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Le Marketing 60 En Schemas
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Book Synopsis Contemporary France by : Jill Forbes
Download or read book Contemporary France written by Jill Forbes and published by Routledge. This book was released on 2014-01-21 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: In one stimulating source this successful text provides a rigorous analysis of the political, economic and social developments in post-war France. The analysis is supported by specially selected French language texts and exercises. This text is suitable for undergraduate students of French (especially within a languages, social science, or business course) and for courses in French Studies and European Studies.
Download or read book National Union Catalog written by and published by . This book was released on 1983 with total page 1032 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
Book Synopsis The National Union Catalogs, 1963- by :
Download or read book The National Union Catalogs, 1963- written by and published by . This book was released on 1964 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The National union catalog, 1968-1972 by :
Download or read book The National union catalog, 1968-1972 written by and published by . This book was released on 1973 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Routledge Handbook of Magazine Research by : David Abrahamson
Download or read book The Routledge Handbook of Magazine Research written by David Abrahamson and published by Routledge. This book was released on 2015-06-05 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly engagement with the magazine form has, in the last two decades, produced a substantial amount of valuable research. Authored by leading academic authorities in the study of magazines, the chapters in The Routledge Handbook of Magazine Research not only create an architecture to organize and archive the developing field of magazine research, but also suggest new avenues of future investigation. Each of 33 chapters surveys the last 20 years of scholarship in its subject area, identifying the major research themes, theoretical developments and interpretive breakthroughs. Exploration of the digital challenges and opportunities which currently face the magazine world are woven throughout, offering readers a deeper understanding of the magazine form, as well as of the sociocultural realities it both mirrors and influences. The book includes six sections: -Methodologies and structures presents theories and models for magazine research in an evolving, global context. -Magazine publishing: the people and the work introduces the roles and practices of those involved in the editorial and business sides of magazine publishing. -Magazines as textual communication surveys the field of contemporary magazines across a range of theoretical perspectives, subjects, genre and format questions. -Magazines as visual communication explores cover design, photography, illustrations and interactivity. -Pedagogical and curricular perspectives offers insights on undergraduate and graduate teaching topics in magazine research. -The future of the magazine form speculates on the changing nature of magazine research via its environmental effects, audience, and transforming platforms.
Author : Publisher :DI BAIO EDITORE ISBN 13 :9788874990245 Total Pages :100 pages Book Rating :4.9/5 (92 download)
Download or read book written by and published by DI BAIO EDITORE. This book was released on with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising and Violence by : Nora J. Rifon
Download or read book Advertising and Violence written by Nora J. Rifon and published by Routledge. This book was released on 2014-12-18 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
Book Synopsis Dimensions of Iconicity by : Angelika Zirker
Download or read book Dimensions of Iconicity written by Angelika Zirker and published by John Benjamins Publishing Company. This book was released on 2017-09-08 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses five different Dimensions of Iconicity. While some contributions examine the phonic dimensions of iconicity that are based on empirical, diachronic and theoretical work, others explore the function of similarity from a cognitive point of view. The section on multimodal dimensions takes into account philosophical, linguistic and literary perspectives in order to analyse, for example, the diagrammatic interplay of written texts and images. Contributions on performative dimensions of iconicity focus on Buddhist mantras, Hollywood films, and the dynamics of rhetorical structures in Shakespeare. Last but not least, the volume also addresses new ways of considering iconicity, including notational iconicity, the interplay of iconicity, ambiguity, interpretability, and the iconicity of literary analysis from a formal semanticist point of view.
Book Synopsis Product Experience by : Hendrik N. J. Schifferstein
Download or read book Product Experience written by Hendrik N. J. Schifferstein and published by Elsevier. This book was released on 2011-04-28 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product Experience brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing. The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Technology, and Marketing. Traditionally, each of these four fields seems to have a natural emphasis on the human (ergonomics and marketing), the product (technology) or the experience (arts). However, to fully understand human product experience, we need to use different approaches and we need to build bridges between these various fields of expertise. - Most comprehensive collection of psychological research behind product design and usability - Consistenly addresses the 3 components of human-product experience: the human, the product, and the experience - International contributions from experts in the field
Book Synopsis Linguistics and Language Behavior Abstracts by :
Download or read book Linguistics and Language Behavior Abstracts written by and published by . This book was released on 1998 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Putting People in the Picture written by and published by BRILL. This book was released on 2007-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book takes up some of the theoretical and practical challenges offered by Visual Sociology, Image-based Research, Media Studies, Rural Development, and Community-based and Participatory Research, and in so doing offers audiences an array of visual approaches to studying and bringing about social change.
Book Synopsis Humanoid Service Robots by : Moritz Merkle
Download or read book Humanoid Service Robots written by Moritz Merkle and published by Springer Nature. This book was released on 2021-06-27 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on four empirical studies, Moritz Merkle examines the introduction of humanoid robots to the frontline service encounter in a customer-centric approach focusing on customer expectations and customer responses. The author identifies desirable robotic behavioral cues and shows that service robots meet great acceptance among customers. After service failures, customers are even more likely to forgive service robots than human employees. Further, he shows how crucial it is to manage customer expectations that depend on cultural dimensions and internal reference categories.
Book Synopsis Human Dimension and Interior Space by : Julius Panero
Download or read book Human Dimension and Interior Space written by Julius Panero and published by Watson-Guptill. This book was released on 2014-01-21 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of human body measurements on a comparative basis is known as anthropometrics. Its applicability to the design process is seen in the physical fit, or interface, between the human body and the various components of interior space. Human Dimension and Interior Space is the first major anthropometrically based reference book of design standards for use by all those involved with the physical planning and detailing of interiors, including interior designers, architects, furniture designers, builders, industrial designers, and students of design. The use of anthropometric data, although no substitute for good design or sound professional judgment should be viewed as one of the many tools required in the design process. This comprehensive overview of anthropometrics consists of three parts. The first part deals with the theory and application of anthropometrics and includes a special section dealing with physically disabled and elderly people. It provides the designer with the fundamentals of anthropometrics and a basic understanding of how interior design standards are established. The second part contains easy-to-read, illustrated anthropometric tables, which provide the most current data available on human body size, organized by age and percentile groupings. Also included is data relative to the range of joint motion and body sizes of children. The third part contains hundreds of dimensioned drawings, illustrating in plan and section the proper anthropometrically based relationship between user and space. The types of spaces range from residential and commercial to recreational and institutional, and all dimensions include metric conversions. In the Epilogue, the authors challenge the interior design profession, the building industry, and the furniture manufacturer to seriously explore the problem of adjustability in design. They expose the fallacy of designing to accommodate the so-called average man, who, in fact, does not exist. Using government data, including studies prepared by Dr. Howard Stoudt, Dr. Albert Damon, and Dr. Ross McFarland, formerly of the Harvard School of Public Health, and Jean Roberts of the U.S. Public Health Service, Panero and Zelnik have devised a system of interior design reference standards, easily understood through a series of charts and situation drawings. With Human Dimension and Interior Space, these standards are now accessible to all designers of interior environments.
Book Synopsis Marketing Theory by : Shelby D. Hunt
Download or read book Marketing Theory written by Shelby D. Hunt and published by Routledge. This book was released on 2014-12-18 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Book Synopsis The Flexibility Stigma by : Joan C. Williams
Download or read book The Flexibility Stigma written by Joan C. Williams and published by Wiley-Blackwell. This book was released on 2013-07-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compendium of research studies from some of the most prominent researchers studying the dynamics of workplace flexibility in organizational psychology, sociology, and law. They explore gender inequality in access to and rewards/punishments from flexible work schedules, paid leave, and telecommuting.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Web-Based Instructional Learning by : Khosrow-Pour, D.B.A., Mehdi
Download or read book Web-Based Instructional Learning written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2001-07-01 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology are making Web-Based Education (WBE) a reality, but there are still many questions that need to be answered. These questions and more are addressed in Web-Based Instructional Learning.
