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Les Enfants Et La Publicite A La Television
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Book Synopsis Enfants, consommation et publicité télévisée by : Monique Dagnaud
Download or read book Enfants, consommation et publicité télévisée written by Monique Dagnaud and published by La Documentation Française. This book was released on 2003 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'auteur s'appuie sur les nombreux travaux disponibles en la matière et décrit l'ensemble des moyens mis en œuvre par la publicité télévisuelle en direction du jeune consommateur. Elle explicite comment et dans quelle mesure cette publicité marque l'enfant dans son appréhension et sa représentation du monde. Elle envisage aussi les pistes qui devraient fournir aux jeunes les connaissances et les armes critiques leur permettant de vivre au mieux dans une société induite par l'économie de marché et de l'aborder en citoyen
Book Synopsis Les enfants et la publicité à la télévision by : Mélanie Farine
Download or read book Les enfants et la publicité à la télévision written by Mélanie Farine and published by . This book was released on 2015 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising to Children on TV by : Barrie Gunter
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Book Synopsis Les enfants et la publicité télévisée by : Josette Sultan
Download or read book Les enfants et la publicité télévisée written by Josette Sultan and published by . This book was released on 1988-01-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compte rendu d'une enquête auprès des enfants du niveau primaire. Deux sections: 1. L'appréhension du phénomène publicitaire par les enfants - 2. L'appréhension des valeurs véhiculées par la publicité.. - SDM.
Book Synopsis Publicité télévisée et comportement de l'enfant by : Nathalie Guichard
Download or read book Publicité télévisée et comportement de l'enfant written by Nathalie Guichard and published by FeniXX. This book was released on 1999-12-31T23:00:00+01:00 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage se situe à l’interface de deux champs de recherche : l’enfant et la consommation et l’enfant et les médias. Il décrit une recherche empirique qui s’appuie sur des données recueillies auprès de 288 enfants et 239 mères à partir de deux enquêtes et d’une expérimentation, et présente l’apport de ces investigations aux objectifs de l’étude : apprécier la participation de l’enfant dans les décisions d’achat familial ; discerner le rôle de la publicité télévisée dans l’apparition des désirs d’achat chez l’enfant, d’une part, et étudier la publicité télévisée comme catalyseur des motivations et source d’information pour l’enfant, d’autre part ; découvrir son comportement d’acheteur et évaluer la place relative de la publicité télévisée parmi d’autres éléments du marketing mix dans le choix des produits par l’enfant ; juger des attitudes parentales lorsque l’enfant émet des désirs ayant pour origine des messages publicitaires télévisés. Les différents aspects de la relation « publicité télévisée comportement de l’enfant » sont analysés en tenant compte de facteurs individuels et familiaux ainsi que de catégories de produits. Ce livre s’adresse aussi bien aux praticiens du marketing et de la publicité qu’aux enseignants, aux chercheurs et aux étudiants en gestion.
Book Synopsis Advertising to Children by : M. Carole Macklin
Download or read book Advertising to Children written by M. Carole Macklin and published by SAGE Publications. This book was released on 1999-07-16 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
Book Synopsis Les enfants et la publicité télévisée by : Françoise Minot
Download or read book Les enfants et la publicité télévisée written by Françoise Minot and published by La Documentation Française. This book was released on 2002-01-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Research on the Effects of Television Advertising on Children by :
Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Mon enfant et la télévision by : Jesús Bermejo Berros
Download or read book Mon enfant et la télévision written by Jesús Bermejo Berros and published by De Boeck Supérieur. This book was released on 2008-04-07 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'enfant est particulièrement exposé à l'influence de la télévision dans la mesure où il se trouve à une étape de sa vie où il acquiert des habitudes, des comportements et des attitudes qui contribuent à former (ou à déformer) sa personalité en développement. Pour cela, les adultes, et plus spécialement les parents, doivent être vigilants et le guider dans cette relation presque quotidienne avec ce média, afin qu'il puisse en tirer le meilleur profit possible, tout en évitant les préjudices indiscutables que la télévision peut aussi lui causer. Cet ouvrage propose une information, ainsi que des conseils, aux parents et aux éducateurs, pour guider les enfants dans ce domaine, et il répond à un certain nombre de questions telles que : En quoi et comment la télévision a-t-elle une influence sur les enfants ? Apprennent-ils quelque chose quand ils la regardent ? Peut-elle les aider à mieux penser ? Quelles sont les émissions qui peuvent leur nuire et quelles sont celles qui leur sont profitables ? En quoi parents et éducateurs peuvent-ils collaborer ?
Book Synopsis Research on the Effects of Television Advertising on Children by :
Download or read book Research on the Effects of Television Advertising on Children written by and published by . This book was released on 1977 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of Television Advertising on Children by : Namita Unnikrishnan
Download or read book The Impact of Television Advertising on Children written by Namita Unnikrishnan and published by SAGE Publications Pvt. Limited. This book was released on 1996-06-17 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We all know the box was not the best invention for children. A recently released tome, The Impact of Television Advertising on Children reinforces our trepidations. Written by Shailaja Bajpai and Namita Unnikjrishnan and published by Sage, the researched work also alerts us to the hazards of consumerism that TV exposes innocent minds to." --Metropolis on Saturday "Questions the notion that children are mature enough to recognise the commercial intent of advertising. The book concludes that a child 'instinctively trusts the adult world1⁄4 consequently television, which is peopled by grown ups, inspires them with the faith that whatever appears on TV is real and not be doubted'." --Times of India "Meticulously researched, yes. Cogently argued, perhaps1⁄4. In many ways, this is a seminal book." --Business World "The Impact of Television Advertising on Children is a book that deserves to be read by all adults responsible in any way in shaping the life of children in their charge." --Times of India "An important point of view in the discussion about media responsibility. This research study is a welcome contribution to public discourse because it is calmly argued and eschews the fashionable tendency to bandy weather-beaten buzz words. The book will be valuable to anybody wanting to understand how television bends the mind, because although Unnikrishnan and Bajpai focus on children, the scope of the work includes and informed analysis of the medium itself." --Newstime "This is a timely book. Also a useful one. In fact, a given its capsule format and its passion for facts, statistics and tables, it is really more a book to be used by professionals of various kinds. Some kinds of data that they have chosen to elicit... would be of interest to advertisers.... Of interesting data there is plenty. In essence, this is a field study, the first to be put out by a major publisher on the specific topic of children and television advertising in India." --Biblio "A seminal study.... The most complete analysis yet of the child as consumer." --Business Today The manner in which ideas conveyed by television programs and advertising shape our children's consciousness is of growing concern in India and throughout the world today. Children, the most impressionable of any group, are continually targeted by the media, and despite the rapid proliferation of television in India, there is little informed research on its effects on India's "littlest consumers." Based on in-depth interviews with over 730 children between the ages of 5 and 15, The Impact of Television Advertising on Children highlights the impact that TV has on the values, attitudes, and aspirations of Indian children. The book provides an insight into the lives of children from different social strata, and their respective ways of handling, negotiating, and understanding information made available to them over television. In particular, the authors closely examine children's view on advertising and what it means to them in their lives. This lively book, the first of its kind pertaining to India, draws the reader into a healthy questioning of the role of television and advertising in society. Lucidly written, it will be of great interest to academics, researchers, and professionals in mass communication, media studies, sociology, and social psychology and to all those concerned with the impact that television advertising has on our lives.
Book Synopsis Television Advertising and Children by : Brian M. Young
Download or read book Television Advertising and Children written by Brian M. Young and published by Oxford University Press, USA. This book was released on 1990 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study which examines the question of whether children understand television advertising and the effects of advertising on children. Young has jointly published with R. Calam "Children, Television Viewing and Family Beliefs: An Empirical Study".
Book Synopsis Television Advertising And Consumer Response: Children Buying Behaviour by : Neeru Kapoor
Download or read book Television Advertising And Consumer Response: Children Buying Behaviour written by Neeru Kapoor and published by Mittal Publications. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Book Synopsis Advertising to Children by : M. Blades
Download or read book Advertising to Children written by M. Blades and published by Springer. This book was released on 2014-08-29 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
Book Synopsis Preadolescent Children's Attitudes Toward Television Commercials by : Clara P. Ferguson
Download or read book Preadolescent Children's Attitudes Toward Television Commercials written by Clara P. Ferguson and published by . This book was released on 1975 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Children's Television Advertising by : Thomas E. Barry
Download or read book Children's Television Advertising written by Thomas E. Barry and published by . This book was released on 1977 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :Odile Jacob ISBN 13 :2738175287 Total Pages :436 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt:
