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Author :
Publisher :
ISBN 13 :
Total Pages : 146 pages
Book Rating : 4.:/5 (928 download)
Download or read book Le Monde D'Hermès written by and published by . This book was released on 2015 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Hermès (firma, Paris)
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (474 download)
Download or read book Le Monde D'Hermès 1989 written by Hermès (firma, Paris) and published by . This book was released on 1989 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4.:/5 (913 download)
Download or read book Hermès written by and published by . This book was released on 2011 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomaï Serdari
Publisher : Springer Nature
ISBN 13 : 3030453014
Total Pages : 191 pages
Book Rating : 4.0/5 (34 download)
Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Springer Nature. This book was released on 2020-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Author : Luc van den Abeelen
Publisher : Springer
ISBN 13 : 3319444727
Total Pages : 593 pages
Book Rating : 4.3/5 (194 download)
Download or read book Spaceplane HERMES written by Luc van den Abeelen and published by Springer. This book was released on 2016-11-26 with total page 593 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first comprehensive book on the European Hermes program. It tells the fascinating story of how Europe aimed for an independent manned spaceflight capability which was to complement US and Soviet/Russian space activities. In 1975, France decided to expand its plans for automated satellites for materials processing to include the development of a small 10 ton spaceplane to be launched on top of a future heavy-lifting Ariane rocket. This Hermes spaceplane would give Europe its own human spaceflight capability for shuttling crews between Earth and space stations. The European Space Agency backed the proposal. Unfortunately, after detailed studies, the project was cancelled in 1993. If Hermes had been introduced into service, it could have become the preferred "space taxi" for ferrying crews to and from the International Space Station. But that opportunity was lost. This book provides the first look of the complete story of and reasons for the demise of this ambitious program. It also gives an account which pieces of Hermes survived and are active in the 2nd decade of the 21st century. This fascinating story will be a great read for space enthusiasts. But it will also serve as a comprehensive documentation of an important episode in the history of manned spaceflight.
Author : Hermès (firma, Paris)
Publisher :
ISBN 13 :
Total Pages : 145 pages
Book Rating : 4.:/5 (464 download)
Download or read book Le Monde D'Hermès 1986-1987 written by Hermès (firma, Paris) and published by . This book was released on 1986 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peggy Fincher Winters
Publisher : Visual Reference Pub Incorporated
ISBN 13 : 9781584710707
Total Pages : 234 pages
Book Rating : 4.7/5 (17 download)
Download or read book Brandstand written by Peggy Fincher Winters and published by Visual Reference Pub Incorporated. This book was released on 2002 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.
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Author : Olivier Wicker
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)
Download or read book Le Monde D'Hermés [spring - Summer 2021] written by Olivier Wicker and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Institut International de Philosoph
Publisher : Springer Science & Business Media
ISBN 13 : 1402030274
Total Pages : 210 pages
Book Rating : 4.4/5 (2 download)
Download or read book World and Worldhood / Monde et Mondanéité written by Institut International de Philosoph and published by Springer Science & Business Media. This book was released on 2006-01-22 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book philosophers try to answer the following question: What is globalization and what does "globe" or "world" (monde) signify? Rémi Brague returns to the Greek idea of the cosmos in order to track the worldhood (mondanéité) of the world, that is, the process by which the idea of the world is formed. Don Ihde shows how a world has developed, in which technologies are no longer considered neutral means serving the ends of human action, but become the very means by which people exist in the world. Vittorio Mathieu describes the economical world at two levels – that of the individual and that of society. Tomonobu Imamichi analyses the capacity of aesthetic experience to disclose a world other than the world of technological efficiency. Francisco Miró Quesada C. emphasises that the great political questions are not solvable without worldviews that express value systems. David Rasmussen describes sensus communis as a cosmopolitan concept, which founds a political globalization of the world. And Peter Kemp attempts to grasp the meaning of that globalization upon which the destiny of our planet depends.
Author :
Publisher : Éditions Essénia
ISBN 13 : 2897244623
Total Pages : 149 pages
Book Rating : 4.8/5 (972 download)
Download or read book written by and published by Éditions Essénia. This book was released on with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jean-Noel Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749456019
Total Pages : 336 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Luxury Strategy written by Jean-Noel Kapferer and published by Kogan Page Publishers. This book was released on 2008-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury is in fashion and is now to be found within almost every retail, manufacturing and service sector. New terms qualifying luxury regularly appear such as 'premium', 'ultra-premium' and 'hyperluxe'. Today, luxury is everywhere - but if everything is 'luxury' then surely the term itself has no meaning? What really is a luxury product, a luxury brand or a luxury company? The Luxury Strategy is a definitive new work that sets the record straight. Luxury is as old as humanity and it is only by a thorough understanding of the genuine concept, that it is possible to define a rigorous set of rules for the effective management of luxury brands and products. The Luxury Strategy rationalizes the management of this new business concept based on the highly original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Bulgari, Gucci and Prada, into global brands. The Luxury Strategy explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix (the opposite of those for classic marketing). It describes how to implement a luxury strategy within a company and delivers clear principles for becoming - and remaining - 'luxury'.
Author : Michael Rosen
Publisher : Routledge
ISBN 13 : 1134435770
Total Pages : 264 pages
Book Rating : 4.1/5 (344 download)
Download or read book Turning Words, Spinning Worlds written by Michael Rosen and published by Routledge. This book was released on 2013-10-31 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection represents Michael Rosen's encounter with an 'ethnography of the center'-the study of cultural orders in the heart of the metropolis. Considers occupational worlds from finance and advertising to the subworld of drug dealing.
Author : Bernd H. Schmitt
Publisher : Simon and Schuster
ISBN 13 : 0743219511
Total Pages : 447 pages
Book Rating : 4.7/5 (432 download)
Download or read book Experiential Marketing written by Bernd H. Schmitt and published by Simon and Schuster. This book was released on 2000-12-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
Author : Jean-Noël Kapferer
Publisher : Kogan Page Publishers
ISBN 13 : 0749464925
Total Pages : 408 pages
Book Rating : 4.7/5 (494 download)
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Author : Robert Turcan
Publisher : BRILL
ISBN 13 : 9004295143
Total Pages : 163 pages
Book Rating : 4.0/5 (42 download)
Download or read book Mithras Platonicus written by Robert Turcan and published by BRILL. This book was released on 2015-08-24 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preliminary material -- POSIDONIUS ET LES PIRATES -- LE TÉMOIGNAGE DE PLUTARQUE -- EUBULE ET PALLAS -- CELSE ET LE MITHRIACISME -- L'ANTRE DES NYMPHES -- LA DÉESSE AUX TROIS VISAGES -- JULIEN II, L'HÉLIOLÂTRE -- CONCLUSIONS -- INDEX DES TEXTES CITÉS -- INDEX GÉNÉRAL -- ADDENDA -- TABLE DES PLANCHES.
Author :
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.0/5 ( download)
Download or read book Official Gazette of the United States Patent and Trademark Office written by and published by . This book was released on 1986 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Aude Busine
Publisher : BRILL
ISBN 13 : 904741585X
Total Pages : 526 pages
Book Rating : 4.0/5 (474 download)
Download or read book Paroles d'Apollon written by Aude Busine and published by BRILL. This book was released on 2005-12-01 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deals with the making and the reuses of the divine words which were ascribed to Apollo from the 2nd to the 6th centuries AD and which have now become available in both epigraphical and literary sources. The larger part has been issued by the sanctuaries of Claros and Didyma. This comprehensive and historical approach analyses the oracles of Apollo according to the various contexts ancient authors used to resort to the sacred words. The first part of the book examines, in the context of the Graeco-Roman city-states, the oracular texts in relation to the sanctuaries where they had originally been produced. The second part explores the different ways in which the Apollinian oracles were reappropriated by pagan and Christian authors for philosophical, polemical and apologetic purposes. This study of the sacred texts reveals in an original manner the cultural, political, and religious life of pagans and Christians in the Roman Empire.
