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Author : Virginie Petitot
Publisher :
ISBN 13 :
Total Pages : 220 pages
Book Rating : 4.:/5 (123 download)
Download or read book Les publicités lessivielles à la télévision written by Virginie Petitot and published by . This book was released on 2000 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Regina Lee Blaszczyk
Publisher : Manchester University Press
ISBN 13 : 1526122111
Total Pages : 528 pages
Book Rating : 4.5/5 (261 download)
Download or read book European fashion written by Regina Lee Blaszczyk and published by Manchester University Press. This book was released on 2018-02-07 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: The period since 1945 has been a transformative era for the fashion industry. Over the course of seventy years, the fashion world has moved from celebrating the craftsmanship of haute couture to revelling in ever-changing fast-fashion. This volume examines the transition from the old system to the new in a series of case studies grouped around three major themes. Part I focuses on Paris as a creative hub, aiming to understand how the birthplace of haute couture adapted to late-twentieth-century developments. Part II considers the retailer’s role in shaping taste, responding to consumer expectations and disseminating fashion merchandise. Part III looks to alternative visions of the European fashion system that have appeared in unexpected places. The volume is highly interdisciplinary, covering design history, cultural anthropology, ethnography, management studies and the cultural history of business.
Author : Véronique Pouillard
Publisher : Harvard University Press
ISBN 13 : 0674237404
Total Pages : 337 pages
Book Rating : 4.6/5 (742 download)
Download or read book Paris to New York written by Véronique Pouillard and published by Harvard University Press. This book was released on 2021-05-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative history of the fashion industry, focusing on the connections between Paris and New York, art and finance, and design and manufacturing. Fashion is one of the most dynamic industries in the world, with an annual retail value of $3 trillion and globally recognized icons like Coco Chanel, Christian Dior, and Yves Saint Laurent. How did this industry generate such economic and symbolic capital? Focusing on the roles of entrepreneurs, designers, and institutions in fashion’s two most important twentieth-century centers, Paris to New York tells the history of the industry as a negotiation between art and commerce. In the late nineteenth century, Paris-based firms set the tone for a global fashion culture nurtured by artistic visionaries. In the burgeoning New York industry, however, the focus was on mass production. American buyers, trend scouts, and designers crossed the Atlantic to attend couture openings, where they were inspired by, and often accused of counterfeiting, designs made in Paris. For their part, Paris couturiers traveled to New York to understand what American consumers wanted and to make deals with local manufacturers for whom they designed exclusive garments and accessories. The cooperation and competition between the two continents transformed the fashion industry in the early and mid-twentieth century, producing a hybrid of art and commodity. Véronique Pouillard shows how the Paris–New York connection gave way in the 1960s to a network of widely distributed design and manufacturing centers. Since then, fashion has diversified. Tastes are no longer set by elites alone, but come from the street and from countercultures, and the business of fashion has transformed into a global enterprise.
Author : Pierre-Yves Donzé
Publisher : Oxford University Press
ISBN 13 : 0190932228
Total Pages : 649 pages
Book Rating : 4.1/5 (99 download)
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author : Adam Geczy
Publisher : Bloomsbury Publishing
ISBN 13 : 1350045063
Total Pages : 256 pages
Book Rating : 4.3/5 (5 download)
Download or read book The End of Fashion written by Adam Geczy and published by Bloomsbury Publishing. This book was released on 2018-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attitudes to fashion have changed radically in the twenty-first century. Dress is increasingly approached as a means of self-expression, rather than as a signifier of status or profession, and designers are increasingly treated as 'artists', as fashion moves towards art and enters the gallery, museum, and retail space. This book is the first to fully explore the causes and implications of this shift, examining the impact of technological innovation, globalization, and the growth of the internet. The End of Fashion focuses on the ways in which our understanding of fashion and the fashion system have transformed as mass mediation and digitization continue to broaden the way that contemporary fashion is perceived and consumed. Exploring everything from the rise of online shopping to the emergence of bloggers as power elites who have revolutionized the terrain of traditional fashion reportage, this volume anatomizes a world in which runway shows now compete with live-streaming, digital fashion films, Instagram, and Pinterest. Bringing together original, cutting-edge contributions from leading international scholars, this book is essential reading for students and scholars of fashion and cultural studies, as well as anyone interested in exploring the dramatic shifts that have shaken the fashion world this century – and what they might say about larger changes within an increasingly global and digital society.
Author : Lisa Rofel
Publisher : Duke University Press
ISBN 13 : 1478002174
Total Pages : 225 pages
Book Rating : 4.4/5 (78 download)
Download or read book Fabricating Transnational Capitalism written by Lisa Rofel and published by Duke University Press. This book was released on 2018-12-31 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative collaborative ethnography of Italian-Chinese ventures in the fashion industry, Lisa Rofel and Sylvia J. Yanagisako offer a new methodology for studying transnational capitalism. Drawing on their respective linguistic and regional areas of expertise, Rofel and Yanagisako show how different historical legacies of capital, labor, nation, and kinship are crucial in the formation of global capitalism. Focusing on how Italian fashion is manufactured, distributed, and marketed by Italian-Chinese ventures and how their relationships have been complicated by China's emergence as a market for luxury goods, the authors illuminate the often-overlooked processes that produce transnational capitalism—including privatization, negotiation of labor value, rearrangement of accumulation, reconfiguration of kinship, and outsourcing of inequality. In so doing, Fabricating Transnational Capitalism reveals the crucial role of the state and the shifting power relations between nations in shaping the ideas and practices of the Italian and Chinese partners.
Author : S. Schwarzkopf
Publisher : Springer
ISBN 13 : 0230293948
Total Pages : 300 pages
Book Rating : 4.2/5 (32 download)
Download or read book Ernest Dichter and Motivation Research written by S. Schwarzkopf and published by Springer. This book was released on 2010-08-20 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
Author : Jennifer Le Zotte
Publisher : UNC Press Books
ISBN 13 : 1469631911
Total Pages : 343 pages
Book Rating : 4.4/5 (696 download)
Download or read book From Goodwill to Grunge written by Jennifer Le Zotte and published by UNC Press Books. This book was released on 2017-02-02 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand goods sold at thrift stores, flea markets, and garage sales came to be both profitable and culturally influential. Initially, selling used goods in the United States was seen as a questionable enterprise focused largely on the poor. But as the twentieth century progressed, multimillion-dollar businesses like Goodwill Industries developed, catering not only to the needy but increasingly to well-off customers looking to make a statement. Le Zotte traces the origins and meanings of "secondhand style" and explores how buying pre-owned goods went from a signifier of poverty to a declaration of rebellion. Considering buyers and sellers from across the political and economic spectrum, Le Zotte shows how conservative and progressive social activists--from religious and business leaders to anti-Vietnam protesters and drag queens--shrewdly used the exchange of secondhand goods for economic and political ends. At the same time, artists and performers, from Marcel Duchamp and Fanny Brice to Janis Joplin and Kurt Cobain, all helped make secondhand style a visual marker for youth in revolt.
Author : Sarah Newman
Publisher : Routledge
ISBN 13 : 1317752058
Total Pages : 210 pages
Book Rating : 4.3/5 (177 download)
Download or read book The Press and Popular Culture in Interwar Europe written by Sarah Newman and published by Routledge. This book was released on 2015-09-25 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection shows the importance of a comparative European framework for understanding developments in the popular press and journalism between the wars. This was, it argues, a formative and vital period in the making of the modern press. A great deal of fine scholarship on the development of modern forms of journalism and newspapers in the nineteenth and twentieth centuries has emerged within discrete national histories. Yet in bringing together essays on Britain, France, Germany, Italy and Poland, this book discerns points of convergence and divergence, and the importance of the European context in shaping how news was defined, produced and consumed. Challenging the tendency of histories of the press to foreground processes of ‘Americanisation’ and the displacement of older notions of the ‘fourth estate’ by new forms of human interest journalism, the chapters draw attention to the complex ways in which the popular press continued to be politicized throughout the interwar period. Building on this analysis, the book examines the forms, processes and networks through which newspapers were produced for public consumption. In a period of massive social, political and economic upheaval and conflict, the popular press provided a forum in which Europe’s meanings and nature could be constructed and contested. The interpersonal, material and technological links between newspapers, news corporations and news agencies in different countries served to define the outlines of Europe. Europe was called into being through the circulation of news and the practices and networks of the modern mass press traced in this volume. This publication is highly relevant to scholars of the history of journalism and cultural historians of interwar Britain and Europe. This book was originally published as a special issue of Journalism Studies.
Author : Klaus Nathaus
Publisher : Routledge
ISBN 13 : 1317637410
Total Pages : 275 pages
Book Rating : 4.3/5 (176 download)
Download or read book Made in Europe written by Klaus Nathaus and published by Routledge. This book was released on 2016-01-22 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.
Author : Pierre-Yves Donzé
Publisher : Springer
ISBN 13 : 9811052360
Total Pages : 293 pages
Book Rating : 4.8/5 (11 download)
Download or read book Global Luxury written by Pierre-Yves Donzé and published by Springer. This book was released on 2017-10-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle. In this edited volume, a wide range of scholars comes together to analyze the history of the business and the innovations in management and marketing that have emerged from it. Invaluable for scholars, industry figures, and dilettantes alike, it will define the field of study for years to come.
Author : Regina Lee Blaszczyk
Publisher : Bloomsbury Publishing
ISBN 13 : 1350017159
Total Pages : 296 pages
Book Rating : 4.3/5 (5 download)
Download or read book The Fashion Forecasters written by Regina Lee Blaszczyk and published by Bloomsbury Publishing. This book was released on 2018-03-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.
Author : Adam C. Stanley
Publisher : LSU Press
ISBN 13 : 9780807134894
Total Pages : 288 pages
Book Rating : 4.1/5 (348 download)
Download or read book Modernizing Tradition written by Adam C. Stanley and published by LSU Press. This book was released on 2008-12-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the turbulent decades after World War I, both France and Germany sought to return to an idealized, prewar past. Many people believed they could recapture a sense of order and stability by reinstituting traditional gender roles, which the war had thrown off balance. While French and German women necessarily filled men's roles in factories and other jobs during the war, those who continued to lead active working lives after World War I risked being called "modern women." Far from a compliment, this derogatory label encompassed everything society found threatening about women's new place in public life: smoking, working women who preferred independence and sexual freedom to a traditional role in the home. Society felt threatened by the image of the "modern woman," yet also realized that conceptions of femininity needed to accommodate the cultural changes brought about by the Great War. In Modernizing Tradition, Adam C. Stanley explores how interwar French and German popular culture used commercial images to redefine femininity in a way that granted women some access to modern life without encouraging the assertion of female independence. Examining advertisements, articles, and cartoons, as well as department store publicity materials from the popular press of each nation, Stanley reveals how the media attempted to convince women that--with the help of newly available consumer goods such as washing machines, refrigerators, and vacuum cleaners--being a mother or a housewife could be empowering, even liberating. A life devoted to the home, these images promised, need not be an unmitigated return to old-fashioned tradition but could offer a rewarding lifestyle based on the wonders and benefits of modern technology. Stanley shows that the media carefully limited women's association with modernity to those activities that reinforced women's traditional roles or highlighted their continued dependence on masculine guidance, expertise, and authority. In this cross-national study, Stanley brings into sharp relief issues of gender and consumerism and reveals that, despite the larger political differences between France and Germany, gender ideals in the two countries remained virtually identical between the world wars. That these concepts of gender stayed static over the course of two decades--years when nearly every other aspect of society and culture seemed to be in constant flux--attests to their extraordinary power as a force in French and German society.
Author : Hartmut Berghoff
Publisher : Palgrave Macmillan
ISBN 13 : 9781137299703
Total Pages : 0 pages
Book Rating : 4.2/5 (997 download)
Download or read book Globalizing Beauty written by Hartmut Berghoff and published by Palgrave Macmillan. This book was released on 2013-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to advance our understanding of beauty's role in modern consumer societies by bringing together fresh scholarship that addresses a common set of questions from a variety of disciplinary perspectives, including especially history, but also black studies, women's studies, German studies, sociology, and anthropology.
Author : Mary E. Davis
Publisher : Univ of California Press
ISBN 13 : 0520256212
Total Pages : 353 pages
Book Rating : 4.5/5 (22 download)
Download or read book Classic Chic written by Mary E. Davis and published by Univ of California Press. This book was released on 2008-05-13 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The arts.
Author : Teresa da Silva Lopes
Publisher : Routledge
ISBN 13 : 1315277794
Total Pages : 782 pages
Book Rating : 4.3/5 (152 download)
Download or read book The Routledge Companion to the Makers of Global Business written by Teresa da Silva Lopes and published by Routledge. This book was released on 2019-07-09 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a central actor in globalization, covering myriad entrepreneurs, organizational forms and key industrial sectors. Taking a historical view, the chapters highlight the intertwined and evolving nature of economic, political, social, technological and environmental patterns and relationships. They explore dynamic change as well as lasting continuities, both of which often only become visible – and can only be fully understood – when analyzed in the long run. With dedicated chapters on challenges such as political risk, sustainability and economic growth, this prestigious collection provides a one-stop shop for a key business discipline. Chapter 31 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Author : Alexandra Palmer
Publisher : Bloomsbury Publishing
ISBN 13 : 1350114057
Total Pages : 515 pages
Book Rating : 4.3/5 (51 download)
Download or read book A Cultural History of Dress and Fashion in the Modern Age written by Alexandra Palmer and published by Bloomsbury Publishing. This book was released on 2018-11-01 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last century there has been a complete transformation of the fashion system. The unitary top-down fashion cycle has been replaced by the pulsations of multiple and simultaneous styles, while the speed of global production and circulation has become ever faster and more complex. Running in tandem, the development of artificial fibres has revolutionized the composition of clothing, and the increased focus on youth, sexuality, and the body has radically changed its design. From the 1920s flapper dress to debates over the burkini, fashion has continued to be deeply involved in society's larger issues. Drawing on a wealth of visual, textual and object sources and illustrated with 100 images, A Cultural History of Dress and Fashion in the Modern Age presents essays on textiles, production and distribution, the body, belief, gender and sexuality, status, ethnicity, and visual and literary representations to illustrate the diversity and cultural significance of dress and fashion in the period.
