La Pubblicita Sul Web Manuale Sullanalisi Linguistica Della Pubblicita Nei Banner Ebook Italiano Anteprima Gratis

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La Pubblicità sul Web. Manuale sull'Analisi Linguistica della Pubblicità nei Banner. (Ebook Italiano - Anteprima Gratis)

Author : Giovanni Frega
Publisher : Bruno Editore
ISBN 13 : 8861741703
Total Pages : 295 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis La Pubblicità sul Web. Manuale sull'Analisi Linguistica della Pubblicità nei Banner. (Ebook Italiano - Anteprima Gratis) by : Giovanni Frega

Download or read book La Pubblicità sul Web. Manuale sull'Analisi Linguistica della Pubblicità nei Banner. (Ebook Italiano - Anteprima Gratis) written by Giovanni Frega and published by Bruno Editore. This book was released on 2014-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programma di La Pubblicità sul Web Manuale sull'Analisi Linguistica della Pubblicità nei Banner COME SI E' EVOLUTO IL MONDO DEL WEB Come conoscere la vera funzione del messaggio pubblicitario. L'importanza di saper vendere l'informazione prima ancora del prodotto stesso. Come deve essere una pubblicità per ottenere buoni frutti. Conoscere e scoprire la duplice funzione del banner. Come si possono incrementare i tassi di click-through ottenuti con i banner. Perché la pubblicità su internet risulta essere più conveniente. COME RENDERE PIU' EFFICACE E ACCATTIVANTE LA TUA PUBBLICITA' IN INTERNET Conoscere le basi sulle quali si fonda la strategia finalizzata alla notorietà del marchio. Come mettere in atto la strategia finalizzata alla generazione delle visite. Come creare rapporti one to one marketing con la strategia del rapporto personale. Come attuare la strategia finalizzata alla vendita. Quali sono i vantaggi derivanti dai banner interattivi. COME DIFFERENZIARE IL TUO MESSAGGIO E COLPIRE L'ATTENZIONE DEGLI UTENTI Come riconoscere le caratteristiche visive o sonore che costituiscono l'estetica della marca. Come analizzare i banner a livello discorsivo analizzando tutte le figure in gioco. Come procedere con l'analisi attraversando il livello semionarrativo. Come colpire l'immaginario culturale del navigatore attraverso le immagini. COME SCEGLIERE IL FORMATO DI MAGGIOR IMPATTO PER LE TUE CAMPAGNE WEB In che modo le proporzioni dei banner sono un mezzo di espressione. Come deve essere il messaggio riportato nei banner perché sia efficace. Come agisce un banner sul navigante e come riesce ad attrarre. In che modo i banner forniscono una rappresentazione degli interessi degli utenti. COME COINVOLGERE L'UTENTE CON UNA NARRAZIONE INTERESSANTE E UNO SLOGAN TRAVOLGENTE Come si possono ottenere banner più efficaci da un punto di vista semiotico. In cosa consiste il Modello della Salvezza e dove trova applicazione. Come si risolve il Modello del Paradosso in un banner. In che modo il banner fornisce la soluzione all'interrogativo proposto dal Modello dell'Enigma. Come si sviluppa il Modello Normativo nella pubblicità di un banner. Cosa prevede il Modello Attanziale all'interno di una campagna pubblicitaria banner. Quali sono le caratteristiche dei banner che funzionano meglio in rete. COME IL MESSAGGIO MARKETING DIVENTA INTERATTIVO E SPINGE L'UTENTE IN MODO VIRTUALE In che modo la comunicazione pubblicitaria è dipendente dalle caratteristiche dello specifico prodotto. Come deve essere adattato un banner in relazione al sito e al tipo di utenza. Come l'individuo entra al centro della campagna pubblicitaria al posto del prodotto. Cosa sono i body copy e a cosa servono in termini di campagna pubblicitaria. QUALI SONO GLI ASPETTI FISCALI DELL'INVESTIMENTO Su cosa si fonda il nuovo concetto di marketing online. Da cosa dipende l'efficacia dei vantaggi che derivano dall'utilizzo dei media. Qual è la prerogativa di un sito commerciale e come si materializza.

Tecniche Pubblicitarie. Tutti i Meccanismi del Marketing e della Persuasione per Creare Tendenze Commerciali. (Ebook Italiano - Anteprima Gratis)

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Author : Michele Liuzzi
Publisher : Bruno Editore
ISBN 13 : 8861744842
Total Pages : 118 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis Tecniche Pubblicitarie. Tutti i Meccanismi del Marketing e della Persuasione per Creare Tendenze Commerciali. (Ebook Italiano - Anteprima Gratis) by : Michele Liuzzi

Download or read book Tecniche Pubblicitarie. Tutti i Meccanismi del Marketing e della Persuasione per Creare Tendenze Commerciali. (Ebook Italiano - Anteprima Gratis) written by Michele Liuzzi and published by Bruno Editore. This book was released on 2014-01-01 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programma di Tecniche Pubblicitarie Tutti i Meccanismi del Marketing e della Persuasione per Creare Tendenze Commerciali COME LA PUBBLICITA’ HA CAMBIATO LA STORIA Lo sviluppo dell’essenza della marca: come e quando avvenne. Lo slogan e la nuova frontiera della pubblicità. Come Il Carosello cambiò l’asset psicologico e sociale degli italiani. COME VENDONO LE AGENZIE PUBBLICITARIE Gestione operativa, governace, responsabilità di prodotto: i 3 livelli del processo decisionale. Come la comunicazione si fonde con le strategie: il marketing mix. Le 4 P del marketing per comunicare l’anima del prodotto. Ambiente marketing, viral marketing e social marketing: cosa sono e come agiscono. COME UTILIZZARE INTERNET PER PROMUOVERSI Come è cambiato il mondo della pubblicità con la rivoluzione digitale. I pericoli della realtà virtuale e le insidie della rete. Il web marketing e il rapporto online con i consumatori. COME INFLUISCE L’IPNOSI SULLA PUBBLICITA’ La pubblicità come cardine del processo di creazione culturale. Persuasione e manipolazione: quali sono le differenze e su cosa fanno leva. Come la pubblicità riesce ad essere coerente con i reali bisogni dei clienti.

Guadagnare con Facebook ADS. Come Portare Traffico Mirato e Generare Rendite con le Inserzioni Pubblicitarie su Facebook. (Ebook Italiano - Anteprima Gratis)

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Author : ENRICO SIGURTA'
Publisher : Bruno Editore
ISBN 13 : 8861745113
Total Pages : 73 pages
Book Rating : 4.8/5 (617 download)

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Book Synopsis Guadagnare con Facebook ADS. Come Portare Traffico Mirato e Generare Rendite con le Inserzioni Pubblicitarie su Facebook. (Ebook Italiano - Anteprima Gratis) by : ENRICO SIGURTA'

Download or read book Guadagnare con Facebook ADS. Come Portare Traffico Mirato e Generare Rendite con le Inserzioni Pubblicitarie su Facebook. (Ebook Italiano - Anteprima Gratis) written by ENRICO SIGURTA' and published by Bruno Editore. This book was released on 2014-01-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programma di Guadagnare con Facebook ADS Come Portare Traffico Mirato e Generare Rendite con le Inserzioni Pubblicitarie su Facebook COME CREARE LA TUA PRIMA CAMPAGNA Come promuovere un sito internet e rimandare gli annunci alle Fan Page. Come creare l'annuncio promozionale scegliendo attentamente il target di pubblico. Come gestire il budget per l'inserzione e le tempistiche di pubblicazione. COME SCRIVERE UN ANNUNCIO Come creare una campagna vincente grazie al giusto abbinamento testo/immagine. Come creare un annuncio facilmente accetabile dai moderatori e in linea con il regolamento. Come scegliere le immagini giuste per attirare clienti e moltiplicare i clic. COME SCEGLIERE IL TARGETING Come selezionare la propria nicchia di mercato per ottimizzare i risultati. Come targettizzare i tuoi annunci suddividento il pubblico di riferimento per sesso ed età. Come ridurre i costi di ogni singolo clic ricevuto. COME CREARE PAGINE DI DESTINAZIONE VINCENTI Come generare rendite attraverso gli annunci promozionali. Come fidelizzare gli utenti e monetizzare le pagine nella gestione di un blog. Squeeze page e sandwich page: cosa sono e come sfruttale.

La pubblicità

Author : Vanni Codeluppi
Publisher : FrancoAngeli
ISBN 13 : 9788846403674
Total Pages : 188 pages
Book Rating : 4.4/5 (36 download)

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Book Synopsis La pubblicità by : Vanni Codeluppi

Download or read book La pubblicità written by Vanni Codeluppi and published by FrancoAngeli. This book was released on 2002 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La pubblicità su Facebook

Author : Alessandro Sportelli
Publisher : HOEPLI EDITORE
ISBN 13 : 8820376067
Total Pages : 384 pages
Book Rating : 4.8/5 (23 download)

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Book Synopsis La pubblicità su Facebook by : Alessandro Sportelli

Download or read book La pubblicità su Facebook written by Alessandro Sportelli and published by HOEPLI EDITORE. This book was released on 2016-06-23T00:00:00+02:00 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A poco più di un anno dalla pubblicazione della prima edizione e con oltre 6.000 copie vendute e centinaia di recensioni positive, il testo considerato da molti lettori la "bibbia" della pubblicità su Facebook viene ora arricchito e aggiornato con le ultime e interessanti novità di Facebook Ads. L'obiettivo del libro è dimostrare, con "i numeri che contano", che è possibile ottenere benefici diretti e indiretti dagli investimenti in inserzioni su Facebook e aiutare le aziende a intercettare clienti. Per la prima volta in Italia un volume spiega come usare Facebook Ads concentrandosi unicamente sui risultati reali, tangibili e misurabili, prodotti grazie alle campagne pubblicitarie a pagamento. Un vero e proprio manuale di web marketing strategico, ricco di idee, esempi, test e casi studio di piccole e grandi aziende, che vi aiuterà: • a capire come la pubblicità su Facebook si integri in un piano di marketing complesso, quali specifici ruoli svolga e come, in sinergia con gli altri strumenti di web marketing, persegua l'unico obiettivo realmente importante: il profitto; • ad apprendere, passo dopo passo, le dinamiche di Facebook Ads, affinché possiate creare le vostre prime campagne pubblicitarie in maniera autonoma e promuovere la vostra attività, ottenendo sin da subito risultati concreti.

Pseudo-English

Author : Cristiano Furiassi
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1614514682
Total Pages : 300 pages
Book Rating : 4.6/5 (145 download)

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Book Synopsis Pseudo-English by : Cristiano Furiassi

Download or read book Pseudo-English written by Cristiano Furiassi and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-03-10 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on how English, through false Anglicisms, influences several European languages, including Italian, Spanish, French, German, Danish and Norwegian. Studies on false Gallicisms are also included, thus showing how English may be affected by false borrowings.

Rough Animals

Author : Rae DelBianco
Publisher : Simon and Schuster
ISBN 13 : 1628729740
Total Pages : 295 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Rough Animals by : Rae DelBianco

Download or read book Rough Animals written by Rae DelBianco and published by Simon and Schuster. This book was released on 2018-06-05 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 25 Best Thriller Books of the Summer—New York Post Best New Books Coming Out Summer 2018 —Southern Living 46 Great Books to Read This Summer—Nylon Dazzling Debuts"—WYPR, "The Weekly Reader" Summer Thrillers That Will Have You at the Edge of Your Chaise Lounge—Refinery29 8 New Books You Should Read This June—vulture.com What We Read, Watched, and Listened to in May—Outside “Furious and electric . . . a fever dream."—Publishers Weekly, *Starred Review!* Breaking Bad meets No Country for Old Men... Ever since their father's untimely death five years before, Wyatt Smith and his inseparably close twin sister, Lucy, have scraped by alone on their family's isolated ranch in Box Elder County, Utah. That is until one morning when, just after spotting one of their steers lying dead in the field, Wyatt is hit in the arm by a hail of gunfire that takes four more cattle with it. The shooter: a fever-eyed, fearsome girl-child with a TEC-9 in her left hand and a worn shotgun in her right. They hold the girl captive, but she breaks loose overnight and heads south into the desert. With the dawning realization that the loss of cattle will mean the certain loss of the ranch, Wyatt feels he has no choice but to go after her and somehow find restitution for what's been lost. Wyatt's decision sets him on an epic twelve-day odyssey through a nightmarish underworld he only half understands; a world that pitches him not only against the primordial ways of men and the beautiful yet brutally unforgiving landscape, but also against himself. As he winds his way down from the mountains of Box Elder to the mesas of Monument Valley and back, Wyatt is forced to look for the first time at who he is and what he’s capable of, and how those hard truths set him irrevocably apart from the one person he’s ever really known and loved. Steeped in a mythic, wildly alive language of its own, and gripping from the first gunshot to the last, Rough Animals is a tour de force from a powerful new voice.

Killing and Dying

Author : Adrian Tomine
Publisher : Drawn & Quarterly
ISBN 13 : 1770464298
Total Pages : 127 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis Killing and Dying by : Adrian Tomine

Download or read book Killing and Dying written by Adrian Tomine and published by Drawn & Quarterly. This book was released on 2021-05-04 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Killing and Dying is a stunning showcase of the possibilities of the graphic novel medium and a wry exploration of loss, creative ambition, identity, and family dynamics. With this work, Adrian Tomine (Shortcomings, Scenes from an Impending Marriage) reaffirms his place not only as one of the most significant creators of contemporary comics but as one of the great voices of modern American literature. His gift for capturing emotion and intellect resonates here: the weight of love and its absence, the pride and disappointment of family, the anxiety and hopefulness of being alive in the twenty-first century. "Amber Sweet" shows the disastrous impact of mistaken identity in a hyper-connected world; "A Brief History of the Art Form Known as Hortisculpture" details the invention and destruction of a vital new art form in short comic strips; "Translated, from the Japanese" is a lush, full-color display of storytelling through still images; the title story, "Killing and Dying", centers on parenthood, mortality, and stand-up comedy. In six interconnected, darkly funny stories, Tomine forms a quietly moving portrait of contemporary life. Tomine is a master of the small gesture, equally deft at signaling emotion via a subtle change of expression or writ large across landscapes illustrated in full color. Killing and Dying is a fraught, realist masterpiece.

Gidion's Knot

Author : Johnna Adams
Publisher : Dramatists Play Service Inc
ISBN 13 : 0822229676
Total Pages : 50 pages
Book Rating : 4.8/5 (222 download)

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Book Synopsis Gidion's Knot by : Johnna Adams

Download or read book Gidion's Knot written by Johnna Adams and published by Dramatists Play Service Inc. This book was released on 2014-03-03 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of a parent/teacher conference, a grieving mother and an emotionally overwhelmed primary school teacher have a fraught conversation about the tragic suicide of the mother's son, Gidion. Gidion may have been bullied severely—or he may have been an abuser. As his story is slowly uncovered, the women try to reconstruct a satisfying explanation for Gidion's act and come to terms with excruciating feelings of culpability.

Creative Chef

Author : Jasper Udink ten Cate
Publisher : BIS Publishers
ISBN 13 : 9789063694142
Total Pages : 240 pages
Book Rating : 4.6/5 (941 download)

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Book Synopsis Creative Chef by : Jasper Udink ten Cate

Download or read book Creative Chef written by Jasper Udink ten Cate and published by BIS Publishers. This book was released on 2016-07-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is full of tips, ideas, and instructions for activities and presentation on and around the dinner table.

A Dictionary of European Anglicisms

Author : Manfred Gorlach
Publisher : OUP Oxford
ISBN 13 : 0191536172
Total Pages : 379 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis A Dictionary of European Anglicisms by : Manfred Gorlach

Download or read book A Dictionary of European Anglicisms written by Manfred Gorlach and published by OUP Oxford. This book was released on 2005-06-16 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Dictionary of European Anglicisms documents the spread of English in Europe. It provides the first exhaustive and up-to-date account of British and American English words that have been imported into the main languages of Europe. English, which imported thousands of words from French and Latin (mainly after 1066), is now by far the world's biggest lexical exporter, and the trade is growing as English continues to dominate various fields ranging from pop music to electronic communication. Several countries have monitored the inflow of anglicisms and some have tried to block it. But language, as lexicographers have always found and as this book demonstrates once more, respects neither boundary nor law. The dictionary not only shows which words have been exported where, but how the process of importation can change a word's form and function, sometimes subtly, at others remarkably as in the transformation of painkiller to Bulgarian 'jack of all trades'. The book provides a systematic description of the lexical input of English into Icelandic, Norwegian, Dutch, German, Russian, Polish, Croatian, Bulgarian, French, Spanish, Italian, Romanian, Finnish, Hungarian, Albanian, and Greek. Each entry has a brief definition of the loan word, followed by information on its history and distribution; variations in its spelling, meaning, and pronunciation; its route of transmission if not direct from English; its degree of acceptance and usage restrictions; and its native equivalents and derivatives. Grids showing distribution patterns across Europe accompany many of the entries. The Dictionary of European Anglicisms is a scholarly tour de force [French: imported early nineteenth century] and the result of a prodigious research effort across Europe masterminded and directed by Manfred Gorlach. It is a unique resource for comparative analysis and the study of linguistic variation and change. It will fascinate linguists and word-watchers of all persuasions.

The Anglicization of European Lexis

Author : Cristiano Furiassi
Publisher : John Benjamins Publishing
ISBN 13 : 9027273634
Total Pages : 368 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis The Anglicization of European Lexis by : Cristiano Furiassi

Download or read book The Anglicization of European Lexis written by Cristiano Furiassi and published by John Benjamins Publishing. This book was released on 2012-08-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the lexical influence of English on European languages, a topical theme with linguistic and cultural implications. It provides an extensive introductory background to a cross-national view of English-induced lexical borrowing, posing crucial analytical questions such as what counts as an Anglicism. It also offers a typology of borrowings with examples from the languages represented: Armenian, Danish, French, German, Italian, Norwegian, Polish, Serbian, Spanish, and Swedish. The articles in this volume address general and language-specific issues related to the analysis and collection of Anglicisms, extending the scope to the largely unexplored area of phraseology and bringing new insights into corpus-based and corpus-driven methodologies. This volume fits into a well-established and constantly developing research field and will appeal to scholars interested in the spread of English as an international language, contact and contrastive linguistics, lexicology and lexicography, and computer corpus lexicography.

The English Language in Europe

Author : R. R. K. Hartmann
Publisher : Intellect Books
ISBN 13 : 9781871516890
Total Pages : 0 pages
Book Rating : 4.5/5 (168 download)

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Book Synopsis The English Language in Europe by : R. R. K. Hartmann

Download or read book The English Language in Europe written by R. R. K. Hartmann and published by Intellect Books. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An overview of the current state and the future directions of the English language in Europe. The book examines the development of English from a Germanic tongue into an international language, and considers bilingualism among Europeans.

Film Festivals

Author : Cindy H. Wong
Publisher : Rutgers University Press
ISBN 13 : 0813551218
Total Pages : 333 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Film Festivals by : Cindy H. Wong

Download or read book Film Festivals written by Cindy H. Wong and published by Rutgers University Press. This book was released on 2011 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Movies, stars, auteurs, and critics come together in film festivals as quintessential constellations of art, business, and glamour. Yet, how well do we understand the forces and meanings that these events embody? This work offers an overview of the history, people, films, and functions of the festival world.

Bollywood Travels

Author : Rajinder Dudrah
Publisher : Routledge
ISBN 13 : 1136451307
Total Pages : 144 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Bollywood Travels by : Rajinder Dudrah

Download or read book Bollywood Travels written by Rajinder Dudrah and published by Routledge. This book was released on 2012-05-23 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an interdisciplinary framework, this book offers a fresh perspective on the issues of diaspora culture and border crossings in the films, popular cultures, and media and entertainment industries from the popular Hindi cinema of India. It analyses and discusses a range of key contemporary films in detail, such as Veer Zaara, Jhoom Barabar Jhoom, and Dostana. The book uses the notion of travel analytically in and through the cinema to comment on films that have dealt with Indo-Pak border crossings, representations of diaspora, and gender and sexuality in new ways. It engages with common sense assumptions about everyday South Asian and diasporic South Asian cultures and representations as expressed in Bollywood cinema in order to look at these issues further. Moving towards an innovative exploration beyond the films, this book charts the circuits and routes of Bollywood as South Asian club cultures in the diaspora, and Hindi cinema entertainment shows around the world, as well as its impact on social media websites. Bollywood Travels is an original and thought provoking contribution to studies on Asian Culture and Society, Sociology, World Cinema, and Film, Media and Cultural Studies.

Film Cultures

Author : Janet Harbord
Publisher : SAGE
ISBN 13 : 1412932327
Total Pages : 193 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Film Cultures by : Janet Harbord

Download or read book Film Cultures written by Janet Harbord and published by SAGE. This book was released on 2002-09-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Film Cultures is thought-provoking and challenging. By opening film theory up to the many simultaneous networks of relation (that is, the cultures) of film, it asks both viewer and student to take film more seriously." - Communication Research Trends "Film Cultures weaves together insights from cultural theory and film studies to provide a complex and absorbing theoretical account of contemporary film culture. Harbord writes with authority, imagination and wit and her delicate deployment of modernist and postmodernist cultural accounts makes rewarding reading." - Christine Geraghty, Professor of Film and Television, University of Glasgow Film Cultures argues that our tastes for film connect us to social, spatial and temporal networks of exchange and meaning. Whether we view film in the multiplex, arthouse or the gallery, as cinema premiere, video hire or from a cable channel, whether we approach film as a singular object or a hypertext linked to ancillary products, our relationship to film is inhabiting a culture. Shifting the focus of film analysis from the text to paths of circulation, Film Cultures questions how film connects us to social status, and national and global affiliations.

Bollywood and Globalization

Author : David J. Schaefer
Publisher : Routledge
ISBN 13 : 0415625238
Total Pages : 208 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Bollywood and Globalization by : David J. Schaefer

Download or read book Bollywood and Globalization written by David J. Schaefer and published by Routledge. This book was released on 2013 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India’s growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood’s increasing integration into and subsumption by globalized practices that are fundamentally altering India’s cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations.