper and a solidarity network, a Chilean pharmacy chain and an elder care home: the authors analyze why and how such social partnering occurs and provide a compelling framework for identifying key levers that maximize value creation for participants and society.
Author : Naresh K. Malhotra
Publisher : Emerald Group Publishing
ISBN 13 : 1784419311
Total Pages : 338 pages
Book Rating : 4.7/5 (844 download)
Download or read book Brand Meaning Management written by Naresh K. Malhotra and published by Emerald Group Publishing. This book was released on 2015-05-05 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create.
Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author : Eugene D. Jaffe
Publisher : Copenhagen Business School Press
ISBN 13 :
Total Pages : 194 pages
Book Rating : 4.E/5 ( download)
Download or read book National Image and Competitive Advantage written by Eugene D. Jaffe and published by Copenhagen Business School Press. This book was released on 2001 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials. Subjects covered include: Consumers' perception of countries as sources for brands and products; how to utilize country try image by the firm; how to manage national promotion campaigns of country image; country of origin labeling requirements; the use of the made-in label as a trade barrier; and the future role of brand and country images in the age of eCommerce. Eugene D. Jaffe is Professor and Israel D. Nebenzahl is Associate Professor, both at the Graduate School of Business Administration, Bar-Ilan University, Israel.
Author : V. Kashturi Rangan
Publisher : John Wiley & Sons
ISBN 13 : 0787988545
Total Pages : 455 pages
Book Rating : 4.7/5 (879 download)
Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.
Author : Martha E. Rogers
Publisher :
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.3/5 (91 download)
Download or read book An Introduction to the Theoretical Basis of Nursing written by Martha E. Rogers and published by . This book was released on 1970 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to the Theoretical Basis of Nursing marked the advent of a new era in nursing science. With a view of nursing as a "learned profession," this landmark work staked out a substantive knowledge base for the discipline. The science of unitary human beings proposed by Rogers was a radical departure from all that had come before and is seen by many as pioneering the beginning of a paradigmatic shift within the profession.--PubMed.
