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Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Download or read book Think Human written by Olivier Duha and published by Kogan Page Publishers. This book was released on 2024-01-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.
Book Synopsis Marketing Et Services by : Jean-Claude Dufour
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Delivering Fantastic Customer Experience by : Daniel Lafrenière
Download or read book Delivering Fantastic Customer Experience written by Daniel Lafrenière and published by CRC Press. This book was released on 2019-11-04 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me – more personal, more relevant. With customers having higher expectations and access to more information than ever before, companies must create stellar, frictionless, personalized, and memorable customer experiences, if they plan to stay in the game. In this book, you will learn: • What customer experience truly is. • How emotions can increase customer loyalty...or make customers ditch a brand. • Which behaviors and attitudes lose customers. • Ten easy, practical, and proven ways to immediately improve your customer experience. • What renowned companies do to offer the best customer experience. This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people, or installers. No matter what role you play, this book offers easy tips, recommendations, and examples to help improve customer experience, realistically, sustainably, and affordably.
Book Synopsis Augmented Customer Strategy by : Gilles N'Goala
Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Book Synopsis Delivering Fantastic Customer Experience by : Daniel Lafrenière
Download or read book Delivering Fantastic Customer Experience written by Daniel Lafrenière and published by . This book was released on 2019-11 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you don't offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today's hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me - more personal, more relevant. With customers having higher expectations and access to more information than ever before, companies must create stellar, frictionless, personalized, and memorable customer experiences, if they plan to stay in the game. In this book, you will learn: - What customer experience truly is. - How emotions can increase customer loyalty...or make customers ditch a brand. - Which behaviors and attitudes lose customers. - Ten easy, practical, and proven ways to immediately improve your customer experience. - What renowned companies do to offer the best customer experience. This book is for anyone who works serving customers in a B2C company or other businesses in a B2B environment. Everyone has an important role to play in creating a good customer experience, whether it be managers, associates, sales reps, marketing professionals, web strategists, accountants, customer service reps, delivery people, or installers. No matter what role you play, this book offers easy tips, recommendations, and examples to help improve customer experience, realistically, sustainably, and affordably.
Book Synopsis Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications by : Yousef Farhaoui
Download or read book Artificial Intelligence, Big Data, IOT and Block Chain in Healthcare: From Concepts to Applications written by Yousef Farhaoui and published by Springer Nature. This book was released on with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Competitive Drivers for Improving Future Business Performance by : Martins, Carlos
Download or read book Competitive Drivers for Improving Future Business Performance written by Martins, Carlos and published by IGI Global. This book was released on 2021-03-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowing what lies ahead. As new economies emerge and technologies impose significant changes, the internationalization of markets and industries has made defining its delimitation more difficult. Competitive Drivers for Improving Future Business Performance is a conceptualized reference source that discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. To assure this level of performance, a set of choices (drivers) must be created ensuring operational efficiency, innovative products, customer knowledge-base, and focused branding. Featuring research on topics such as consumer experience, strategic leadership, and flexible technologies, this book is ideally designed for managers, executives, entrepreneurs, academicians, consulting professionals, researchers, industry professionals, and students seeking coverage on how to improve competitive performance in an era of uncertainty.
Book Synopsis Un destin plus grand que soi by : Laurence B. Mussio
Download or read book Un destin plus grand que soi written by Laurence B. Mussio and published by McGill-Queen's Press - MQUP. This book was released on 2016-11-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Au cours des deux derniers siècles, la Banque de Montréal s’est trouvée au cœur du développement économique et financier du Canada. Publié à l’occasion du bicentenaire de la première banque canadienne, Un destin plus grand que soi puise dans l’iconographie de cette institution financière pour raconter son histoire de ses origines jusqu’à nos jours. Retraçant le passé de la Banque de Montréal grâce à des images d’objets, de ses dirigeants, de documents essentiels et de publicités aujourd’hui tombées dans l’oubli, Laurence B. Mussio illustre son émergence progressive. En dévoilant petit à petit sa perception de sa direction, sa culture, la communauté, ses triomphes et ses difficultés, il offre un aperçu de la personnalité de cette banque, de ses innovations, de ses technologies, de ses projets d’édification de la nation et de son héritage architectural. La mosaïque qui en résulte jette un éclairage unique sur l’expérience vécue par la Banque de Montréal au fil des ans. Si chacun des éléments visuels évoque un épisode particulier aussi divertissant qu’extraordinaire, collectivement, ces objets révèlent une histoire beaucoup plus complète. De la lecture de ce livre se dégage l’image d’une banque qui a façonné l’univers canadien et nord-américain tout en se laissant modeler par lui. À partir d’une gamme incroyablement vaste de documents, Un destin plus grand que soi célèbre l’évolution d’une banque et la manière dont elle a laissé sa marque.
Book Synopsis The Experience Economy by : B. Joseph Pine
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Book Synopsis AI and Data Engineering Solutions for Effective Marketing by : Alla, Lhoussaine
Download or read book AI and Data Engineering Solutions for Effective Marketing written by Alla, Lhoussaine and published by IGI Global. This book was released on 2024-07-17 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of contemporary marketing, a challenge exists — the relationship between data engineering, artificial intelligence, and the essential elements of effective marketing. Businesses find themselves at a crossroads, grappling with the imperative to navigate this complex landscape. This challenge serves as the backdrop for the exploration in AI and Data Engineering Solutions for Effective Marketing, a comprehensive reference tailored for academic scholars. Seamlessly integrating theoretical models with real-world applications, the book delves into critical facets of strategic and operational marketing. From the adoption of data science techniques to grappling with big data's vast potential, it offers a guide for academics seeking profound insights into the future of marketing strategies and their efficient execution. Designed for researchers, practitioners, and students with an interest in the intersection of artificial intelligence, data engineering, and marketing, this book serves as a guide for implementing new marketing management solutions and optimizing their operational efficiency. While the primary audience is researchers and practitioners in the field, the book is also tailored to benefit students seeking a deep understanding of the latest developments in marketing.
Book Synopsis Distributed Sensing and Intelligent Systems by : Mohamed Elhoseny
Download or read book Distributed Sensing and Intelligent Systems written by Mohamed Elhoseny and published by Springer Nature. This book was released on 2022-06-27 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the proceeding of the 1st International Conference on Distributed Sensing and Intelligent Systems (ICDSIS2020) which will be held in The National School of Applied Sciences of Agadir, Ibn Zohr University, Agadir, Morocco on February 01-03, 2020. ICDSIS2020 is co-organized by Computer Vision and Intelligent Systems Lab, University of North Texas, USA as a scientific collaboration event with The National School of Applied Sciences of Agadir, Ibn Zohr University. ICDSIS2020 aims to foster students, researchers, academicians and industry persons in the field of Computer and Information Science, Intelligent Systems, and Electronics and Communication Engineering in general. The volume collects contributions from leading experts around the globe with the latest insights on emerging topics, and includes reviews, surveys, and research chapters covering all aspects of distributed sensing and intelligent systems. The volume is divided into 5 key sections: Distributed Sensing Applications; Intelligent Systems; Advanced theories and algorithms in machine learning and data mining; Artificial intelligence and optimization, and application to Internet of Things (IoT); and Cybersecurity and Secure Distributed Systems. This conference proceeding is an academic book which can be read by students, analysts, policymakers, and regulators interested in Distributed Sensing, Smart Network approaches, Smart Cities, IoT Applications, and Intelligent Applications. It is written in plain and easy language, and describes new concepts when they appear first so that a reader without prior background of the field finds it readable. The book is primarily intended for research students in sensor networks and IoT applications (including intelligent information systems, and smart sensors applications), academics in higher education institutions including universities and vocational colleges, policy makers and legislators.
Author : Publisher :Odile Jacob ISBN 13 :2738179657 Total Pages :226 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Frontiers of Customer Strategy by : Thierry Delecolle
Download or read book New Frontiers of Customer Strategy written by Thierry Delecolle and published by John Wiley & Sons. This book was released on 2024-07-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation has shaped a new landscape for companies and their customers, offering companies a wealth of data with which to develop customer knowledge. However, this evolution is just one of many transformations in customer marketing within an increasingly complex reality, thrown into turmoil by environmental and social changes. New frontiers in customer relations strategies are thus being drawn, some in new territories grounded in efforts to preserve scarce resources, while others are built on expectations of social responsibility. These profound societal changes also reveal darker frontiers, where companies have insufficient ethical considerations for vulnerable customers, or merely react to changes in legislation. New Frontiers of Customer Strategy offers practitioners, lecturers and students an up-to-date reflection on the role of customer relations now and in the future, to keep pace with environmental, digital, inclusive and ethical issues, as well as organizational governance.
Book Synopsis Les systèmes de mise en œuvre de la protection sociale by : Kathy Lindert
Download or read book Les systèmes de mise en œuvre de la protection sociale written by Kathy Lindert and published by World Bank Publications. This book was released on 2023-01-13 with total page 727 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le Manuel de référence sur les systèmes de mise en œuvre de la protection sociale synthétise les expériences et les leçons apprises des systèmes de mise en œuvre de la protection sociale à travers le monde. Il adopte un concept de la protection sociale large, qui couvre différentes populations telles que les familles pauvres ou à faible revenu, les chômeurs, les personnes handicapées et les personnes confrontées à des risques sociaux. Il analyse différents types d’interventions des gouvernements pour la protection des individus, des familles ou des ménages, au travers de programmes spécifiques allant de programmes ciblant la pauvreté, aux prestations et services en faveur de l’emploi, et aux prestations et services au bénéfice des personnes handicapées et d’autres services sociaux. Ce Manuel de référence cherche à répondre à différentes questions pratiques soulevées au cours de la mise en œuvre, en particulier : • Comment les pays mettent-ils en œuvre les prestations et services de protection sociale ? • Comment le font-ils avec l’efficacité et l’efficience voulues ? • Comment assurent-ils une inclusion dynamique, en particulier celle des personnes les plus vulnérables et les plus défavorisées ? • Comment favorisent-ils une meilleure coordination et intégration non seulement entre les différents programmes de protection sociale mais aussi avec les programmes mis en œuvre par d’autres acteurs gouvernementaux ? • Comment peuvent-ils répondre aux besoins des populations ciblées et assurer une meilleure expérience client ? Le cadre de mise en œuvre des systèmes de protection sociale précise les principaux éléments de cet environnement opérationnel. Il se décline en différentes phases qui s’échelonnent tout au long de la chaîne de mise en oeuvre. Ces phases sont les lieux d’interactions entre différents acteurs, parmi lesquels des personnes et des institutions. La communication, les systèmes d’information et la technologie facilitent ces interactions. Ce cadre peut s’appliquer à la mise en œuvre d’un ou plusieurs programmes ainsi qu’à la mise en place d’une protection sociale adaptative. Le Manuel de référence des systèmes de mise en œuvre de la protection sociale s’articule autour de huit principes clés qui constituent le code de conduite de la mise en œuvre : 1. Les systèmes de mise en œuvre ne suivent pas un modèle unique, mais tous les modèles partagent des points communs qui forment le coeur du cadre de mise en œuvre des systèmes de protection sociale. 2. La qualité de la mise en œuvre a une grande importance et la faiblesse de l’un des éléments constitutifs de la chaîne de mise en œuvre affectera négativement l’ensemble de celle-ci et réduira les impacts du ou des programmes qui lui sont associés. 3. Les systèmes de mise en œuvre évoluent dans le temps, de manière non linéaire et leur point de départ est important. 4. Dès le début de la mise en œuvre, des efforts devront être déployés pour « garder les choses simples » et pour « bien faire les choses simples ». 5. Le premier segment de la chaîne, à savoir l’interface entre les futurs bénéficiaires et l’administration, est souvent son maillon le plus faible. Son amélioration peut nécessiter des changements systémiques, mais ceux-ci contribueront considérablement à l’efficacité globale et atténueront les risques d’échec de cette interface. 6. Les programmes de protection sociale ne fonctionnent pas dans le vide et, par conséquent, leur système de mise en œuvre ne doit pas être développé en vase clos. Des opportunités de synergies entre institutions et systèmes d’information existent et les saisir peut améliorer les résultats des programmes. 7. Au-delà de la protection sociale, ces systèmes de mise en œuvre peuvent aussi améliorer la capacité des gouvernements à fournir d’autres prestations ou services, comme les subventions à l’assurance maladie, les bourses d’études, les tarifs sociaux de l’énergie, les allocations logement et l’accès aux services juridiques. 8. L’inclusion et la coordination sont des défis omniprésents et permanents. Pour les relever, il faut donc améliorer de façon continue les systèmes de mise en œuvre à travers une approche dynamique, intégrée et centrée sur la personne.
Book Synopsis Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II by : Houcine Berbou
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Book Synopsis Ephemeral Retailing by : Ghalia Boustani
Download or read book Ephemeral Retailing written by Ghalia Boustani and published by Routledge. This book was released on 2019-07-26 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
