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Author : ORLANDO. WOOD
Publisher :
ISBN 13 : 9780852941478
Total Pages : pages
Book Rating : 4.9/5 (414 download)
Download or read book LEMON. HOW THE ADVERTISING BRAIN TURNED SOUR. written by ORLANDO. WOOD and published by . This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Karen Russell
Publisher : Knopf
ISBN 13 : 0307957233
Total Pages : 258 pages
Book Rating : 4.3/5 (79 download)
Download or read book Vampires in the Lemon Grove written by Karen Russell and published by Knopf. This book was released on 2013 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of stories features a pair of centuries-old vampires whose relationship is tested by a sudden fear of flying, a dejected teen who communicates with the universe, and a massage therapist who heals a tattooed veteran by manipulating the imageson his body.
Author : James Hurman
Publisher :
ISBN 13 : 9780958299732
Total Pages : 186 pages
Book Rating : 4.2/5 (997 download)
Download or read book The Case for Creativity written by James Hurman and published by . This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.
Author : Karen Nelson-Field
Publisher : Springer Nature
ISBN 13 : 9811515409
Total Pages : 161 pages
Book Rating : 4.8/5 (115 download)
Download or read book The Attention Economy and How Media Works written by Karen Nelson-Field and published by Springer Nature. This book was released on 2020-01-04 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, but rather with a keen eye on the things that brand owners can learn to control.
Author : James Swain
Publisher : Fawcett
ISBN 13 : 0345463234
Total Pages : 338 pages
Book Rating : 4.3/5 (454 download)
Download or read book Sucker Bet written by James Swain and published by Fawcett. This book was released on 2004-06-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hardened ex-cop, Tony Valentine now nabs hustlers who rob casinos, and the Micanopy Indian Reservation Casino in South Florida desperately needs his expertise. A blackjack dealer has rigged a game, dealt a player eighty-four winning hands in a row, and then disappeared. But the missing dealer is part of an even bigger, far deadlier scheme. Valentine’s trail leads him to Rico Blanco, a ruthless gangster who once worked for John Gotti; his shady, elusive partner-in-crime, Victor Marks; and a bombshell named Candy Hart, a hooker with dreams of love—a combination tailor-made to double-cross. It appears they have a con going down involving a cocky, filthy-rich Brit and his millions of dollars. Valentine’s challenge: to figure out how all the pieces of the seamy puzzle fit together . . . before his luck runs out and his life goes bust.
Author : Zoë François
Publisher : Ten Speed Press
ISBN 13 : 1984857371
Total Pages : 274 pages
Book Rating : 4.9/5 (848 download)
Download or read book Zoë Bakes Cakes written by Zoë François and published by Ten Speed Press. This book was released on 2021-03-16 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: IACP AWARD FINALIST • The expert baker and bestselling author behind the Magnolia Network original series Zoë Bakes explores her favorite dessert—cakes!—with more than 85 recipes to create flavorful and beautiful layers, loafs, Bundts, and more. “Zoë’s relentless curiosity has made her an artist in the truest sense of the word.”—Joanna Gaines, co-founder of Magnolia NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY TIME OUT Cake is the ultimate symbol of celebration, used to mark birthdays, weddings, or even just a Tuesday night. In Zoë Bakes Cakes, bestselling author and expert baker Zoë François demystifies the craft of cakes through more than eighty-five simple and straightforward recipes. Discover treats such as Coconut–Candy Bar Cake, Apple Cake with Honey-Bourbon Glaze, and decadent Chocolate Devil’s Food Cake. With step-by-step photo guides that break down baking fundamentals—like creaming butter and sugar—and Zoë’s expert knowledge to guide you, anyone can make these delightful creations. Featuring everything from Bundt cakes and loaves to a beautifully layered wedding confection, Zoë shows you how to celebrate any occasion, big or small, with delicious homemade cake.
Author : Sabine Durrant
Publisher : Simon and Schuster
ISBN 13 : 1476716285
Total Pages : 320 pages
Book Rating : 4.4/5 (767 download)
Download or read book Under Your Skin written by Sabine Durrant and published by Simon and Schuster. This book was released on 2015-04-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you loved Gone Girl, then make this page-turning debut next on your reading list: “Sabine Durrant offers more twists than a rollercoaster in her thriller Under Your Skin, which proves you can trust no one” (Good Housekeeping). Gaby Mortimer is the woman who has it all. But everything changes when she finds a body near her home. She’s shaken and haunted by the image of the lifeless young woman, and frightened that the killer, still at large, could strike again. Before long, the police have a lead. The evidence points to a very clear suspect. One Gaby never saw coming… Full of brilliant twists and turns, Under Your Skin is a dark and suspenseful psychological thriller that will make you second guess everything. Because you can never be too sure about anything, especially when it comes to murder.
Author : Irma S. Rombauer
Publisher : Simon and Schuster
ISBN 13 : 0684818701
Total Pages : 1161 pages
Book Rating : 4.6/5 (848 download)
Download or read book JOC All New Rev. - 1997 written by Irma S. Rombauer and published by Simon and Schuster. This book was released on 1997-11-05 with total page 1161 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated version of America's most enduring and trusted cookbook contains more than 4,500 recipes--including hundreds of new ones--plus an enlarged section on herbs, spices, and seasonings, and tips on cooking techniques, canning, and preserving. 1,000 line drawings. Ribbon marker. Copyright © Libri GmbH. All rights reserved.
Author : Audrey Shulman
Publisher : ABRAMS
ISBN 13 : 1613127731
Total Pages : 298 pages
Book Rating : 4.6/5 (131 download)
Download or read book Sitting in Bars with Cake written by Audrey Shulman and published by ABRAMS. This book was released on 2015-04-07 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “sweet indulgence for your mind, heart, and tastebuds”—now a major motion picture starring Yara Shahidi, Odessa A’zion, and Bette Midler (Molly Tarlov, MTV’s Awkward). Meeting Mr. Right is never easy. And in a big city like Los Angeles, it’s even harder. So, after years of fruitless efforts at finding a soul mate, Audrey Shulman decided to take a different route to a man’s heart—through his sweet tooth. Whipping up a variety of sinfully delicious cakes, Audrey invaded the savage singles scene fully armed with butter, sugar, and frosting. Sitting in Bars with Cake recounts Audrey’s year spent baking, bar-hopping, and offering slices of cake to men in the hope of finding a boyfriend (or, at the very least, a date). With 35 inventive recipes, this charming book pairs each cake with a short essay and tongue-in-cheek lesson about picking up boys in bars. “This delectable mix of encouragement, anecdote and cream-filling is more than enough reason to start baking and flirting.” —Winnie Holzman, creator of My So-Called Life “This is a delightfully humble and enthralling tale about cake and bars and boys, but it’s really about life, and what it takes to get up every day and be the person you have always wanted to be.” —Tracy Moore, Jezebel
Author : Piers Anthony
Publisher : Open Road Media
ISBN 13 : 150405878X
Total Pages : 402 pages
Book Rating : 4.5/5 (4 download)
Download or read book Roc and a Hard Place written by Piers Anthony and published by Open Road Media. This book was released on 2019-10-15 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Puns and playfulness reign supreme” as a demoness learns that big birds of a feather don’t flock together in the New York Times–bestselling Xanth series (The Toronto Star). Seeking a solution to a perplexing personal problem, the delectable Demoness Metria asks for help from the wise Magician Humfrey. But before he will help her, she must perform a perilous mission: Rove the length and breadth of Xanth in search of a suitable jury for the trial of Roxanne Roc, a notably noble and virtuous bird charged with a most improbable offense. Exciting, exhilarating, and brimming with hilarious high jinks, Roc and a Hard Place is Xanth at its most enchanting. “[A] lighthearted series . . . many outlandish characters, adventures, jokes and plays on words.” —Publishers Weekly
Author : Shannon Leparski
Publisher : Blue Star Press
ISBN 13 : 1950968049
Total Pages : 238 pages
Book Rating : 4.9/5 (59 download)
Download or read book The Happy Hormone Guide written by Shannon Leparski and published by Blue Star Press. This book was released on 2019-09-10 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, plant-based lifestyle program to help women balance their hormones, increase energy, and reduce PMS symptoms. After struggling for years with acne, oily skin and hair, debilitating cramps, mood swings, brain fog, intense cravings, insomnia, bloating, and weight gain before her period, author and certified hormone specialist Shannon Leparski developed the Happy Hormone Method through extensive research. Her life changed for the better and Shannon made it her mission to combat hormone imbalance and promote women's health. TheHappy Hormone Guide includes comprehensive, phase-specific (menstrual, follicular, ovulatory, and luteal) guidance including: Changes in fertility, libido, and basal body temperature Beneficial foods, micronutrients, and supplements Phase-specific recipes to support hormone balance (can also reduce symptoms associated with endometriosis) Common changes to mood and energy levels Exercise tips suitable to different times of the month Facial recipes, hair masks, and essential oil blends Modern culture expects women to keep up with the same demanding daily routine, but women's cycles are anything but consistent. The Happy Hormone Guide explores the ebbs and flows of a woman's monthly cycle and provides a holistic view of the female hormone and endocrine system so that you can take control of your cycle and improve your quality of life.
Author : Andie Mitchell
Publisher : Clarkson Potter
ISBN 13 : 077043326X
Total Pages : 258 pages
Book Rating : 4.7/5 (74 download)
Download or read book It Was Me All Along written by Andie Mitchell and published by Clarkson Potter. This book was released on 2015-01-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A yet heartbreakingly honest, endearing memoir of incredible weight loss by a young food blogger who battles body image issues and overcomes food addiction to find self-acceptance. All her life, Andie Mitchell had eaten lustily and mindlessly. Food was her babysitter, her best friend, her confidant, and it provided a refuge from her fractured family. But when she stepped on the scale on her twentieth birthday and it registered a shocking 268 pounds, she knew she had to change the way she thought about food and herself; that her life was at stake. It Was Me All Along takes Andie from working class Boston to the romantic streets of Rome, from morbidly obese to half her size, from seeking comfort in anything that came cream-filled and two-to-a-pack to finding balance in exquisite (but modest) bowls of handmade pasta. This story is about much more than a woman who loves food and abhors her body. It is about someone who made changes when her situation seemed too far gone and how she discovered balance in an off-kilter world. More than anything, though, it is the story of her finding beauty in acceptance and learning to love all parts of herself.
Author : Jenni Romaniuk
Publisher :
ISBN 13 : 9780190311506
Total Pages : 248 pages
Book Rating : 4.3/5 (115 download)
Download or read book Building Distinctive Brand Assets written by Jenni Romaniuk and published by . This book was released on 2018-03-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.
Author : Sarah Glenn Marsh
Publisher : Penguin
ISBN 13 : 044849440X
Total Pages : 402 pages
Book Rating : 4.4/5 (484 download)
Download or read book Reign of the Fallen written by Sarah Glenn Marsh and published by Penguin. This book was released on 2019-01-08 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edgy fantasy doesn't just blur boundaries of genre, of gender, of past and present, life and death--it explodes them." --Cinda Williams Chima, New York Times bestselling author of the Seven Realms series and the Shattered Realms series. Without the dead, she'd be no one. Odessa is one of Karthia's master necromancers, catering to the kingdom's ruling Dead. Whenever a noble dies, it's Odessa's job to raise them by retrieving their soul from a dreamy and dangerous shadow world called the Deadlands. But there is a cost to being raised: the Dead must remain shrouded. If even a hint of flesh is exposed, a grotesque transformation begins, turning the Dead into terrifying, bloodthirsty Shades. A dramatic uptick in Shade attacks raises suspicions and fears around the kingdom. Soon, a crushing loss of one of her closest companions leaves Odessa shattered, and reveals a disturbing conspiracy in Karthia: Someone is intentionally creating Shades by tearing shrouds from the Dead--and training them to attack. Odessa is forced to contemplate a terrifying question: What if her magic is the weapon that brings the kingdom to its knees? Fighting alongside her fellow mages--and a powerful girl as enthralling as she is infuriating--Odessa must untangle the gruesome plot to destroy Karthia before the Shades take everything she loves. Perfect for fans of Three Dark Crowns and Red Queen, Reign of the Fallen is a gutsy, unpredictable read with a surprising and breathtaking LGBT romance at its core.
Author : Barb Stuckey
Publisher : Simon and Schuster
ISBN 13 : 1439190747
Total Pages : 354 pages
Book Rating : 4.4/5 (391 download)
Download or read book Taste written by Barb Stuckey and published by Simon and Schuster. This book was released on 2013-03-26 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether it's a grilled cheese sandwich with tomato soup or a salted caramel coated in dark chocolate, you know when food tastes good. Now here's the amazing story behind why you love some foods and can't tolerate others. Whether it's a salted caramel or pizza topped with tomatoes and cheese, you know when food tastes good. Now, Barb Stuckey, a seasoned food developer to whom food companies turn for help in creating delicious new products, reveals the amazing story behind why you love some foods and not others. Through fascinating stories, you'll learn how our five senses work together to form flavor perception and how the experience of food changes for people who have lost their sense of smell or taste. You'll learn why kids (and some adults) turn up their noses at Brussels sprouts, how salt makes grapefruit sweet, and why you drink your coffee black while your spouse loads it with cream and sugar. Eye-opening experiments allow you to discover your unique "taster type" and to learn why you react instinctively to certain foods. You'll improve your ability to discern flavors and devise taste combinations in your own kitchen for delectable results. What Harold McGee did for the science of cooking Barb Stuckey does for the science of eating in Taste--a calorie-free way to get more pleasure from every bite.
Author : Jostein Gaarder
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466804270
Total Pages : 544 pages
Book Rating : 4.4/5 (668 download)
Download or read book Sophie's World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: One day Sophie comes home from school to find two questions in her mail: "Who are you?" and "Where does the world come from?" Before she knows it she is enrolled in a correspondence course with a mysterious philosopher. Thus begins Jostein Gaarder's unique novel, which is not only a mystery, but also a complete and entertaining history of philosophy.
Author : John Kearon
Publisher :
ISBN 13 : 9780995594012
Total Pages : 254 pages
Book Rating : 4.5/5 (94 download)
Download or read book System1 written by John Kearon and published by . This book was released on 2017 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Human beings make decisions in two ways. One is slow, deliberate and calculating. The other is fast, instinctive and emotional. And the fast one is in the driving seat. Psychologists call it System 1. This book shows how businesses can achieve profitable growth by devising their marketing for System 1 decision-making. It reveals how designing for System 1 can unlock success across innovation, advertising, brand building and shopper marketing. It brings together years of work on how people buy, and how to get them buying you."--
