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Author : España
Publisher :
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4.:/5 (434 download)
Download or read book Ley 34-1988, sobre publicidad written by España and published by . This book was released on 1992 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Emilio J. Lázaro Sánchez
Publisher : Civitas
ISBN 13 : 9788447031726
Total Pages : 595 pages
Book Rating : 4.0/5 (317 download)
Download or read book Comentario a la Ley general de publicidad written by Emilio J. Lázaro Sánchez and published by Civitas. This book was released on 2009 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este Comentario de la Ley General de Publicidad (Ley 34/1988, de 11 de Noviembre de 1988) constituye un estudio exegético del texto legal, analizado con rigor científico al servicio de la práctica. La ausencia en la doctrina española de una obra de tales características la hace primera en su género, ofreciendo una explicación fundamentada de sus preceptos, a través de la perspectiva evolutiva de sus sucesivas reformas y a la luz de la trascendencia de la publicidad en el mercado del siglo XXI. El libro, fruto del hacer colectivo de especialistas en diferentes ramas del Derecho y Ciencias de la Comunicación, ofrece una visión exhaustiva, práctica y actual del régimen legal de la publicidad, tomando especialmente en consideración el Derecho Europeo en la materia y las resoluciones judiciales recaídas en su ámbito, así como las dictadas por organismos de autodisciplina. Sirve además esta edición de homenaje a la Ley General de Publicidad con motivo del XX Aniversario de su promulgación; hecho este que bien merece situarla en el centro de la escena jurídica.
Author : Espanya
Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (465 download)
Download or read book Ley general de publicidad written by Espanya and published by . This book was released on 1988* with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Loreto Corredoira y Alfonso
Publisher : Bosch Casa Editorial
ISBN 13 : 9788476762523
Total Pages : 294 pages
Book Rating : 4.7/5 (625 download)
Download or read book Comentarios a la Ley de publicidad written by Loreto Corredoira y Alfonso and published by Bosch Casa Editorial. This book was released on 1993-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ley general de Publicidad. Ley y comentarios a la Ley 34/1988, de 11 de noviembre; Legislación complementaria; Jurisprudencia española: Sentencias de los Tribunales sobre Publicidad Ilícita; Tribunal de las Comunidades Europeas. Sumarios de Decisiones pe
Author : Emilio J. Lázaro Sánchez
Publisher : Civitas
ISBN 13 : 9788447038756
Total Pages : 336 pages
Book Rating : 4.0/5 (387 download)
Download or read book Derecho de la publicidad written by Emilio J. Lázaro Sánchez and published by Civitas. This book was released on 2012-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resulta indispensable que el estudioso -y práctico- del Derecho de la Publicidad conozca las más básicas directrices jurídicas a las que ha de ajustar su actuación en cualquier vertiente profesional de la publicidad. Sólo así su obrar será libre y responsable. Con dicha finalidad, este Manual aspira a ofrecer una visión completa del Derecho de la Publicidad, como unidad dentro del sistema Derecho Mercantil, ofreciendo una herramienta de aprendizaje no sólo para los estudiantes de los grados en Publicidad y Relaciones Públicas, sino para quienes quieran optar por una especializada formación jurídica en este ámbito del Derecho. Para el mejor grado de obtención de ese conocimiento el programa se ha estructurado en doce lecciones clausuradas con una bibliografía básica y articuladas sobre tres grandes ejes: (I) PUBLICIDAD Y MERCADO; (II) PUBLICIDAD ILÍCITA; y (III) CONTRATOS PUBLICITARIOS. Cierran el volumen sendos anexos que contienen las dos Leyes capitales del sistema: Ley 34/1988, de 11 noviembre, General de Publicidad, y Ley 3/1991, de 10 enero, de Competencia Desleal.
Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
Author : España
Publisher :
ISBN 13 : 9788447005048
Total Pages : 142 pages
Book Rating : 4.0/5 (5 download)
Download or read book Normas básicas sobre publicidad written by España and published by . This book was released on 1995 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)
Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Author : Beatriz Feijoo
Publisher : Springer Nature
ISBN 13 : 3031557360
Total Pages : 173 pages
Book Rating : 4.0/5 (315 download)
Download or read book Advertising Literacy for Young Audiences in the Digital Age written by Beatriz Feijoo and published by Springer Nature. This book was released on with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4./5 ( download)
Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : María Jesús Guerrero Lebrón
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403543922
Total Pages : 344 pages
Book Rating : 4.4/5 (35 download)
Download or read book Commercial and Economic Law in Spain written by María Jesús Guerrero Lebrón and published by Kluwer Law International B.V.. This book was released on 2022-07-20 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of the structure, competence, and management of Spain provides substantial and readily accessible information for lawyers, academics, and policymakers likely to have dealings with its activities and data. No other book gives such a clear, uncomplicated description of the organization’s role, its rules and how they are applied, its place in the framework of international law, or its relations with other organizations. The monograph proceeds logically from the organization’s genesis and historical development to the structure of its membership, its various organs and their mandates, its role in intergovernmental cooperation, and its interaction with decisions taken at the national level. Its competence, its financial management, and the nature and applicability of its data and publications are fully described. Systematic in presentation, this valuable time-saving resource offers the quickest, easiest way to acquire a sound understanding of the workings ofSpain for all interested parties. Students and teachers of international law will find it especially valuable as an essential component of the rapidly growing and changing global legal milieu.
Author : Rossella Gambetti
Publisher : Bloomsbury Publishing
ISBN 13 : 1137292571
Total Pages : 552 pages
Book Rating : 4.1/5 (372 download)
Download or read book Managing Corporate Communication written by Rossella Gambetti and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.
Author : Teresa Rodriguez de las Heras Ballell
Publisher : Routledge
ISBN 13 : 1135214646
Total Pages : 360 pages
Book Rating : 4.1/5 (352 download)
Download or read book Introduction to Spanish Private Law written by Teresa Rodriguez de las Heras Ballell and published by Routledge. This book was released on 2009-09-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topics addressed in this book have traditionally been covered in separate publications on civil and commercial law. This dualism of regimes has made it difficult for students and professionals alike to comprehend Spanish private law as a whole. In the past this has led to inefficient duplication of explanations, gaps in key areas and an altogether fragmented picture. Introduction to Spanish Private Law presents a consolidated, modern, and realistic image of today’s Spanish private legal system. It combines both civil and commercial law and integrates them in the same book, making the overall subject far more accessible to readers. This united approach results in a more logical and efficient process of learning. Finally the issues that are addressed reflect the reality of today’s economic and legal scene. This book attempts to provide the readers with the necessary legal instruments to tackle the real problems arising from a globalized modern society. The general principles in this book are presented from a practical point of view that emanates from the authors’ conception of a legal system as an instrument to solve social problems in accordance with a set of principles, values and aims.
Author : Katerina Tsetsura
Publisher : Routledge
ISBN 13 : 100017395X
Total Pages : 306 pages
Book Rating : 4.0/5 (1 download)
Download or read book Strategic Communications in Russia written by Katerina Tsetsura and published by Routledge. This book was released on 2020-09-07 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a reader exploring the scholarly inquiry, professional education, and practice of Russian public relations and advertising in multiple contexts. It examines significant parts of what can be encompassed under the umbrella of strategic communications, including public relations and advertising, rather than investigating all areas of communication in Russia. Within the context of Russia’s history, culture, and ideology, the book begins by tracing the development of communication as a field, as a discipline, and as a social institution in Russia. It then samples current studies in Russian strategic communications, examining this professional specialization’s current state and likely future directions. The book’s authors are mostly Russians who are experts in their specializations. Chapters are predicated upon the premise that this is an exciting time of great opportunity for Russian strategic communications. However, in Russia, exploiting such opportunities for strategic communications scholarship, education, and professional practice presents challenges within the context of that nation’s cultural, historical, and ideological heritage that presently may be unique. The book concludes with a prognosis of the future of Russian strategic communications. The book is recommended reading for a worldwide audience of strategic communications scholars, educators, students, and practitioners. Such readers will find the book of interest and of unique value as the book will help them to better understand, appreciate, and respect Russian strategic communications, its genesis, and present state.
Author : Hans-W. Micklitz
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Practices Regulation and Consumer Protection in the EC Member States and the US written by Hans-W. Micklitz and published by . This book was released on 2002 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Johanna T. Dwyer
Publisher : MDPI
ISBN 13 : 303842921X
Total Pages : 481 pages
Book Rating : 4.0/5 (384 download)
Download or read book Dietary Supplements written by Johanna T. Dwyer and published by MDPI. This book was released on 2018-06-26 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a printed edition of the Special Issue "Dietary Supplements" that was published in Nutrients
Author : Wolrad Prinz zu Waldeck und Pyrmont
Publisher : Springer Science & Business Media
ISBN 13 : 3540887431
Total Pages : 898 pages
Book Rating : 4.5/5 (48 download)
Download or read book Patents and Technological Progress in a Globalized World written by Wolrad Prinz zu Waldeck und Pyrmont and published by Springer Science & Business Media. This book was released on 2008-11-20 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades, accelerating technological progress, increasing economic globalization and the proliferation of international agreements have created new challenges for intellectual property law. In this collection of articles in honor of Professor Joseph Straus, more than 60 scholars and practitioners from the Americas, Asia and Europe provide legal, economic and policy perspectives on these challenges, with a particular focus on the challenges facing the modern patent system. Among the many topics addressed are the rapid development of specific technical fields such as biotechnology, the relationship of exclusive rights and competition, and the application of territorially limited IP laws in cross-border scenarios.
