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Author : Vincent Amiel
Publisher :
ISBN 13 :
Total Pages : 190 pages
Book Rating : 4.:/5 (119 download)
Download or read book L'étude de cas en marketing. BTS, écoles de commerce et de gestion, IUT, Universités written by Vincent Amiel and published by . This book was released on 1991 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nathalie Claret
Publisher :
ISBN 13 : 9782908261899
Total Pages : 153 pages
Book Rating : 4.2/5 (618 download)
Download or read book Stratégie, organisation, marketing written by Nathalie Claret and published by . This book was released on 2002 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage propose dix études de cas, considérées comme indispensables dans une formation de base à la gestion de l'entreprise. Ces cas de stratégie, d'organisation et de marketing posent des problématiques fondamentales qui sont étudiées au cours des premières années de formation. Ils mettent en évidence un socle commun de concepts et d'outils d'analyse que devrait maîtriser tout étudiant en gestion et en marketing. La pratique de l'étude de cas est le meilleur moyen de situer l'entreprise dans un environnement concurrentiel et de comprendre les enjeux des entreprises d'aujourd'hui. Chaque étude de cas est complétée par un Guide d'analyse qui accompagne l'étudiant dans sa démarche. La problématique et les questions clés sont clairement formulées, des outils d'analyse sont proposés, et des références " pour en savoir plus " complètent cette approche. Par l'analyse de ces cas, les étudiants découvrent les enjeux stratégiques et organisationnels d'entreprises très connues... et des problématiques fondamentales adaptées de situations réelles. Tous les auteurs de cet ouvrage ont une grande expérience de l'enseignement de la gestion et du marketing, et ils utilisent régulièrement la méthode des cas dans leurs enseignements en IUT. Ces études de cas sont publiées à la Centrale de formation et médias pédagogiques des IUT.
Author : Septime Dogbeh
Publisher : Editions L'Harmattan
ISBN 13 : 2336371316
Total Pages : 224 pages
Book Rating : 4.3/5 (363 download)
Download or read book Marketing et action commerciale BTS-IUT, licence professionnelle en Afrique francophone written by Septime Dogbeh and published by Editions L'Harmattan. This book was released on 2015-03-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'ouvrage s'adresse aux étudiants des spécialités professionnelles "Management des Unités Commerciales", "Communication et Action Publicitaire", "Action Commerciales", "Négociation et relation Client", "Commerce International" et notamment aux étudiants des filières BTS et IUT tertiaires des pays africains francophones. Après de brefs rappels de cours, des applications mettant en situation l'étudiant sont proposées. Celui-ci peut mettre à jour les données statistiques annexées et les adapter aux contextes locaux.
Author : Ulrike MAYRHOFER
Publisher : Éditions EMS
ISBN 13 : 2847693394
Total Pages : 221 pages
Book Rating : 4.8/5 (476 download)
Download or read book Cas en marketing written by Ulrike MAYRHOFER and published by Éditions EMS. This book was released on 2008-10-10 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: 12 cas réels d'entreprises et leurs corrigés Cet ouvrage collectif comporte 12 études de cas qui couvrent les principaux domaines du marketing : analyse et stratégie marketing, étude de marché, comportement du consommateur, gestion de marques, politiques de produit, de prix, de distribution et de communication, marketing expérientiel, marketing international, marketing du sport, marketing du tourisme. Les cas présentés s’appuient sur des situations réelles d’entreprises , ancrées dans l’actualité des affaires : A-Poc d’Issey Miyake, Carrefour, Compagnie des Alpes, Domus, Futuroscope, Lenovo, Levi Strauss, Media Markt, Procter & Gamble, Union Internationale de Cyclisme, Vom Kid’s. Ecrit par des enseignants-chercheurs et des praticiens du marketing , cet ouvrage fait preuve d’un souci pédagogique particulier. Chaque cas est composé : - d’un énoncé suivi de plusieurs questions, - d’une fiche synthétique rappelant les principaux concepts mobilisés, - d’un corrigé avec des explications détaillées. L’ouvrage s’adresse principalement aux étudiants des écoles de commerce et des universités (formation initiale et formation continue), aux cadres et dirigeants d’entreprise ainsi qu’aux personnes qui préparent des concours comportant une épreuve de marketing.
Author : Electre
Publisher :
ISBN 13 : 9782765408468
Total Pages : 1798 pages
Book Rating : 4.4/5 (84 download)
Download or read book French books in print, anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Unesco
Publisher : Unesco
ISBN 13 : 9789230038885
Total Pages : 690 pages
Book Rating : 4.0/5 (388 download)
Download or read book Estudios en El Extranjero written by Unesco and published by Unesco. This book was released on 2003 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the 32nd edition of the publication which contains over 2,500 entries giving information about post-secondary education and training opportunities in all academic and professional fields in 147 countries for years 2004 and 2005. It has a special focus on distance education, including open and distance learning (ODL) with an annotated listing of online directories and databases of ODL courses worldwide. Information is also given on courses, scholarships and financial assistance available to foreign students, recognition of studies and diplomas obtained abroad, and key issues students should consider before embarking on higher education study. The text is written in English, French and Spanish.
Author : Unesco
Publisher :
ISBN 13 :
Total Pages : 688 pages
Book Rating : 4.3/5 (223 download)
Download or read book Estudios en el extranjero, 2004-2005 written by Unesco and published by . This book was released on 2003 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joe Ravetz
Publisher : Routledge
ISBN 13 : 1134900996
Total Pages : 660 pages
Book Rating : 4.1/5 (349 download)
Download or read book City-Region 2020 written by Joe Ravetz and published by Routledge. This book was released on 2016-05-13 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on analysis of the Manchester city-region, this book offers a vision of a sustainable urban future, through integrated strategic management of the entire city-region. It translates principles into practice for achieving the necessary balance to ensure a higher standard of living and safe environment. The text presents: a 25-year horizon for the evolution and restructuring of the urban system; a focus for linkages and synergies between economic, social and environmental sectors; technical scenarios for land use, energy and material flows; spatial scenarios for each area and settlement type; and lateral thinking on cultural, information, localization and globalization trends. Also included are practical actions, methods and tools such as sustainability indicators and appraisals that can be applied anywhere in the western world.
Author : Donald F. Kuratko
Publisher : Thomson South-Western
ISBN 13 : 9781111526917
Total Pages : 483 pages
Book Rating : 4.5/5 (269 download)
Download or read book Corporate Innovation and Entrepreneurship written by Donald F. Kuratko and published by Thomson South-Western. This book was released on 2011 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book will be a useful and trusted reference throughout your career, no matter which company or industry you work within. CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a one-of-a-kind book for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, the book employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. This groundbreaking book fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP, International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship, giving you the knowledge and skills to take a leadership role in today's dynamic business environment.
Author : Grace Ann Rosile
Publisher : Emerald Group Publishing
ISBN 13 : 1786352877
Total Pages : 286 pages
Book Rating : 4.7/5 (863 download)
Download or read book Tribal Wisdom for Business Ethics written by Grace Ann Rosile and published by Emerald Group Publishing. This book was released on 2016-11-11 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading native and non-native scholars present a fascinating view of American Indian tribal values and indigenous cultures. This 'Tribal Wisdom' offers an ethic of business practice that is relationship-based and community-oriented, fostering a harmonious web of life which includes the natural environment.
Author : Jan de Maeyer
Publisher : Leuven University Press
ISBN 13 : 9789058674975
Total Pages : 540 pages
Book Rating : 4.6/5 (749 download)
Download or read book Religion, Children's Literature, and Modernity in Western Europe, 1750-2000 written by Jan de Maeyer and published by Leuven University Press. This book was released on 2005 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book some 25 scholars focus on the relationship between religion, children's literature and modernity in Western Europe since the Enlightenment (c. 1750). They examine various aspects of the phenomenon of children's literature, such as types of texts, age of readers, position of authors, design and illustration. The role of religion in giving meaning both in a substantive sense as well as through the institutionalised churches is studied from an interdenominational point of view (Judaism, Roman Catholicism, Protestantism and Anglicanism). Finally, the contribution of pedagogy and child psychology in the interaction between modernity, religion and children's literature is also discussed.Various articles give a broad overview of the tensions between aesthetics and ethics and the demand for cultural autonomy in the development of children's literature. Children's bibles and missionary stories played an important part in the growing diversification of children's literature, as did the publication of illustrated reviews for children. Remarkable differences are highlighted in the involvement of religious societies and institutions, episcopally approved publishing houses and supervisory bodies in the publication, distribution and supervision of children's literature. This volume adopts a comparative approach in exploring the underlying religious, ideological and cultural dimensions of children's literature in modern society.)
Author : MARTIN. MEADOWS
Publisher :
ISBN 13 : 9781387902453
Total Pages : pages
Book Rating : 4.9/5 (24 download)
Download or read book HOW TO BUILD SELF-DISCIPLINE written by MARTIN. MEADOWS and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John E. Boylan
Publisher : John Wiley & Sons
ISBN 13 : 1119135303
Total Pages : 403 pages
Book Rating : 4.1/5 (191 download)
Download or read book Intermittent Demand Forecasting written by John E. Boylan and published by John Wiley & Sons. This book was released on 2021-06-02 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERMITTENT DEMAND FORECASTING The first text to focus on the methods and approaches of intermittent, rather than fast, demand forecasting Intermittent Demand Forecasting is for anyone who is interested in improving forecasts of intermittent demand products, and enhancing the management of inventories. Whether you are a practitioner, at the sharp end of demand planning, a software designer, a student, an academic teaching operational research or operations management courses, or a researcher in this field, we hope that the book will inspire you to rethink demand forecasting. If you do so, then you can contribute towards significant economic and environmental benefits. No prior knowledge of intermittent demand forecasting or inventory management is assumed in this book. The key formulae are accompanied by worked examples to show how they can be implemented in practice. For those wishing to understand the theory in more depth, technical notes are provided at the end of each chapter, as well as an extensive and up-to-date collection of references for further study. Software developments are reviewed, to give an appreciation of the current state of the art in commercial and open source software. “Intermittent demand forecasting may seem like a specialized area but actually is at the center of sustainability efforts to consume less and to waste less. Boylan and Syntetos have done a superb job in showing how improvements in inventory management are pivotal in achieving this. Their book covers both the theory and practice of intermittent demand forecasting and my prediction is that it will fast become the bible of the field.” —Spyros Makridakis, Professor, University of Nicosia, and Director, Institute for the Future and the Makridakis Open Forecasting Center (MOFC). “We have been able to support our clients by adopting many of the ideas discussed in this excellent book, and implementing them in our software. I am sure that these ideas will be equally helpful for other supply chain software vendors and for companies wanting to update and upgrade their capabilities in forecasting and inventory management.” —Suresh Acharya, VP, Research and Development, Blue Yonder. “As product variants proliferate and the pace of business quickens, more and more items have intermittent demand. Boylan and Syntetos have long been leaders in extending forecasting and inventory methods to accommodate this new reality. Their book gathers and clarifies decades of research in this area, and explains how practitioners can exploit this knowledge to make their operations more efficient and effective.” —Thomas R. Willemain, Professor Emeritus, Rensselaer Polytechnic Institute.
Author : Tyler Cowen
Publisher : Penguin
ISBN 13 : 1101502258
Total Pages : 98 pages
Book Rating : 4.1/5 (15 download)
Download or read book The Great Stagnation written by Tyler Cowen and published by Penguin. This book was released on 2011-01-25 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tyler Cowen’s controversial New York Times bestseller—the book heard round the world that ignited a firestorm of debate and redefined the nature of America’s economic malaise. America has been through the biggest financial crisis since the great Depression, unemployment numbers are frightening, media wages have been flat since the 1970s, and it is common to expect that things will get worse before they get better. Certainly, the multidecade stagnation is not yet over. How will we get out of this mess? One political party tries to increase government spending even when we have no good plan for paying for ballooning programs like Medicare and Social Security. The other party seems to think tax cuts will raise revenue and has a record of creating bigger fiscal disasters that the first. Where does this madness come from? As Cowen argues, our economy has enjoyed low-hanging fruit since the seventeenth century: free land, immigrant labor, and powerful new technologies. But during the last forty years, the low-hanging fruit started disappearing, and we started pretending it was still there. We have failed to recognize that we are at a technological plateau. The fruit trees are barer than we want to believe. That's it. That is what has gone wrong and that is why our politics is crazy. In The Great Stagnation, Cowen reveals the underlying causes of our past prosperity and how we will generate it again. This is a passionate call for a new respect of scientific innovations that benefit not only the powerful elites, but humanity as a whole.
Author : Anne Peters
Publisher : Pocket Books of the Hague Acad
ISBN 13 : 9789004466241
Total Pages : 300 pages
Book Rating : 4.4/5 (662 download)
Download or read book Animals in International Law written by Anne Peters and published by Pocket Books of the Hague Acad. This book was released on 2021 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter I. Animals : a topic for international law --Chapter II. An overview of international rules on animals --Chapter III. The International Convention for the Regulation of Whaling : dead or alive? --Chapter IV. Farm animals in the law of the European Union --Chapter V. Animals in international trade law --Chapter VI. Animals in the law of armed conflict --Chapter VII. Towards international animal rights --Chapter VIII. Towards a global animal protection law.
Author : Lise Bourbeau
Publisher : Les Éditions E.T.C. inc.
ISBN 13 : 2920932020
Total Pages : 206 pages
Book Rating : 4.9/5 (29 download)
Download or read book Listen to Your Body written by Lise Bourbeau and published by Les Éditions E.T.C. inc.. This book was released on 1998 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was written for those who have made a conscious decision to improve the quality of their lives and have decided to take control. The author provides the tools and the guidelines necessary for step by step personal development in every area of life. Based on the concept of Whole Mind Integration, the book is presented in five parts. Exercises at the end of each chapter provide the opportunity for guided practical application of the concepts presented.
Author : Petr Ludwig
Publisher : St. Martin's Essentials
ISBN 13 : 1250308054
Total Pages : 269 pages
Book Rating : 4.2/5 (53 download)
Download or read book The End of Procrastination written by Petr Ludwig and published by St. Martin's Essentials. This book was released on 2018-12-31 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What would your life look like without procrastination? According to the latest scientific research, you’d be less stressed, more productive, healthier, and statistically live longer. A global bestseller, The End of Procrastination offers science-based, practical tools to overcome postponement and live a fulfilled life. The book provides everything you need to change how you manage your time, pick priorities, and tackle your daily tasks. With 8 simple tools, you can get started right away. This easy-to-read guide will show you that long-term satisfaction is something you can attain. The book will help you to: - Develop a sense of purpose and lead a happier, more fulfilled life. - Uncover how motivation works and how to gain the right type of motivation. - Learn to enjoy our work, feel less stressed, and focus more. - Avoid becoming a goal junkie and create your personal vision. - Organize your daily life, set priorities, and actually finish things. - Build new positive habits and end bad ones. - Cope with decision paralysis and become an everyday hero. Based on the latest research, The End of Procrastination summarizes over 120 scientific studies to create a step-by-step program supported by illustrations that will work as a long-term reminder of the book’s contents. By understanding why procrastination happens and how your brain responds to motivation and self-discipline, the book provides readers with the knowledge to conquer procrastination once and for all.
