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Author :
Publisher :
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4.:/5 (951 download)
Download or read book La libéralisation de la promotion des ventes en Europe written by and published by . This book was released on 2003 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philippe Ingold
Publisher : FeniXX
ISBN 13 : 2311599771
Total Pages : 483 pages
Book Rating : 4.3/5 (115 download)
Download or read book Promotion des ventes et action commerciale written by Philippe Ingold and published by FeniXX. This book was released on 1995-01-01T00:00:00+01:00 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les entreprises sont de plus en plus souvent confrontées à des problèmes d’évolution de la demande. Elles doivent donc réagir rapidement par une modification de l’offre. Mais elles n’ont guère le choix des moyens. Jouer sur les caractéristiques du produit ou sur la communication ne peut avoir que des effets à long terme. Baisser les prix n’est efficace qu’à très court terme, la concurrence ne tardant pas à s’aligner. La promotion des ventes s’impose alors comme l’outil idéal pour la mise en œuvre d’actions rapides sur les comportements d’achat. Cet ouvrage propose une description très précise des différentes composantes d’une opération promotionnelle : bénéfice, technique, avantage, thème et média. Mais avant tout, il s’attache à donner de façon pédagogique, en 31 fiches méthodologiques, les « recettes » de son utilisation. Il offre un certain nombre de solutions concrètes aux situations suivantes : - choisir une technique en fonction des objectifs du produit, de son efficacité et de ses coûts ; - utiliser un thème promotionnel dans le cadre de la stratégie de communication ; - accroître l’efficacité de l’action par l’utilisation des médias de la promotion ; - vendre les actions promotionnelles à la distribution ; - élaborer un plan promotionnel ; - coordonner les opérations nécessaires à l’intérieur de l’entreprise ; - mesurer l’efficacité des actions promotionnelles. Source de références visant à donner aux acteurs opérationnels de l’entreprise les connaissances théoriques et pratiques nécessaires à l’élaboration d’un plan d’actions promotionnelles cet ouvrage s’adresse tant aux responsables marketing et commerciaux qui désirent accroître leur potentiel qu’aux étudiants se préparant à des fonctions marketing et commerciales, aux enseignants et plus généralement à tous les professionnels de la communication.
Author : Pierre Desmet
Publisher :
ISBN 13 : 9782100064236
Total Pages : 381 pages
Book Rating : 4.0/5 (642 download)
Download or read book Promotion des ventes written by Pierre Desmet and published by . This book was released on 2002 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: La promotion est-elle l'avenir du marketing ou une menace grave pour l'image de marque ? La promotion est, d'abord, un champ de communication passionnant, car il faut déclencher l'action et les effets sont immédiatement mesurables. Elle requiert une spécialisation particulière du fait des fortes contraintes légales et de la multiplicité des mécanismes. Les choix médias sont aussi complexes, car les supports utilisés sont multiples (mass-médias, médias commerciaux et PLV, marketing direct) et ne disposent pas toujours d'une bonne information sur l'audience. Face à la multiplication des mécanismes, au développement des promotions sur Internet, à la convergence entre la promotion et le marketing direct et à l'intégration de la politique de communication, ce livre a pour objectif de faire une présentation, à la fois pratique et conceptuelle, des différents mécanismes promotionnels et de leurs effets. Il vise à développer une meilleure compréhension des observations actuelles, notamment des effets de la promotion sur l'image de marque, tant pour les promotions proposées par les fabricants que pour celles mises en œuvre par les distributeurs. Promotion des ventes s'adresse non seulement aux étudiants (2e et 3e cycles de gestion, écoles de commerce et universités) mais aussi aux acteurs du monde professionnel (annonceurs et agences).
Author : Pierre Desmet
Publisher :
ISBN 13 : 9782091921181
Total Pages : 253 pages
Book Rating : 4.9/5 (211 download)
Download or read book Promotion des ventes written by Pierre Desmet and published by . This book was released on 1992 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pour développer les ventes, séduire de nouveaux clients, stimuler et fidéliser d'autres acteurs de la chaîne de distribution, la créativité doit s'allier à un ensemble très diversifié de techniques de promotion des ventes. La maîtrise de la complexité juridique, la sélection des médias adaptés, du publipostage à la télévision, l'analyse économique de la profitabilité d'investissements considérables sont les défis auxquels doit faire face le responsable des promotions. Cet ouvrage propose un cadre de réflexion et d'action pour la politique promotionnelle. Il aborde successivement : les grandes approches théoriques permettant de comprendre les effets promotionnels à court et à moyen terme : psychologiques, économiques et statistiques ; l'intégration de la politique promotionnelle dans le mix de l'entreprise, les étapes de sa mise en œuvre, de l'identification des cibles et des comportements à modifier, jusqu'au contrôle des résultats, en passant par la conception de l'opération.
Author : Yves Castagnol
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (733 download)
Download or read book Principes et pratique de la promotion des ventes written by Yves Castagnol and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berto Taïeb
Publisher :
ISBN 13 : 9782100002900
Total Pages : 160 pages
Book Rating : 4.0/5 (29 download)
Download or read book La promotion des ventes written by Berto Taïeb and published by . This book was released on 1991 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: La promotion s'affirme aujourd'hui comme une forme de communication à part entière ; reconnue pour ses résultats à court terme sur les ventes, son efficacité à moyen et long terme sur l'image est désormais incontestable. " Turbopropulseur " des plans de communication, la promotion fait évoluer le comportement des consommateurs. L'interactivité est son registre favori. Elle utilise sans exclusive aucune - et en fonction des situations - un mix des différentes techniques : promotion des ventes, marketing direct, action de terrain, communication médias... Illustré de nombreux exemples tant français qu'étrangers, cet ouvrage de réflexion aidera les chefs d'entreprise, les responsables marketing ou commerciaux à faire le meilleur choix possible en termes d'investissement en communication.
Author : David HouŽto
Publisher : Lulu.com
ISBN 13 : 1291761152
Total Pages : 327 pages
Book Rating : 4.2/5 (917 download)
Download or read book PROMOTION DE LA SANTE ET AUTONOMISATION DANS LE CONTEXTE AFRICAIN written by David HouŽto and published by Lulu.com. This book was released on 2014-02-26 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le terme promotion de la santé en Afrique, près de 30 ans après l'adoption de la Charte d'Ottawa, continue d'avoir des connotations complètement hors du sens que lui confère cette charte. Cela n'est pas étonnant quand on sait que la notion de santé dans ce contexte africain équivaut à la lutte contre la maladie à travers les soins de santé dispensés par des professionnels de la santé dans des formations sanitaires et les hôpitaux. L'évolution que connait le continent depuis quelques décennies est de donner un peu plus de place à la communauté à travers les relais communautaires dans une participation communautaire vidée de son contenu, car le pouvoir n'est jamais passé entre les mains des communautés.C'est au vu de tout ceci que le présent ouvrage à sa raison d'être pour expliquer les fondements de l'autonomisation communautaire et de la promotion de la santé avec leur importance pour la région africaine en proie aux mauvais indicateurs de santé comparativement aux autres régions du monde.
Author : Court of Justice of the European Communities. Library Division
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)
Download or read book Bibliografía jurídica de la integración europea written by Court of Justice of the European Communities. Library Division and published by . This book was released on 2003 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nicolás Bas Martín
Publisher : BRILL
ISBN 13 : 9004359524
Total Pages : 375 pages
Book Rating : 4.0/5 (43 download)
Download or read book Spanish Books in the Europe of the Enlightenment (Paris and London) written by Nicolás Bas Martín and published by BRILL. This book was released on 2018-02-12 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Spanish Books in the Europe of the Enlightenment (Paris and London) Nicolás Bas examines the image of Spain in eighteenth-century Europe, and in Paris and London in particular. His material has been scoured from an exhaustive interrogation of the records of the book trade. He refers to booksellers’ catalogues, private collections, auctions, and other sources of information in order to reconstruct the country’s cultural image. Rarely have these sources been searched for Spanish books, and never have they been as exhaustively exploited as they are in Bas’ book. Both England and France were conversant with some very negative ideas about Spain. The Black Legend, dating back to the sixteenth century, condemned Spain as repressive and priest-ridden. Bas shows however, that an alternative, more sympathetic, vision ran parallel with these negative views. His bibliographical approach brings to light the Spanish books that were bought, sold and ultimately read. The impression thus obtained is likely to help us understand not only Spain’s past, but also something of its present.
Author : World Bank;World Trade Organization
Publisher : World Bank Publications
ISBN 13 : 1464815569
Total Pages : 270 pages
Book Rating : 4.4/5 (648 download)
Download or read book Women and Trade written by World Bank;World Trade Organization and published by World Bank Publications. This book was released on 2020-09-04 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trade can dramatically improve women’s lives, creating new jobs, enhancing consumer choices, and increasing women’s bargaining power in society. It can also lead to job losses and a concentration of work in low-skilled employment. Given the complexity and specificity of the relationship between trade and gender, it is essential to assess the potential impact of trade policy on both women and men and to develop appropriate, evidence-based policies to ensure that trade helps to enhance opportunities for all. Research on gender equality and trade has been constrained by limited data and a lack of understanding of the connections among the economic roles that women play as workers, consumers, and decision makers. Building on new analyses and new sex-disaggregated data, Women and Trade: The Role of Trade in Promoting Gender Equality aims to advance the understanding of the relationship between trade and gender equality and to identify a series of opportunities through which trade can improve the lives of women.
Author :
Publisher :
ISBN 13 :
Total Pages : 860 pages
Book Rating : 4.F/5 ( download)
Download or read book Performing Arts Yearbook for Europe written by and published by . This book was released on 2005 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Furio Cerutti
Publisher : Routledge
ISBN 13 : 1134063733
Total Pages : 247 pages
Book Rating : 4.1/5 (34 download)
Download or read book The Search for a European Identity written by Furio Cerutti and published by Routledge. This book was released on 2008-06-30 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the link between political identity and legitimacy in the European Union. Stimulated by the crisis of legitimacy and identity suffered by the EU after the referenda on the Constitutional Treaty, the editors have developed a theoretical framework to examine the interplay between these two items in the problematic development of the EU into a fully-fledged political actor. The contributors to the volume seek to: Redefine the key notions in the rigorous way of political philosophy, thus avoiding the generic or imprecise language usage found in a large part of political science literature on identity Test these concepts in the analysis of EU policies that may reveal the world views and the principles upon which EU legislation is based, and whose degree of acceptance on the side of the citizens is an indicator of how far a shared political identity has developed. Featuring case studies on foreign and environmental policy, biosafety policy, biotechnology regulation, civil society, human rights promotion, as well as studies on the role of memory, space and external views on the process of European identity-building, this book will be of interest to students and researchers of political science, political philosophy, European politics and European Studies.
Author : Western European Union
Publisher :
ISBN 13 :
Total Pages : 914 pages
Book Rating : 4.3/5 (91 download)
Download or read book Proceedings - Assembly of Western European Union written by Western European Union and published by . This book was released on 1967 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Viviane Quirke
Publisher : Routledge
ISBN 13 : 113439098X
Total Pages : 371 pages
Book Rating : 4.1/5 (343 download)
Download or read book Collaboration in the Pharmaceutical Industry written by Viviane Quirke and published by Routledge. This book was released on 2012-10-12 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining the issue of 'British decline' after the war, this fascinating text describes the evolution of cooperation in Britain and France, and argues that the relationship between these two countries helped to disseminate a culture of research, resulting in the transformation of the medical sciences and the pharmaceutical industry in both countries. Of interest to a wide range of academic disciplines, this highly relevant book discusses topics including penicillin, sulphamide drugs, and the effects of war in both countries.
Author : Brett Christophers
Publisher : Verso Books
ISBN 13 : 178663158X
Total Pages : 385 pages
Book Rating : 4.7/5 (866 download)
Download or read book The New Enclosure written by Brett Christophers and published by Verso Books. This book was released on 2018-12-04 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: How public land has been stolen from us. Much has been written about Britain's trailblazing post-1970s privatization program, but the biggest privatization of them all has until now escaped scrutiny: the privatization of land. Since Margaret Thatcher took power in 1979, and hidden from the public eye, about 10 per cent of the entire British land mass, including some of its most valuable real estate, has passed from public to private hands. Forest land, defence land, health service land and above all else local authority land- for farming and school sports, for recreation and housing - has been sold off en masse. Why? How? And with what social, economic and political consequences? The New Enclosure provides the first ever study of this profoundly significant phenomenon, situating it as a centrepiece of neoliberalism in Britain and as a successor programme to the original eighteenth-century enclosures. With more public land still slated for disposal, the book identifies the stakes and asks what, if anything, can and should be done.
Author : J. L. Messia
Publisher : Martinus Nijhoff Publishers
ISBN 13 : 9780792319597
Total Pages : 1272 pages
Book Rating : 4.3/5 (195 download)
Download or read book Annuaire Europeen 1991 written by J. L. Messia and published by Martinus Nijhoff Publishers. This book was released on 1993-07-15 with total page 1272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "European Yearbook" promotes the scientific study of European organisations and the Organisation for Economic Co-operation and Development. Each volume contains a detailed survey of the history, structure and yearly activities of each organisation and an up-to-date chart providing a clear overview of the member states of each organisation. In addition, a number of articles on topics of general interest are included in each volume. A general index by subject and name, and a cumulative index of all the articles which have appeared in the "Yearbook," are included in every volume and provide direct access to the "Yearbook's" subject matter. Each volume contains a comprehensive bibliography covering the year's relevant publications. This is an indispensable work of reference for anyone dealing with the European institutions.
Author : Alain Mabanckou
Publisher : Indiana University Press
ISBN 13 : 0253007941
Total Pages : 125 pages
Book Rating : 4.2/5 (53 download)
Download or read book Blue White Red written by Alain Mabanckou and published by Indiana University Press. This book was released on 2013-02-21 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mabanckou dazzles with technical dexterity and emotional depth” in his debut novel, winner of the Grand Prix Littéraire de l’Afrique Noire (Publishers Weekly, starred review). This tale of wild adventure reveals the dashed hopes of Africans living between worlds. When Moki returns to his village from France wearing designer clothes and affecting all the manners of a Frenchman, Massala-Massala, who lives the life of a humble peanut farmer after giving up his studies, begins to dream of following in Moki’s footsteps. Together, the two take wing for Paris, where Massala-Massala finds himself a part of an underworld of out-of-work undocumented immigrants. After a botched attempt to sell metro passes purchased with a stolen checkbook, he winds up in jail and is deported. Blue White Red is a novel of postcolonial Africa where young people born into poverty dream of making it big in the cities of their former colonial masters. Alain Mabanckou’s searing commentary on the lives of Africans in France is cut with the parody of African villagers who boast of a son in the country of Digol. Praise for Alain Mabanckou and Blue White Red “Mabanckou counts as one of the most successful voices of young African literature.” —Internationales Literaturfestival Berlin “The African Beckett.” —The Economist “Blue White Red stands at the beginning of the author’s remarkable and multifaceted career as a novelist, essayist and poet . . . this debut novel shows much of his style and substance in remarkable ways . . . Dundy’s translation is excellent.” —Africa Book Club “Mabanckou’s provocative novel probes the many facets of the ‘migration adventure.’” —Booklist
