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Publisher :
ISBN 13 : 9788491800712
Total Pages : 296 pages
Book Rating : 4.8/5 (7 download)
Download or read book Las claves de la producción de anuncios televisivos written by and published by . This book was released on with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mariola García Uceda
Publisher : ESIC Editorial
ISBN 13 : 9788473565684
Total Pages : 488 pages
Book Rating : 4.5/5 (656 download)
Download or read book Las claves de la publicidad written by Mariola García Uceda and published by ESIC Editorial. This book was released on 2008-10-27 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ofreciendo las directrices básicas del autoaprendizaje necesario en entornos dinámicos, las “Claves de la Publicidad” proporciona las pautas para conseguir el éxito en el envolvente y apasionante mundo de la publicidad. Todo ello divulgando, con rigor metodológico, información práctica dirigida tanto al profesional de la comunicación publicitaria como a cualquier estudioso de la materia; desde alumnos del grado de Publicidad y Relaciones Públicas o de grados afines, hasta los de masteres y postgrados específicos o relacionados. Su objetivo final es proporcionar al lector las habilidades necesarias para la toma de decisiones estratégicas en comunicación comercial, específicamente en su vertiente publicitaria, facilitarle los términos y conceptos que le permitan la comprensión de los distintos medios de difusión, guiarle en la adquisición del nivel práctico imprescindible para desenvolverse con soltura en el mundo de la creación y la realización, tanto audiovisual como gráfica y, además, con el fin de alcanzar los deseables niveles de eficacia, concienciarle de la necesidad de invertir esfuerzos en el análisis crítico del mensaje publicitario, antes y después de su difusión. Para ello, el libro se acerca a la publicidad, primero, desde el punto de vista de la empresa anunciante y, después, de la agencia de publicidad. Ambos, se tratan como socios interactivos de comunicación con un único lenguaje, posicionando la publicidad en el entorno estratégico de las empresas e identificando los sistemas óptimos de trabajo con las agencias. La autora, doctora en Economía y Dirección de Empresas y profesora de la Universidad de Zaragoza, apoya la presentación de los conceptos básicos del saber publicitario con la ejemplificación de casos, campañas y anuncios actuales, así como con esquemas y gráficos que facilitan la comprensión del texto. La calidad de esta obra, ahora actualizada, viene avalada por la continua acogida que desde su primera edición le ha dispensado tanto el profesional del mundo de la comunicación como el del ámbito de los estudios superiores. ÍNDICE La publicidad en el marketing.- Tipología general de la publicidad.- El emisor en la comunicación publicitaria.- Agencia de publicidad.- El receptor de la comunicación publicitaria.- Planificación estratégica.- Información básica. Briefing.- Estrategia publicitaria.- Los tratamientos creativos.- Realización del mensaje publicitario.- Investigación publicitaria. Eficacia publicitaria.- Los medios publicitarios.- Investigación de medios.- La regulación publicitaria.- Bibliografía.
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Publisher :
ISBN 13 : 9788417387051
Total Pages : 216 pages
Book Rating : 4.3/5 (87 download)
Download or read book LA PRODUCCIÓN EN TELEVISIÓN. TERCERA EDICIÓN. 2018 written by and published by . This book was released on with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : R. Wayne Mondy
Publisher : Pearson Educación
ISBN 13 : 9789702606413
Total Pages : 568 pages
Book Rating : 4.6/5 (64 download)
Download or read book Human Resource Management written by R. Wayne Mondy and published by Pearson Educación. This book was released on 2005 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)
Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.
Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.3/5 ( download)
Download or read book Puerto Rico Census of Manufactures, 1958 written by United States. Bureau of the Census and published by . This book was released on 1960 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alejandro Álvarez Nobell
Publisher : Ediciones Universidad San Jorge
ISBN 13 : 8494119818
Total Pages : 351 pages
Book Rating : 4.4/5 (941 download)
Download or read book Publicidad 360º written by Alejandro Álvarez Nobell and published by Ediciones Universidad San Jorge. This book was released on 2014-03-14 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
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ISBN 13 :
Total Pages : 752 pages
Book Rating : 4.F/5 ( download)
Download or read book S.E.L.A. written by and published by . This book was released on 1997 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.:/5 (31 download)
Download or read book 1967 Economic Censuses written by United States. Bureau of the Census and published by . This book was released on 1972 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 ( download)
Download or read book 1967 Census of Business: Puerto Rico written by United States. Bureau of the Census and published by . This book was released on 1970 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward C. Pease
Publisher : Routledge
ISBN 13 : 1351307460
Total Pages : 301 pages
Book Rating : 4.3/5 (513 download)
Download or read book Radio - The Forgotten Medium written by Edward C. Pease and published by Routledge. This book was released on 2018-04-24 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although television is now dominant, radio surprisingly remains a medium of unparalleled power and importance. Worldwide, it continues to be the communications vehicle with the greatest outreach and impact. Every indicator - economic, demographic, social, and democratic - suggests that far from fading away, radio is returning to our consciousness, and back into the cultural mainstream.Marilyn J. Matelski reviews radio's glory days, arguing that the glory is not all in the past. B. Eric Rhoads continues Matelski's thoughts by explaining how and why radio has kept its vitality. The political history of radio is reviewed by Michael X. Delli Carpini, while David Bartlett shows how one of radio's prime functions has been to serve the public in time of disaster. Other contributors discuss radio as a cultural expression; the global airwaves; and the economic, regulatory, social, and technological structures of radio.Collectively, the contributors provide an intriguing study into the rich history of radio, and its impact on many areas of society. It provides a wealth of information for historians, sociologists, and communications and media scholars. Above all, it helps explain how media intersect, change focus, but still manage to survive and grow in a commercial environment.
Author : Ilan Stavans
Publisher : Harper Collins
ISBN 13 : 0060087765
Total Pages : 290 pages
Book Rating : 4.0/5 (6 download)
Download or read book Spanglish written by Ilan Stavans and published by Harper Collins. This book was released on 2004-08-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the release of the census figures in 2000, Latino America wasanointed the future driving force of American culture. The emergence of Spanglish as a form of communication is one of the more influential markers of an America gone Latino. Spanish, present on this continent since the fifteenth century, when Iberian explorers sought to colonize territories in what are now Florida, New Mexico, Texas, and California, has become ubiquitous in the last few decades. The nation's unofficial second language, it is highly visible on several 24-hour TV networks and on more than 200 radio stations across the country. But Spanish north of the Rio Grande has not spread in its pure Iberian form. On the contrary, a signature of the brewing "Latin Fever" that has swept the United States since the mid-1980s is the astonishing creative linguistic amalgam of tongues used by people of Hispanic descent, not only in major cities but in rural areas as well -- neither Spanish nor English, but a hybrid, known only as Spanglish.
Author : Zura Kakushadze
Publisher : Springer
ISBN 13 : 3030027929
Total Pages : 480 pages
Book Rating : 4.0/5 (3 download)
Download or read book RETRACTED BOOK: 151 Trading Strategies written by Zura Kakushadze and published by Springer. This book was released on 2018-12-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
Author : Alan Albarran
Publisher : Routledge
ISBN 13 : 1135611688
Total Pages : 746 pages
Book Rating : 4.1/5 (356 download)
Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2006-04-21 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. The Handbook of Media Management and Economics will serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.
Author : John R. Rossiter
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.X/5 (1 download)
Download or read book Advertising and Promotion Management written by John R. Rossiter and published by McGraw-Hill Companies. This book was released on 1987 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carol Brunson Day
Publisher : Ingram
ISBN 13 : 9780975914007
Total Pages : 466 pages
Book Rating : 4.9/5 (14 download)
Download or read book Essentials for Child Development Associates Working with Young Children written by Carol Brunson Day and published by Ingram. This book was released on 2004-11-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 344 pages
Book Rating : 4.3/5 (91 download)
Download or read book Cine y vídeo puertorriqueño "Made in USA" written by and published by . This book was released on 2000 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
