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Les Pratiques De Communication
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Book Synopsis Communication des entreprises by : L Demont
Download or read book Communication des entreprises written by L Demont and published by . This book was released on 2005 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: La communication est l'affaire de toutes les organisations : entreprises publiques, privées, associations. Elles communiquent par des campagnes de publicité produits ou marques, des campagnes institutionnelles, sociales et de la communication interne. Ces différents types de communication s'entrecroisent et utilisent des outils très diversifiés tels que les grands médias, la promotion, la mercatique directe, les relations publiques. Cet ouvrage fournit aux élèves, aux étudiants et aux professionnels les techniques de communication leur permettant de participer à la conception, la mise en œuvre et la gestion d'actions de communication spécifiques ou globales, d'en coordonner et planifier les différentes tâches, et d'en contrôler les résultats. Les méthodes et conseils sont le prolongement des connaissances acquises, les activités résolues en sont la mise en application.
Download or read book Communication written by Olivier Aim and published by Dunod. This book was released on 2015-06-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quels sont les champs pratiques et théoriques de la communication aujourd’hui ? Pourquoi la communication est-elle devenue une valeur centrale dans la société contemporaine et un enjeu de plus en plus stratégique pour les organisations ? Quel est l’impact des nouveaux médias sur les pratiques de communication ? En quoi les notions d’opinion, d’image, de réputation et, bien sûr, de relation, sontelles structurantes ? Pourquoi la communication devient-elle relationnelle, au risque d’être disqualifiée ? Profondément redéfinie par l’explosion des médias sociaux et l’émergence de nouveaux comportements, la communication ne peut être envisagée hors du contexte de société dans lequel elle se déploie. C’est l’objet de ce manuel d’ouvrir les perspectives économiques, sociologiques, sémiotiques et ethnologiques indispensables à l’étudiant pour réussir sa licence ou son bachelor. Ce manuel propose : des cas concrets pour introduire les concepts ; un cours en couleur, illustré d’exemples et de visuels ; l’actualité des concepts proposés par des enseignantschercheurs dont la contribution est prolongée par le témoignage de professionnels ; des exercices d’application pour faciliter l’acquisition des connaissances de manière ludique, s’évaluer et s’entraîner.
Download or read book Communication written by Pierrette Drivet and published by . This book was released on 1994-01-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II by : Houcine Berbou
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Book Synopsis Les pratiques de communication by : Bernard Meyer
Download or read book Les pratiques de communication written by Bernard Meyer and published by . This book was released on 2007 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Une carrière réussie repose aussi sur l'art de la communication, et la communication, ça s'apprend ! Présenter un CV, rédiger un rapport de stage ou de mission, animer une réunion, affronter un entretien d'embauche, autant de passages obligés et d'exercices courants de la vie professionnelle qu'il est vivement conseillé de maîtriser en sachant déjouer de nombreux pièges et chausse-trappes. Cet ouvrage répond pleinement à ce besoin. Réputé le classique du genre, il propose une synthèse parfaite des savoirs et savoir-faire liés aux principales situations de communication. Il constitue à la fois un outil de réflexion et un guide pratique permettant de franchir sans mal les étapes. Il a été entièrement remis à jour pour tenir compte des nouvelles normes édictées en divers domaines comme des nouveaux usages liés à l'évolution des codes de l'entreprise et de la vie professionnelle en général. Ce livre concerne tout particulièrement : les étudiants qui veulent améliorer leurs compétences en communication ; les adultes en formation continue qui souhaitent approfondir et analyser leur expérience ; les enseignants d'expression-communication qui y trouveront un condensé de ce qui devrait constituer l'essentiel de leurs interventions.
Book Synopsis Introduction à la CommunicAction by : Claudio Balestra
Download or read book Introduction à la CommunicAction written by Claudio Balestra and published by La Charte, Professional Publishing. This book was released on 2015-06-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment gérer les ressources humaines en tant que chef d'entreprise ? De plus en plus d’organisations reconnaissent la supériorité du QE (quotient émotionnel) sur le QI. Les modèles de “leaders” sous les traits d’un CEO glacial ou d’un commercial sanguin ont vécu. L’humain se place désormais au centre de toute entreprise et pour cela, il doit savoir apprécier l’autre au moins autant pour ce qu’il est que pour ce qu’il fait. Car qui dit humain dit humaniser. Ce guide pratique offrira des conseils aux entrepreneurs pour assurer une bonne communication au sein de leur entreprise
Book Synopsis Reimagining Communication: Meaning by : Michael Filimowicz
Download or read book Reimagining Communication: Meaning written by Michael Filimowicz and published by Routledge. This book was released on 2020-06-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reimagining Communication: Meaning surveys the foundational theoretical and methodological approaches that continue to shape communication studies, synthesizing the complex relationship of communication to meaning making in a uniquely accessible and engaging way. The Reimagining Communication series develops a new information architecture for the field of communications studies, grounded in its interdisciplinary origins and looking ahead to emerging trends as researchers take into account new media technologies and their impacts on society and culture. Reimagining Communication: Meaning brings together international authors to provide contemporary perspectives on semiotics, hermeneutics, paralanguage, corpus analysis, critical theory, intercultural communication, global culture, cultural hybridity, postcolonialism, feminism, political economy, propaganda, cultural capital, media literacy, media ecology and media psychology. The volume is designed as a reader for scholars and a textbook for students, offering a new approach for comprehending the vast diversity of communications topics in today’s globally networked world. This will be an essential introductory text for advanced undergraduate and graduate students and scholars of communication, broadcast media, and interactive technologies, with an interdisciplinary focus and an emphasis on the integration of new technologies.
Download or read book Communication written by and published by . This book was released on 2009 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Accounting for Culture by : Caroline Andrew
Download or read book Accounting for Culture written by Caroline Andrew and published by University of Ottawa Press. This book was released on 2005-03-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many scholars, practitioners, and policy-makers in the cultural sector argue that Canadian cultural policy is at a crossroads: that the environment for cultural policy-making has evolved substantially and that traditional rationales for state intervention no longer apply. The concept of cultural citizenship is a relative newcomer to the cultural policy landscape, and offers a potentially compelling alternative rationale for government intervention in the cultural sector. Likewise, the articulation and use of cultural indicators and of governance concepts are also new arrivals, emerging as potentially powerful tools for policy and program development. Accounting for Culture is a unique collection of essays from leading Canadian and international scholars that critically examines cultural citizenship, cultural indicators, and governance in the context of evolving cultural practices and cultural policy-making. It will be of great interest to scholars of cultural policy, communications, cultural studies, and public administration alike.
Book Synopsis 50 fiches de communication by : Jean-Paul Guedj
Download or read book 50 fiches de communication written by Jean-Paul Guedj and published by Editions Bréal. This book was released on 2008 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les nouvelles pratiques de communication by : Réseau régional de chercheurs en communication (Rhône-Alpes).
Download or read book Les nouvelles pratiques de communication written by Réseau régional de chercheurs en communication (Rhône-Alpes). and published by . This book was released on 1991 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Pratique de la communication by : Jacques Almeras
Download or read book Pratique de la communication written by Jacques Almeras and published by FeniXX. This book was released on 1978-01-01T00:00:00+01:00 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apprendre à communiquer, ce n'est pas reproduire des modèles littéraires, mais c'est prendre conscience des problèmes de communication dans des situations variées. S'entraîner méthodiquement à la pratique de la parole et de récrit.
Book Synopsis Pedagogical Appropriation of Information and Communication Technologies (ICT) by West African Educators by : Kathryn Toure
Download or read book Pedagogical Appropriation of Information and Communication Technologies (ICT) by West African Educators written by Kathryn Toure and published by African Books Collective. This book was released on 2016-08-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: West African teachers and professors who are appropriating information and communication technologies (ICT) are making it part and parcel of education and everyday life. In Mali and beyond, they adapt ICT to their milieus and work as cultural agents, mediating between technology and society. They yearn to use ICT to make education more relevant to life, facilitate and enhance African participation in global debates and scholarly production, and evolve how Africa and Africans are projected and perceived. In sum, educators are harnessing ICT for its transformative possibilities. The changes apparent in student-teacher relations (more interactive) and classrooms (more dialogical) suggest that ICT can be a catalyst for pedagogical change, including in document-poor contexts and ones weighed down by legacies of colonialism. Learning from the perspectives and experiences of educators pioneering the use of ICT in education in Africa can inform educational theory, practice and policy and deepen understandings of the concept of appropriation as a process of cultural change.
Book Synopsis User Perception and Influencing Factors of Technology in Everyday Life by : Mesquita, Anabela
Download or read book User Perception and Influencing Factors of Technology in Everyday Life written by Mesquita, Anabela and published by IGI Global. This book was released on 2012-08-31 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasing amount of research is being developed in the area where technology and humans meet. The success or failure of technologies and the question whether technology helps humans to fulfill their goals or whether it hinders them is in most cases not a technical one. User Perception and Influencing Factors of Technology in Everyday Life addresses issues of human and technology interaction. The research in this work is interdisciplinary, ranging from more technical subjects such as computer science, engineering, and information systems, to non-technical descriptions of technology and human interaction from the point of view of sociology or philosophy. This book is perfect for academics, researchers, and professionals alike as it presents a set of theories that allow us to understand the interaction of technology and humans and to put it to practical use.
Book Synopsis Digital Health Communications by : Benoit Cordelier
Download or read book Digital Health Communications written by Benoit Cordelier and published by John Wiley & Sons. This book was released on 2021-07-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ECHNOLOGICAL PROSPECTS AND SOCIAL APPLICATIONS SET Coordinated by Bruno Salgues There are many controversies with respect to health crisis management: the search for information on symptoms, misinformation on emerging treatments, massive use of collaborative tools by healthcare professionals, deployment of applications for tracking infected patients. The Covid-19 crisis is a relevant example about the need for research in digital communications in order to understand current health info communication. After an overview of the challenges of digital healthcare, this book offers a critical look at the organizational and professional limits of ICT uses for patients, their caregivers and healthcare professionals. It analyzes the links between ICT and ethics of care, where health communication is part of a global, humanistic and emancipating care for patients and caregivers. It presents new digitized means of communicating health knowledge that reveal, thanks to the Internet, a competition between biomedical expert knowledge and experiential secular knowledge.
Book Synopsis The Trace Factory by : Yves Jeanneret
Download or read book The Trace Factory written by Yves Jeanneret and published by John Wiley & Sons. This book was released on 2020-06-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: The collection and treatment of traces which reveal who we are and what we do naturally piques our interest when it pertains to others, and anxiety when it concerns ourselves. Do we truly know what a trace is? And if knowledge is power, how vulnerable are we in the public sphere? The demonstrability of a trace hides the complexity of the process that allows it to be produced, interpreted and used. This book proposes a reasoned approach to the analysis of the trace as an object and as a sign. By following such an approach, the reader will understand how the media participates in the creation and deployment of traces, and the issues raised by what can be traced on social media. The Trace Factory offers a historical perspective, returning to the founding theories of collecting and producing traces linked to knowledge and power in society. Observing technology and information through the prism of these theories, a large number of devices and their uses are evaluated. This book offers itself as a tool of thought and work for researchers, professionals and social actors of all kinds who are confronted with the existence, treatment and interpretation of the traces of society and culture.
Book Synopsis From UXD to LivXD by : Sylvie Leleu-Merviel
Download or read book From UXD to LivXD written by Sylvie Leleu-Merviel and published by John Wiley & Sons. This book was released on 2019-04-30 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Living eXperience Design – the design of life experiences – is an extension of user experience design (UXD). The context comprises usage and practice in real contexts in which spatial, urban, social, temporal, historical and legal dimensions are considered. Reflecting upon LivXD is to examine the whole experience of a target audience in a variety of situations – and not only in those involving digital technology. This book begins with the definition of LivXD and its associated epistemology, and proceeds to detail field experiments in certain privileged areas: the relation to creation and works, mediation and adult education.
