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Les Enfants La Consommation Et Le Marketing
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Book Synopsis Proceedings of the 1998 Multicultural Marketing Conference by : Jean-Charles Chebat
Download or read book Proceedings of the 1998 Multicultural Marketing Conference written by Jean-Charles Chebat and published by Springer. This book was released on 2015-05-19 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis Advances in Doctoral Research in Management by : Kun-huang Huarng
Download or read book Advances in Doctoral Research in Management written by Kun-huang Huarng and published by World Scientific. This book was released on 2008 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the intellectual foundation of the sociopolitical, economic and legal systems of developing countries, using a methodological approach. It calls for not only the need to search for a country's cultural identity, but also a need to analyze the prevalent concepts important to a contemporary modern society, such as the respect for an individual, human rights, freedom, equality, democracy and the universal respect for law.Based on the author's lifelong reflection on why some of these deeply treasured Western values and institutions have not been useful in developing democracy in Asia, it examines which values are applicable and which are not to Asian emerging societies. China's historical and contemporary attempts in modernization and development are used as examples throughout the book. As a valuable resource for decision-makers of developing countries, this book will help to shed some light on what to look for in a cultural identity and what to subscribe to among the values circulating in our globalized world.
Book Synopsis Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape by : Miguélez-Juan, Blanca
Download or read book Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape written by Miguélez-Juan, Blanca and published by IGI Global. This book was released on 2023-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Book Synopsis Children in Sustainable and Responsible Tourism by : Hugues Séraphin
Download or read book Children in Sustainable and Responsible Tourism written by Hugues Séraphin and published by Emerald Group Publishing. This book was released on 2022-03-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children in Sustainable and Responsible Tourism fills an absence of research in the sustainable and responsible tourism field involving children as stakeholders, arguing that children’s empowerment should be core to responsible tourism initiatives, and that their involvement should be a requirement in sustainable development.
Book Synopsis Eating Together in the Twenty-first Century by : Tamas Lestar
Download or read book Eating Together in the Twenty-first Century written by Tamas Lestar and published by Taylor & Francis. This book was released on 2023-12-01 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents theoretical and empirical insights on communal food and dining practices which challenge the less sustainable and often solitary lifestyles encouraged by a social system based on unlimited growth.
Book Synopsis Children by : Flemming Hansen (Prof.)
Download or read book Children written by Flemming Hansen (Prof.) and published by CBS Press. This book was released on 2002 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on papers from the international seminar on Children's Socialization as Consumers and their Perception of Advertising held by the Forum for Advertising Research, Department of Marketing, Copenhagen Business School, June 2001.
Book Synopsis Marketing Et Services by : Jean-Claude Dufour
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing critique : le consommateur collaborateur en question by : COVA
Download or read book Marketing critique : le consommateur collaborateur en question written by COVA and published by Lavoisier. This book was released on 2010-06-28 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage est consacré à l'approche dite de marketing critique qui propose un regard décalé sur les discours générés par le marketing et ses alliés tels la sociologie de la consommation, la psychologie du consommateur, etc. Son but est de mettre en lumière dans les discours marketing ce qui relève d'un biais idéologique et non d'une démarche scientifique. Cette approche critique est particulièrement appliquée à la nouvelle logique du marketing, la SDL (Service Dominant Logic) qui donne une place centrale au processus de co-création entre le fournisseur et le consommateur. Le lecteur trouvera dans Marketing critique une panoplie d'idées innovantes qui devrait nourrir une réflexion managériale sur les stratégies permettant aux intervenants de nos sociétés de trouver des solutions novatrices pour répondre à des demandes de services et à des besoins fondamentaux dont celui de l'accès à l'énergie.
Book Synopsis Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque by : Réjean Savard
Download or read book Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Book Synopsis European Perspectives on Consumer Behaviour by : Mary Lambkin
Download or read book European Perspectives on Consumer Behaviour written by Mary Lambkin and published by . This book was released on 1998 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years. Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.
Author : Publisher :Odile Jacob ISBN 13 :2738185282 Total Pages :289 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis La vie privée à l’ère du numérique by : REY Bénédicte
Download or read book La vie privée à l’ère du numérique written by REY Bénédicte and published by Lavoisier. This book was released on 2012-09-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: La démocratisation de l'informatique, puis des usages de l'internet, de la téléphonie mobile, ou plus récemment d'autres objets communicants génèrent une profusion de traces numériques gardant en mémoire les actions des usagers. Approuvé par certains qui y voient l'opportunité d'améliorer la sécurité publique, la relation marchande ou encore leur propre confort quotidien, ce constat fait craindre à d'autres l'avènement d'une société de la surveillance érodant le respect de la vie privée. Cet ouvrage étudie la notion d'espace privé à l'ère du numérique. Il montre comment les changements technologiques, de services et d'usages redéfinissent l'acceptation traditionnelle de la vie privée fondée sur des normes, et comment, en complément du dispositif normatif existant, des modalités de régulation appropriables par les individus sont envisagées.
Book Synopsis Les enfants, la consommation et le marketing by : Joël Brée
Download or read book Les enfants, la consommation et le marketing written by Joël Brée and published by Presses Universitaires de France - PUF. This book was released on 1993 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Routledge Handbook of Sports Development by : Barrie Houlihan
Download or read book Routledge Handbook of Sports Development written by Barrie Houlihan and published by Routledge. This book was released on 2010-12-16 with total page 968 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports development has become a prominent concern within both the academic study of sport and within the organisation and administration of sport. Now available in paperback, the Routledge Handbook of Sports Development is the first book to comprehensively map the wide-ranging territory of sports development as an activity and as a policy field, and to offer a definitive survey of current academic knowledge and professional practice. Spanning the whole spectrum of activity in sports development, from youth sport and mass participation to the development of elite athletes, the book identifies and defines the core functions of sports development, exploring the interface between sports development and cognate fields such as education, coaching, community welfare and policy. The book presents important new studies of sports development around the world, illustrating the breadth of practice within and between countries, and examines the most important issues facing practitioners within sports development today, from child protection to partnership working. With unparalleled depth and breadth of coverage, the Routledge Handbook of Sports Development is the definitive guide to policy, practice and research in sports development. It is essential reading for all students, researchers and professionals with an interest in this important and rapidly evolving discipline.
Book Synopsis Supervision of Marketing, Nordic and European by :
Download or read book Supervision of Marketing, Nordic and European written by and published by . This book was released on 1992 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the Conference on the Handling, Processing and Marketing of Tropical Fish, Held in London, 5th-9th July 1976 by :
Download or read book Proceedings of the Conference on the Handling, Processing and Marketing of Tropical Fish, Held in London, 5th-9th July 1976 written by and published by . This book was released on 1977 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Joint Program Assessment of Grain Marketing in Niger by :
Download or read book Joint Program Assessment of Grain Marketing in Niger written by and published by . This book was released on 1983 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:
