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Les 100 Mots Du Marketing
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Book Synopsis Les 100 mots du marketing by : Michel Chevalier
Download or read book Les 100 mots du marketing written by Michel Chevalier and published by QUE SAIS-JE. This book was released on 2013-08-09T00:00:00+02:00 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Si le marketing est une discipline de rigueur et d’analyse, qui s’attache à comprendre le comportement du consommateur, c’est aussi une discipline d’action. S’appuyant sur une connaissance de plus en plus précise de la demande pour définir, communiquer et distribuer l’offre, la méthodologie du marketing s’est vite imposée comme un axe indispensable de la gestion des entreprises. On oublie du reste trop souvent que le marketing joue un rôle de coordination au sein de l’entreprise entre la force de vente, qui place le produit dans les points de vente, et l’usine qui doit fabriquer en temps et en heure des quantités adéquates de ce même produit. Car une stratégie efficace doit être expliquée aux équipes, vendue à la force de vente et réalisée sur le terrain. Ce rôle, essentiel, du marketing est ainsi cerné en 100 mots clés clairement expliqués qui permettent à tout un chacun de mieux en percevoir les contours, les outils en perpétuel renouvellement, tout comme les fondements.
Book Synopsis Les mots-clés du marketing - Anglais by : Annie Delhome
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Michel Chevalier Publisher :Presses Universitaires de France - PUF ISBN 13 :9782130570486 Total Pages :127 pages Book Rating :4.5/5 (74 download)
Book Synopsis Les 100 mots du marketing by : Michel Chevalier
Download or read book Les 100 mots du marketing written by Michel Chevalier and published by Presses Universitaires de France - PUF. This book was released on 2009 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le marketing est une méthodologie qui peut être utilisée pour toutes formes d'échanges, marchands ou non marchands, parce qu'il s'intéresse aux conditions de cet échange et aux besoins exprimés ou latents des uns et des autres. Dans le cadre de l'entreprise, le marketing analysera les attentes et les attitudes du consommateur et agira sur les " variables " que sont le prix, le produit et les services, la communication et la distribution, pour que l'échange avec le client puisse se traduire à court terme par une vente, à long terme par une relation durable avec une marque. Si ce rôle, essentiel, du marketing est quelque fois masqué par un vocabulaire spécialisé, voire jargonneux, cet ouvrage propose en 100 mots clés d'en préciser les contours, les fondements comme les outils en perpétuel renouvellement.
Download or read book The Marketing Mix written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Book Synopsis Les mots-clés de la communication des entreprises by : Joëlle Rouanet-Laplace
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Luxury Trends by : J. Hoffmann
Download or read book Global Luxury Trends written by J. Hoffmann and published by Springer. This book was released on 2012-12-04 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of emerging market luxury brands, digital and online innovations, and growth in consumption globally has opened the doors for seasoned luxury houses and new players to expand their horizons. This book charts the trends that are shaping the luxury industry, particularly the rise of the luxury industry in Asia and emerging markets.
Book Synopsis Les mots-clés du commerce international - Anglais by :
Download or read book Les mots-clés du commerce international - Anglais written by and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis On-premise Signs as Storefront Marketing Devices and Systems by : Charles R. Taylor
Download or read book On-premise Signs as Storefront Marketing Devices and Systems written by Charles R. Taylor and published by . This book was released on 2005 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les mots-clés du commerce international by : Annie Madoyan
Download or read book Les mots-clés du commerce international written by Annie Madoyan and published by Editions Bréal. This book was released on 2007 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Des mots et expressions idiomatiques du vocabulaire économique et social, des techniques du commerce international, du vocabulaire de l'informatique et des autoroutes de l'information, traduits et mis en situation.
Book Synopsis Les mots clés de l'entreprise et ses activités - Anglais by : Annie Delhome
Download or read book Les mots clés de l'entreprise et ses activités - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les mots-clés du management - Anglais by :
Download or read book Les mots-clés du management - Anglais written by and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Lifestyle Politics in Translation by : M. Cristina Caimotto
Download or read book Lifestyle Politics in Translation written by M. Cristina Caimotto and published by Taylor & Francis. This book was released on 2022-08-10 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the role of translation processes in the shaping and re-shaping of ideological discourse and their impact on the actors involved in the translation process, focusing on institutional texts and their influence on lifestyle issues both public and personal. The volume employs a unique approach in its focus on "lifestyle politics," examining texts produced by political actors, such as international organizations and national governments, and their translations. The book draws on an interdisciplinary perspective, integrating work from translation studies and linguistics with political science and economics, and applies it to English and French versions of the same documents, calling attention to ideological differences across versions. In light of our increasingly globalized world, Caimotto and Raus demonstrate the ways in which globalized discourse undergoes processes of depoliticization and marketization which produce a trickle-down effect on individuals’ personal identities. This book will be of interest to students and scholars in translation studies, critical discourse analysis, and political science.
Book Synopsis Les mots-clés de la vente - Anglais by :
Download or read book Les mots-clés de la vente - Anglais written by and published by Editions Bréal. This book was released on with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Quantifying Human Resources by : Clotilde Coron
Download or read book Quantifying Human Resources written by Clotilde Coron and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 20th Century, Human Resources (HR) has had a legal obligation to produce reports for management in most firms. However, these have long been considered restrictive and are seldom used to improve decision-making. More recently, the emergence of analytics, Big Data and algorithms has enabled a reconfiguration of the uses of quantification in HR. Accompanied by empirical examples, this book presents and defines the different tools and uses of quantification in HR. It studies the effect of these tools on decision-making and ? without subscribing to the myth of objective and rational quantification ? presents the contributions and limits of the use of data in HR, and analyzes the potential risks of excessive quantification. It also discusses the appropriation of these tools by the various players in a company and examines their effects on the position of HR.
Book Synopsis The Passion Fruit Industry in Trinidad and Tobago by :
Download or read book The Passion Fruit Industry in Trinidad and Tobago written by and published by IICA. This book was released on with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book TV Lobotomy written by Michel Desmurget and published by Max Milo. This book was released on 2023-07-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: • "TV unleashes the imagination and feeds intelligence." • "A child deprived of TV risks social isolation." • "TV dumbs you down." • "TV makes you obese." It seems that everything—and its opposite—has already been said about TV. But what is it really? How can we distinguish between the radical "No TV" of some and the supposedly entertaining virtues touted by others? Michel Desmurget, a doctor in neuroscience, has sifted through and synthesized thousands of research articles published over the last fifty years in the most rigorous international journals. The conclusion is unequivocal—we must stop watching television for good, whatever the program. All content, even that meant to teach, can never come close to any other learning method. The data is clear—television viewing is detrimental to school performance. For a child in elementary school, for example, every hour spent daily watching television increases the likelihood that he or she will one day leave the school system without any qualifications. For specialists, there is no doubt that television has a negative influence, not only on intellectual development but also on behavior. Thus, certain eating disorders (anorexia, bulimia) are related to a frantic consumption of—television programs! In short, watching television has an impact on our life expectancy. However, the harmful impact of this risk is largely underestimated, because of the large sector of the public exposed to television (more than 85% of Western households have at least one television set), and because of a debate on the subject that has become inaudible and confused. Moreover, the results of the research initiated by the big media groups on the subject remain "proprietary," i.e., closed to the general public. Believing that we is facing a real public health problem, Michel Desmurget wants to act as a responsible scientist—with a clear, concise and rigorously referenced book, the message cannot go unnoticed. Michel Desmurget is a doctor of neuropsychology. He attended several major American universities (MIT, Emory, UCSF) and is now a research director at INSERM in cognitive neuroscience. He is particularly interested in the problems of brain organization and plasticity. He is the author of the book TV Lobotomy (Max Milo, 2022), which is based in part on his personal history. Exasperated by having to constantly justify the choice not to have television at home—and to prevent his children from having access to it—and not to be seen as a sociopath in the eyes of those around him, he has done a massive job to argue his point.
Download or read book Cost and Management written by and published by . This book was released on 1984 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:
