Sport Brands

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Publisher : Routledge
ISBN 13 : 0415532841
Total Pages : 210 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Sport Brands by : Patrick Bouchet

Download or read book Sport Brands written by Patrick Bouchet and published by Routledge. This book was released on 2013 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text. The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological 'label brands' associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting. An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.

Sport, Le Troisième Millénaire

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Author :
Publisher : Presses Université Laval
ISBN 13 : 9782763772677
Total Pages : 876 pages
Book Rating : 4.7/5 (726 download)

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Book Synopsis Sport, Le Troisième Millénaire by : International Olympic Committee

Download or read book Sport, Le Troisième Millénaire written by International Olympic Committee and published by Presses Université Laval. This book was released on 1991 with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Treaty

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Publisher : Treaty
ISBN 13 : 9219005581
Total Pages : 495 pages
Book Rating : 4.2/5 (19 download)

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Book Synopsis Treaty by : United Nations

Download or read book Treaty written by United Nations and published by Treaty. This book was released on 2012-01-09 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: In accordance with Article 102 of the Charter and the relevant General Assembly Resolutions, every treaty and international agreement registered or filed and recorded with the Secretariat since 1946 is published in the United Nations Treaty Series. At present, the collection includes about 30,000 treaties reproduced in their authentic languages, together with translations into English and French, as necessary. The Treaty Series, where treaties are published in the chronological order of registration, also provides details about their subsequent history (i.e., participation in a treaty, reservations, amendments, termination, etc.). Comprehensive Indices covering 50-volume-lots are published separately. A Standing Order service is available for the Series and out-of-print volumes are available on microfiche.

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Author :
Publisher : Odile Jacob
ISBN 13 : 2738198945
Total Pages : 209 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis by :

Download or read book written by and published by Odile Jacob. This book was released on with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ethics and Sport in Europe

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Author :
Publisher : Council of Europe
ISBN 13 : 9789287170774
Total Pages : 202 pages
Book Rating : 4.1/5 (77 download)

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Book Synopsis Ethics and Sport in Europe by : Dominique Bodin

Download or read book Ethics and Sport in Europe written by Dominique Bodin and published by Council of Europe. This book was released on 2011-01-01 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defending ethics in sport is vital in order to combat the problems of corruption, violence, drugs, extremism and other forms of discrimination it is currently facing. Sport reflects nothing more and nothing less than the societies in which it takes place. However, if sport is to continue to bring benefits for individuals and societies, it cannot afford to neglect its ethical values or ignore these scourges. The major role of the Council of Europe and the Enlarged Partial Agreement on Sport (EPAS) in addressing the new challenges to sports ethics was confirmed by the 11th Council of Europe Conference of Ministers responsible for Sport, held in Athens on 11 and 12 December 2008. A political impetus was given on 16 June 2010 by the Committee of Ministers, with the adoption of an updated version of the Code of Sports Ethics (Recommendation CM/Rec(2010)9), emphasising the requisite co-ordination between governments and sports organisations. The EPAS prepared the ministerial conference and stepped up its work in an international conference organised with the University of Rennes, which was attended by political leaders, athletes, researchers and officials from the voluntary sector. The key experiences described in the conference and the thoughts that it prompted are described in this publication. All the writers share the concern that the end result should be practical action - particularly in terms of the setting of standards - that falls within the remit of the EPAS and promotes the Council of Europe's core values.

The Making of Les Bleus

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Publisher : Lexington Books
ISBN 13 : 0739175092
Total Pages : 226 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis The Making of Les Bleus by : Lindsay Sarah Krasnoff

Download or read book The Making of Les Bleus written by Lindsay Sarah Krasnoff and published by Lexington Books. This book was released on 2012-12-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Making of Les Bleus traces the Fifth Republic’s quest to create elite athletes in two global team sports, football and basketball, primarily at the youth level. While the objective of this mission was to improve performances at international competitions, such programs were quickly seized upon to help ease domestic issues and tensions. The onset of the Cold War forced countries of all sizes to rethink their relevancy. A country’s ability to exert “soft power,” or influence others through the cultural sphere, became more important. Sport was but one way through which to do so. The extent to which France harnessed the athletic domain was unprecedented among other West European nations. In France, sport, particularly at the youth level, was used to cultivate soft power internationally, to transmit republican ideals of democracy and fair play to the youth, and to examine and create a modern, post-colonial French identity in a globalizing world. The French sought to find a “third way” in sports, much in the way that it sought to create an alternative between the diplomatic policies of Washington and Moscow. Fifth Republic sports systems placed the training of elite athletes under the state. At the same time, private clubs also played an important role in developing players to serve the republic in elite competition. Examination of the republic’s quest to create elite athletes provides perspective on how France coped with and adapted to the post-1945 world. In what ways did the country reconfigure its global role? How did domestic changes impact society? In a globalizing, post-colonial world, how has France come to terms with the past? In what ways has France sought to create a new “French” identity? This story helps answer such questions. The history of the state’s cooption of youth sports forms a compelling tale and serves as a prism through which to investigate the larger history of France, the evolution of society, the impacts of the media revolution, and the government’s mission of public health. It underscores just how much things have changed—yet still remained the same. You can find a podcast interview with the author about this book at: http://newbooksinsports.com/2013/11/14/lindsay-krasnoff-the-making-of-les-bleus-sport-in-france-1958-2010-lexington-books-2012/

Transatlantic Sport

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1843767368
Total Pages : 234 pages
Book Rating : 4.8/5 (437 download)

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Book Synopsis Transatlantic Sport by : Muradali Ibrahímo

Download or read book Transatlantic Sport written by Muradali Ibrahímo and published by Edward Elgar Publishing. This book was released on 2003-01-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast sums of money generated by sport worldwide have meant that the laws of economic competition have an important role to play in the organization and regulation of the industry. This volume offers a comparative perspective on the economics of sport and highlights both the similarities and differences in the North American and European models of sport. It tackles policy issues, such as organizing, financing and regulation of team sports alongside theoretical issues regarding income redistribution and competitive balance. It also evaluates the impact of sport and sports events on local com.

Sport as a Business

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Author :
Publisher : Springer
ISBN 13 : 0230306632
Total Pages : 276 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Sport as a Business by : H. Dolles

Download or read book Sport as a Business written by H. Dolles and published by Springer. This book was released on 2011-05-17 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

Doping

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Publisher : Elsevier
ISBN 13 : 1483151271
Total Pages : 209 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Doping by : A. De Schaepdryver

Download or read book Doping written by A. De Schaepdryver and published by Elsevier. This book was released on 2013-10-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doping brings together the proceedings of an International Seminar on Doping organized by the Research Committee of UNESCO's International Council of Sport and Physical Education and held in Belgium in May 1964. The papers explore the doping problem in sports and physical education using a multidisciplinary approach, with emphasis on the pharmacological, biochemical, psychological, ethical, social, and juridical aspects of doping. This volume is comprised of 13 chapters and begins with an overview of the general and pharmacological aspects of doping, along with the essential points in the objections against doping. The following chapters deal with the epidemiology of doping and antidoping strategies; the problem of doping in horse racing; methods for qualitative detection and quantitative estimation of dosage of doping agents; and psychological aspects of doping. The results of a comparative study of some doping agents are also presented. Subsequent chapters consider research findings on different doping substances used by sportsmen; the effects of drugs on muscular performance and athletic performance; and the use of doping substances in the preparation of athletes. The final chapters look at the ethical and juridical aspects of doping. This book will be a useful resource for pharmacologists as well as athletes and sports officials.

Global Sport Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136456201
Total Pages : 210 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Global Sport Marketing by : Michel Desbordes

Download or read book Global Sport Marketing written by Michel Desbordes and published by Routledge. This book was released on 2012-06-14 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

An Economic Roadmap to the Dark Side of Sport

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Publisher : Springer Nature
ISBN 13 : 3030284565
Total Pages : 145 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis An Economic Roadmap to the Dark Side of Sport by : Wladimir Andreff

Download or read book An Economic Roadmap to the Dark Side of Sport written by Wladimir Andreff and published by Springer Nature. This book was released on 2019-10-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot provides a comprehensive overview of economic aspects to criminal behaviour in sport. It addresses manipulations, dysfunctions, distortions and crimes triggered by economic interests or pure greed in sports, and challenges the governance of this important industry. Topics covered include hazing, sabotage, refereeing bias, technological manipulations, tanking, bad management, financial doping, ticket touting, circumventing the law through sport, discrimination and child labour. The book is divided into three volumes. Volume I covers those economic manipulations that breach sports rules, sporting integrity, violate managerial rules and the law, and infringe human rights in sport. It builds up a typology of sport manipulations which makes sense from an economic standpoint, not only from a sporting or judicial perspective. Volumes II and III (available separately) focus on Corruption and Economic Crime in Sport, respectively. This book will be of interest to students, researchers and journalists in sports science, sports management and sports economics.

The Political Economy of Professional Sport

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Publisher : Edward Elgar Publishing
ISBN 13 : 1849807833
Total Pages : 267 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis The Political Economy of Professional Sport by : Jean-Francois Bourg

Download or read book The Political Economy of Professional Sport written by Jean-Francois Bourg and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book offers a critical interpretation of the traditional social and economic accounts of sport. It provides an incisive analysis of professional sport and defines alternative foundations to the present model. The authors demonstrate that professional sport is an extremely complex phenomenon encompassing many unique factors depending on its global reach, financing and organization. In particular they address three significant issues: • an analysis of the relationship between sport and economic development in order to explain the place of professional sport in modern societies • a study of the main difficulties facing the organization of professional sports in terms of financing, collective bargaining and the consequences of revenue sharing for competitive balance • an exploration of alternatives to current governance structures which would involve a return to professional ethics. This insightful and topical book is essential for academics and students of sport management, researchers of the economics of sport, managers of clubs and federations involved in professional sports, as well as civil servants and journalists.

Indigenous, Traditional, and Folk Sports

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Author :
Publisher : Taylor & Francis
ISBN 13 : 100098334X
Total Pages : 296 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Indigenous, Traditional, and Folk Sports by : Mariann Vaczi

Download or read book Indigenous, Traditional, and Folk Sports written by Mariann Vaczi and published by Taylor & Francis. This book was released on 2023-10-06 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to focus on indigenous, traditional and folk sports and sporting cultures. It examines the significance of sporting cultures that have survived the emergence and diffusion of western sports and have carved out a unique position not only in spite of, but also in response to, modernity. Presenting case studies from around the world, including from Europe, Asia, Africa, the Americas and Oceania, the book draws on multi-disciplinary work from sociology, anthropology, history, cultural studies and political science, exploring key themes in the social sciences including nationalism, identity, decolonisation and gender. From Turkish oil wrestling, Kabbadi in South Asia and Iroquois lacrosse, to wushu and sumo in East Asia, these sporting practices continue to capture the indigenous imagination on the margins of the western hegemonic sport complex. Situated in the fissures between the local and the global, the archaic and the modern, and between ritual and record, they inhabit a liminal space of transformation as they assume new cultural and political meanings, offering important perspectives on the complexities, challenges and contradictions of modernity. This is fascinating reading for anybody with an interest in sport, indigenous studies, anthropology, social and cultural history, or globalisation.

International Sport Management

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Author :
Publisher : Human Kinetics
ISBN 13 : 149258990X
Total Pages : 457 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis International Sport Management by : Eric MacIntosh

Download or read book International Sport Management written by Eric MacIntosh and published by Human Kinetics. This book was released on 2019-03-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management is the first comprehensive textbook devoted to the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this textbook serves as an invaluable guide for readers as they build careers that require an international understanding of the relationships, influences, and responsibilities in sport management. Through a systematic presentation of topics and issues in international sport, this textbook offers a long-overdue guide for students in this burgeoning subfield in sport management. Editors Li, MacIntosh, and Bravo have assembled contributors from all corners of the globe to present a truly international perspective on the topic. With attention to diversity and multiple viewpoints, each chapter is authored by distinguished academics and practitioners in the field. A foreword by esteemed sport management scholar Dr. Earle Zeigler emphasizes the importance of a dedicated study of the issues in international sport management. All chapters in the text use a global perspective to better showcase how international sport operates in various geopolitical environments and cultures. The text is arranged in five parts, each serving a unique purpose: •To outline the issues associated with international sport management •To examine sport using a unique perspective that emphasizes its status as a global industry •To introduce the structure of governance in international sport •To examine the management essentials in international sport •To apply these strategies in the business segments of sport marketing, sport media and information technology, sport facilities and design, sport event management, and sport tourism Written to engage students, International Sport Management contains an array of learning aids to assist with comprehension of the material. It includes case studies and sidebars that apply the concepts to real-world situations and demonstrate the varied issues, challenges, and opportunities affecting sport management worldwide. Chapter objectives, key terms, learning activities, summaries, and discussion questions guide learning in this wide-ranging subject area. In addition, extensive reference sections support the work of practitioners in the field. With International Sport Management, both practicing and future sport managers can develop an increased understanding of the range of intercultural competencies necessary for success in the field. Using a framework of strategic and total-quality management, the text allows readers to examine global issues from an ethical perspective and uncover solutions to complex challenges that sport managers face. With this approach, readers will learn how to combine business practices with knowledge in international sport to lead their current and future careers. International Sport Management offers readers a multifaceted view of the issues, challenges, and opportunities in international sport management as well as the major functional areas that govern international sport. The text provides students, academics, and practitioners with critical insights into the practice of business as it applies to international sport.

Sports Law in France

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Author :
Publisher : Kluwer Law International B.V.
ISBN 13 : 9403512024
Total Pages : 339 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Sports Law in France by : Jean-Michel Marmayou

Download or read book Sports Law in France written by Jean-Michel Marmayou and published by Kluwer Law International B.V.. This book was released on 2019-04-16 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from the renowned multi-volume International Encyclopaedia of Laws, this practical analysis of sports law in France deals with the regulation of sports activity by both public authorities and private sports organizations. The growing internationalization of sports inevitably increases the weight of global regulation, yet each country maintains its own distinct regime of sports law and its own national and local sports organizations. Sports law at a national or organizational level thus gains a growing relevance in comparative law. The book describes and discusses both state-created rules and autonomous self-regulation regarding the variety of economic, social, commercial, cultural, and political aspects of sports activities. Self-regulation manifests itself in the form of by-laws, and encompasses organizational provisions, disciplinary rules, and rules of play. However, the trend towards more professionalism in sports and the growing economic, social and cultural relevance of sports have prompted an increasing reliance on legal rules adopted by public authorities. This form of regulation appears in a variety of legal areas, including criminal law, labour law, commercial law, tax law, competition law, and tort law, and may vary following a particular type or sector of sport. It is in this dual and overlapping context that such much-publicized aspects as doping, sponsoring and media, and responsibility for injuries are legally measured. This monograph fills a gap in the legal literature by giving academics, practitioners, sports organizations, and policy makers access to sports law at this specific level. Lawyers representing parties with interests in France will welcome this very useful guide, and academics and researchers will appreciate its value in the study of comparative sports law.

International Sport Management

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Author :
Publisher : Human Kinetics Publishers
ISBN 13 : 1492556785
Total Pages : 457 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis International Sport Management by : Eric W. MacIntosh

Download or read book International Sport Management written by Eric W. MacIntosh and published by Human Kinetics Publishers. This book was released on 2019 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Sport Management, Second Edition, serves as an invaluable guide for students as they build careers that require an understanding of the relationships, influences, and responsibilities of sport management in a global context.

Jouer Selon Les Regles Du Jeu - Playing by the Rules of the Game - Spielen Nach Den Spielregeln

Download Jouer Selon Les Regles Du Jeu - Playing by the Rules of the Game - Spielen Nach Den Spielregeln PDF Online Free

Author :
Publisher : LIT Verlag Münster
ISBN 13 : 3825811344
Total Pages : 308 pages
Book Rating : 4.8/5 (258 download)

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Book Synopsis Jouer Selon Les Regles Du Jeu - Playing by the Rules of the Game - Spielen Nach Den Spielregeln by : Martina Ghosh-Schellhorn

Download or read book Jouer Selon Les Regles Du Jeu - Playing by the Rules of the Game - Spielen Nach Den Spielregeln written by Martina Ghosh-Schellhorn and published by LIT Verlag Münster. This book was released on 2008 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Games form an integral part of life and the rules that determine how they are to be played provide us with rich insights into the specific nature of cultures. Comprising theoretical, philosophical, and legal discussions, the contexts of game playing are comprehensively examined in essays which range widely through time and space. In focussing on the topic of game playing this volume of essays - which stems from a Transcultura symposium on the transcultural key-concept of "the rules of the game" - engages in a fresh way with the field of sports as a unique and yet shared cultural phenomenon.