Marketing critique : le consommateur collaborateur en question

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Publisher : Lavoisier
ISBN 13 : 2743062649
Total Pages : 146 pages
Book Rating : 4.7/5 (43 download)

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Book Synopsis Marketing critique : le consommateur collaborateur en question by : COVA

Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.

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Author :
Publisher : Assemblée nationale
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by Assemblée nationale. This book was released on with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Culture

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Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4./5 ( download)

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Book Synopsis Culture by :

Download or read book Culture written by and published by . This book was released on 1990 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

L'expérience collaborateur

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Publisher :
ISBN 13 : 9782100834921
Total Pages : 190 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis L'expérience collaborateur by : Agnès de Rauglaudre

Download or read book L'expérience collaborateur written by Agnès de Rauglaudre and published by . This book was released on 2022 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Au coeur de l'expérience collaborateur

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Publisher :
ISBN 13 : 9782376875215
Total Pages : 267 pages
Book Rating : 4.8/5 (752 download)

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Book Synopsis Au coeur de l'expérience collaborateur by : Fabien Vacheret

Download or read book Au coeur de l'expérience collaborateur written by Fabien Vacheret and published by . This book was released on 2021-11-18 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Test Quality for Construction, Materials and Structures

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Publisher : CRC Press
ISBN 13 : 9780412394508
Total Pages : 360 pages
Book Rating : 4.3/5 (945 download)

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Book Synopsis Test Quality for Construction, Materials and Structures by : M. Fickelson

Download or read book Test Quality for Construction, Materials and Structures written by M. Fickelson and published by CRC Press. This book was released on 1990-10-04 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Testing of materials and manufactured items is a key element in the process from standard specifications though control and verification during manufacture to trade in actual products. Cooperative agreements and networks are being set up covering reference materials and calibration. This process is becoming more urgent with the development in the European market and other international developments. This book presents international views on this fast changing field, with the main themes of: technical components of test quality; quality assurance in testing laboratories; laboratory accreditation and transnational recognition of test results.

Prendre Le Pouvoir

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Publisher : Institute of Public Administration of Canada
ISBN 13 : 9780920715178
Total Pages : 274 pages
Book Rating : 4.7/5 (151 download)

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Book Synopsis Prendre Le Pouvoir by : Donald J. Savoie

Download or read book Prendre Le Pouvoir written by Donald J. Savoie and published by Institute of Public Administration of Canada. This book was released on 1993 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Paideia

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Publisher :
ISBN 13 :
Total Pages : 622 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Paideia by :

Download or read book Paideia written by and published by . This book was released on 1983 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Les nouvelles régulations électriques 1 : monopole et concurrence

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Publisher : Lavoisier
ISBN 13 : 2746289032
Total Pages : 322 pages
Book Rating : 4.7/5 (462 download)

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Book Synopsis Les nouvelles régulations électriques 1 : monopole et concurrence by : LAPEYRE Michel

Download or read book Les nouvelles régulations électriques 1 : monopole et concurrence written by LAPEYRE Michel and published by Lavoisier. This book was released on 2012-09-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'approvisionnement en électricité connaît en France de nombreuses et profondes transformations : le monopole de la fourniture est supprimé , le capital d'EDF est ouvert , les énergies renouvelables se développent , la lutte contre les émissions de gaz à effet de serre devient une priorité , la maîtrise de la demande d'énergie doit impérativement se développer , on peut donner aux réseaux publics des fonctions supplémentaires grâce aux techniques de l'information et de la communication. Les nouvelles régulations électriques ont pour objet les multiples organismes contribuant, à des degrés divers, à déterminer ou à influencer – autrement dit à réguler – le cadre dans lequel les entreprises électriques exercent aujourd'hui leurs activités. Cet ouvrage décrit chaque régulation et en analyse les effets. Le présent tome, à caractère économique et politique, porte sur les régulations destinées à la maîtrise des prix et à la progression de la qualité.

Publications

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Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Publications by : International Meteorological Organization. Secretariat

Download or read book Publications written by International Meteorological Organization. Secretariat and published by . This book was released on 1930 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Le Guide Musical

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Publisher :
ISBN 13 :
Total Pages : 598 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Le Guide Musical by :

Download or read book Le Guide Musical written by and published by . This book was released on 1865 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Annual Report

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Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.:/5 (334 download)

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Book Synopsis Annual Report by :

Download or read book Annual Report written by and published by . This book was released on 1907 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Receptions of Antiquity

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Publisher : Academia Press
ISBN 13 : 9038218834
Total Pages : 379 pages
Book Rating : 4.0/5 (382 download)

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Book Synopsis Receptions of Antiquity by : Jan Nelis

Download or read book Receptions of Antiquity written by Jan Nelis and published by Academia Press. This book was released on 2011 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume presents a series of papers which cover the general theme of the reception of antiquity, a topic which has in recent years become a discipline in itself, or what some might call a 'cross-discipline'. Indeed the Nachleben of the (culture of) classical antiquity, and of antiquity as a whole, manifests in a number of diverse domains, opening up the field of reception studies to scholars from disciplines other than Classics. This collection of papers illustrates this diversity, uniting as it does original research by scholars from a variety of disciplines: classicists, historians, theatre historians, architectural historians, psychologists, archaeologists, artists, and more, all of whom have treated some aspect of the so-called 'classical tradition' by means of their own individual approaches, leading to a volume rich and dense in themes and methodologies. 'Receptions of antiquity' has been written by friends of Freddy Decreus, in honour of his career, and in celebration of his thought."--

Mechanisms of Colour Discrimination

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Publisher : Elsevier
ISBN 13 : 1483223264
Total Pages : 329 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Mechanisms of Colour Discrimination by : Sam Stuart

Download or read book Mechanisms of Colour Discrimination written by Sam Stuart and published by Elsevier. This book was released on 2013-10-22 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mechanisms of Colour Discrimination covers the proceedings of an International Symposium on the Fundamental Mechanisms of the Chromatic Discrimination in Animals and Man, held in Paris, France at the College De France on July 25-29, 1958, sponsored by the International Council of Scientific Unions. This book is organized into six parts encompassing 10 chapters. The main focus of this book is on the zoological, neurophysiological, biochemical, and psychophysical problems related to color discrimination in animals and human.

Brothers in Spirit

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Publisher : Syracuse University Press
ISBN 13 : 9780815603443
Total Pages : 232 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Brothers in Spirit by :

Download or read book Brothers in Spirit written by and published by Syracuse University Press. This book was released on 1996-06-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scion of the Pittsburgh oil and banking family, William Larimer Mellon, Jr., was married, the father of three, and a successful rancher in Arizona when, at thirty-seven, he read a Life magazine article about Albert Schweitzer's "reverence for life" that guided his mission hospital in a remote area of Gabon, Africa. Mellon immediately wrote to the famous humanitarian in Lambarene, expressing admiration of Schweitzer's life of service and the wish to engage in similar work with his wife, Gwendolyn. Schweitzer's reply in March 1948 was a lengthy letter of realistic encouragement. In time, Mellon received his medical degree from Tulane University and later established a well-equipped hospital in one of the poorest regions of Haiti, where, with his wife, he spent the rest of his life working as a physician and a community development engineer. The hospital continues to thrive. Brothers in Spirit brings together sixty-five of the letters written between 1947 and Schweitzer's death in 1965. Presented here in both English and the original French, they eloquently tell the story of a comfortable life abandoned for the goal of serving humanity.

Les Multiplicateurs

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Publisher : Mango Media Inc.
ISBN 13 : 1642508314
Total Pages : 322 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Les Multiplicateurs by : Liz Wiseman

Download or read book Les Multiplicateurs written by Liz Wiseman and published by Mango Media Inc.. This book was released on 2022-05-10 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nous avons tous besoin de plus de multiplicateurs autour de nous. Dans le monde du travail, il existe deux types de leader et deux styles de management radicalement différents. Certains leaders drainent les capacités et l'intelligence de leurs équipes alors que d'autres les amplifient pour produire de meilleurs résultats. Vous avez sûrement déjà croisé ces deux styles de management au travail. Le premier draine l'intelligence, l'énergie et les capacités des personnes qui l'entourent et doit toujours être au centre de l'attention. De l'autre côté se trouvent les leaders qui utilisent leur intelligence pour amplifier l'intelligence et les capacités des personnes qui les entourent. Ce sont les leaders qui incitent les employés à se dépasser pour obtenir des résultats qui dépassent les attentes. Ce sont les multiplicateurs. Augmentez les performances de votre entreprise. Ayant analysé les données de plus de 150 dirigeants, l'experte en leadership Liz Wiseman a identifié cinq disciplines qui distinguent les Multiplicateurs des Diminueurs. Ces cinq disciplines sont des compétences relationnelles, organisationnelles et managériales à portée de tous et peuvent avoir un réel impact sur la rentabilité de l'entreprise. Devenez un Multiplicateur. Apprenez à développer vos compétences afin de devenir un Team Leader inspirant. Attirez les talents, engagez vos collaborateurs et stimulez l'innovation. Ce livre fournit tous les outils vous permettant : • D'identifier concrètement ces deux styles de management et de leadership • De découvrir les cinq compétences à mettre en pratique afin de devenir un leader bienveillant et inspirant • De mettre en place un environnement de travail stimulant et innovant Si vous êtes à la recherche d’un livre sur le leadership ou le développement des compétences tels que L’intelligence émotionnelle de Viola Di Russo ou la série Pourquoi de Simon Sinek, alors Multiplicateurs sera le choix idéal pour votre prochaine lecture.

RAIRO.

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Publisher :
ISBN 13 :
Total Pages : 1166 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis RAIRO. by :

Download or read book RAIRO. written by and published by . This book was released on 1999 with total page 1166 pages. Available in PDF, EPUB and Kindle. Book excerpt: International journal devoted to pure and applied research on the use of scientific methods and information processing in business and industry. Articles may be in English or French.