Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Libros De Comunicacion Global full books in PDF, epub, and Kindle. Read online Libros De Comunicacion Global ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author :
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (313 download)
Download or read book Libros de Comunicación global written by and published by . This book was released on 2000 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Angel Luis Cervera Fantoni
Publisher : ESIC Editorial
ISBN 13 : 8411920410
Total Pages : 442 pages
Book Rating : 4.4/5 (119 download)
Download or read book COMUNICACIÓN GLOBAL written by Angel Luis Cervera Fantoni and published by ESIC Editorial. This book was released on 2024-09-02 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: En Comunicación global: Desafíos, estrategias y perspectivas para un mundo conectado participan 17 expertos coordinados por Ángel Luis Cervera y Ruth Fernández que proporcionan una perspectiva integrada y multidisciplinar del Marketing y la Comunicación. Ayuda a diseñar, gestionar y ejecutar planes de publicidad y comunicación, a perfeccionar estrategias de relaciones públicas, tomar decisiones en entornos digitales y mejorar habilidades directivas con un lenguaje claro y accesible. En el ámbito empresarial, la identidad de la marca se refleja en lo que se comunica, cómo se hace y la actitud que se proyecta al hacer publicidad, patrocinar eventos, generar empleo, manejar crisis, lanzar productos o interactuar en redes sociales. Los autores ofrecen en esta obra las herramientas necesarias para alcanzar este objetivo, respaldadas por valiosas experiencias y prácticas profesionales. Comunicación global se convierte en una obra indispensable para directores y responsables de Comunicación, Relaciones Públicas y Marketing tanto en empresas, en instituciones públicas o en las ONG como para profesionales del ámbito periodístico y áreas relacionadas. Asimismo, los docentes encontrarán en ella una referencia imprescindible para sus alumnos mediante una experta combinación de teoría y práctica. Índice: Presentación.- La dirección de la comunicación.- Ética, cultura y valores.- Identidad e imagen corporativa.- Publicidad y comunicación comercial.- La comunicación digital.- Gestión de eventos y RR.PP.- Patrocinio y mecenazgo.- Lobbies.- Comunicación interna.- Gestión de crisis.- Comunicación económico-financiera.- Protocolo empresarial.- Nuevas formas de comunicación.- Los autores.- Soluciones a los test.
Author : Christian Regouby
Publisher :
ISBN 13 :
Total Pages : 185 pages
Book Rating : 4.:/5 (991 download)
Download or read book La comunicacion global written by Christian Regouby and published by . This book was released on 2000 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christian Regouby
Publisher :
ISBN 13 : 9788486582166
Total Pages : 189 pages
Book Rating : 4.5/5 (821 download)
Download or read book La comunicación global written by Christian Regouby and published by . This book was released on 1989 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Max Römer Pieretti
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.F/5 ( download)
Download or read book Comunicación global written by Max Römer Pieretti and published by . This book was released on 1994 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este trabajo pretende esbozar las acciones comunicacionales que deben asumir los gerentes para hacer permear de una manera fluida el posicionamiento de la misma. la estructura es sencilla y no indispensablemente de lectura secuencial.
Author : Mario Alcudia Borreguero, José María Legorburu Hortelano,
Teresa Barceló Ugarte
Publisher : Fundación Univ. San Pablo
ISBN 13 : 8415382413
Total Pages : 435 pages
Book Rating : 4.4/5 (153 download)
Download or read book Convergencia de medios Nuevos desafíos para una comunicación global written by Mario Alcudia Borreguero, José María Legorburu Hortelano, Teresa Barceló Ugarte and published by Fundación Univ. San Pablo. This book was released on 2012 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mario Alcudia Borreguero
Publisher :
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.:/5 (12 download)
Download or read book Convergencia de medios written by Mario Alcudia Borreguero and published by . This book was released on 2012 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Krishnamurthy Sriramesh
Publisher : Routledge
ISBN 13 : 1135645493
Total Pages : 601 pages
Book Rating : 4.1/5 (356 download)
Download or read book The Global Public Relations Handbook written by Krishnamurthy Sriramesh and published by Routledge. This book was released on 2003-06-20 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Author : Juan Carlos Bergonzi
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 (91 download)
Download or read book Periodismo en la Patagonia written by Juan Carlos Bergonzi and published by . This book was released on 2004 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eduardo Giordano
Publisher :
ISBN 13 : 9788486094355
Total Pages : 254 pages
Book Rating : 4.0/5 (943 download)
Download or read book Europa en el juego de la comunicación global written by Eduardo Giordano and published by . This book was released on 1988 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fernando del Paso
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.3/5 ( download)
Download or read book El espejismo de la comunicación global written by Fernando del Paso and published by . This book was released on 2003 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : José Javier Ávila-Cabrera
Publisher : Channel View Publications
ISBN 13 : 1800414889
Total Pages : 133 pages
Book Rating : 4.8/5 (4 download)
Download or read book The Challenge of Subtitling Offensive and Taboo Language into Spanish written by José Javier Ávila-Cabrera and published by Channel View Publications. This book was released on 2023-01-27 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides readers, students and teachers with a clear and concise guide to understanding the concepts of offensive and taboo language and how this type of language can be subtitled into Spanish used in Spain. It combines theoretical and practical approaches and covers technical matters, as well as those of censorship, (ideological) manipulation, translation strategies and techniques, the treatment of offensive and taboo language and how to conduct research in this field. It includes an array of examples from recent films and TV series to present the reader with real samples of subtitles broadcast on digital platforms today. In addition, each chapter includes exercises with which the reader can put theory into practice, as well as possible solutions in the form of answer keys. It will be of use not only to researchers and students, but also to future audiovisual translators seeking to acquire further knowledge in the transfer of offensive and taboo language.
Author : Talaván Zanón, Noa
Publisher : Editorial UOC
ISBN 13 : 8491164707
Total Pages : 135 pages
Book Rating : 4.4/5 (911 download)
Download or read book Traducción y accesibilidad audiovisual written by Talaván Zanón, Noa and published by Editorial UOC. This book was released on 2017-02-15 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traducción y accesibilidad audiovisual ofrece un breve pero riguroso recorrido a través de la historia de la traducción audiovisual, que va ganando cada vez más fuerza en el mundo académico conforme se consolidan sus líneas de investigación y va adquiriendo mayor relevancia pública, gracias a su valiosa contribución a la accesibilidad universal y al diseño para todos. Este manual sintetiza los conceptos básicos, así como los últimos avances de la literatura especializada en el campo de la traducción audiovisual, procurando acercarlos a cualquier lector interesado, empleando un tono divulgativo y describiendo de forma pormenorizada en qué consisten técnicas como el subtitulado, el doblaje y la accesibilidad en los medios. Además de un apartado bibliográfico muy completo y actualizado, todos aquellos que deseen profundizar en esta materia tan apasionante encontrarán en esta obra una serie de capítulos de lectura amena que vienen acompañados de actividades formativas y de tareas de aplicación práctica.
Author : Marshall McLuhan
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (92 download)
Download or read book The Global Village: Transformations in World Life and Media in the 21st Century written by Marshall McLuhan and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles Conrad
Publisher : John Wiley & Sons
ISBN 13 : 1118179692
Total Pages : 534 pages
Book Rating : 4.1/5 (181 download)
Download or read book Strategic Organizational Communication written by Charles Conrad and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication Places organizations and organizational communication within a broader social, economic, and cultural context Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive Updated in the seventh edition: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Author : Kara Alaimo
Publisher : Routledge
ISBN 13 : 9780429198762
Total Pages : 430 pages
Book Rating : 4.1/5 (987 download)
Download or read book Pitch, Tweet, Or Engage on the Street written by Kara Alaimo and published by Routledge. This book was released on 2020-12 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book shows how to build and manage a global public relations team, how to practice global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect historical changes in each local context; expanded coverage of social media and the role of influencer engagement; and a brand-new chapter, "Global PR in the Era of Fake News and Filter Bubbles". The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets"--
Author : Javier Muñoz-Basols
Publisher : Routledge
ISBN 13 : 1317294181
Total Pages : 866 pages
Book Rating : 4.3/5 (172 download)
Download or read book The Routledge Handbook of Spanish Language Teaching written by Javier Muñoz-Basols and published by Routledge. This book was released on 2018-10-17 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Spanish Language Teaching: metodologías, contextos y recursos para la enseñanza del español L2, provides a comprehensive, state-of-the-art account of the main methodologies, contexts and resources in Spanish Language Teaching (SLT), a field that has experienced significant growth world-wide in recent decades and has consolidated as an autonomous discipline within Applied Linguistics. Written entirely in Spanish, the volume is the first handbook on Spanish Language Teaching to connect theories on language teaching with methodological and practical aspects from an international perspective. It brings together the most recent research and offers a broad, multifaceted view of the discipline. Features include: Forty-four chapters offering an interdisciplinary overview of SLT written by over sixty renowned experts from around the world; Five broad sections that combine theoretical and practical components: Methodology; Language Skills; Formal and Grammatical Aspects; Sociocultural Aspects; and Tools and Resources; In-depth reflections on the practical aspects of Hispanic Linguistics and Spanish Language Teaching to further engage with new theoretical ideas and to understand how to tackle classroom-related matters; A consistent inner structure for each chapter with theoretical aspects, methodological guidelines, practical considerations, and valuable references for further reading; An array of teaching techniques, reflection questions, language samples, design of activities, and methodological guidelines throughout the volume. The Routledge Handbook of Spanish Language Teaching contributes to enriching the field by being an essential reference work and study material for specialists, researchers, language practitioners, and current and future educators. The book will be equally useful for people interested in curriculum design and graduate students willing to acquire a complete and up-to-date view of the field with immediate applicability to the teaching of the language.
