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Le Positionnement Strategique Dune Firme Multinationale Dans Un Environnement Turbulent
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Book Synopsis Le positionnement stratégique d'une firme multinationale dans un environnement turbulent by : Seddik Larkeche
Download or read book Le positionnement stratégique d'une firme multinationale dans un environnement turbulent written by Seddik Larkeche and published by . This book was released on 2002 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: La tendance actuelle matérialisée par la mondialisation de l'économie et de la concurrence semble avoir fortement fait évoluer le positionnement des entreprises face au risque politique. La mondialisation de la concurrence pousse les firmes multinationales à tenter d'exploiter à l'échelle mondiale tous les marchés susceptibles de générer du profit y compris dans les environnements turbulents. La présence de marchés porteurs dans des pays dits turbulents ne peut plus être occultée. Ces pays représentent actuellement des marchés conséquents pour des compagnies internationales. Pour ces raisons, il semble utile de faire évoluer l'appréciation du risque à l'international. Les considérations générales d'appréciation de l'analyse risque pays des agences spécialisées semblent être nettement orientées vers les compagnies d'assurances qui fixent les différents taux de primes des exportateurs. La recherche développée tente d'apporter de nouveaux éclairages sur une nouvelle perception du risque politique. Ce facteur ne semble plus uniquement cantonné à une dimension négative, il peut être un moyen puissant de construire un avantage concurrentiel afin de développer des parts de marché. Le risque devient stratégique dans la mesure où il peut être utilisé comme un facteur performant dans le jeu concurrentiel. Cette approche tente de considérer le risque politique non plus uniquement comme un frein dans l'internationalisation de certaines (encore peu nombreuses) entreprises, mais aussi comme un éventuel accélérateur pour se positionner d'une manière avantageuse sur un marché. On peut signaler que la motivation économique de certaines entreprises est plus forte que le risque politique en question. Dans ce cadre, ces entreprises font le choix d'investir dans des environnements turbulents où des marchés porteurs existent. Ce choix de localisation est d'abord fonction de la rentabilité escomptée mettant au second plan l'appréciation générale du risque pays. En ce qui concerne précisément la dimension politico-sécuritaire des pays dans lesquels interviendraient les entreprises, elle est prise en considération, en particulier grâce à une gestion opérationnelle du risque privilégiant la dimension micro-économique. Cette dimension met en exergue le risque projet au détriment de l'approche générale du risque politique où les qualités techniques des investissements deviennent prédominantes dans l'évaluation générale du risque politique.Cette appréciation dynamique du risque pousse les firmes à passer un pallier supplémentaire dans le rapport au risque, en l'optimisant. Cette optimisation du risque permet à ces firmes d'asseoir un avantage concurrentiel sur les entreprises traditionnelles, encore figées dans une approche classique où l'aversion au risque reste dominante.
Book Synopsis Les Cinq Forces De Porter by : Peter Lanore
Download or read book Les Cinq Forces De Porter written by Peter Lanore and published by 50Minutes.com. This book was released on 2023-06-21 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maîtrisez "Les Cinq Forces de Porter" pour analyser le positionnement stratégique de votre entreprise. Ce livre vous offre une présentation claire de la méthode, comment l'utiliser, ses avantages et forces, ses limites, ainsi que des modèles alternatifs. Inspirez-vous d'exemples concrets et enrichissez votre savoir grâce aux lectures complémentaires. Les conclusions et recommandations vous aideront à mettre en œuvre une stratégie d'entreprise solide.
Book Synopsis Intention stratégique et transformation de l'environnement concurrentiel by : Emmanuel Métais
Download or read book Intention stratégique et transformation de l'environnement concurrentiel written by Emmanuel Métais and published by . This book was released on 1997 with total page 1392 pages. Available in PDF, EPUB and Kindle. Book excerpt: L'OBJECTIF DE CETTE THESE CONSISTE A COMPRENDRE POURQUOI ET PAR QUELS PROCESSUS UNE ENTREPRISE, DANS LE CADRE D'UNE INTENTION STRATEGIQUE FONDEE SUR SES PROPRES RESSOURCES, EST SUSCEPTIBLE DE TRANSFORMER SON ENVIRONNEMENT CONCURRENTIEL, EN Y BOULEVERSANT LES RAPPORTS DE DOMINATION. PARTANT DES LIMITES DES APPROCHES CLASSIQUES DE LA STRATEGIE, L'ANALYSE SE CENTRE EN PRIORITE SUR L'ENTREPRISE, POUR APPREHENDER LE PROCESSUS D'ACTION SUR L'ENVIRONNEMENT. LA REVUE DE LA LITTERATURE ETUDIE LES NOTIONS DE RESSOURCE, D'APTITUDE ORGANISATIONNELLE, D'APPRENTISSAGE ORGANISATIONNEL ET D'INTENTION STRATEGIQUE. CES CONCEPTS SONT ARTICULES DE SORTE A FORMER UN MODELE D'INVESTIGATION, DECLINE EN PROPOSITIONS DE RECHERCHE, EXPLICATIVES DE LA TRAJECTOIRE CONCURRENTIELLE D'UNE ENTREPRISE. AFIN DE QUESTIONNER LA VALIDITE DE CE MODELE, TROIS MONOGRAPHIES SONT REALISEES, PORTANT SUR TROIS ENTREPRISES : SALOMON (ARTICLES DE SPORT), SEB (PETIT EQUIPEMENT DOMESTIQUE) ET LE DEPARTEMENT INGENIERIE D'AIR LIQUIDE (GAZ INDUSTRIELS). POUR CHAQUE CAS SONT ETUDIES LE PORTEFEUILLE DE RESSOURCES, LES MECANISMES DE MANAGEMENT DES RESSOURCES ET LA VISION STRATEGIQUE. L'OBJECTIF CONSISTE A APPRECIER EN QUOI LE PORTEFEUILLE DE RESSOURCES ET LA VISION QUI LE SOUS-TEND ONT CONTRIBUE A MODIFIER L'ETAT DE LA CONCURRENCE. LES MONOGRAPHIES MONTRENT QUE, INSCRIT DANS LE CADRE D'UNE INTENTION STRATEGIQUE CARACTERISEE PAR SA DEMESURE ET SA DEVIANCE, LE PORTEFEUILLE DE RESSOURCES ET APTITUDES ORGANISATIONNELLES DE L'ENTREPRISE EST SOUMIS A DES EFFETS DE TENSION ET DE LEVIER. SA MISE EN OEUVRE CONDUIT A DES STRATEGIES SUBVERSIVES, BOULEVERSANT L'ORDRE ETABLI ET DESTABILISANT LES CONCURRENTS EN PLACE. IDEALEMENT, IL S'ENSUIT L'INSTAURATION D'UN NOUVEL EQUILIBRE, DONT LES REGLES DU JEU SONT ETROITEMENT LIEES AUX RESSOURCES DETENUES PAR L'ENTREPRISE AYANT MENE LA DESTRUCTURATION. L'INTENTION STRATEGIQUE INDUIT LA TRANSFORMATION DE L'ENVIRONNEMENT EN CE QU'ELLE ROMPT, SUR LE LONG TERME, AVEC LES HABITUDES ET LES NORMES DU JEU CONCURRENTIEL.
Book Synopsis La firme multinationale : une introduction économique by : Pierre Jacquemot
Download or read book La firme multinationale : une introduction économique written by Pierre Jacquemot and published by FeniXX. This book was released on 1990-01-01T00:00:00+01:00 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: « Les firmes multinationales organisent le monde », écrivait en 1960 Stephen Hymer, l’un des pères de l’analyse contemporaine de la multinationalisation. Depuis trente ans, les entreprises géantes, dont les activités sont dispersées sur la planète, ont soulevé de vives passions. Au-delà des querelles d’écoles, cet ouvrage propose une synthèse des principales analyses en présence, autour des trois questions fondamentales : Pourquoi les firmes se multinationalisent-elles ? Comment organisent-elles la gestion de leurs ressources ? Quels poids ont-elles dans l’économie des nations et dans l’économie mondiale ? Empruntant aux théories en présence, mais les illustrant par des exemples, ce livre est une introduction à l’étude d’un des faits majeurs du monde contemporain.
Book Synopsis Yves Doz - Le processus stratégique de l'entreprise multinationale by : Thierry Burger-Helmchen
Download or read book Yves Doz - Le processus stratégique de l'entreprise multinationale written by Thierry Burger-Helmchen and published by Éditions EMS. This book was released on 2014-08-25 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les travaux d’Yves Doz sont profondément marqués par deux postures originales tant dans son corpus théorique que dans son approche méthodologique. Ainsi, ses premiers travaux tout comme ses écrits les plus récents examinent la firme multinationale (FMN) par le prisme des processus stratégiques et privilégient la méthode de l’étude de cas longitudinale. Sur le plan thématique, trois axes émergent assez naturellement de son œuvre : la tension local-global au sein des entreprises internationalisées, le rôle des perceptions dans la prise de décision de l’entreprise agile et les coopérations stratégiques internationales.
Book Synopsis Corporate Foresight by : René Rohrbeck
Download or read book Corporate Foresight written by René Rohrbeck and published by Springer Science & Business Media. This book was released on 2010-11-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using illustrations to show the complex interaction of corporate foresight with other units such as innovation and strategic management, René Rohrbeck provides the reader with rich insights on how to make an organization agile and reactive towards change. For scholars this book proposes multiple hypotheses and frameworks for future research.
Book Synopsis Culture and Leadership Across the World by : Jagdeep S. Chhokar
Download or read book Culture and Leadership Across the World written by Jagdeep S. Chhokar and published by Routledge. This book was released on 2007-04-05 with total page 1484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture and Leadership Across the World: The GLOBE Book of In-Depth Studies of 25 Societies is the second major publication of GLOBE (Global Leadership and Organizational Behavior Effectiveness), a groundbreaking, large-scale project on international management research featuring contributions from nearly 18,000 middle managers from 1,000 organizat
Book Synopsis Community Rights and Corporate Responsibility by : Liisa North
Download or read book Community Rights and Corporate Responsibility written by Liisa North and published by Between The Lines. This book was released on 2006 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Canadian mining activity in Latin America has exploded over the past decade and a half. Investors have responded to neoliberal policies of deregulation, privatization, state-downsizing, and export promotion encouraged by leading capitalist nations and international financial institutions such as the International Monetary Fund and the World Bank. The result, predictably, has been sharp conflicts between the communities affected by mining and their advocates on one side, and the transnational mining companies supported by the local state and the Canadian government on the other. This collection, the most comprehensive in the English-language to date, investigates these conflicts in Bolivia, Chile, Colombia, Ecuador, Peru, Mexico, and Nicaragua. Contributors address the related sustainable development, community, corporate, legal, and social issues. A valuable contribution to Latin American development studies, this collection will prove of interest to students and specialists in the field, journalists, NGOs, and policymakers.
Book Synopsis Human Resource Strategy by : Peter A. Bamberger
Download or read book Human Resource Strategy written by Peter A. Bamberger and published by SAGE Publications. This book was released on 2000-02-15 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resource Strategy provides an overview of the academic and practitioner responses to these and other questions. Applying an integrative framework, the authors review twenty years' worth of empirical and theoretical research in an attempt to reconcile often-conflicting conceptual models and competing empirical results. The authors present much of the relevant research in the context of the critical strategic decisions that executives must actually make with regard to human resource investments and deployments. As a result, often complex theoretical models and scientific findings are presented such that they are not only understandable but also highly relevant to non-research-oriented practitioners.
Book Synopsis Managing Across Borders by : Christopher A. Bartlett
Download or read book Managing Across Borders written by Christopher A. Bartlett and published by Harvard Business Press. This book was released on 2002 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insights into the management of companies operating in an international environment. This book describes the emergence of a revolutionary corporate form - the transnational - and reveals how the nature of the global competitive game has fundamentally changed.
Book Synopsis International Business Scholarship by : Jean J. Boddewyn
Download or read book International Business Scholarship written by Jean J. Boddewyn and published by Emerald Group Publishing. This book was released on 2008-06-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.
Book Synopsis Competition in Global Industries by : Michael E. Porter
Download or read book Competition in Global Industries written by Michael E. Porter and published by Harvard Business Press. This book was released on 1986 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines patterns of international competition since the 1960s.
Book Synopsis The Paradoxes of Globalisation by : E. Milliot
Download or read book The Paradoxes of Globalisation written by E. Milliot and published by Palgrave Macmillan. This book was released on 2010-10-27 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: World economy globalization is driven by multiple interactive forces. Theygive rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.
Book Synopsis The Anarchical Society by : Hedley Bull
Download or read book The Anarchical Society written by Hedley Bull and published by New York : Columbia University Press. This book was released on 1977 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Anarchical Society is one of the masterworks of political science and the classic text on the nature of order in world politics. Originally published in 1977, it continues to define and shape the discipline of international relations. This edition has been updated with a new, interpretive foreword by Andrew Hurrell.
Download or read book Creating Futures written by Michel Godet and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Race Discrimination and Management of Ethnic Diversity and Migration at Work by : Joana Vassilopoulou
Download or read book Race Discrimination and Management of Ethnic Diversity and Migration at Work written by Joana Vassilopoulou and published by Emerald Group Publishing. This book was released on 2019-08-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Race Discrimination and Management of Ethnic Diversity and Migration at Work analyses nine countries’ perspectives on Diversity Management and their increasing awareness of diversity, equality, racism and discrimination within companies and organisations throughout Europe.
Book Synopsis Perspectives on Strategic Change by : Luca Zan
Download or read book Perspectives on Strategic Change written by Luca Zan and published by Springer Science & Business Media. This book was released on 2007-09-04 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luca Zan, Stefano Zambon, Andrew M. Pettigrew This book has developed from an international research workshop organ ized by the Dipartimento di Economia e Direzione Aziendale, University of Venice, and the Centre for Corporate Strategy and Change, Warwick Business School, University of Warwick. The purpose of the workshop was to foster the growth of a European network of scholars and to help create a "European perspective" in studying strategic change. The ten chapters in this book were first presented in Venice in May 1991 and have been substantially revised since then. The ten commentaries on the chapters are in most cases substantial developments of the oral responses made at the workshop, as indeed is the final review chapter by Andrew Van de Ven. The theme of this book, the study of strategic change processes, remains as theoretically alive and empirically real in the 1990s as it did in the 1980s. For many organizations in the European and North American context, the 1980s was an era of radical change. In this respect there is a wide array of examples. Structural changes in old industries such as coal, shipbuilding, steel, and heavy engineering led to a great employment loss and the impoverishment of certain regional economies that had remained dependent on those industries. But it was not just the old industries that X INTRODUCTION experienced major change during the 1980s.
