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Author : Joëlle Rouanet-Laplace
Publisher : Editions Bréal
ISBN 13 : 9782842918293
Total Pages : 164 pages
Book Rating : 4.9/5 (182 download)
Download or read book Les mots-clés de la communication des entreprises written by Joëlle Rouanet-Laplace and published by Editions Bréal. This book was released on 2001 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pierre L. Horn
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313368821
Total Pages : 320 pages
Book Rating : 4.3/5 (133 download)
Download or read book Handbook of French Popular Culture written by Pierre L. Horn and published by Bloomsbury Publishing USA. This book was released on 1991-05-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the world, there has been much scholarly and general interest in French popular culture, but very little has been written on the subject in English. The authors of this book address that lack in a series of highly readable and well-documented essays describing French life styles, attitudes, and entertainments as well as the writers and performers currently favored by the French public. Several chapters explore French tastes in popular literature and other reading matter, including comics, cartoons, mystery and spy fiction, newspapers and magazines, and science fiction. Film, popular music, radio, and television are also discussed in detail, and influences from other cultures--particularly American imports--are assessed. The remaining essays examine French sports, the use of leisure time, the French style of eating and drinking, and relations between men and women and their attitudes toward romantic love. Each chapter provides up-to-date historical and bibliographic information that will enable the reader to pursue subjects of particular interest. Written by an international group of specialists, this handbook offers the benefits of broad coverage, a variety of viewpoints, and solid scholarship.
Author :
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 (91 download)
Download or read book DHEW Publication No. (OE). written by and published by . This book was released on 1972 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles R. Taylor
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.F/5 ( download)
Download or read book On-premise Signs as Storefront Marketing Devices and Systems written by Charles R. Taylor and published by . This book was released on 2005 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : CAVASSILAS Marina
Publisher : Lavoisier
ISBN 13 : 2746289733
Total Pages : 258 pages
Book Rating : 4.7/5 (462 download)
Download or read book Clés et codes du packaging: sémiotique appliquée (retirage) written by CAVASSILAS Marina and published by Lavoisier. This book was released on 2012-08-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage propose une méthode opérationnelle pour analyser une communication visuelle, principalement le packaging. Cette méthode, dénommée SEMIO-PACK©, permet de décoder les signes du packaging et d'établir son positionnement dans les moindres détails. Ses piliers méthodologiques sont empruntés aux discplines que sont la sémiotique, l'histoire de l'art, la communication et les sciences cognitives. Avant de présenter l'application de cette méthode à de nombreux packagings (couvrant une cinquantaine de catégories de produits grande consommation), l'ouvrage présente les fondements de la sémiotique puis les processus cognitifs et symboliques impliqués dans la perception visuelle. Cette méthode se révèle un outil indispensable pour optimiser les processus d'analyse et de création du packaging. Clés et codes du packaging s'adresse aux professionnels, étudiants et chercheurs dans les domaines du marketing, du design, de la communication et de la sémiotique ainsi qu'à toute personne curieuse de maîtriser les rouages de la communication visuelle.
Author : Elza Adamowicz
Publisher : Rodopi
ISBN 13 : 9401200548
Total Pages : 229 pages
Book Rating : 4.4/5 (12 download)
Download or read book Dada and Beyond, Volume 1 written by Elza Adamowicz and published by Rodopi. This book was released on 2015-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of critical essays celebrates the subversive and challenging creativity of the Dada movement, born in pacifist Zurich in 1916 in violent reaction to the First World War. It examines the collective and individual activities that took place under the name of Dada in Zurich, Cologne, Berlin, Paris, New York and Barcelona, and explores the various creative forms employed, including text, collage, photomontage, objects, dance, performance and film. The authors suggest new ways of understanding the work of the most famous Dadaists, while also casting light on the contribution of hitherto neglected figures. Far from attempting to reduce Dada to a homogeneous movement, or to define a unifying principle beneath and beyond the multiple directions taken by Dadaists, this collection aims to respect the diversity and heterogeneity of the movement's collective activities as well as the specificity of its individual actors.
Author : Bernard Pottier
Publisher : Centre d'étude et de promotion de la lecture
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.F/5 ( download)
Download or read book Le Langage written by Bernard Pottier and published by Centre d'étude et de promotion de la lecture. This book was released on 1973 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Winfried Nöth
Publisher : Indiana University Press
ISBN 13 : 0253116082
Total Pages : 592 pages
Book Rating : 4.2/5 (531 download)
Download or read book Handbook of Semiotics written by Winfried Nöth and published by Indiana University Press. This book was released on 1990-09-22 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is the most systematic discussion of semiotics yet published." —Choice "A bravura performance." —Thomas Sebeok "Nöth's handbook is an outstanding encyclopedia that provides first-rate information on many facets of sign-related studies, research results, and applications." —Social Sciences in General
Author : Seymour Chatman
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110803321
Total Pages : 1268 pages
Book Rating : 4.1/5 (18 download)
Download or read book A Semiotic Landscape. Panorama sémiotique written by Seymour Chatman and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-05-20 with total page 1268 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "A Semiotic Landscape. Panorama sémiotique".
Author : Keith A. Moser
Publisher : Lexington Books
ISBN 13 : 0739172050
Total Pages : 231 pages
Book Rating : 4.7/5 (391 download)
Download or read book J.M.G. Le Clézio written by Keith A. Moser and published by Lexington Books. This book was released on 2013 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph represents the first comprehensive study of the multifaceted representations of the complex phenomenon of globalization in the diverse repertoire of the 2008 Nobel Laureate in Literature. This interdisciplinary investigation explores the initial euphoria related to the ambivalent concept of the 'global village' and how this evaporated dream can perhaps be reappropriated to create a better global society for both the human and Cosmic Other through the lens of Le Cl zio's fiction. Chapter one offers a conceptual framework for understanding the Franco-Mauritian author's nuanced ideas concerning globalization. It also probes the original ambivalence of McLuhan's celebrated notion of a global village in addition to its euphoric reception. Chapter two explores the current state of the interconnected, interdependent modern world in which many disenfranchised and marginalized individuals are living a recurring nightmare. Chapter three examines Le Cl zio's deconstruction of the simplistic ideology of consumerism that is indicative of contemporary consumer republics. This section also underscores the intricate systems of hegemonic domination, such as the media, created by the transnational corporations that dominate the global economic landscape to sustain their supremacy. Chapter four delves into Le Cl zio's ecocentric humanism that extends to all other living creatures by debunking Manichean dualities that separate human beings from elemental matter and the rest of the universe. The final chapter examines recent texts, such as Raga, Ourania, and Histoire du pied et autres fantaisies, which encourage the reader to envision what a more just and egalitarian global village might encompass. These works dismiss neoliberal fantasies and consumerist ideology that have justified the systematic exploitation of everyone and everything in the name of progress, but they also urge the modern subject to be resilient in the face of tremendous adversity. Instead of accepting the imposition of a monolithic, socioeconomic model that is riddled with inequality and injustice and which serves the interests of the Happy Few, Le Cl zio suggests that the first step is to resist integration into the global village by stoically confronting reality and having the necessary courage to propose another vision which counterpoints McLuhan's misguided one.
Author : Hans Goebl
Publisher : Walter de Gruyter
ISBN 13 : 3110132648
Total Pages : 974 pages
Book Rating : 4.1/5 (11 download)
Download or read book Handbücher zur Sprach- und Kommunikationswissenschaft written by Hans Goebl and published by Walter de Gruyter. This book was released on 1996 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Odile Jacob
ISBN 13 : 2738185347
Total Pages : 445 pages
Book Rating : 4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : CHARDEL Pierre-Antoine
Publisher : Lavoisier
ISBN 13 : 2746282879
Total Pages : 306 pages
Book Rating : 4.7/5 (462 download)
Download or read book Conflits des interprétations dans la société de l'information : éthique et politique de l'environnement (Traité des sciences et techniques de l'information) written by CHARDEL Pierre-Antoine and published by Lavoisier. This book was released on 2012-06-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: La montée des préoccupations environnementales coïncide avec la facilité d'accès à des éléments de connaissance qui sont censés favoriser une perception plus aiguë des problématiques écologiques. Or, cela ne suffit pas à générer des comportements plus responsables envers la nature et les générations à venir. Il est nécessaire de reconsidérer la question environnementale à l'heure de nouvelles médiations informationnelles pour pouvoir composer un monde commun avec une pluralité de régimes d'attention. Les analyses transdisciplinaires qui composent cet ouvrage abordent ensemble les conflits interprétatifs relatifs aux problèmes environnementaux et les environnements médiatiques, dans toute leur hétérogénéité et leur nouveauté. L'analyse de l'exposition des subjectivités individuelles et collectives aux flux informationnels permet ici de mieux comprendre ce que serait une gouvernance réflexive. Conflits des interprétations dans la société de l'information permet de répondre adéquatement à une éthique et une politique de l'environnement.
Author : Thomas A. Sebeok
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110861313
Total Pages : 744 pages
Book Rating : 4.1/5 (18 download)
Download or read book The Semiotic Web 1986 written by Thomas A. Sebeok and published by Walter de Gruyter GmbH & Co KG. This book was released on 2018-07-12 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
ISBN 13 :
Total Pages : 1380 pages
Book Rating : 4.F/5 ( download)
Download or read book Catalog of Copyright Entries. Third Series written by Library of Congress. Copyright Office and published by Copyright Office, Library of Congress. This book was released on 1968 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes Part 1, Number 1: Books and Pamphlets, Including Serials and Contributions to Periodicals (January - June)
Author : Geneviève Zarate
Publisher : Council of Europe
ISBN 13 : 9789287152602
Total Pages : 262 pages
Book Rating : 4.1/5 (526 download)
Download or read book Cultural Mediation in Language Learning and Teaching written by Geneviève Zarate and published by Council of Europe. This book was released on 2004-01-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rossolatos, George
Publisher : kassel university press GmbH
ISBN 13 : 3862197069
Total Pages : 897 pages
Book Rating : 4.8/5 (621 download)
Download or read book Brand Equity Planning with Structuralist Rhetorical Semiotics written by Rossolatos, George and published by kassel university press GmbH. This book was released on 2014-01-01 with total page 897 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
