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Leading The Pr Profession
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Book Synopsis Social Media and Public Relations by : Deirdre K. Breakenridge
Download or read book Social Media and Public Relations written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2012-04-17 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships... marry communications with technology more effectively, and become your organization’s go-to resource on social technology decisions... reflect social media realities throughout your policies and governance... generate greater internal collaboration, eliminating silos once and for all... listen to consumers’ conversations, and apply what you’re learning... build communications crisis plans you can implement at a moment’s notice... develop profound new insights into how consumers construct and perceive their brand relationships.,. practice “reputation management on steroids”... take the lead on identifying and applying metrics... and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.
Book Synopsis Social Media and Public Relations by : Deirdre Breakenridge
Download or read book Social Media and Public Relations written by Deirdre Breakenridge and published by . This book was released on 2012 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis It's Not Just PR by : W. Timothy Coombs
Download or read book It's Not Just PR written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2013-07-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Download or read book Brilliant PR written by Cathy Bussey and published by Pearson UK. This book was released on 2012-07-09 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by the features editor of the leading UK weekly for PR professionals, PRWeekand featuring contributions from journalists, PR professionals and small business owners, this book shows you how to successfully use PR to promote yourself and your business. Coveringevery aspect of public relations, from identifying your compelling proposition, pitching a story and writing a press release, through to mastering social media and executing a good campaign, it is packed full of insider stories, sample press releases and examples of good PR, so you’ll find out how to make a winning impact. Brilliant Outcomes : Learn how to present yourself or your business to the public Understand the elements of a PR campaign and how to pitch to the media Find out how to manage a crisis Discover the power of social networking and how to get noticed online
Book Synopsis Making It in Public Relations by : Leonard Mogel
Download or read book Making It in Public Relations written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leading Professionals by : Laura Empson
Download or read book Leading Professionals written by Laura Empson and published by Oxford University Press. This book was released on 2017 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reveals the power dynamics and interpersonal politics that lie at the heart of professional organizations. Drawing on the latest academic theory, and based on interviews with over 500 senior professionals, it analyses how professionals come together to create 'leadership'. It explains how change happens and why leaders so often fail.
Book Synopsis Unleashing the Power of PR by : Mark Weiner
Download or read book Unleashing the Power of PR written by Mark Weiner and published by John Wiley & Sons. This book was released on 2006-06-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.
Book Synopsis How to Get a Job in PR by : Sarah Stimson
Download or read book How to Get a Job in PR written by Sarah Stimson and published by CreateSpace. This book was released on 2013-11-25 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A career in the PR and corporate communications industry is an increasingly desirable choice for many, and competition for every job is fierce. If the sector appeals to you, then you need to stay one step ahead of your peers. How are you going to get that all-important foot in the door? Will you find it easier to find a job if you have a degree in PR? What practical skills will you need to progress? This comprehensive guide to finding and keeping the job you want will answer these questions and much, much more; packed with invaluable information and insider observations, it includes: A thorough overview of different PR sectors and disciplines An excellent step-by-step guide to creating an effective PR CV Helpful job application tips Indispensable advice on how best to represent yourself in an interview Top advice from leading industry figures A recommended reading list and directory of useful contacts How To Get A Job In PR is the essential communications industry primer, which no aspiring PR should do without. 10% of this book's royalties will be donated to the Taylor Bennett Foundation http://www.taylorbennettfoundation.org/ “There has never been a more exciting time to work in public relations. This book is a must read guide to finding your first job. Sarah has helped countless people start out and develop their careers and now wants to help you.” Stephen Waddington, European Digital & Social Media Director at Ketchum & CIPR President 2014 PR is on the up. While other industries shrank during the recession, PR grew, and grew strongly. Competition for that entry-level job is accordingly fierce -so if you want to break into PR, immerse yourself in this book. It's an investment you'll never regret.” Francis Ingham, Director General, PRCA
Author :CIPR (Chartered Institute of Public Relations) Publisher :John Wiley & Sons ISBN 13 :1118676920 Total Pages :341 pages Book Rating :4.1/5 (186 download)
Book Synopsis Share This Too by : CIPR (Chartered Institute of Public Relations)
Download or read book Share This Too written by CIPR (Chartered Institute of Public Relations) and published by John Wiley & Sons. This book was released on 2013-08-06 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. Share This Too is also a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It probes more deeply into the subject and is divided into seven sections: The future of public relations Audiences and online habits Conversations New channels, new connections Professional practice Business change and opportunities for the public relations industry Future proofing the public relations industry The content entirely complements the first book rather than merely updates it. It delves deeply into what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
Book Synopsis Powerful PR Strategies for Success (Collection) by : Deirdre K. Breakenridge
Download or read book Powerful PR Strategies for Success (Collection) written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2012-04-20 with total page 1089 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge. Master Supercharged PR Techniques Based on the Latest Social and Online Platforms! Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics. From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis
Book Synopsis How to Get an Edge as a Public Relations Professional by : Aspatore Books
Download or read book How to Get an Edge as a Public Relations Professional written by Aspatore Books and published by . This book was released on 2003 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: This insider look at succeeding as a public relations professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world's leading companies. Each executive shares their knowledge on how to get an edge in business, from getting smart on new companies/industries quickly to creating additional value for clients to increasing your breadth of knowledge in your area of expertise. Pulling from every book, report and journal published by Aspatore Books, also covered are over 250 specific, proven innovative strategies and methodologies practiced by leading PR professionals and executives that have helped them gain an edge. This report is designed to give you insight into the leading executives of the world, and assist you in developing additional "special skills" that can help you be even more successful as a public relations professional. This report also includes a special brainstorming section that can be used as a way to help generate new ideas for innovation within your area of expertise.
Book Synopsis The Practice of Public Relations by : Fraser P. Seitel
Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by . This book was released on 1989 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long admired as the "practitioners" Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of public relations to the veteran professional seeking a refresher, Seitel's text leads the reader thru the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and most importantly how to implement actual PR practice. Drawing on his own vast professional experience, his role as a PR commentator on major U.S television networks such as CNN, ABC and FOX, and his network of industry leaders, Public Relations faculty and generations of PR professionals, Seitel presents the industry with dynamism and relevancy.&&
Book Synopsis Winning PR in the Wired World by : Don Middleberg
Download or read book Winning PR in the Wired World written by Don Middleberg and published by Grupo Planeta (GBS). This book was released on 2001 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Winning PR in the Wired World, Internet PR guru Don Middleberg charts the course for getting the most from this ultimate communications tool. By detailing the evolution of the digital communications era, analyzing his original research, and examining some high-profile PR successes and failures, Middleberg offers a hard-hitting and informative guide to what's new, what works, and what doesn't in communications today." "Readers will gain insight into the benefits of combining online and offline tactics and get a tutorial in Middleberg's four fast "rules" or successful PR."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Book Synopsis Guide to Successful Public Relations by : Ps Publishing
Download or read book Guide to Successful Public Relations written by Ps Publishing and published by . This book was released on 2023-11-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Guide to Successful Public Relations" is a comprehensive guide to the world of PR, covering everything from media relations and crisis management to branding and reputation management. The book offers practical advice and case studies from leading PR professionals, with a focus on how to develop effective strategies and build long-term relationships with stakeholders.
Download or read book PR 2.0 written by Deirdre K. Breakenridge and published by FT Press. This book was released on 2008-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for PR 2.0 “An ‘easy read’ filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The ‘Interviews with the Experts’ sections were especially useful in helping to highlight how companies have benefited from PR2.0.” Maura Mahoney, Senior Director, RCN Metro Optical Networks “P.R. 2.0 is a must-read for any marketing or PR professional. It is filled with expert advice, real-world examples, and practical guidance to help us better understand the new media tools and social networking concepts available and how we can use them for our specific branding needs. This book is excellent for someone who is trying to understand the new web-based media and social networking concepts, as well those who are experienced in applying the new media tools and are curious about what everyone else is doing and what tools are producing the best ROI. This isn’t a book filled with simple tips and tricks--it’s an essential guidebook for the marketing/PR professional to better understand the new media options and how to apply them effectively to achieve results.” Jenny Fisher, Director Sales and Marketing Operations, Catalent Pharma Solutions “Wading through the thicket of expanding Internet tools--from MySpace to Facebook, from Twitter to Flickr--is no easy challenge. And once you finally understand these strange new art forms, how the heck do you harness them? Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance. Best of all, she explains it in a style that even a Luddite can comprehend.” Fraser P. Seitel, author of The Practice of Public Relations and coauthor of IdeaWise The New Future of Public Relations! In today’s Web 2.0 world, traditional methods of communication won’t reach your audiences, much less convince them. Here’s the good news: Powerful new tools offer you an unprecedented opportunity to start a meaningful two-way conversation with everyone who matters to you. In PR 2.0, Deirdre Breakenridge helps you master these tools and use them to the fullest possible advantage in all your public relations work. You’ll learn the best ways to utilize blogs, social networking, online newswires, RSS technology, podcasts, and the rest of today’s Web 2.0 tools. Breakenridge shows how to choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, and stop using outmoded tactics that have rapidly become counterproductive. Breakenridge introduces an extraordinary array of new PR best practices, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytics tools. She offers powerful new ways to think about PR, plan for it, and react to the new PR challenges the Web presents. Breakenridge also includes interviews with today’s leading PR 2.0 practitioners. PR 1.0 vs. PR 2.0 Identify the needs of companies and clients, and how to integrate them for greatest effectiveness Reaching today’s crucial wired media Powerful new strategies for pitching and media distribution Best uses of traditional PR tactics Better ways to use viral marketing, online newsletters, e-blasts, VNRs, and webcasts PR 2.0: Making the most of the newest tools Interactive online newsrooms, visual media, blogs, RSS, podcasts, and beyond Social media: Your new 24/7 focus panel Powerful new ways to capture emerging customer desires and needs
Book Synopsis The Elements of Public Relations by : Marsha D'Angelo
Download or read book The Elements of Public Relations written by Marsha D'Angelo and published by Trafford. This book was released on 2006 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations is a field on the rise. Increasingly Canada's business and community leaders are turning to PR to help them promote and protect their corporate ideals and reputations. In The Elements of Public Relations, some of Canada's leading PR professionals share their expertise and experience on a variety of PR topics. All chapters take a practical and entirely Canadian perspective on the profession and its essential working components. The Elements of Public Relations is an essential manual useful for both the PR novice and the more experienced professional.
Author :CIPR (Chartered Institute of Public Relations) Publisher :John Wiley & Sons ISBN 13 :1118404874 Total Pages :260 pages Book Rating :4.1/5 (184 download)
Book Synopsis Share This by : CIPR (Chartered Institute of Public Relations)
Download or read book Share This written by CIPR (Chartered Institute of Public Relations) and published by John Wiley & Sons. This book was released on 2012-07-10 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It’s a pragmatic guide for anyone that works in public relations and wants to continue working in the industry. Share This was edited by Stephen Waddington with contributions from: Katy Howell, Simon Sanders, Andrew Smith, Helen Nowicka, Gemma Griffiths, Becky McMichael, Robin Wilson, Alex Lacey, Matt Appleby, Dan Tyte, Stephen Waddington, Stuart Bruce, Rob Brown, Russell Goldsmith, Adam Parker, Julio Romo, Philip Sheldrake, Richard Bagnall, Daljit Bhurji, Richard Bailey, Rachel Miller, Mark Pack, and Simon Collister.
