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La Publicidad Contada Con Sencillez
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Book Synopsis La publicidad contada con sencillez by : Fernando Ocaña
Download or read book La publicidad contada con sencillez written by Fernando Ocaña and published by . This book was released on 2006 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicidad no es sólo un negocio que mueve unos doce mil millones de euros al año, es decir 1,76% del producto interior bruto español. Es mucho más que eso. Se podría incluso decir que se trata de uno de los motores que hacen funcionar la enorme maquinaria de nuestro sistema capitalista y que está, omnipresente, en todos los aspectos de nuestra vida diaria. Pero ¿cómo funciona una agencia de publicidad? ¿Cómo se desarrolla una idea desde que se presenta al cliente hasta que la vemos plasmada en televisión o en una valla publicitaria? ¿Cómo se valora la creatividad dentro de este complejo proceso? Dando buena muestra de sus dotes de comunicador, Fernando Ocaña nos desvela en este libro todos los secretos de una buena agencia de publicidad.
Book Synopsis La publicidad contada por publicitarios by : Fidel del Castillo Díaz
Download or read book La publicidad contada por publicitarios written by Fidel del Castillo Díaz and published by ESIC Editorial. This book was released on 2018-10-04 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: —¡Uf! otro manual de publicidad... —Sí, otro manual más. Pero este es diferente. Para empezar, con permiso de Platón, es un libro escrito a la manera de pregunta/respuesta, casi una conversación. Con esto vamos a intentar que sea un poco más ameno e incluso ponerle una chispa de humor. Pero más allá de la forma, es un manual escrito por ocho profesionales de la publicidad, profesionales que llevan años trabajando en sus respectivos puestos... Un director de comunicación del anunciante, un director de agencia de publicidad, un director creativo, un director de medios, un director de cuentas, un director de planificación estratégica, un experto en derecho publicitario y un director de innovación creativa, nos cuentan cuál es su visión del trabajo que realizan, del funcionamiento de la agencia y de la publicidad en general. La publicidad contada por publicitarios es, además de una tautología, un manual poco ortodoxo académicamente hablando pero muy aleccionador de cómo piensan, cómo trabajan y como viven la publicidad los profesionales de la publicidad. Índice: Presentación.- El cliente y el marketing.- La agencia también es una empresa.- El departamento de cuentas.- El consumidor y la planificación estratégica.- Creatividad.- Creatividad y nuevas tecnologías.- Planificación y compra de medios.- Legalidad, deontología y ética.
Book Synopsis The Days of the Rainbow by : Antonio Skarmeta
Download or read book The Days of the Rainbow written by Antonio Skarmeta and published by Other Press, LLC. This book was released on 2013-05-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nico, the son of a noted Chilean philosophy professor, witnesses his father’s arrest while he is teaching a class. Bettini, the father of Nico’s best friend, is a leftist advertising executive who has been blacklisted and is out of work after having been imprisoned and tortured by Pinochet’s police. This doesn’t stop the ministry of the interior from asking Bettini, who is the best in the business, to come up with a plan for the upcoming referendum designed to say “yes” to Pinochet’s next term. But just hours after he has been approached by the right, the head of the opposition makes him the exact same offer. What is Bettini going to do? Put his life on the line or sacrifice his political convictions? Finally he goes with the left. The next hurdle is finding a slogan that would be approved by the sixteen factions that comprise the opposition and who never agree on anything. Whiskey after whiskey, an idea finally emerges. This is a vivacious tale that examines how advertising and politics come together during the Pinochet regime. But this is also a coming-of-age story where we see through Nico’s experience what it means to grow up in a country where nothing is allowed and almost any move can feel like an earnest act of resistance.
Download or read book The Age of Grief written by Jane Smiley and published by Mantle. This book was released on 2017-10-05 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this brilliant collection of five short stories and a novella, Pulitzer Prize-winning author Jane Smiley presents six unforgettable portraits exploring the perils of domestic life. I am thirty-five years old, and it seems to me that I have reached the age of grief. Others arrive there sooner. Almost no one arrives much later . . . In the title novella, a man who has reached the 'age of grief' slowly realizes that his wife is in love with someone else. Unsure whether his marriage is best protected by confronting her or by feigning ignorance, he struggles to repress his anguish and to prevent his wife discovering that he is aware of her infidelity . . . Accompanying this novella are five short stories, including The Pleasure of Her Company, in which a lonely, single woman befriends the married couple next door, hoping to learn the secret to their happiness. And Long Distance, in which a man finds himself relieved of the obligation to continue an affair that is no longer compelling to him, only to be waylaid by the guilt he feels at his easy escape.
Download or read book The Bitch written by PILAR. QUINTANA and published by . This book was released on 2020-08-06 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colombia's Pacific coast, where everyday life entails warding off the brutal forces of nature. Damaris lives with her fisherman husband in a shack on a bluff overlooking the sea. Childless and at that age 'when women dry up,' as her uncle puts it, she is eager to adopt an orphaned puppy. But this act may bring more than just affection into her home. The Bitch is written in a prose as terse as the villagers, with storms - both meteorological and emotional - lurking around each corner. Beauty and dread live side by side in this poignant exploration or the many meanings of motherhood and love.
Book Synopsis Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others by :
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cultural Materialism by : Marvin Harris
Download or read book Cultural Materialism written by Marvin Harris and published by AltaMira Press. This book was released on 2001-08-28 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural Materialism, published in 1979, was Marvin Harris's first full-length explication of the theory with which his work has been associated. While Harris has developed and modified some of his ideas over the past two decades, generations of professors have looked to this volume as the essential starting point for explaining the science of culture to students. Now available again after a hiatus, this edition of Cultural Materialism contains the complete text of the original book plus a new introduction by Orna and Allen Johnson that updates his ideas and examines the impact that the book and theory have had on anthropological theorizing.
Download or read book Andrés Bello written by Ivan Jaksic and published by Cambridge University Press. This book was released on 2006-11-02 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book-length biography of Andrés Bello, the nineteenth-century Latin American intellectual, to appear in English. Bello was also a poet, a literary critic, and an influential statesman whose contributions to nation-building and Spanish American identity are widely recognized across the region. This work provides a comprehensive interpretation of Bello's work, gives an account of Bello's life based on new information from archives in four countries, and sheds new light on this critical period in Latin American history.
Download or read book Soul Survivor written by Jimmy McDonough and published by Da Capo Press. This book was released on 2017-08-29 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Shakey: Neil Young's Biography presents the first in-depth biography of the legendary soul singer Al Green. Al Green has blessed listeners with some of the biggest hits of the past fifty years. "Love and Happiness," "I'm Still in Love with You," "Let's Get Married," and "I'm Tired of Being Alone" are but a sampling of the iconic songs that led a generation to embrace love in perhaps the most tumultuous period in this country's history, an unparalleled body of work that has many calling Green one of the greatest soul singers of all time. The music legend has sold over 20 million albums and been sampled by numerous rappers, and even President Obama has been known to sing a chorus or two. The now-Bishop Green is without a doubt one of the most beloved yet inscrutable figures ever to grace the popular music stage, and he has managed to magically sidestep being successfully scrutinized in print. Until now. Acclaimed journalist and author Jimmy McDonough expertly tackles this most elusive of subjects and aims to present readers with the definitive portrait of a man everyone knows but few understand. McDonough manages to break through Green's joyous veneer to reveal the contrary, tortured, and solitary individual beneath, a man who spent decades dancing an uneasy tightrope between the sacred and the profane. From his childhood in the backwaters of Arkansas to commanding the stage in front of throngs of lusting fans to addressing a very different audience from the pulpit of his own church, readers will bear witness to the creation of some of the most electrifying soul music ever recorded; learn the hitherto untold real story behind Green's colorful down-home Memphis label, Hi Records; and--by way of countless in-depth interviews with major players in the story, some speaking for the very first time -- unravel one of the last great mysteries in popular music: Al Green.
Book Synopsis The Secret in Their Eyes by : Eduardo Sacheri
Download or read book The Secret in Their Eyes written by Eduardo Sacheri and published by Other Press, LLC. This book was released on 2011-10-18 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Major Motion Pictured starring Julia Roberts, Nicole Kidman, and Chiwetel Eijiofor Benjamín Chaparro is a man haunted by his past—a retired detective, he remains obsessed with the decades-old case of the rape and murder of a young woman in her own bedroom. As he revisits the details of the investigation, he is reacquainted with his similarly long, unrequited love for Irene Hornos, then just an intern, now a respected judge. Absorbing and masterfully crafted, The Secret in Their Eyes is a meditation on the effects of the passage of time and unfulfilled desire. Eduardo Sacheri’s tale is imbued with the subdued terror that characterized the Dirty War of 1970s Argentina, and was made into the Academy Award winning film of the same name in 2009. Julia Roberts, Nicole Kidman, and Chiwetel Eijiofor now star in the English language depiction of this gripping story, to be released in the Fall of 2015.
Book Synopsis The Life, Music, and Times of Carlos Gardel by : Simon Collier
Download or read book The Life, Music, and Times of Carlos Gardel written by Simon Collier and published by University of Pittsburgh Pre. This book was released on 1986-12-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first biography in English of the great Argentinian tango singer Carlos Gardel (1890-1935), Collier traces his rise from very modest beginnings to become the first genuine "superstar" of twentieth-century Latin America. In his late teens, Gardel won local fame in the barrios of Buenos Aires singing in cafes and political clubs. By the 1920s, after he switched to tango singing, the songs he wrote and sang enjoyed instant popularity and have become classics of the genre. He began making movies in the 1930s, quickly establishing himself as the most popular star of the Spanish-language cinema, and at the time of his death Paramount was planning to launch his Hollywood career.Collier's biography focuses on Gardel's artistic career and achievements but also sets his life story within the context of the tango tradition, of early twentieth-century Argentina, and of the history of popular entertainment.
Book Synopsis A Distant Father by : Antonio Skarmeta
Download or read book A Distant Father written by Antonio Skarmeta and published by Other Press, LLC. This book was released on 2014-09-16 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the prize-winning Chilean novelist Antonio Skármeta, author of Il Postino, comes this soulful novella about a son and his estranged father Jacques is a schoolteacher in a small Chilean village, and a French translator for the local paper. He owes his passion for the French language to his Parisian father, Pierre, who, one year before, abruptly returned to France without a word of explanation. Jacques and his mother's sense of abandonment is made more acute by their isolation in this small community where few read or think. While Jacques finds distraction in a crush on his student's older sister, his preoccupation with his father's disappearance continues to haunt him. But there is often more to a story than the torment it causes. This one is about forgiveness and second chances.
Download or read book Tapped Out written by Matthew Polly and published by Avery. This book was released on 2012-10-02 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: An aging amateur takes his shot at glory in the world of mixed martial arts. As a younger man, Matthew Polly traveled to the Shaolin Temple in China and spent two years training with the monks who had invented the ancient art of kung fu. Fifteen years later, his weakness for Chinese takeout and Jack Daniel’s had taken its toll. Firmly into middle age and far removed from his past athletic triumphs, Polly decided to risk it all one last time. Out of shape and over the hill, he jumped headlong into the world of MMA. In Tapped Out, Polly chronicles his grueling yet redeeming two-year journey through an often misunderstood sport. From Thailand to Russia, Manhattan to Las Vegas, Polly studied with the best trainers, concluding with a six-month fight camp at Randy Couture’s legendary gym. He explores the history of fighting sports and joins a fascinating subculture of men who roll around on sweaty mats with one another in appreciation of the purity of contained combat. And in the end, Polly straps on the gloves, gets into the cage, and squares off with a fighter fifteen years younger. An honest and humorous look at a hard-core sport, Tapped Out is a fascinating look into the fastest growing sport in America and what it takes to be an MMA fighter.
Book Synopsis Finding Your Writer's Voice by : Thaisa Frank
Download or read book Finding Your Writer's Voice written by Thaisa Frank and published by Macmillan + ORM. This book was released on 2015-08-11 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating guide to finding one's most powerful writing tool, Finding Your Writer's Voice helps writers learn to hear the voices that are uniquely their own. Mixing creative inspiration with practical advice about craft, the book includes chapters on: Accessing raw voice Listening to voices of childhood, public and private voices, and colloquial voices Working in first and third person: discovering a narrative persona Using voice to create characters Shaping one's voice into the form of a story Reigniting the energy of voice during revision
Book Synopsis Family Worship by : Donald S. Whitney
Download or read book Family Worship written by Donald S. Whitney and published by Crossway. This book was released on 2020-05-01 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering together for worship is an indispensable part of your family's spiritual life. It is a means for God to reveal himself to you and your loved ones in a powerful way. This practical guide by Donald S. Whitney will prove invaluable to families—with or without children in the home—as they practice God-glorifying, Christ-exalting worship through Bible reading, prayer, and singing. Includes a discussion guide in the back for small groups.
Book Synopsis Architecting the Industrial Internet by : Shyam Nath
Download or read book Architecting the Industrial Internet written by Shyam Nath and published by Packt Publishing Ltd. This book was released on 2017-09-22 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the ins and outs of the Industrial Internet of Things through subjects ranging from its history and evolution, right up to what the future holds. About This Book Define solutions that can connect existing systems and newer cloud-based solutions to thousands of thousands of edge devices and industrial machines Identify, define, and justify Industrial Internet of Things (IIoT) projects, and design an application that can connect to and control thousands of machines Leverage the power and features of a platform to monitor, perform analytics, and maintain the Industrial Internet Who This Book Is For Architects who are interested in learning how to define solutions for the Industrial Internet will benefit immensely from this book. Relevant architect roles include enterprise architects, business architects, information architects, cloud solution architects, software architects, and others. The content is also relevant for technically inclined line of business leaders investing in these solutions. What You Will Learn Learn the history of the Industrial Internet and why an architectural approach is needed Define solutions that can connect to and control thousands of edge devices and machines Understand the significance of working with line of business leadership and key metrics to be gathered Connect business requirements to the functional architecture Gain the right expectation as to the capabilities of Industrial Internet applications and how to assess them Understand what data and analytics components should be included in your architecture solution Understand deployment trade-offs, management and security considerations, and the impact of emerging technologies In Detail The Industrial Internet or the IIoT has gained a lot of traction. Many leading companies are driving this revolution by connecting smart edge devices to cloud-based analysis platforms and solving their business challenges in new ways. To ensure a smooth integration of such machines and devices, sound architecture strategies based on accepted principles, best practices, and lessons learned must be applied. This book begins by providing a bird's eye view of what the IIoT is and how the industrial revolution has evolved into embracing this technology. It then describes architectural approaches for success, gathering business requirements, and mapping requirements into functional solutions. In a later chapter, many other potential use cases are introduced including those in manufacturing and specific examples in predictive maintenance, asset tracking and handling, and environmental impact and abatement. The book concludes by exploring evolving technologies that will impact IIoT architecture in the future and discusses possible societal implications of the Industrial Internet and perceptions regarding these projects. By the end of this book, you will be better equipped to embrace the benefits of the burgeoning IIoT. Style and approach This book takes a comprehensive approach to the Industrial Internet, thoroughly acquainting the reader with the concepts and philosophy of the IIoT. It provides a basis for defining an IIoT solution in a thoughtful manner and creating what will be viewed as a successful project.
Book Synopsis Analysing Discourse by : Norman Fairclough
Download or read book Analysing Discourse written by Norman Fairclough and published by Psychology Press. This book was released on 2003 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is an essential resource seeking to analyze real texts and discourse."--BOOK JACKET.
