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La Transformation Digitale
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Book Synopsis Digital Transformation by : Jean-Louis Leignel
Download or read book Digital Transformation written by Jean-Louis Leignel and published by John Wiley & Sons. This book was released on 2016-11-22 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main aim of this book is to offer companies a simple and practical method to assess their maturity in the Governance Information System, so that they are in working order to face the challenges of Digital Transformation. How can companies effectively manage their investment in IT systems and make the most of their development?
Book Synopsis Le Marketing Des TPE a L'heure de la Transformation Digitale by : Richier Anne-Marie Richier
Download or read book Le Marketing Des TPE a L'heure de la Transformation Digitale written by Richier Anne-Marie Richier and published by . This book was released on 2017 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital transformation by : Marco Ronchi
Download or read book Digital transformation written by Marco Ronchi and published by FrancoAngeli. This book was released on 2019-04-04T00:00:00+02:00 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.897
Book Synopsis Accompagner la Transformation Digitale by : Maisondieu|Lamrani
Download or read book Accompagner la Transformation Digitale written by Maisondieu|Lamrani and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Digital Transformation Playbook by : David L. Rogers
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
Book Synopsis Digital Technologies and Applications by : Saad Motahhir
Download or read book Digital Technologies and Applications written by Saad Motahhir and published by Springer Nature. This book was released on with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Digital Transformations in the Challenge of Activity and Work by : Marc-Eric Bobillier Chaumon
Download or read book Digital Transformations in the Challenge of Activity and Work written by Marc-Eric Bobillier Chaumon and published by John Wiley & Sons. This book was released on 2021-01-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: TECHNOLOGICAL CHANGES AND HUMAN RESOURCES SET Coordinated by Patrick Gilbert The accelerating pace of technological change (AI, cobots, immersive reality, connected objects, etc.) calls for a profound reexamination of how we conduct business. This requires new ways of thinking, acting, organizing and collaborating in our work. Faced with these challenges, the Human and Social Sciences have a leading role to play, alongside others, in designing, supporting and implementing these digital transformation projects. Their ambition is to participate in the development of innovative and empowering devices, that is to say, systems that are truly at the service of human beings and their activity, that empower these professionals to take action and that also provide occupational health services. This book takes a multidisciplinary look at the challenges of these digital transformations, making use of occupational psychology, ergonomics, sociology of uses, and management sciences. This viewpoint also helps provide epistemological, methodological and empirical insights to better understand and support the changes at work.
Book Synopsis The Very Long Game by : Heiko Borchert
Download or read book The Very Long Game written by Heiko Borchert and published by Springer Nature. This book was released on with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Le guide de la transformation digitale by : Emmanuel Vivier
Download or read book Le guide de la transformation digitale written by Emmanuel Vivier and published by Editions Eyrolles. This book was released on 2019-01-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment le numérique va disrupter votre industrie et votre entreprise ? Comment les grandes entreprises conduisent leur transformation ? Comment organiser et piloter la transformation digitale de votre organisation ? Comment limiter les risques et adopter les bonnes pratiques pour réussir ? Face à la disruption causée par le numérique, la transformation digitale est devenue un sujet majeur de préoccupation et un enjeu stratégique pour toutes les organisations quelle que soit leur taille : business, marketing, ressources humaines, processus de production, système d'informations, datas... C'est pour répondre à ce défi que Vincent Ducrey et Emmanuel Vivier ont écrit Le Guide de la transformation digitale. Après plus de dix-huit ans à accompagner les grandes entreprises et organisations dans le numérique, ils présentent une méthode pédagogique et solide en six chantiers et cinq étapes pour penser et réussir la transformation digitale de votre organisation. Que vous soyez un dirigeant, un directeur marketing, un DRH, un DSI, un directeur digital, un manager ou un collaborateur qui veut comprendre et maîtriser les enjeux stratégiques à venir, cet ouvrage a été pensé pour vous. L'ouvrage de référence pour : 1. Comprendre les causes de la disruption liée au digital (techno, start-ups, GAFA...) 2. Découvrir les 14 tendances technologiques qui changent le monde 3. Maîtriser les 6 chantiers clés de la transformation digitale : management, RH, technologie, data, marketing, mesure de la performance 4. Définir et établir une feuille de route en 5 étapes pour votre transformation 5. Identifier les grandes erreurs à éviter 6. Découvrir les questions clés à vous poser à chaque étape de votre transformation 7. Comprendre les recettes du succès d'une vingtaine de grands décideurs 8. Apprendre concrètement ce qui se cache derrière le jargon du digital 9. Rendre votre structure et vos équipes plus agiles 10. Savoir mesurer la performance de vos actions et campagnes Inclus 11. 4 grandes ruptures et 14 tendances technologiques qui changent le monde 12. 100 start-ups qui vont disrupter les industries traditionnelles 13. 6 chantiers clés pour réussir votre transformation digitale 14. 5 étapes pour définir votre feuille de route 15. 30 questions à vous poser pour appliquer ces conseils à votre organisation 16. 20 témoignages de décideurs du digital et avis d'experts 17. 101 mots pour tout comprendre 18. 1 accès aux bonus (interviews, schémas, bonnes pratiques) sur le site du livre : www.guidedelatransformationdigitale.com et www.hubinstitute.com
Book Synopsis La transformation digitale en entreprise by : Mathilde Aubry
Download or read book La transformation digitale en entreprise written by Mathilde Aubry and published by Editions Ellipses. This book was released on 2021-04-27 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les livres comme les articles professionnels ou académiques traitant de la transformation numérique sont légion ces dernières années. Pourquoi un ouvrage supplémentaire sur cette thématique ? Pour deux raisons majeures : tout d’abord, parce que l’introduction des technologies de l’information et de la communication sont à l’origine de changements rapides et en continu et qu’il n’est jamais inutile de faire une mise à jour. Ensuite parce que les thèmes aussi populaires, aussi « à la mode » que celui de la transformation numérique sont tellement traités, par tellement de personnes, que cela peut donner lieu à de la confusion ou, pire, à la diffusion de poncifs. Le regard des chercheurs, chacun dans leur spécialité, chacun sur un point très précis, permet de prendre un peu de recul par rapport à la masse d’informations disponibles et donc de déconstruire les préjugés existants. L’objectif de l’ouvrage est donc de présenter et discuter les différents enjeux de cette transformation « digitale » pour les entreprises. Vous y trouverez trois types de questions/réponses : celles qui permettent de définir les termes un peu techniques du domaine, celles qui permettent de mettre en avant d’importants chiffres clefs et celles qui vont pouvoir transmettre des recommandations pour bénéficier pleinement de la transformation numérique encore en cours.
Book Synopsis La transformation digitale des entreprises by : Aurélie Dudezert
Download or read book La transformation digitale des entreprises written by Aurélie Dudezert and published by . This book was released on 2018 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: L’expression « transformation digitale » ou « transformation numérique » s’est développée dans le langage courant. Employée pour qualifier les transformations des pratiques de travail liées à la généralisation de l’usage des smartphones, des tablettes et de l’univers applicatif et matériel qui leur est associé dans le quotidien des salariés, ce terme recouvre des réalités parfois très différentes. En quoi la transformation digitale se distingue-t-elle de l’informatisation des processus de travail ? Quels sont les enjeux de cette transformation pour les entreprises ? Quels modes de management peut-on mettre en place pour accompagner cette transformation ? Comment cette transformation réinterroge-t-elle l’organisation et les relations au travail ? En s’appuyant à la fois sur un travail d’écoute et d’observation des pratiques de terrain et sur une mise en perspective théorique, cet ouvrage présente les tenants et aboutissants de ces transformations. Pour traiter de ces questions, l’auteur utilise en particulier les travaux menés dans le cadre du Club Digitalisation et Organisation de l’Anvie.
Download or read book Industry 4.0 written by Jean-Claude André and published by John Wiley & Sons. This book was released on 2019-07-10 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology opens up extraordinary fields for applications that will deeply change the nature of jobs and trade, the very concept of work and the expectations of user–producers. The “masters of algorithms” have disrupted production and services, and this trend will continue for as long as electric energy and the elements of Industry 4.0 are in continued development. Beyond data control, a power struggle is working its way through the links in the value chain: intermediation, control of resources and command over human and physical networks, as well as partnerships, creativity and the political system. Industry 4.0: Paradoxes and Conflicts examines the need for a serious and technological review, as well as for research and training regarding citizenship and politics. This is a new situation in terms of relationships of competence and authority, which must be the subject of scientific as well as political reflections for the whole social body, which needs to be educated about choices. Throughout the book, the author poses the following question: instead of submitting to choices, would it not be better to exercise foresight?
Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem
Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
Book Synopsis Ecritures digitales by : Claire Clivaz
Download or read book Ecritures digitales written by Claire Clivaz and published by BRILL. This book was released on 2019-07-01 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ecritures digitales aims to demonstrate how digital writing contributes to the emergence of “a new relationship between the human body and the machine” as Jacques Derrida proposed when he considered the effects of new technologies. This reconfigured relationship, not surprisingly, is also influencing the digital future of the Jewish-Christian textual corpus referred to as “the Scriptures”. The French title brings together this duality in one expression: Ecritures digitales. The English subtitle makes explicit the double meaning of the unique French word Ecritures: Digital writing, digital Scriptures. With a full French version and an abbreviated English version, this monograph analyzes the main challenges and opportunities for both writing and the Scriptures in the transition to digital culture. Ecritures digitales souhaite démontrer de quelle manière l’écriture digitale contribue à l’émergence d’une « nouvelle relation du corps humain aux machines », selon le diagnostique posé par Jacques Derrida à propos des effets des nouvelles technologies. Cette relation innovante influence également l’avenir numérique du corpus textuel judéo-chrétien désigné comme «les Ecritures». Le titre français rassemble en une seule expression ces deux thématiques: Ecritures digitales. Le sous-titre anglais rend sa double signification explicite: Digital writing, digital Scriptures. Avec une version française complète et une version anglaise brève, cette monographie analyse les principaux défis des métamorphoses digitales de l’écriture et des Ecritures.
Book Synopsis Technological Change by : Clotilde Coron
Download or read book Technological Change written by Clotilde Coron and published by John Wiley & Sons. This book was released on 2020-04-09 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological change is exciting as much as it is daunting. The arrival of new digital tools affects consumption patterns, types of employment and working conditions, and can pose challenges to organizations and individuals alike. Indeed, although technological change is a factor for economic growth, it can also be an amplifier, or even a catalyst, of inequality. It is also a social change and interacts in complex ways: technology is both the source and the consequence of social transformation. To understand technological change and to harness its effects, this book studies transformations at different levels (societal, organizational and individual). In its analysis of the subject, it also draws on a number of disciplines of the human and social sciences, such as anthropology, sociology and psychology.
Book Synopsis La transformation digitale des entreprises by : Océane Mignot
Download or read book La transformation digitale des entreprises written by Océane Mignot and published by Dunod. This book was released on 2024-01-10 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le raz-de-marée numérique continue de déferler sur les entreprises ! Dans un environnement en pleine effervescence digitale, ce livre décortique les enjeux décisifs de cette disruption pour les organisations. Comment procéder ? En tirant les leçons des pionniers comme Tesla ou Orange et en adoptant les bonnes pratiques. Quels que soient leur secteur ou leur taille, les organisations n’ont d’autre choix que de poursuivre leur mue digitale, sous peine d’être rapidement dépassées. La France est-elle prête pour ce défi ? En révélant les clés d’une transformation numérique réussie, cet ouvrage éclaire les dirigeants sur la marche à suivre pour donner un coup d’avance décisif à leur entreprise. Ce livre aborde également les problématiques les plus récentes comme l’arrivée dans les entreprises de l’intelligence artificielle générative via notamment ChatGPT ou encore la robotisation. Une lecture indispensable pour préparer son organisation aux défis de demain et lui assurer un avenir florissant. Êtes-vous prêt ?
Book Synopsis Designed for Digital by : Jeanne W. Ross
Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
