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La Marque Face A La Revolution Client
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Book Synopsis La marque face à la révolution client by : Yan Claeyssen
Download or read book La marque face à la révolution client written by Yan Claeyssen and published by . This book was released on 2012 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment le digital bouleverse-t-il la communication des marques ? Quels sont les nouveaux comportements du consommateur ?
Book Synopsis La marque face à la révolution client by : Yan Claeyssen
Download or read book La marque face à la révolution client written by Yan Claeyssen and published by . This book was released on 2016-09-12 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beaucoup d'entreprises se trompent de combat dans leur processus de transformation digitale. En effet, l'un des impacts les plus conséquents d'internet pour les entreprises, c'est le pouvoir incroyable qu'il donne à leurs clients. Le client prend le contrôle et ce n'est qu'un début ! Pour autant, la majeure partie des entreprises n'adressent pas ce point pourtant essentiel dans leur digitalisation. Plutôt que de « transformation digitale », nous ferions donc mieux de parler de « transformation client ». Car si le digital donne de nouveaux pouvoirs aux clients, ils donnent aussi de nouveaux moyens aux entreprises. L'objectif de ce livre est précisément d'expliciter le nouveau contexte dans lequel évoluent les marques et de décrire les nouveaux moyens que les entreprises doivent exploiter pour continuer à recruter, séduire et fidéliser leurs clients. Concis, simple et relativement court, ce livre récapitule avec brio les mouvements qui bouleversent le paysage marketing d'aujourd'hui. Il s'appuie aussi bien sur des business cases internationaux que sur les écrits de nombreux chercheurs, experts et bloggeurs. Il constitue à ce titre une synthèse pédagogique et illustrée pour préparer le marketing de demain. Il permet enfin et surtout de prendre un peu de recul par rapport aux effets de mode dont le marketing est constamment l'objet et de fournir des repères solides pour mieux appréhender le nouveau contexte du marketing et de la communication.
Book Synopsis Tout savoir sur... La marque face à la révolution client by : Yan Claeyssen
Download or read book Tout savoir sur... La marque face à la révolution client written by Yan Claeyssen and published by Editions Kawa. This book was released on 2013-01-29 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comment le digital bouleverse-t-il la communication des marques ? Quels sont les nouveaux comportements du consommateur ? Quels sont les nouveaux piliers et les nouvelles fonctions de la marque ? Quelle place aura le client dans le marketing de demain ? Quelles fonctions auront les réseaux sociaux et le mobile ? Comment exploiter le big data dans sa démarche marketing ? Comment veiller à ne pas confondre les objectifs et les moyens ? Comment demain va devoir s’organiser le marketing et l’entreprise pour répondre à ces nouveaux enjeux ? L’objectif de ce livre est de décrire le nouveau contexte dans lequel les marques évoluent désormais et comment les entreprises doivent s’y prendre pour continuer à séduire et à fidéliser leurs clients. Concis, simple et relativement court, ce livre récapitule avec brio les mouvements qui bouleversent le paysage marketing d’aujourd’hui. Il s’appuie aussi bien sur des business cases internationaux que sur les écrits de nombreux chercheurs, experts et bloggeurs. Il constitue à ce titre une synthèse pédagogique et illustrée pour préparer le marketing de demain. Il permet enfin et surtout de prendre un peu de recul par rapport aux effets de mode dont le marketing est constamment l’objet et de fournir des repères solides pour mieux appréhender le nouveau contexte du marketing et de la communication. Yan Claeyssen est co-Président de l’agence ETO. Vice-Président de la délégation Customer Marketing de l’AACC. Expert du marketing client, du marketing digital et du CRM, il accompagne depuis près de 20 ans de grandes marques dans leur marketing relationnel et digital. Intervenant à l’ESCP-Europe et à Paris Dauphine, il donne de nombreuses conférences sur les nouveaux enjeux du marketing client. Sa double formation (DESS en Stratégie des Systèmes d’Information et Maîtrise de Philosophie) lui permet d’avoir un regard original sur l’émergence de la société numérique et ses conséquences
Author : Publisher :Odile Jacob ISBN 13 :2738187560 Total Pages :318 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Augmented Customer Strategy by : Gilles N'Goala
Download or read book Augmented Customer Strategy written by Gilles N'Goala and published by John Wiley & Sons. This book was released on 2019-04-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.
Book Synopsis Predictive Marketing by : Omer Artun
Download or read book Predictive Marketing written by Omer Artun and published by John Wiley & Sons. This book was released on 2015-08-06 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Book Synopsis Investor Capitalism by : Michael Useem
Download or read book Investor Capitalism written by Michael Useem and published by Basic Books. This book was released on 1999-02-05 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A behind-the-scenes look at today's kingmakers: institutional investors. Out of the public eye, a small group of professionals--investment experts who handle other people's monies--are exerting ever-greater control over corporate managers, firing CEOs and pushing through 'restructurings' that cost thousands of jobs. Michael Useem's "Investor Capitalism" portrays the quiet, veiled nature of this dance of elephants, and portrays the enormous implications of its results. --John Rekenthaler, Publisher, Morningstar, Inc.
Book Synopsis The Biggest and Best by : Graham Thomas
Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Book Synopsis Sustainable Urban Logistics: Concepts, Methods and Information Systems by : Jesus Gonzalez-Feliu
Download or read book Sustainable Urban Logistics: Concepts, Methods and Information Systems written by Jesus Gonzalez-Feliu and published by Springer Science & Business Media. This book was released on 2013-09-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1990’s, researchers, practitioners and public administrations have given more thought to urban logistics. However, their interests and goals are not the same, and several approaches do not produce efficient logistics systems as a result. This book aims to provide both a conceptual framework for urban logistics planning and management and to create a basis for deploying solutions that aim to reduce the main nuisances related to urban goods. The proposed book is divided in two parts. The first proposes a set of methodological chapters, written by key authors, which aim to support decision makers in their current choices related to urban logistics. In addition to public authorities’ aims and goals, the book highlights the importance of private actors, and shows how supply chain management can deal with the problems of the last urban mile and its integration in global logistics chains. The second presents several applied research works that deal with current planning and practice issues in urban logistics, such as the role of city planning, the place of night deliveries in carrier organization, the limits of logistics pooling, and the real estate market, among others. The book was written by key authors, all having considerable research experience and recognised as experts in their respective fields. Each chapter presents methods and results of research works, written for a broad audience, and more precisely directed to both academics and practitioners.
Download or read book Supercoach written by Michael Neill and published by Hay House, Inc. This book was released on 2018-11-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of America’s most well-respected success coaches shares effective tools for creating powerful, positive, and lasting life changes If Superman needed a coach, he’d hire Michael Neill. In this fun, easy-to-read book, join the bestselling author and renowned success coach as he guides you through ten sessions designed to change your life—and the lives of the people you care about most—for the better. Inside, you will learn: • How to stop thinking like a victim • The secret to financial security in any economy • Proven techniques to produce dramatic changes in yourself and others • Simple ways to create lasting relationships • The key to lifelong happiness • Strategies for increasing productivity, energy, and well-being • And more! Whether you want to powerfully impact the lives of the people around you or simply wish to create a deeper, more meaningful experience of being alive, Supercoach is your essential guide to helping yourself and assisting others.
Book Synopsis Un destin plus grand que soi by : Laurence B. Mussio
Download or read book Un destin plus grand que soi written by Laurence B. Mussio and published by McGill-Queen's Press - MQUP. This book was released on 2016-11-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Au cours des deux derniers siècles, la Banque de Montréal s’est trouvée au cœur du développement économique et financier du Canada. Publié à l’occasion du bicentenaire de la première banque canadienne, Un destin plus grand que soi puise dans l’iconographie de cette institution financière pour raconter son histoire de ses origines jusqu’à nos jours. Retraçant le passé de la Banque de Montréal grâce à des images d’objets, de ses dirigeants, de documents essentiels et de publicités aujourd’hui tombées dans l’oubli, Laurence B. Mussio illustre son émergence progressive. En dévoilant petit à petit sa perception de sa direction, sa culture, la communauté, ses triomphes et ses difficultés, il offre un aperçu de la personnalité de cette banque, de ses innovations, de ses technologies, de ses projets d’édification de la nation et de son héritage architectural. La mosaïque qui en résulte jette un éclairage unique sur l’expérience vécue par la Banque de Montréal au fil des ans. Si chacun des éléments visuels évoque un épisode particulier aussi divertissant qu’extraordinaire, collectivement, ces objets révèlent une histoire beaucoup plus complète. De la lecture de ce livre se dégage l’image d’une banque qui a façonné l’univers canadien et nord-américain tout en se laissant modeler par lui. À partir d’une gamme incroyablement vaste de documents, Un destin plus grand que soi célèbre l’évolution d’une banque et la manière dont elle a laissé sa marque.
Book Synopsis How Cool Brands Stay Hot by : Joeri Van Den Bergh
Download or read book How Cool Brands Stay Hot written by Joeri Van Den Bergh and published by Kogan Page Publishers. This book was released on 2013-03-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Download or read book Graphis written by and published by . This book was released on 1997 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Counseling Theory by : Richard D. Parsons
Download or read book Counseling Theory written by Richard D. Parsons and published by SAGE Publications. This book was released on 2014-01-16 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized around the latest CACREP standards, Counseling Theory: Guiding Reflective Practice, by Richard D. Parsons and Naijian Zhang, presents theory as an essential component to both counselor identity formation and professional practice. Drawing on the contributions of current practitioners, the text uses both classical and cutting-edge theoretical models of change as lenses for processing client information and developing case conceptualizations and intervention plans. Each chapter provides a snapshot of a particular theory/approach and the major thinkers associated with each theory as well as case illustrations and guided practice exercises to help readers internalize the content presented and apply it to their own development as counselors.
Book Synopsis The Paris Library by : Janet Skeslien Charles
Download or read book The Paris Library written by Janet Skeslien Charles and published by Simon & Schuster. This book was released on 2021-02-02 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the true World War II story of the American Library in Paris, an unforgettable novel about the power of books and the bonds of friendship—and the ordinary heroes who can be found in the most perilous times and the quietest places. Paris, 1939. Young, ambitious, and tempestuous, Odile Souchet has it all: Paul, her handsome police officer beau; Margaret, her best friend from England; Remy, her twin brother who she adores; and a dream job at the American Library in Paris, working alongside the library’s legendary director, Dorothy Reeder. When World War II breaks out, Odile stands to lose everything she holds dear—including her beloved library. After the Nazi army marches into the City of Light and declares a war on words, Odile and her fellow librarians join the Resistance with the best weapons they have: books. Again and again, they risk their lives to help their fellow Jewish readers, but by war’s end, Odile tastes the bitter sting of unspeakable betrayal. Montana, 1983. Odile’s solitary existence in gossipy small-town Montana is unexpectedly interrupted by her neighbor Lily, a lonely teenager craving adventure. As Lily uncovers more about Odile’s mysterious past, they find they share not only a love of language but also the same lethal jealousy. Odile helps Lily navigate the troubled waters of adolescence by always recommending the right book at the right time, never suspecting that Lily will be the one to help her reckon with her own terrible secret. Based on the true story of the American Library in Paris, The Paris Library is a mesmerizing and captivating novel about the people and the books that make us who we are, for good and for bad, and the courage it takes to forgive.
Book Synopsis Commercial Communication in the Digital Age by : Gabriele Siegert
Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
