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Le Guide Du Marketing Dinfluence 2e Edition Augmentee Et Actualisee
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Book Synopsis Le Guide Du Marketing D'influence - 2e Edition, Augmentee Et Actualisee by : Abecassis|Carre|Delaherche
Download or read book Le Guide Du Marketing D'influence - 2e Edition, Augmentee Et Actualisee written by Abecassis|Carre|Delaherche and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le guide du marketing d'influence - 2e édition, augmentée et actualisée by : Frédéric Abecassis
Download or read book Le guide du marketing d'influence - 2e édition, augmentée et actualisée written by Frédéric Abecassis and published by Editions L'Harmattan. This book was released on 2023-05-16 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lifestyle, voyage, politique, sport, culture : tous les secteurs investissent les espaces publicitaires des sites et confient à de nouveaux ambassadeurs le soin de faire connaître auprès de communautés leurs idées, leurs produits, leurs marques. Des acteurs s'organisent dans ce nouvel écosystème pour concevoir et mettre en œuvre des campagnes créatives et efficaces. Ce sont ces pratiques du marketing d'influence que nous proposons de décrire, en présentant les activités, les missions et les métiers qui sont aujourd'hui exercés par des milliers de professionnels du secteur. Cette deuxième édition a été augmentée et enrichie pour faciliter l'orientation vers les métiers du secteur.
Book Synopsis Heritage Sites of Astronomy and Archaeoastronomy in the Context of the UNESCO World Heritage Convention by : Clive L. N. Ruggles
Download or read book Heritage Sites of Astronomy and Archaeoastronomy in the Context of the UNESCO World Heritage Convention written by Clive L. N. Ruggles and published by . This book was released on 2017-11-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This joint venture between ICOMOS, the advisory body to UNESCO on cultural sites, and the International Astronomical Union is the second volume in an ongoing exploration of themes and issues relating to astronomical heritage in particular and to science and technology heritage in general. It examines a number of key questions relating to astronomical heritage sites and their potential recognition as World Heritage, attempting to identify what might constitute "outstanding universal value" in relation to astronomy. "Heritage Sites of Astronomy and Archaeoastronomy--Volume 2" represents the culmination of several years' work to address some of the most challenging issues raised in the first ICOMOS-IAU Thematic Study, published in 2010. These include the recognition and preservation of the value of dark skies at both cultural and natural sites and landscapes; balancing archaeoastronomical considerations in the context of broader archaeological and cultural values; the potential for serial nominations; and management issues such as preserving the integrity of astronomical sightlines through the landscape.Its case studies are developed in greater depth than those in volume 1, and generally structured as segments of draft nomination dossiers. They include seven-stone antas (prehistoric dolmens) in Portugal and Spain, the thirteen towers of Chankillo in Peru, the astronomical timing of irrigation in Oman, Pic du Midi de Bigorre Observatory in France, Baikonur Cosmodrome in Kazakhstan, and Aoraki-Mackenzie International Dark Sky Reserve in New Zealand. A case study on Stonehenge, already a World Heritage Site, focuses on preserving the integrity of the solstitial sightlines.As for the first ICOMOS-IAU Thematic Study, a international team of authors including historians, astronomers and heritage professionals is led by Professor Clive Ruggles for the IAU and Professor Michel Cotte for ICOMOS.
Book Synopsis Hold Successful Meetings by : Caterina Kostoula
Download or read book Hold Successful Meetings written by Caterina Kostoula and published by Penguin UK. This book was released on 2021-04-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
Download or read book Get Promoted written by Niamh O'Keeffe and published by Penguin UK. This book was released on 2020-11-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you stuck in a career rut? Are your former peers progressing ahead of you? Are you doing all the hard work but getting none of the rewards? Are you wondering what everyone else seems to know that you don't? Asking for a promotion ranks high on the list of life's most anxiety-inducing activities. Putting yourself out there to higher-ups can be intimidating, and competition can be fierce, especially in the current economic climate. And, of course, what if they say no? But it's also one of the most important things you can do for your career. If you want to move forward in your company or field, promotions are part of the game and they won't just be handed to you - you have to work - and ask - for them. Ready to take that next step? Penguin Experts Series: Get Promoted will give you everything you need to know before the big conversation.
Book Synopsis Future-Proof Your Business by : Tom Cheesewright
Download or read book Future-Proof Your Business written by Tom Cheesewright and published by National Geographic Books. This book was released on 2020-10-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Financial Times book of the month It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start. In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you: - Scan the near horizon for incoming shocks - Look to the far future to define long-term strategy - Accelerate decision-making in your business - Delegate power to the front line, speeding your response - Streamline your organisation so it's agile and can adapt to change In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.
Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Book Synopsis Faecal Sludge Management by : Linda Strande
Download or read book Faecal Sludge Management written by Linda Strande and published by IWA Publishing. This book was released on 2014-08-15 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is estimated that literally billions of residents in urban and peri-urban areas of Africa, Asia, and Latin America are served by onsite sanitation systems (e.g. various types of latrines and septic tanks). Until recently, the management of faecal sludge from these onsite systems has been grossly neglected, partially as a result of them being considered temporary solutions until sewer-based systems could be implemented. However, the perception of onsite or decentralized sanitation technologies for urban areas is gradually changing, and is increasingly being considered as long-term, sustainable options in urban areas, especially in low- and middle-income countries that lack sewer infrastructures. This is the first book dedicated to faecal sludge management. It compiles the current state of knowledge of the rapidly evolving field of faecal sludge management, and presents an integrated approach that includes technology, management, and planning based on Sandecs 20 years of experience in the field. Faecal Sludge Management: Systems Approach for Implementation and Operation addresses the organization of the entire faecal sludge management service chain, from the collection and transport of sludge, and the current state of knowledge of treatment options, to the final end use or disposal of treated sludge. The book also presents important factors to consider when evaluating and upscaling new treatment technology options. The book is designed for undergraduate and graduate students, and engineers and practitioners in the field who have some basic knowledge of environmental and/or wastewater engineering.
Book Synopsis Continuing Higher Education and Lifelong Learning by : Michaela Knust
Download or read book Continuing Higher Education and Lifelong Learning written by Michaela Knust and published by Springer Science & Business Media. This book was released on 2009-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anke Hanft and Michaela Knust The present study examines and compares the structure and organisation of c- tinuing higher education in six countries: Austria, Finland, France, Germany, the UK and the USA. The focus is not just on current continuing education provisions at higher education institutions but also on the institutions themselves and their surrounding milieu. The study also attempts to move away from a purely national angle and to approach the topic from an international perspective. The conclusion is reached that when it comes to the development, establishment and professional implementation of continuing education provisions, German higher education ins- tutions lag behind the other countries in the comparison in almost all areas. The main ndings in terms of the three levels ‘system’, ‘institution’, and ‘programme’ are summarised below. 1 Continuing Education in the Higher Education System There are considerable divergences, both nationally and internationally, in the d- inition of the German term “wissenschaftliche Weiterbildung” (“academic c- tinuing education”). In the English-speaking world, a variety of terms such as “lifelong learning”, “adult education”, “continuing education”, “continuing higher education”, “university-level continuing education” or “continuing professional development” are often used as synonyms without any precise differentiation – and this is not perceived as a problem.
Book Synopsis Chemical Analysis by : Francis Rouessac
Download or read book Chemical Analysis written by Francis Rouessac and published by John Wiley & Sons. This book was released on 2013-05-06 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely revised and updated, Chemical Analysis: Second Edition is an essential introduction to a wide range of analytical techniques and instruments. Assuming little in the way of prior knowledge, this text carefully guides the reader through the more widely used and important techniques, whilst avoiding excessive technical detail. Provides a thorough introduction to a wide range of the most important and widely used instrumental techniques Maintains a careful balance between depth and breadth of coverage Includes examples, problems and their solutions Includes coverage of latest developments including supercritical fluid chromatography and capillary electrophoresis
Book Synopsis Managing Change by : Bernice Walmsley
Download or read book Managing Change written by Bernice Walmsley and published by Instant Manager: Skills for Su. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Changeprovides a readable and practical introduction to the subject, starting with the definition of change. It explains where;to get ideas for change and innovation, how to implement change, and how to tell if the change has worked. It also deals with the costs of change, whether managers have to;abandon current methods to embrace change, and explores the key management challenges in a changing world.
Download or read book Forestry Research Management written by and published by . This book was released on 1987 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Traditional Mediterranean Architecture by : Amin Maalouf
Download or read book Traditional Mediterranean Architecture written by Amin Maalouf and published by . This book was released on 2002 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Food and Agriculture Organization of the United Nations Publisher :Food & Agriculture Org. ISBN 13 :9251337241 Total Pages :172 pages Book Rating :4.2/5 (513 download)
Book Synopsis The State of Mediterranean and Black Sea Fisheries 2020 by : Food and Agriculture Organization of the United Nations
Download or read book The State of Mediterranean and Black Sea Fisheries 2020 written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2020-12-14 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of the State of Mediterranean and Black Sea Fisheries provides a comprehensive overview of the status of fisheries in the region, looking at their main features and trends, in order to better inform their management and better examine current and future challenges that they will face in the near future. The aim of this report is to produce a document that could provide useful analysis and direction for decision-making and future action. In this respect, this publication also represents a convenient source of information for the FAO Committee on Fisheries and offers a practical complement to the data provided in the State of World Fisheries and Aquaculture published by the FAO Fisheries and Aquaculture Department. This volume includes seven chapters divided into two sections: a first part on the status and trends of different aspects of Mediterranean and Black Sea fisheries, including fleet, catches, socio-economic variables and bycatch, and a second part that focuses on the management of Mediterranean and Black Sea fisheries, including an overview on small-scale fisheries. This report is based to a large extent on the most up-to-date data available submitted by GFCM contracting and cooperating non-contracting parties, including information on stock status, national catches, fleet and socio-economic information up to 2018. It is also complemented with information from other sources.
Book Synopsis Jacques Ellul and the Technological Society in the 21st Century by : Helena M. Jerónimo
Download or read book Jacques Ellul and the Technological Society in the 21st Century written by Helena M. Jerónimo and published by Springer Science & Business Media. This book was released on 2013-07-08 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume rethinks the work of Jacques Ellul (1912-1994) on the centenary of his birth, by presenting an overview of the current debates based on Ellul's insights. As one of the most significant twentieth-century thinkers about technology, Ellul was among the first thinkers to realize the importance of topics such as globalization, terrorism, communication technologies and ecology, and study them from a technological perspective. The book is divided into three sections. The first discusses Ellul’s diagnosis of modern society, and addresses the reception of his work on the technological society, the notion of efficiency, the process of symbolization/de-symbolization, and ecology. The second analyzes communicational and cultural problems, as well as threats and trends in early twenty-first century societies. Many of the issues Ellul saw as crucial – such as energy, propaganda, applied life sciences and communication – continue to be so. In fact they have grown exponentially, on a global scale, producing new forms of risk. Essays in the final section examine the duality of reason and revelation. They pursue an understanding of Ellul in terms of the depth of experience and the traditions of human knowledge, which is to say, on the one hand, the experience of the human being as contained in the rationalist, sociological and philosophical traditions. On the other hand there are the transcendent roots of human existence, as well as “revealed knowledge,” in the mystical and religious traditions. The meeting of these two traditions enables us to look at Ellul’s work as a whole, but above all it opens up a space for examining religious life in the technological society.
Book Synopsis Competition Policy and Intellectual Property by : Marcel Boyer
Download or read book Competition Policy and Intellectual Property written by Marcel Boyer and published by . This book was released on 2009 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Papers and commentaries orginally presented at a March 2007 symposium held in Ottawa, Ont.
Book Synopsis Discover Biology by : Michael Lee Cain
Download or read book Discover Biology written by Michael Lee Cain and published by Sunderland, Mass. : Sinauer Associates. This book was released on 2002 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, Discover Biology, Second Edition, presents the essential concepts of modern biology in a text designed specifically for nonmajors. The authors emphasize a level of detail appropriate for nonmajors, freeing instructors to focus on the scientific issues-HIV, global climate change, DNA fingerprinting, genetic engineering, cancer-that students read about in the paper, vote on in elections, and face in their daily lives. With two new chapters, refined pedagogy and art programs, and a powerful ancillary package, Discover Biology, Second Edition, is the best choice for the nonmajors introductory course.
