La Representacion De La Masculinidad En Las Publicidades De Urban Care

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La representación de la masculinidad en las publicidades de Urban Care

Author : Larriera Traverso Maria Eugenia
Publisher :
ISBN 13 : 9783848456796
Total Pages : 136 pages
Book Rating : 4.4/5 (567 download)

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Book Synopsis La representación de la masculinidad en las publicidades de Urban Care by : Larriera Traverso Maria Eugenia

Download or read book La representación de la masculinidad en las publicidades de Urban Care written by Larriera Traverso Maria Eugenia and published by . This book was released on 2015-07-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: En el presente trabajo se realiza un analisis semiotico de las piezas publicitarias -de grafica y television- de la marca uruguaya Urban Care de Dr. Selby, que ofrece productos de cuidado estetico y personal masculinos. Se ha trabajado en profundidad la estrategia por la cual se trasforma el mensaje que proponen y trasmiten las piezas publicitarias en el eje diacronico, asi como se analizan estructural y semioticamente, a los efectos de descubrir significados implicitos. A partir del analisis se ha pretendido estudiar que tipo de masculinidad proponen y cual es el modelo predominante para esta marca. Al mismo tiempo, con el objetivo de contar con las herramientas necesarias para el analisis, se presenta un desarrollo teorico sobre teoria de genero, donde se profundiza en algunos conceptos basicos, una vision historico-social y las transformaciones de los roles tradicionales de genero; la masculinidad tradicional, ahondando en las connotaciones culturales del concepto y en sus caracteristicas generales y particulares; y el contexto de la marca Urban Care, con una descripcion y oferta de la marca, la composicion de la categoria y un panorama del mercado de cuidado estetico masculino."

Media Education in Latin America

Author : Julio-César Mateus
Publisher : Routledge
ISBN 13 : 0429534671
Total Pages : 293 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Media Education in Latin America by : Julio-César Mateus

Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.

Advertising to Children on TV

Author : Barrie Gunter
Publisher : Routledge
ISBN 13 : 1135626308
Total Pages : 346 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Advertising to Children on TV by : Barrie Gunter

Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

The Precarious

Author : M. Catherine de Zegher
Publisher : Wesleyan University Press
ISBN 13 : 9780819563248
Total Pages : 262 pages
Book Rating : 4.5/5 (632 download)

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Book Synopsis The Precarious by : M. Catherine de Zegher

Download or read book The Precarious written by M. Catherine de Zegher and published by Wesleyan University Press. This book was released on 1997 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two works in one. this is an exquisite art book offering the first comprehensive treatment of Vicuna's work in English.

Gender Communication

Author : Laurie P. Arliss
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 298 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Gender Communication by : Laurie P. Arliss

Download or read book Gender Communication written by Laurie P. Arliss and published by Prentice Hall. This book was released on 1991 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Marketing of Children’s Toys

Author : Rebecca C. Hains
Publisher : Springer Nature
ISBN 13 : 3030628817
Total Pages : 304 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis The Marketing of Children’s Toys by : Rebecca C. Hains

Download or read book The Marketing of Children’s Toys written by Rebecca C. Hains and published by Springer Nature. This book was released on 2021-04-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

Television and Child Development

Author : Judith Page Van Evra
Publisher : Routledge
ISBN 13 :
Total Pages : 254 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis Television and Child Development by : Judith Page Van Evra

Download or read book Television and Child Development written by Judith Page Van Evra and published by Routledge. This book was released on 1998 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The material presented in this second edition provides a current and complete summary and synthesis of what is known about television's role in, and impact on, children's cognitive and social development. Unlike other books on television or child development, this text directly combines communication and psychological perspectives for a more comprehensive and accurate look at children's television experiences. The integration of information from these diverse sources addresses the complexity of the interactions among child, content, technological, and contextual variables, and provides a broader conceptualization of both theoretical and practical issues. In short, this volume carefully considers the complex and significant interplay between other forces in a child's life with the television viewing experience. Providing updated research findings in the major areas and including changing trends in television content and viewing patterns, this new edition offers new sections on technology and its influence and an entirely new chapter on television's impact on exceptional and high risk children. Also included are research findings on the many other media uses now available to children besides television, as well as those that affect children's use of television--VCRs, cable programs, computers, the Internet, video games, and virtual reality--in addition to a chapter on intervention and critical viewing strategies.

Kids' Stuff

Author : Gary Cross
Publisher : Harvard University Press
ISBN 13 : 9780674030077
Total Pages : 338 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Kids' Stuff by : Gary Cross

Download or read book Kids' Stuff written by Gary Cross and published by Harvard University Press. This book was released on 1999-11-15 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: To sort out who's who and what's what in the enchanting, vexing world of Barbies(R) and Ninja Turtles(R), Tinkertoys(R) and teddy bears, is to begin to see what's become of childhood in America. It is this changing world, and what it unveils about our values, that Gary Cross explores in Kids' Stuff, a revealing look into the meaning of American toys through this century. Early in the 1900s toys reflected parents' ideas about children and their futures. Erector sets introduced boys to a realm of business and technology, while baby dolls anticipated motherhood and building blocks honed the fine motor skills of the youngest children. Kids' Stuff chronicles the transformation that occurred as the interests and intentions of parents, children, and the toy industry gradually diverged--starting in the 1930s when toymakers, marketing playthings inspired by popular favorites like Shirley Temple and Buck Rogers, began to appeal directly to the young. TV advertising, blockbuster films like Star Wars(R), and Saturday morning cartoons exploited their youthful audience in new and audacious ways. Meanwhile, powerful social and economic forces were transforming the nature of play in American society. Cross offers a richly textured account of a culture in which erector sets and baby dolls are no longer alone in preparing children for the future, and in which the toys that now crowd the racks are as perplexing for parents as they are beguiling for little boys and girls. Whether we want our children to be high achievers in a competitive world or playful and free from the worries of adult life, the toy store confronts us with many choices. What does the endless array of action figures and fashion dolls mean? Are children--or parents--the dupes of the film, television, and toy industries, with their latest fads and fantasies? What does this say about our time, and what does it bode for our future? Tapping a vein of rich cultural history, Kids' Stuff exposes the serious business behind a century of playthings.

Comparative Constitutions

Author : L.Wolf- Phillips
Publisher : Springer
ISBN 13 : 1349015296
Total Pages : 80 pages
Book Rating : 4.3/5 (49 download)

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Book Synopsis Comparative Constitutions by : L.Wolf- Phillips

Download or read book Comparative Constitutions written by L.Wolf- Phillips and published by Springer. This book was released on 1972-06-18 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Pages

Author : Marcy Schwartz
Publisher : University of Texas Press
ISBN 13 : 1477315187
Total Pages : 305 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Public Pages by : Marcy Schwartz

Download or read book Public Pages written by Marcy Schwartz and published by University of Texas Press. This book was released on 2018-05-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public reading programs are flourishing in many Latin American cities in the new millennium. They defy the conception of reading as solitary and private by literally taking literature to the streets to create new communities of readers. From institutional and official to informal and spontaneous, the reading programs all use public space, distribute creative writing to a mass public, foster collective rather than individual reading, and provide access to literature in unconventional arenas. The first international study of contemporary print culture in the Americas, Public Pages reveals how recent cultural policy and collective literary reading intervene in public space to promote social integration in cities in Colombia, Argentina, Brazil, Mexico, and Chile. Marcy Schwartz looks at broad institutional programs such as UNESCO World Book Capital campaigns and the distribution of free books on public transportation, as well as local initiatives that produce handmade books out of recycled materials (known as cartoneras) and display banned books at former military detention centers. She maps the connection between literary reading and the development of cultural citizenship in Latin America, with municipalities, cultural centers, and groups of ordinary citizens harnessing reading as an activity both social and literary. Along with other strategies for reclaiming democracy after decades of authoritarian regimes and political violence, as well as responding to neoliberal economic policies, these acts of reading collectively in public settings invite civic participation and affirm local belonging.

Instan

Author : Cecilia Vicuña
Publisher : Kelsey Street Press
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Instan by : Cecilia Vicuña

Download or read book Instan written by Cecilia Vicuña and published by Kelsey Street Press. This book was released on 2002 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poetry. Art. Includes drawings by the writer. Cecilia Vicuna's INSTAN is composed in handwrittenlines that move across the page with the instantaneousfeeling of marks in a private journal, the booktransmits the energy of her performative works, wherethread and poetic lines play at being one. The word/drawings are certain and fragile. In theirpower to preserve and transform, they offer hope inart and daily speech for radical change. "Cecilia Vicuna, born and raised in Santiago de Chile, has been an exile since the early 1970s. Vicuna has never accepted the boundaries between cultural disciplines, creating a terrain of her own ..." Lucy Lippard, "The Precarious" The Art and Poetry of Cecilia Vicuna."

Development in Theory and Practice

Author : Ronald H. Chilcote
Publisher : Rowman & Littlefield
ISBN 13 : 9780742523937
Total Pages : 412 pages
Book Rating : 4.5/5 (239 download)

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Book Synopsis Development in Theory and Practice by : Ronald H. Chilcote

Download or read book Development in Theory and Practice written by Ronald H. Chilcote and published by Rowman & Littlefield. This book was released on 2003 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive reader brings together seminal articles on development in Latin America. Tracing the concepts and major debates surrounding the issue, the text focuses on development theory through three contrasting historical perspectives: imperialism, underdevelopment and dependency, and globalization. By offering a rich array of essays from Latin American Perspectives, the book allows students to sample all the important trends in the field. A new general introduction and conclusion, along with part introductions, contextualize each selection. One of the leading figures in development studies, Ronald Chilcote shows in this text why work on imperialism dating to the turn of the twentieth century informs the controversies on dependency and underdevelopment during the 1960s and 1970s as well as the globalization debates of the past decade. If students are to understand development in Latin America, they must not only be familiar with historical examples and recognize that various theoretical perspectives affect our interpretation of events, they must be willing to keep an open mind. Thus, rather than setting out established premises, this reader offers different points of view, raising provocative questions about Latin America that remain largely unanswered even today. Students will come away from this rewarding collection ready to pursue new understanding through critical inquiry and thinking.

After Human Rights

Author : Fernando J. Rosenberg
Publisher : University of Pittsburgh Press
ISBN 13 : 0822981432
Total Pages : 263 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis After Human Rights by : Fernando J. Rosenberg

Download or read book After Human Rights written by Fernando J. Rosenberg and published by University of Pittsburgh Press. This book was released on 2017-03-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fernando J. Rosenberg explores Latin American artistic production concerned with the possibility of justice after the establishment, rise, and ebb of the human rights narrative around the turn of the last century. Prior to this, key literary and artistic projects articulated Latin American modernity by attempting to address and supplement the state's inability to embody and enact justice. Rosenberg argues that since the topics of emancipation, identity, and revolution no longer define social concerns, Latin American artistic production is now situated at a point where the logic and conditions of marketization intersect with the notion of rights through which subjects define themselves politically. Rosenberg grounds his study in discussions of literature, film, and visual art (novels of political re-foundations, fictions of truth and reconciliation, visual arts based on cases of disappearance, films about police violence, artistic collaborations with police forces, and judicial documentaries.) In doing so, he provides a highly original examination of the paradoxical demands on current artistic works to produce both capital value and foster human dignity.

Acoustic Properties

Author : Tom McEnaney
Publisher : Northwestern University Press
ISBN 13 : 081013540X
Total Pages : 441 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Acoustic Properties by : Tom McEnaney

Download or read book Acoustic Properties written by Tom McEnaney and published by Northwestern University Press. This book was released on 2017-06-15 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acoustic Properties: Radio, Narrative, and the New Neighborhood of the Americas discovers the prehistory of wireless culture. It examines both the coevolution of radio and the novel in Argentina, Cuba, and the United States from the early 1930s to the late 1960s, and the various populist political climates in which the emerging medium of radio became the chosen means to produce the voice of the people. Based on original archival research in Buenos Aires, Havana, Paris, and the United States, the book develops a literary media theory that understands sound as a transmedial phenomenon and radio as a transnational medium. Analyzing the construction of new social and political relations in the wake of the United States’ 1930s Good Neighbor Policy, Acoustic Properties challenges standard narratives of hemispheric influence through new readings of Richard Wright’s cinematic work in Argentina, Severo Sarduy’s radio plays in France, and novels by John Dos Passos, Manuel Puig, Raymond Chandler, and Carson McCullers. Alongside these writers, the book also explores Che Guevara and Fidel Castro’s Radio Rebelde, FDR’s fireside chats, Félix Caignet’s invention of the radionovela in Cuba, Evita Perón’s populist melodramas in Argentina, Orson Welles’s experimental New Deal radio, Cuban and U.S. “radio wars,” and the 1960s African American activist Robert F. Williams’s proto–black power Radio Free Dixie. From the doldrums of the Great Depression to the tumult of the Cuban Revolution, Acoustic Properties illuminates how novelists in the radio age converted writing into a practice of listening, transforming realism as they struggled to channel and shape popular power.

The Great Woman Singer

Author : Licia Fiol-Matta
Publisher : Duke University Press
ISBN 13 : 0822373467
Total Pages : 309 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Great Woman Singer by : Licia Fiol-Matta

Download or read book The Great Woman Singer written by Licia Fiol-Matta and published by Duke University Press. This book was released on 2017-01-06 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Licia Fiol-Matta traces the careers of four iconic Puerto Rican singers—Myrta Silva, Ruth Fernández, Ernestina Reyes, and Lucecita Benítez—to explore how their voices and performance style transform the possibilities for comprehending the figure of the woman singer. Fiol-Matta shows how these musicians, despite seemingly intractable demands to represent gender norms, exercised their artistic and political agency by challenging expectations of how they should look, sound, and act. Fiol-Matta also breaks with conceptualizations of the female pop voice as spontaneous and intuitive, interrogating the notion of "the great woman singer" to deploy her concept of the "thinking voice"—an event of music, voice, and listening that rewrites dominant narratives. Anchored in the work of Lacan, Foucault, and others, Fiol-Matta's theorization of voice and gender in The Great Woman Singer makes accessible the singing voice's conceptual dimensions while revealing a dynamic archive of Puerto Rican and Latin American popular music.

Juanita's Statue

Author : Anne García-Romero
Publisher :
ISBN 13 : 9780881455625
Total Pages : 70 pages
Book Rating : 4.4/5 (556 download)

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Book Synopsis Juanita's Statue by : Anne García-Romero

Download or read book Juanita's Statue written by Anne García-Romero and published by . This book was released on 2013-03-07 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a Spanglish-speaking land, Juanita disguises herself as a man to escape the wrath of her lover Ignacio's father. Masquerading as a "new" Don Juan, she careens through the city and seduces Alejandra, a wealthy art collector, Tomas, a leather bar patron and Beatriz, an innocent, society bride, who all fall instantly in love with him/her. Juanita's romp soon lands her squarely at the feet of Don Juan himself as she struggles to find true love. "The power of language creates worlds, realms and most importantly, relationships ... that power is evident as Juanita, a young woman living in a Spanglish-speaking land, tries on a different persona in order to escape from her lover's angry father and potential shame in her community." -Elaine Noble, Nevada Today "Throughout the play, 'Don Juanita' draws more and more attention to herself, attracting the love and care of a multitude of people along the way. The social aspects of the play are fascinating because Juanita basically tries to deconstruct what being a Don Juan is and strives to create a better version of him." -Juan Lopez, The Nevada Sagebrush"

Delirious Consumption

Author : Sergio Delgado Moya
Publisher : University of Texas Press
ISBN 13 : 1477314377
Total Pages : 300 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Delirious Consumption by : Sergio Delgado Moya

Download or read book Delirious Consumption written by Sergio Delgado Moya and published by University of Texas Press. This book was released on 2017-10-11 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decades following World War II, the creation and expansion of massive domestic markets and relatively stable economies allowed for mass consumption on an unprecedented scale, giving rise to the consumer society that exists today. Many avant-garde artists explored the nexus between consumption and aesthetics, questioning how consumerism affects how we perceive the world, place ourselves in it, and make sense of it via perception and emotion. Delirious Consumption focuses on the two largest cultural economies in Latin America, Mexico and Brazil, and analyzes how their artists and writers both embraced and resisted the spirit of development and progress that defines the consumer moment in late capitalism. Sergio Delgado Moya looks specifically at the work of David Alfaro Siqueiros, the Brazilian concrete poets, Octavio Paz, and Lygia Clark to determine how each of them arrived at forms of aesthetic production balanced between high modernism and consumer culture. He finds in their works a provocative positioning vis-à-vis urban commodity capitalism, an ambivalent position that takes an assured but flexible stance against commodification, alienation, and the politics of domination and inequality that defines market economies. In Delgado Moya’s view, these poets and artists appeal to uselessness, nonutility, and noncommunication—all markers of the aesthetic—while drawing on the terms proper to a world of consumption and consumer culture.