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Leuro En Poche
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Book Synopsis Critical Marketing by : Pauline Maclaran
Download or read book Critical Marketing written by Pauline Maclaran and published by Routledge. This book was released on 2012-06-25 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Book Synopsis Europe in the Media by : Deirdre Kevin
Download or read book Europe in the Media written by Deirdre Kevin and published by Routledge. This book was released on 2003-09-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bk is an attempt to address th subject of "Europe" as a concept whch has arisen in th wake of th formation of th European Union. Covers"Europeanization" by reference to th way this concept appears in th media all th participatg countries, & compares
Author : Publisher :TheBookEdition ISBN 13 :2959512901 Total Pages :146 pages Book Rating :4.9/5 (595 download)
Download or read book written by and published by TheBookEdition. This book was released on with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis France and European Integration by : Michel R. Gueldry
Download or read book France and European Integration written by Michel R. Gueldry and published by Bloomsbury Publishing USA. This book was released on 2001-05-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gueldry analyzes the substantive transformations brought upon the French state by European integration through an incremental and cumulative process generally described as Europeanization. This restructuring is characterized by the erosion of traditional political and economic parameters, the emergence of new means and models of public action, and a general paradigmatic redefinition, including a search for renewed political legitimacy by French elite. Covering the period from 1957 to the present, Gueldry examines how regional integration affects French governmental structures, public policies, political processes, and culture. He emphasizes the post-Single European Act (February 1986) period because of the accelerating momentum of the integration process after this milestone treaty. Students, scholars, and policy makers involved with EU history, institutions, and policies will be particularly interested in the work.
Download or read book After the Euro written by Colin Crouch and published by Oxford University Press, USA. This book was released on 2000-03-09 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Monetary arrangements of nation states are imbedded in a range of political, cultural, economic and historical factors. Will mechanisms of these kinds eventually develop at the European level? Can national structures adapt to meet the challenge?
Book Synopsis French Public Opinion and the Transition to the Single Currency System 1981-2002 by : Olajide Fashola
Download or read book French Public Opinion and the Transition to the Single Currency System 1981-2002 written by Olajide Fashola and published by iUniverse. This book was released on with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :France. Ministère des affaires étrangères Publisher :La Documentation Française ISBN 13 : Total Pages :284 pages Book Rating :4.F/5 ( download)
Book Synopsis France by : France. Ministère des affaires étrangères
Download or read book France written by France. Ministère des affaires étrangères and published by La Documentation Française. This book was released on 1999 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Eurosynt written by and published by . This book was released on 1997 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Europe, New World? by : Alfonso Martínez Arranz
Download or read book New Europe, New World? written by Alfonso Martínez Arranz and published by Peter Lang. This book was released on 2010 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The EU has long played a central role in promoting economic prosperity and political stability in Europe. With twenty-seven countries, it is a powerful trade negotiator and is seen by many as a growing force for global security and welfare. But does the EU giant have feet of clay? Is it recognized as a legitimate political and social project by its own citizens? How well does it respond to global challenges, such as environmental degradation and terrorism? How successful is it in projecting its image as a promoter of human rights, of conflict prevention, social justice, development cooperation, environmental protection and multilateralism? This volume contributes to the debate about the changing face of Europe and the way it works, not just internally, but also with the rest of the world. It first explores the merits of fostering inclusive multicultural citizenship and religious pluralism in Europe, the necessity of reinventing the EU from below, and the urgency of addressing EU internal migration problems. It then examines the new role of the EU in world politics and how other countries view it in terms of hard and soft power. Can the EU inspire by its development aid, conflict prevention, social and audiovisual policies? How efficient is it in exporting security to the rest of the world? The final chapters deal with the EU in the Asia Pacific region.
Book Synopsis Degrees of European Belonging by : Élisabeth Le
Download or read book Degrees of European Belonging written by Élisabeth Le and published by John Benjamins Publishing Company. This book was released on 2021-03-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: While we tend to divide the world into Us and Them, a number of grey nuances exist beyond this white and black distinction. The purpose of this book is to address the fuzzy areas between Us and Them through the study of European belonging as it is represented in the French elite daily, Le Monde. Corpora collected from 2014 to 2017 are used for case studies in the framework of Discourse Analysis to look at the use of “Europe” in headlines, and the representation of the United Kingdom, Poland, Hungary, Romania, Ukraine, Belarus, and Turkey. The combination of these case studies allows to present a conceptual framework for the representation of Europe by Le Monde. However, beyond the study of what belonging to Europe means for Le Monde, this book is about the legitimacy of being “in-between”, i.e. belonging neither totally to Us nor to Them.
Book Synopsis A Selection of Titles by : European Union Publishers' Forum
Download or read book A Selection of Titles written by European Union Publishers' Forum and published by . This book was released on 1997 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SYSDEM Bulletin written by and published by . This book was released on 1990 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Private Sector Involvement in the Euro by : Stefan Collignon
Download or read book Private Sector Involvement in the Euro written by Stefan Collignon and published by Routledge. This book was released on 2002-12-19 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the role of the Association for Monetary Union in Europe's role in the construction of the Euro. It argues that the AMUE played a prominent role in the adoption of a number of proposals related to the single currency and had a guiding influence on the transition from a market-let to an institution-centred approach to monetary union.
Book Synopsis European Union Publishers' Forum by :
Download or read book European Union Publishers' Forum written by and published by . This book was released on 1998 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Transatlantic Circulation of Novels Between Europe and Brazil, 1789-1914 by : Márcia Abreu
Download or read book The Transatlantic Circulation of Novels Between Europe and Brazil, 1789-1914 written by Márcia Abreu and published by Springer. This book was released on 2017-03-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings a renewed critical focus to the history of novel writing, publishing, selling and reading, expanding its viewing beyond national territories. Relying on primary sources (such as advertisements, censorship reviews, publisher and bookstore catalogues), the book examines the paths taken by novels in their shifts between Europe and Brazil, investigates the flow of translations in both directions, pays attention to the successful novels of the time and analyses the critical response to fiction in both sides of the Atlantic. It reveals that neither nineteenth century culture can be properly understood by focusing on a single territory, nor literature can be fully perceived by looking only to the texts, ignoring their material existence and their place in social and economical practices.
Download or read book ELLIS written by and published by . This book was released on 1994 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Negotiating Europe by : O. Calligaro
Download or read book Negotiating Europe written by O. Calligaro and published by Springer. This book was released on 2013-12-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explores the promotion of Europeanness, which aims to arouse feelings of belonging to the European Union. It demonstrates that the promotion of Europeanness at the EU level does not constitute an overarching identity policy that imposes a homogenous interpretation of European identity. Rather, it is a process of negotiation in which various entrepreneurs of Europeanness within and outside the EU institutions invent and communicate representations of Europe. Both the negotiation and the multilayered representations of Europe that it produces are investigated through three case studies: the academia and the historians, European heritage, and the iconography of the euro.
