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Learning Google Adsense 2016
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Book Synopsis Machine Learning Techniques for Improved Business Analytics by : G., Dileep Kumar
Download or read book Machine Learning Techniques for Improved Business Analytics written by G., Dileep Kumar and published by IGI Global. This book was released on 2018-07-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analytical tools and algorithms are essential in business data and information systems. Efficient economic and financial forecasting in machine learning techniques increases gains while reducing risks. Providing research on predictive models with high accuracy, stability, and ease of interpretation is important in improving data preparation, analysis, and implementation processes in business organizations. Machine Learning Techniques for Improved Business Analytics is a collection of innovative research on the methods and applications of artificial intelligence in strategic business decisions and management. Featuring coverage on a broad range of topics such as data mining, portfolio optimization, and social network analysis, this book is ideally designed for business managers and practitioners, upper-level business students, and researchers seeking current research on large-scale information control and evaluation technologies that exceed the functionality of conventional data processing techniques.
Book Synopsis User-Centered Software Development for the Blind and Visually Impaired: Emerging Research and Opportunities by : Álvarez Robles, Teresita de Jesús
Download or read book User-Centered Software Development for the Blind and Visually Impaired: Emerging Research and Opportunities written by Álvarez Robles, Teresita de Jesús and published by IGI Global. This book was released on 2019-07-05 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human-computer interaction studies the users and their interaction with an interactive software system (ISS). However, these studies are designed for people without any type of disability, causing there to be few existing techniques or tools that focus on the characteristics of a specific user, thus causing accessibility and utility issues for neglected segments of the population. This reference source intends to remedy this lack of research by supporting an ISS focused on people with visual impairment. User-Centered Software Development for the Blind and Visually Impaired: Emerging Research and Opportunities is a collection of innovative research on techniques, applications, and methods for carrying out software projects in which the main users are people with visual impairments. While highlighting topics including mobile technology, assistive technologies, and human-computer interaction, this book is ideally designed for software developers, computer engineers, designers, academics, researchers, professionals, and educators interested in current research on usable and accessible technologies.
Book Synopsis Dyslexia and Accessibility in the Modern Era: Emerging Research and Opportunities by : Balharová, Kamila
Download or read book Dyslexia and Accessibility in the Modern Era: Emerging Research and Opportunities written by Balharová, Kamila and published by IGI Global. This book was released on 2020-07-24 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the written word is an important means of communication among people, the technological revolution has increased the demands on mental processes involved in the processing of written information, which endangers the quality of life of people who have reading difficulties and are not completely functionally literate. Educational technologies have vastly improved in past decades, especially in the realm of aiding individuals with development and learning disorders. With these learning technologies becoming more mainstream, individuals struggling to maintain a sense of normalcy in everyday life now have a chance to overcome various barriers. Dyslexia and Accessibility in the Modern Era: Emerging Research and Opportunities provides emerging research on a literacy portal that offers the virtual background for the support and strengthening of reading skills and for leading the user while using the internet. The book also creates a tool based on user feedback with instructions on how to adapt current tools to meet the accessibility requirements for people with dyslexia. Featuring coverage on a broad range of topics such as e-learning, lifelong learning, and neurodevelopment disabilities, this book is ideally designed for teachers, software developers, academics, researchers, students, and learning professionals.
Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri
Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Book Synopsis Machine Learning and Knowledge Discovery in Databases by : Paolo Frasconi
Download or read book Machine Learning and Knowledge Discovery in Databases written by Paolo Frasconi and published by Springer. This book was released on 2016-09-03 with total page 850 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three volume set LNAI 9851, LNAI 9852, and LNAI 9853 constitutes the refereed proceedings of the European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2016, held in Riva del Garda, Italy, in September 2016. The 123 full papers and 16 short papers presented were carefully reviewed and selected from a total of 460 submissions. The papers presented focus on practical and real-world studies of machine learning, knowledge discovery, data mining; innovative prototype implementations or mature systems that use machine learning techniques and knowledge discovery processes in a real setting; recent advances at the frontier of machine learning and data mining with other disciplines. Part I and Part II of the proceedings contain the full papers of the contributions presented in the scientific track and abstracts of the scientific plenary talks. Part III contains the full papers of the contributions presented in the industrial track, short papers describing demonstration, the nectar papers, and the abstracts of the industrial plenary talks.
Book Synopsis Mind Over Media: Propaganda Education for a Digital Age by : Renee Hobbs
Download or read book Mind Over Media: Propaganda Education for a Digital Age written by Renee Hobbs and published by W. W. Norton & Company. This book was released on 2020-10-20 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the AAP 2021 PROSE Award for Excellence in Social Sciences. Propaganda is inescapable. It’s everywhere. Students need to analyze, resist, critique—and create. Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in today’s digital environment, with children and adults alike participating in a ubiquitous, nonstop stream of social media. Clearly, students need the tools to interpret news and information critically—not just for school but for life in a “post-truth” world, where the lines blur between entertainment, information, and persuasion. Renee Hobbs demonstrates how a global perspective on contemporary propaganda enables educators to stimulate both the intellectual curiosity and the cultural sensitivities of students. Replete with classroom and online learning activities and samples of student work, Mind Over Media provides a state-of-the-art look at the theory and practice of propaganda in contemporary society, and shows how to build learners’ critical thinking and communication skills on topics including computational propaganda, content marketing, fake news, and disinformation.
Book Synopsis Handbook of Learning from Multiple Representations and Perspectives by : Peggy Van Meter
Download or read book Handbook of Learning from Multiple Representations and Perspectives written by Peggy Van Meter and published by Routledge. This book was released on 2020-03-10 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In and out of formal schooling, online and off, today’s learners must consume and integrate a level of information that is exponentially larger and delivered through a wider range of formats and viewpoints than ever before. The Handbook of Learning from Multiple Representations and Perspectives provides a path for understanding the cognitive, motivational, and socioemotional processes and skills necessary for learners across educational contexts to make sense of and use information sourced from varying inputs. Uniting research and theory from education, psychology, literacy, library sciences, media and technology, and more, this forward-thinking volume explores the common concerns, shared challenges, and thematic patterns in our capacity to make meaning in an information-rich society. Chapter 16 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com/books/e/9780429443961.
Book Synopsis Learning Google Apps Script by : Ramalingam Ganapathy
Download or read book Learning Google Apps Script written by Ramalingam Ganapathy and published by Packt Publishing Ltd. This book was released on 2016-03-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customize and automate Google Applications using Apps Script About This Book Gain insight into customizing and automating Google applications with JavaScript Create add-ons for Google Sheets, Docs, or Forms; automate your workflow; integrate with external APIs; and more. A step-by-step guide to building real-world solutions Who This Book Is For Newbies to google apps script but having practical experience in Javascript. What You Will Learn Learn about the Google Apps script platform and work with scripts to develop Google apps Create custom menus and dialogs Parse and send emails Generate Google calendar events Build Translator and RSS reader applications Develop interactive web pages Design interactive web-forms Form a workflow application In Detail Google Apps Script is a cloud-based scripting language based on JavaScript to customize and automate Google applications. Apps Script makes it easy to create and publish add-ons in an online store for Google Sheets, Docs, and Forms. It serves as one single platform to build, code, and ultimately share your App on the Web store. This book begins by covering the basics of the Google application platform and goes on to empower you to automate most of the Google applications. You will learn the concepts of creating a menu, sending mails, building interactive web pages, and implementing all these techniques to develop an interactive Web page as a form to submit sheets You will be guided through all these tasks with plenty of screenshots and code snippets that will ensure your success in customizing and automating various Google applications This guide is an invaluable tutorial for beginners who intend to develop the skills to automate and customize Google applications Style and approach An easy-to-follow yet comprehensive guide, filled with many code examples and screenshots illustrating various Google Apps scripts.
Book Synopsis Doing Digital Methods by : Richard Rogers
Download or read book Doing Digital Methods written by Richard Rogers and published by SAGE Publications Limited. This book was released on 2024-01-05 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you use social media platforms, search engines, and other forms of digital media to explore the key issues of our time? With this second edition, learn how to use the latest advancements in digital methods to answer your pressing research questions. The new edition includes: A new chapter on critical social media research, Tips for analysing content on TikTok, Instagram, Twitter and more, Exploration of Google critique and algorithmic auditing, Examination of YouTube′s content removal politics and Facebook′s ′fake news′ problem. Whether you are new to digital research or are exploring a new platform, this book equips you with tools to navigate the evolving digital landscape and conduct rigorous studies in the digital age.
Book Synopsis Handbook of Research on Human Resources Strategies for the New Millennial Workforce by : Ordoñez de Pablos, Patricia
Download or read book Handbook of Research on Human Resources Strategies for the New Millennial Workforce written by Ordoñez de Pablos, Patricia and published by IGI Global. This book was released on 2016-11-17 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each new generation of upcoming professionals requires different strategies for effective management within the workforce. In order to promote a cohesive and productive environment, managers must take steps to better understand their employees. The Handbook of Research on Human Resources Strategies for the New Millennial Workforce is an authoritative reference source for the latest scholarly research on theoretical frameworks and applications for the management of millennials entering the professional realm. Focusing on methods and practices to enhance organizational performance and culture, this book is ideally designed for managers, professionals, upper-level students, and researchers in the fields of human resource and strategic management.
Book Synopsis The Palgrave Handbook of Service Management by : Bo Edvardsson
Download or read book The Palgrave Handbook of Service Management written by Bo Edvardsson and published by Springer Nature. This book was released on 2022-05-24 with total page 1031 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and laying out guidance for future research. Beginning with defining service as a perspective on value creation, and service management as “a set of organizational competencies for enabling and realizing value creation through service,” it then moves on to follow the evolution of service research. From there, the book is structured into six main themes: perspectives on service management; service strategy; service leadership and transition; service design and innovation; service interaction; quality and operations; and service management and technology. This book is valuable reading for academics, lecturers, and students studying service management, operations management, and service research.
Book Synopsis Environmental Management towards Sustainability by : Prasad Modak
Download or read book Environmental Management towards Sustainability written by Prasad Modak and published by CRC Press. This book was released on 2018-01-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about understanding challenges in managing our environment and ensuring sustainability of this planet. It presents the critical state of our resources and threats to resource security due to overconsumption, pollution and poor and uneven governance. Role of key stakeholders such as the Government, Financing Institutions, Business and Communities is important. These stakeholders need to collaborate at multiple levels – viz. Local, Regional, National and Global. Chapters are devoted to describing the role of the above stakeholders with numerous case studies. The book can serve as a textbook to academia, a reference for policy makers and planners and a resource for conducting continuing education programs for the professionals to introduce both the concepts and practice experience on sustainability.
Book Synopsis Law, Policy and the Internet by : Lilian Edwards
Download or read book Law, Policy and the Internet written by Lilian Edwards and published by Bloomsbury Publishing. This book was released on 2018-11-29 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive textbook by the editor of Law and the Internet seeks to provide students, practitioners and businesses with an up-to-date and accessible account of the key issues in internet law and policy from a European and UK perspective. The internet has advanced in the last 20 years from an esoteric interest to a vital and unavoidable part of modern work, rest and play. As such, an account of how the internet and its users are regulated is vital for everyone concerned with the modern information society. This book also addresses the fact that internet regulation is not just a matter of law but increasingly intermixed with technology, economics and politics. Policy developments are closely analysed as an intrinsic part of modern governance. Law, Policy and the Internet focuses on two key areas: e-commerce, including the role and responsibilities of online intermediaries such as Google, Facebook and Uber; and privacy, data protection and online crime. In particular there is detailed up-to-date coverage of the crucially important General Data Protection Regulation which came into force in May 2018.
Book Synopsis Wearable Technology and Mobile Innovations for Next-Generation Education by : Holland, Janet
Download or read book Wearable Technology and Mobile Innovations for Next-Generation Education written by Holland, Janet and published by IGI Global. This book was released on 2016-04-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology continue to alter the ways in which we conduct our lives, from the private sphere to how we interact with others in public. As these innovations become more integrated into modern society, their applications become increasingly relevant in various facets of life. Wearable Technology and Mobile Innovations for Next-Generation Education is an authoritative reference source on the development and implementation of wearables within learning and training environments, emphasizing the valuable resources offered by these advances. Focusing on technical considerations, lessons learned, and real-world examples, this book is ideally designed for instructors, researchers, upper-level students, and policy makers interested in the effectiveness of wearable applications.
Book Synopsis Digital and Social Media Marketing by : Aleksej Heinze
Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Taylor & Francis. This book was released on 2016-11-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. Equally unique is the book’s Digital Business Maturity Model, which offers organisations a clear roadmap for understanding their relative levels of technology adoption. Embracing the true spirit of Digital and Social Media Marketing, the book will be the first of its kind in this field with digital learning materials, case studies and exercises available in a supporting Massive Open Online Course (MOOC). The MOOC will enhance learners’ experience and create an interactive international learning community. This book will provide a hands on, accessible and user friendly platform to turn skills and knowledge into strategic advantage. Ideal for postgraduate learners, instructors interested in providing a unique and up-to-date learning experience and for SMEs and practitioners aiming to be at the cutting edge of Digital and Social Media Marketing.
Book Synopsis Worldwide Casebook In Marketing Management by : Luiz Moutinho
Download or read book Worldwide Casebook In Marketing Management written by Luiz Moutinho and published by World Scientific. This book was released on 2016-02-29 with total page 925 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
Book Synopsis How to Profit from Google AdSense by : Anthony Ekanem
Download or read book How to Profit from Google AdSense written by Anthony Ekanem and published by Anthony Ekanem. This book was released on 2016-06-26 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last couple of years, Google AdSense has dominated forums, discussions and newsletters all over the Internet. Already, there are tales of fabulous riches to be made and millions made by those who are just working from home. It seems that Google AdSense has already dominated the internet marketing business and is now considered the easiest way to make money online. The key to success with AdSense is the placing of ads on pages that are receiving high traffic for high demand keywords. The higher the cost-per-click to the advertiser, the more you will receive per click from your site. Obviously, it does not pay to target low cost-per-click keywords and place them on pages that do not receive hits. With all the people getting online and clicking away every day, it is no wonder why Google AdSense has become an instant hit. For some who are just new to this market, it would be a blow to their pride knowing that their homepage is buried somewhere in the little ads promoting other people's services. But then, when they get the idea that they are actually earning more money that way, all doubts and scepticism is laid to rest. There are two major, and clever, factors that some successful webmaster and publishers are learning to blend together in order to make money easier using AdSense. Targeting high traffic pages on your website. If you check on your logs, you will discover that many of your visitors are taking advantage of the free affiliate marketing resources and eBooks that you are offering on your site. In simple words, your ads are working effectively and are generating more clicks. It also means more money for you. Placing AdSense links on pages that are producing little, or better yet, no profit. By placing AdSense on a free resources page, you will reduce the amount of potential customers being lost to other sites. Tricky, but effective nonetheless.
