Lessons Learned Business Earned

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The Land of Milk and Money

Author : Abbe Turner
Publisher :
ISBN 13 : 9780578570013
Total Pages : pages
Book Rating : 4.5/5 (7 download)

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Book Synopsis The Land of Milk and Money by : Abbe Turner

Download or read book The Land of Milk and Money written by Abbe Turner and published by . This book was released on 2019-08-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Abbe Turner just wrote the book she wished she could have read before she set out on her farm-based entrepreneurial path 17 years ago. Co-written with her daughter, Madeline, this inspirational collection of stories, insights, and tools is perfect for anyone who loves food - entrepreneurs, eaters, and farmers alike. The Land of Milk & Money spotlights a community of strong women who are here to help.When Abbe established Lucky Penny Farm in Portage County, Ohio back in 2002, she was a young mother, wife and professional fundraiser who was driven by a dream. She wanted to live off the land of her family's century farmstead, raise goats, make cheese, and feed her family from the bounty of the land and the sweat of her brow. That overflow of goodness has since been shared with an ever-widening audience of devotees who, since catching her vision of cultivating a more sustainable food and agricultural system that we all can live with, share in that vision's power. While The Land of Milk and Money revolves around Abbe's story, it is richly complemented by firsthand accounts from female dairy entrepreneurs throughout Ohio who have withstood their own challenges and setbacks, plus their resulting adjustments and victories. The 15 women profiled tell inspiring stories about making ends meet, building business, attending to matters of the home and heart, and finding balance among overlapping demands.

Lessons Learned Business Earned

Author : Tony Renfro
Publisher : Christian Faith Publishing, Inc.
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.8/5 (868 download)

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Book Synopsis Lessons Learned Business Earned by : Tony Renfro

Download or read book Lessons Learned Business Earned written by Tony Renfro and published by Christian Faith Publishing, Inc.. This book was released on 2023-01-23 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a young executive, I found there's two ways to learn: being tested by fire or directed by experience. Tested by fire is the hardest way to learn because I had little control over the outcome. Directed by experience allowed me to have a baseline to build on and direct my strategy. Lessons Learned Business Earned is my contribution to the business world to help people with short, specific guidelines for making better decisions, building their confidence, controlling their abilities, and directing their team. In this book, you'll be introduced to examples that have worked, suggestions to follow, and real-world experiences to build your own business arsenal. Lessons Learned Business Earned is more than a how-to book; it will answer the why-to that will help you in many business situations. Read, enjoy, learn, and keep this book handy for future reference. If you are a PHD (poor, hungry, and driven), this book is dedicated to you!

Earning It

Author : Joann S. Lublin
Publisher : HarperCollins
ISBN 13 : 0062407481
Total Pages : 263 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Earning It by : Joann S. Lublin

Download or read book Earning It written by Joann S. Lublin and published by HarperCollins. This book was released on 2016-10-18 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than fifty trailblazing executive women who broke the corporate glass ceiling offer inspiring and surprising insights and lessons in this essential, in-the-trenches career guide from Joann S. Lublin, a Pulitzer-Prize winning journalist and management news editor for The Wall Street Journal. Among the first female reporters at The Wall Street Journal, Joann S. Lublin faced a number of uphill battles in her career. She became deputy bureau chief of the Journal’s important London bureau, its first run by women. Now, she and dozens of other women who successfully navigated the corporate battlefield share their valuable leadership lessons. Lublin combines her fascinating story with insightful tales from more than fifty women who reached the highest rungs of the corporate ladder—most of whom became chief executives of public companies —in industries as diverse as retailing, manufacturing, finance, high technology, publishing, advertising, automobiles, and pharmaceuticals. Leaders like Carly Fiorina, former CEO of Hewlett-Packard, as well as Mary Barra, CEO of General Motors, and Brenda Barnes, former CEO of Sara Lee, were the first women to run their huge employers. Earning It reveals obstacles such women faced as they fought to make their mark, choices they made, and battles they won—and lost. Lublin chronicles the major milestones and dilemmas of the work world unique to women, providing candid advice and practical inspiration for women of all ages and at every stage of their careers. The extraordinary women we meet in the pages of Earning It and the hard-won lessons they share provide a compelling career compass that will help all women reach their highest potential without losing a meaningful personal life.

Everything We Needed to Know about Business, We Learned Playing Music

Author : Craig M. Cortello
Publisher : La Dolce Vita Enterprises LLC
ISBN 13 : 9780978990015
Total Pages : 0 pages
Book Rating : 4.9/5 (9 download)

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Book Synopsis Everything We Needed to Know about Business, We Learned Playing Music by : Craig M. Cortello

Download or read book Everything We Needed to Know about Business, We Learned Playing Music written by Craig M. Cortello and published by La Dolce Vita Enterprises LLC. This book was released on 2009-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a compilation of interviews with thirty-two business leaders who played music as children and view that experience as a defining one in preparing them for success. The nine lessons learned, attributes developed, and insights gained are identified, discussed, and illustrated through the experience and personal accounts of the research participants. Recent clinical research into the benefits of music education focuses on higher math, science, and I.Q. scores as key metrics for justifying the funding of music programs. Yet, business professionals who have achieved even a reasonable level of career success generally attribute only fifteen to twenty-five percent of that success to technical aptitude. Rather than providing a compilation of scientific research and data to illustrate this point, the book illuminates the musical memories of these business leaders and the chronology of their journeys from the band room to the boardroom.

Failing To Win

Author : Mike Quinn
Publisher :
ISBN 13 : 9781990956430
Total Pages : 290 pages
Book Rating : 4.9/5 (564 download)

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Book Synopsis Failing To Win by : Mike Quinn

Download or read book Failing To Win written by Mike Quinn and published by . This book was released on 2021-08-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, Canadian entrepreneur Mike Quinn packed his backpack and moved to Lusaka, Zambia on a mission to find African entrepreneurs building scalable, high-impact businesses. There he stumbled across two South African brothers who had founded a business to help unbanked smallholder farmers receive mobile payments in a market where cash was king. After convincing his retired parents to mortgage their house and lend him $100,000, Mike joined as a co-founder of Zoona and became CEO for nine of the next ten years. With his partners, Mike built a network of more than 3,000 entrepreneur agents across Zambia and Malawi that enabled millions of unbanked consumers to send and receive $2.5-billion in money transfers and remittances. Headquartered in Cape Town, South Africa, Zoona raised over $35-million of venture investment and operated on the leading edge of Africa's emerging fintech ecosystem. Mike's remarkable story gives a rare and honest glimpse into the workings of a pioneering African startup through the lens of a purpose-driven entrepreneur who went "all in". Zoona faced tremendous adversity along the way: currency crises, investment round collapses, ruthless pushback from the major mobile network operators, and a continuous internal struggle to discover and execute a growth strategy that matched the company's billion-dollar ambition.It was by failing to win that Mike learned what entrepreneurship - specifically purpose-driven entrepreneurship - is all about, and it was what motivated him to double down and try again. "This raw, honest account is a must-read for anyone thinking about starting a company and for every entrepreneur who feels alone in the journey." - Elizabeth Yin, Co-Founder & General Partner of Hustle Fund "Startups are hard. Most people understand this. However, most people don't understand why. Mike's story is a rare glimpse into how challenges present themselves - and ultimately how to overcome." - Matt Flannery, Co-Founder of Kiva & Branch "In a rare look behind the scenes, Mike shares a vivid picture of the other side of leadership we don't talk about enough. As he aptly describes 'founding, failing and winning', this book highlights the risk of taking that all-important first step, embracing failure and ensuring you learn the transformative lessons critical to success as an entrepreneurial leader." - Fred Swaniker, Founder of African Leadership Group "This story is a gift for entrepreneurs and indeed anyone wanting to learn about the first generation of African fintechs that paved the way for future companies to thrive." - Katlego Maphai, Co-Founder & CEO of Yoco

Lessons from the Navy

Author : Mark Brouker
Publisher : Rowman & Littlefield
ISBN 13 : 1538137879
Total Pages : 230 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Lessons from the Navy by : Mark Brouker

Download or read book Lessons from the Navy written by Mark Brouker and published by Rowman & Littlefield. This book was released on 2020-11-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from his experience as an award-winning global leadership speaker, US Navy Captain, Commanding Officer, university professor, and executive coach, Mark Brouker reveals the leadership tactics that have transformed company cultures and generated success—from the boardroom to the battlefield—by focusing on the single pillar of leadership that is most often overlooked: trust. Through step-by-step guidance, easy-to-use leadership techniques, and the lessons of his military experience, he empowers readers to actively build trust with their subordinates—enabling them to boost morale, enhance productivity, and strive for success. Lessons from the Navy: How to Earn Trust, Lead Teams, and Achieve Organizational Excellence is for leaders who want to do better, who want their staff and colleagues to do better, and who want to win the trust and dedication of the people at all levels of their organization. Whether new to the leadership arena or a seasoned leader with years of experience in the arena, whether leading a corporate team, a military team or a sports team, all readers of this work will benefit from the leadership strategies it espouses. Here you will learn how to make these strategies your own..

Rich Dad's Before You Quit Your Job

Author : Robert T. Kiyosaki
Publisher : Business Plus
ISBN 13 : 0759514534
Total Pages : 232 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Rich Dad's Before You Quit Your Job by : Robert T. Kiyosaki

Download or read book Rich Dad's Before You Quit Your Job written by Robert T. Kiyosaki and published by Business Plus. This book was released on 2005-09-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tenth book in the series provides firsthand accounts of the author's startup companies, what he learned from his successes and failures, and other topics a reader needs to know in order to start a company and quickly develop it.

20/20 Hindsight

Author : Parviz Firouzgar
Publisher : Crescendo Publishing LLC
ISBN 13 : 9781944177140
Total Pages : 180 pages
Book Rating : 4.1/5 (771 download)

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Book Synopsis 20/20 Hindsight by : Parviz Firouzgar

Download or read book 20/20 Hindsight written by Parviz Firouzgar and published by Crescendo Publishing LLC. This book was released on 2016-02-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: After the tremendous international success of the author's original 20/20 Hindsight, this sequel provides additional lessons learned from his career as an entrepreneur. Together, these two books can take the mystery out of becoming an entrepreneur and provide a virtually impenetrable defense against failure for those contemplating the leap. For existing entrepreneurs reading 20/20 HINDSIGHT - ADDITIONAL LESSONS will provide profound insight into lessons that can only be learned through experience. These lessons can therefore save enormous resources, both in time and money, that are otherwise inescapable when traveling the road toward financial independence. Parviz's conversational writing style makes the reading of his books both informative and enjoyable. Join him in the rarified world where you can live your dream by creating your future the way you always envisioned it.

Leading by Example

Author :
Publisher : Harvard Business Press
ISBN 13 : 1422118592
Total Pages : 112 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Leading by Example by :

Download or read book Leading by Example written by and published by Harvard Business Press. This book was released on 2007 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find out--with Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in business, the public sector, and academia on the most pressing issues they’ve faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience. The series launches with three volumes, each of which centers on a timely topic: · Leading by Example: Discover the secrets to leading effectively--from top executives at KPMG Worldwide, Quest Diagnostics, Virgin Galactic, and other giants. · Managing Your Career: Find out how to identify and achieve the career you want--from exceptional leaders at McKinsey & Company, Lloyds TSB Group, Heidrick & Struggles, among others. · Managing Change: Learn how to lead major transformation efforts--from successful change champions at Philips Lighting, JPMorgan Chase, Coca Cola Company, and other top firms. A crucial resource for today’s busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world’s most talented leaders.

Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

Author : Jim McCormick
Publisher : McGraw Hill Professional
ISBN 13 : 0071627480
Total Pages : 256 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business by : Jim McCormick

Download or read book Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business written by Jim McCormick and published by McGraw Hill Professional. This book was released on 2009-08-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: [BACK COVER] DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES Skateboarding legend Tony Hawk jump-starts the world's hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line. Freestyle motocross star Carey Hart discovers that backflips in the boardroom don't fly, but sharp entrepreneurship turns his tattoo venture into a multimedia enterprise. Rodeo rider Ty Murray, “The King of the Cowboys,” turns his passion for bull riding into a professional sports empire. Olympian bobsledder Gord Woolley prepares himself mentally every morning, whether polishing his runners or running his communications firm. Alpine climber Mark Richey learns to rely more on skills than tools to build his architectural woodworking business. Marathoner Quang S. Pham uses visualization techniques to go the distance as a runner and as a CEO in the pharmaceutical industry. Mountaineer Guy Downing climbs some of the world's highest mountains and makes a fortune on Wall Street. PLUS more career-building lessons from sports television CEO Gavin Harvey, skier and bobsledder Kirby Best, polar explorer Bill Baker, mountaineer and CEO Kevin Sheridan, skier and law firm founder Julie Pearl, CEO and race car driver Don Bell, and others [FLAP COPY] No guts, no glory. What does it take to succeed in business? Risk taking. Preparation. Self-confidence. The same principles that drive extreme athletes to the highest peaks of performance. This action-ready guide shows you how to capture the winning mind-sets of champions-for extreme success in business and life.

Everything I Know About Business I Learned from the Grateful Dead

Author : Barry Barnes
Publisher : Business Plus
ISBN 13 : 145550517X
Total Pages : 127 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Everything I Know About Business I Learned from the Grateful Dead by : Barry Barnes

Download or read book Everything I Know About Business I Learned from the Grateful Dead written by Barry Barnes and published by Business Plus. This book was released on 2011-11-02 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.

Lessons From the Edge

Author : Jana Matthews
Publisher : Oxford University Press
ISBN 13 : 9780198037583
Total Pages : 300 pages
Book Rating : 4.0/5 (375 download)

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Book Synopsis Lessons From the Edge by : Jana Matthews

Download or read book Lessons From the Edge written by Jana Matthews and published by Oxford University Press. This book was released on 2003-09-04 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs often struggle with many aspects of business: planning and financing company growth, creating a company vision, recruiting, leading, and managing people, as well as personal costs. In Lessons from the Edge, more than 50 business owners and entrepreneurs offer a wealth of real-life stories--in their own words--that provide rare insights about keeping a company healthy and growing. Here is a unique collection of first-person accounts by entrepreneurs who describe their mistakes in business and the lessons they have learned as a result. The stories cover a wide range of experiences from the trials and tribulations of partnerships, to the loss of key customers, theft, finding and retaining employees, and the personal cost of living on the edge. The authors have drawn on interviews with more than 50 entrepreneurs, all of whom are under 45 years of age and are founders or presidents of companies with revenues over $1 million and growing rapidly. They volunteered to share their stories, describing why they lost or almost lost their companies, what they did wrong, and the lessons they have learned. Their narratives are full of mistakes, failure, courage, moments of realization, and timely moves that saved the day. Every company owner will find these accounts insightful, compelling, and occasionally gut wrenching, especially because most face similar challenges and live with the reality that they too could fall off the edge. This instructive and inspiring book brims with lessons for all business owners about courage, persistence, and survival. Lessons from the Edge is an essential read for both established and prospective entrepreneurs.

Learn Earn Return

Author : Bert Twaalfhoven
Publisher :
ISBN 13 : 9789082066319
Total Pages : 142 pages
Book Rating : 4.0/5 (663 download)

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Book Synopsis Learn Earn Return by : Bert Twaalfhoven

Download or read book Learn Earn Return written by Bert Twaalfhoven and published by . This book was released on 2013-05-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Learn, Earn, Return" is an e-book about a fascinating entrepreneurial journey. Organised by lessons and themes, the book aims to show the different aspects of being an entrepreneur. It was written and developed by Shirley Spence of Harvard Business School, and is based on the story of an accomplished global serial entrepreneur - Bert Twaalfhoven (BT). The Lessons; 1.Pursuing Opportunities: Getting in and getting out 2.Taking risks: Failing forward 3.Marshalling resources: The power of networking 4.Managing growth: Professional intrapreneuership 5.Giving back: easy, satisfying, and a responsibility Bert Twaalfhoven graduated from Fordham University, New York in 1952, and received his MBA at Harvard Business School in 1954. He started, through Indivers, 54 companies in 13 countries across the world. Most companies were successful, 16 ventures failed. BT was also co-founder of the first venture capital company in the Netherlands (Gilde) and has participations in several venture capital companies. In 1978 he received the "Koning Willem I" Award from Z.K.H. Prince Bernard. In addition to being an entrepreneur, BT is active in many capacities in international networks of universities and entrepreneurs, and the promotion of dynamic growth entrepreneurs. He is a co-founder of Europe's 500 and EFER.

Zero to One

Author : Peter Thiel
Publisher : Crown Currency
ISBN 13 : 080413930X
Total Pages : 225 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Zero to One by : Peter Thiel

Download or read book Zero to One written by Peter Thiel and published by Crown Currency. This book was released on 2014-09-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • “This book delivers completely new and refreshing ideas on how to create value in the world.”—Mark Zuckerberg, CEO of Meta “Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”—Elon Musk, CEO of SpaceX and Tesla The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

The $100 Startup

Author : Chris Guillebeau
Publisher : Crown Currency
ISBN 13 : 0307951545
Total Pages : 306 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The $100 Startup by : Chris Guillebeau

Download or read book The $100 Startup written by Chris Guillebeau and published by Crown Currency. This book was released on 2012-05-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lead a life of adventure, meaning and purpose—and earn a good living. “Thoughtful, funny, and compulsively readable, this guide shows how ordinary people can build solid livings, with independence and purpose, on their own terms.”—Gretchen Rubin, author of the #1 New York Times bestseller The Happiness Project Still in his early thirties, Chris Guillebeau completed a tour of every country on earth and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and focused on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized, and were able to restructure their lives in ways that gave them greater freedom and fulfillment. Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfillment. It’s all about finding the intersection between your “expertise”—even if you don’t consider it such—and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid. Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: If you’re good at one thing, you’re probably good at something else; never teach a man to fish—sell him the fish instead; and in the battle between planning and action, action wins. In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

Bootstrap

Author : Kenneth L. Hess
Publisher :
ISBN 13 : 9780971187306
Total Pages : 301 pages
Book Rating : 4.1/5 (873 download)

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Book Synopsis Bootstrap by : Kenneth L. Hess

Download or read book Bootstrap written by Kenneth L. Hess and published by . This book was released on 2001 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Opting In

Author : Ed Brill
Publisher : IBM Press
ISBN 13 : 0133258963
Total Pages : 224 pages
Book Rating : 4.1/5 (332 download)

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Book Synopsis Opting In by : Ed Brill

Download or read book Opting In written by Ed Brill and published by IBM Press. This book was released on 2013-01-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Normal 0 false false false MicrosoftInternetExplorer4 Winning social business techniques for product managers, marketers, and business leaders! • How product managers at IBM are using social business to transform markets and build vibrant global communities • New best practices for promoting engagement, transparency, and agility • A deeply personal case study: handbook, roadmap, autobiography, and inspiration Does “social business” work? IBM has proven unequivocally: it does. In Opting In, IBM executive Ed Brill candidly shares best practices, challenges, and results from his social business journey, and shows how his team used it to transform existing products into thriving business lines. This deeply personal extended case study offers you a detailed roadmap for achieving and profiting from deep customer engagement. Brill shares his 15+ years of product management experience at IBM and describes how these techniques and experiences have developed a vibrant marketplace of social business customers worldwide. You’ll learn how to use social business tools to strengthen customer intimacy, extend global reach, accelerate product lifecycles, and improve organizational effectiveness. You’ll also discover how social business can help you enhance your personal brand—so you can build your career as you improve your business performance. With a Foreword by Marcia Conner, Author and Principal Analyst at SensifyWork. Using today’s social business tools and approaches, product and brand managers can bring new products and services to market faster, identify new opportunities for innovation, and anticipate changing market conditions before competitors do. In Opting In, IBM’s Ed Brill demonstrates how product managers can fully embrace social business and leverage the powerful opportunities it offers. Brill explains why social business is not a fad, not “just people wasting time on Facebook, Twitter, and YouTube,” and not just for marketers. He shows how to drive real value from crowdsourcing, interactivity, and immediacy, and from relational links across your organization’s full set of content and networks. Drawing on his extensive experience at IBM, Brill explores powerful new ways to apply social business throughout product, service, and brand management. Using actual IBM examples, he offers candid advice for optimizing products by infusing them with the three core characteristics of social business: engagement, transparency, and agility. Drive breakthrough product, service, and brand performance through: Engagement: Optimize productivity and efficiency by deeply connecting customers, employees, suppliers, partners, influencers…maybe even competitors Transparency: Demolish boundaries to information, experts, and assets—thereby improving alignment, knowledge, and confidence Agility: Use information and insight to anticipate/address evolving opportunities, make faster decisions, and become more responsive