La Imagen De Andalucia En El Turismo

Download La Imagen De Andalucia En El Turismo full books in PDF, epub, and Kindle. Read online La Imagen De Andalucia En El Turismo ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

La imagen de Andalucía en el turismo

Download La imagen de Andalucía en el turismo PDF Online Free

Author : Javier Hernández Ramírez
Publisher : Centro de Estudios Andaluces
ISBN 13 : 9788461280780
Total Pages : 244 pages
Book Rating : 4.2/5 (87 download)

Book Synopsis La imagen de Andalucía en el turismo by : Javier Hernández Ramírez

Download or read book La imagen de Andalucía en el turismo written by Javier Hernández Ramírez and published by Centro de Estudios Andaluces. This book was released on 2008 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: La actividad turística ocupa un lugar destacado dentro de la economía española. No en vano España es el segundo destino mundial en cuanto a recepción de turistas. Es por ello que la publicidad turística está adquiriendo en las últimas décadas una proyección internacional muy relevante. Tanto en España como en Andalucía, el sector público está realizando un importante esfuerzo por promocionar sus destinos, con campañas de carácter general que se complementan con la oferta de servicios concretos de turoperadores, agencias de viajes, líneas aéreas, etc. Este esfuerzo presupuestario es de importancia capital para un adecuado posicionamiento en un mercado turístico mundial cada vez más competitivo. El presente estudio analiza la evolución de los discursos promocionales de Andalucía como destino turístico por parte del sector público desde 1928 hasta nuestros días (con el enfoque específico puesto en marcha por el gobierno autonómico andaluz). Un discurso que, hoy día, basa su estrategia en crear una imagen definida y unitaria, bajo la simbología de la marca Andalucía, y diferenciarla respecto a otros destinos. La investigación parte de una hipótesis principal: que las imágenes turísticas que proyectan al exterior las administraciones públicas no son representaciones neutrales creadas por la imaginación independiente de los diseñadores, ni constituyen un fiel reflejo de la realidad que promocionan. Son productos que se adaptan a la propia evolución del sector turístico y que toman como referencia imágenes preexistentes, discursos políticos, transformaciones socioculturales y cambios en los hábitos de consumo.

La imagen turística proyectada y percibida de Andalucía

Download La imagen turística proyectada y percibida de Andalucía PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (929 download)

Book Synopsis La imagen turística proyectada y percibida de Andalucía by :

Download or read book La imagen turística proyectada y percibida de Andalucía written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

El futuro del turismo en Andalucía

Download El futuro del turismo en Andalucía PDF Online Free

Author : José A. López Sánchez
Publisher : Dykinson
ISBN 13 : 8410700298
Total Pages : 372 pages
Book Rating : 4.4/5 (17 download)

Book Synopsis El futuro del turismo en Andalucía by : José A. López Sánchez

Download or read book El futuro del turismo en Andalucía written by José A. López Sánchez and published by Dykinson. This book was released on 2023-12-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: En este libro, analizamos desde diversas perspectivas el futuro del turismo en Andalucía. Partimos de la premisa de que el turismo se halla en un proceso de adaptación a las nuevas expectativas y tendencias de los viajeros, impulsado, entre otros motivos, por los cambios generados por la pandemia. La seguridad sanitaria se ha convertido en una prioridad clave para los turistas al elegir destinos, y las empresas turísticas implementan medidas de seguridad cada vez más para generar confianza en el sector. En este contexto, el turismo sostenible emerge como un elemento crucial para el desarrollo futuro del turismo, ya que la pandemia ha aumentado la conciencia sobre el impacto ambiental y social del turismo, generando una mayor demanda en esta dirección. En este sentido, se evidencia que la tecnología continuará desempeñando un papel fundamental en el turismo, con la digitalización acelerada del sector. La inversión en tecnologías innovadoras será esencial para ofrecer experiencias de viaje seguras y atractivas, y las administraciones públicas deben liderar este proceso. La accesibilidad y la digitalización, así como los diferentes nichos de turismo, como el cultural (industrial, patrimonial, etc.), el rural y el de montaña, entre otros, se presentan como cruciales para Andalucía. Estos pueden actuar como motor económico local, diversificar la oferta y apoyar las estrategias de desestacionalización. En este sentido, son cada vez más necesarios estudios sobre la valoración que los turistas tienen del factor social y su influencia en la recomendación y fidelización sobre el destino andaluz. Igualmente, la formación de profesionales es crucial para la planificación y gestión sostenible y para abordar las nuevas tendencias emergentes en el ámbito turístico andaluz. Esto, además, potenciará la innovación en el sector turístico, presentándose como una oportunidad para diferenciar a Andalucía de otros destinos competidores. Sin embargo, desafíos como la urgencia climática y energética plantean preocupaciones a corto y largo plazo para el turismo andaluz. En los próximos lustros se prevé un cambio considerable en el turismo a nivel mundial y, por ende, en el andaluz debido a los fenómenos climáticos, con competencia creciente de destinos más al norte. En este sentido, la adaptación a la nueva realidad climática, la promoción del turismo de proximidad y la diversificación de mercados son esenciales para la supervivencia del sector a largo plazo. En este libro, se realiza un ejercicio de reflexión colectiva por varios académicos donde se replantea el modelo turístico actual que es incompatible con los escenarios de cambio climático que se predicen y se indagan nuevos equilibrios que no dependan exclusivamente del aumento de turistas.

Viaje a un Oriente europeo

Download Viaje a un Oriente europeo PDF Online Free

Author : Luis Méndez Rodríguez
Publisher : Centro de Estudios Andaluces
ISBN 13 : 9788493754808
Total Pages : 276 pages
Book Rating : 4.7/5 (548 download)

Book Synopsis Viaje a un Oriente europeo by : Luis Méndez Rodríguez

Download or read book Viaje a un Oriente europeo written by Luis Méndez Rodríguez and published by Centro de Estudios Andaluces. This book was released on 2009-12-31 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: La publicación desgrana la naturaleza y evolución de las principales señas de identidad de Andalucía (recalando en el folclore, su monumentalidad o paisajismo ...), hasta su conversión hoy como atractivos turísticos. Las primeras rutas de interés, la fiesta taurina, la Semana Santa, la Feria de Sevilla, el flamenco o el clima, desfilan capítulo a capítulo para invitar al lector a un completo "viaje" por los recursos patrimoniales de Andalucía que, a la postre, han sido elevados a la categoría de cultura, siendo objeto de regularización para satisfacer la demanda generalizada del turismo de masas.

The Sublime South

Download The Sublime South PDF Online Free

Author : Jose Luis Venegas
Publisher : Northwestern University Press
ISBN 13 : 0810137313
Total Pages : 333 pages
Book Rating : 4.8/5 (11 download)

Book Synopsis The Sublime South by : Jose Luis Venegas

Download or read book The Sublime South written by Jose Luis Venegas and published by Northwestern University Press. This book was released on 2018-07-15 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sublime South: Andalusia, Orientalism, and the Making of Modern Spain is the first systematic study on cultural images of Andalusia as Spain’s “Orient” and the impact they have had on nation-building and modernization since the late nineteenth century. While a wealth of studies have examined how northern Europeans from the Romantic period viewed Spain and Andalusia as Europe’s Orient, little attention has been paid to how contemporary Spanish artists and intellectuals assimilated Romantic legacies to engage in an internal form of orientalism. José Luis Venegas deftly explores Spain’s shifting engagements with oriental identity and otherness by looking, not just beyond national, ethnic, and racial borders, but at a territory that is institutionally embedded in the nation-state while symbolically placed between inclusion and abjection. The Sublime South shifts the focus and scale of Edward Said’s notion of orientalism by examining how it evolves and manifests transnationally, as the result of European colonialism in Africa and Asia, and intra-nationally, in a European yet orientalized country. Finally, Venegas challenges ethnocentric notions of Iberian cultures and fosters an understanding of the encounters between Western and Muslim cultures beyond opposing, and often mutually negating, essentialisms.

Tourism Enclaves

Download Tourism Enclaves PDF Online Free

Author : Jarkko Saarinen
Publisher : Routledge
ISBN 13 : 1000374920
Total Pages : 168 pages
Book Rating : 4.0/5 (3 download)

Book Synopsis Tourism Enclaves by : Jarkko Saarinen

Download or read book Tourism Enclaves written by Jarkko Saarinen and published by Routledge. This book was released on 2021-04-13 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exclusively planned tourism destinations have increased substantially over the last decades. As a result, gated leisure communities, all-inclusive resorts, private cruise liner-owned island and other tourism enclaves are rather common features in tourism, especially in the peripheries and low- and middle-income countries. Tourism enclaves can have varied characteristics and scales of operations but typically they involve standardized ‘non-local’ themes or appeal in their design, activities and economies. Typically, such tourism spaces contain all or a vast majority of facilities and services needed for tourists who have limited possibilities or desires to leave the enclave. At the same time, the locals’ access to these spaces is often limited or otherwise regulated. Thus, enclave tourism spaces are controlled and separated from surrounding communities. Tourism Enclaves: Geographies of Exclusive Spaces in Tourism focuses on tourism enclaves in different theoretical and geographical contexts. The chapters of the book aim to contribute to our understanding of how these exclusive spaces are created and transformed and how they shape places and place identities. The chapters in this book were originally published as a special issue of the journal Tourism Geographies.

Andalucía : There ́s Only One

Download Andalucía : There ́s Only One PDF Online Free

Author : Andalucía. Consejería de Turismo y Deporte
Publisher :
ISBN 13 : 9788481763072
Total Pages : 245 pages
Book Rating : 4.7/5 (63 download)

Book Synopsis Andalucía : There ́s Only One by : Andalucía. Consejería de Turismo y Deporte

Download or read book Andalucía : There ́s Only One written by Andalucía. Consejería de Turismo y Deporte and published by . This book was released on 1998 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

New Tourism in the 21st Century

Download New Tourism in the 21st Century PDF Online Free

Author : Rubén C. Lois-González
Publisher : Cambridge Scholars Publishing
ISBN 13 : 144386188X
Total Pages : 245 pages
Book Rating : 4.4/5 (438 download)

Book Synopsis New Tourism in the 21st Century by : Rubén C. Lois-González

Download or read book New Tourism in the 21st Century written by Rubén C. Lois-González and published by Cambridge Scholars Publishing. This book was released on 2014-06-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the cultural elements of 21st-century tourism. The structure of the book is based on four main issues, which will help further the reader’s understanding of present-day experiential tourism: namely urban and cultural tourism on a global scale; specific studies of new products linked to reappraising the landscape; heritage; and nature. It also examines the influence of branding and of the images projected in order to promote this new type of tourism, using both theoretical and general approaches. Finally, the Camino de Santiago is analysed as a paradigm of the new pilgrimage routes all over the world, with their implications and polysemic nature. Culture, nature, spirituality and urbanism are brought together in a series of studies of contemporary tourist activities. Tourism is, in short, an activity that marks the return of slow movement, of calm and relaxation, of the landscape and of self-rediscovery as a reappraised counterpoint to the frenetic pace of life in modern-day societies.

All Rural Andalucia

Download All Rural Andalucia PDF Online Free

Author : Empresa Publica de Turismo Turismo Andaluz, S.A.
Publisher :
ISBN 13 : 9788481762716
Total Pages : 280 pages
Book Rating : 4.7/5 (627 download)

Book Synopsis All Rural Andalucia by : Empresa Publica de Turismo Turismo Andaluz, S.A.

Download or read book All Rural Andalucia written by Empresa Publica de Turismo Turismo Andaluz, S.A. and published by . This book was released on 1996-12-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Rough Guide to Andalucia

Download The Rough Guide to Andalucia PDF Online Free

Author : Rough Guides
Publisher : Rough Guides UK
ISBN 13 : 0241217555
Total Pages : 856 pages
Book Rating : 4.2/5 (412 download)

Book Synopsis The Rough Guide to Andalucia by : Rough Guides

Download or read book The Rough Guide to Andalucia written by Rough Guides and published by Rough Guides UK. This book was released on 2015-05-01 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available in epub, the fully updated The Rough Guide to Andalucía is the ultimate guide to this autonomous region in southern Spain; an exciting blend of fiestas, sherry, Roman ruins and whitewashed villages. Lavish photography brings to life the region's wealth of attractions from the breathtaking Alhambra palace in Granada and Córdoba's exquisite medieval Mezquita to the spectacular natural beauty of Andalucía's numerous national parks. The Rough Guide to Andalucía provides comprehensive coverage of all major sights and towns, with incisive reviews of the best places to eat, sleep and drink in every price range as well as insider tips on the best tapas bars, clubs and beaches. The detailed and easy-to-use colour maps and plans for each major town, city and monument, alongside expert advice on getting around, as well as engaging commentary on the region's history and culture mean that you really can make the most of your visit to Andalucía. Make the most of your time on EarthTM with The Rough Guide to Andalucía.

The Rough Guide to Andalucia (Travel Guide eBook)

Download The Rough Guide to Andalucia (Travel Guide eBook) PDF Online Free

Author : Eva Hibbs
Publisher : Apa Publications (UK) Limited
ISBN 13 : 1789194202
Total Pages : 891 pages
Book Rating : 4.7/5 (891 download)

Book Synopsis The Rough Guide to Andalucia (Travel Guide eBook) by : Eva Hibbs

Download or read book The Rough Guide to Andalucia (Travel Guide eBook) written by Eva Hibbs and published by Apa Publications (UK) Limited. This book was released on 2018-06-01 with total page 891 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover this mesmerising region of Spain with the most incisive and entertaining guidebook on the market. Whether you plan to hike in the Sierra Nevada National Park, marvel at the world-famous Alhambra or discover Malaga's burgeoning art scene, The Rough Guide to Andalucia will show you the ideal places to sleep, eat, drink, shop and visit along the way. Independent, trusted reviews written with Rough Guides' trademark blend of humour, honesty and insight, to help you get the most out of your visit, with options to suit every budget. Full-colour chapter maps throughout - to explore the steep alleyways of Granada's Albaicin or wander Seville's orange tree-lined streets without needing to get online. Stunning images - a rich collection of inspiring colour photography. Things not to miss - Rough Guides' rundown of the best sights and experiences in Andalucia. Itineraries - carefully planned routes to help you organize your trip. Detailed coverage - this travel guide has in-depth practical advice for every step of the way. Areas covered include: Malaga; Cadiz; Seville; Huelva; Cordoba; Jaen; Granada; Almeria; Costa del Sol; The White Towns; Costa de la Luz; Gibraltar; Las Alpujarras; Ronda. Attractions include: Museo Picasso; La Giralda and Cathedral (Seville); Alcazar (Seville); Mezquita; Medina Azahara; Alhambra; Capilla Real (Granada). Basics - essential pre-departure practical information including getting there, local transport, accommodation, food and drink, festivals and events, sports and more. Background information - a Contexts chapter devoted to history, the background of flamenco, recommended books and a useful language section. Make the Most of Your Time on Earth with The Rough Guide to Andalucia. About Rough Guides: Escape the everyday with Rough Guides. We are a leading travel publisher known for our "tell it like it is" attitude, up-to-date content and great writing. Since 1982, we've published books covering more than 120 destinations around the globe, with an ever-growing series of ebooks, a range of beautiful, inspirational reference titles, and an award-winning website. We pride ourselves on our accurate, honest and informed travel guides.

The Rough Guide to Andalucia

Download The Rough Guide to Andalucia PDF Online Free

Author : Geoff Garvey
Publisher : Penguin
ISBN 13 : 1409359239
Total Pages : 871 pages
Book Rating : 4.4/5 (93 download)

Book Synopsis The Rough Guide to Andalucia by : Geoff Garvey

Download or read book The Rough Guide to Andalucia written by Geoff Garvey and published by Penguin. This book was released on 2012-07-12 with total page 871 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new full-color Rough Guide to Andalucía is the essential guide to one of Europe's most vibrant destinations. The autonomous region of Andalucía is the part of the Iberian peninsula that is most quintessentially Spanish, a land of flamenco, sherry and ruined castles. Lavish photography brings to life the region's wealth of attractions from the breathtaking Alhambra palace in Granada and Córdoba's exquisite medieval Mezquita to the spectacular natural beauty of Andalucía's numerous national parks. The Rough Guide to Andalucía provides comprehensive coverage of all major sights and towns, with incisive reviews of the best places to eat, sleep and drink in every price range as well as insider tips on the best tapas bars, clubs and beaches. Expert background is provided on every destination, together with lively articles on the region's history and culture. There are detailed and easy-to-use color maps and plans for every major town, city and monument to help make finding that hotel, restaurant or museum easy. Make the most of your visit to southern Spain with the Rough Guide to Andalucía.

Tourism Fictions, Simulacra and Virtualities

Download Tourism Fictions, Simulacra and Virtualities PDF Online Free

Author : Maria Gravari-Barbas
Publisher : Routledge
ISBN 13 : 1000681173
Total Pages : 311 pages
Book Rating : 4.0/5 (6 download)

Book Synopsis Tourism Fictions, Simulacra and Virtualities by : Maria Gravari-Barbas

Download or read book Tourism Fictions, Simulacra and Virtualities written by Maria Gravari-Barbas and published by Routledge. This book was released on 2019-08-28 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Fictions, Simulacra and Virtualities offers a new understanding of tourism’s interaction with space, questioning the ways in which fictions, simulacra and virtualities express tourism in the built environment and vice versa. Since its beginnings, tourism has inspired themed built environments that have a constitutive, and sometimes problematic, relationship with the “real” world and its architectural references. This volume questions and rethinks the different environments constructed or adapted both for and by tourism exploring the relationship between the “real” and the “unreal” within the tourist bubble and the ways in which the real world inspires simulacra for tourism use. Adopting an interdisciplinary approach this book touches on a wide range of geographical areas, eras and subjects such as post-socialist tourism in Poland, the Hawaiian imaginary in Las Vegas, Rio de Janeiro’s Little Africa, as well as multiple instances of virtual reality in tourism. This timely and innovative volume will be of great interest to upper level students, researchers and academics in tourism, architecture, cultural studies, geography and heritage studies.

Metaphors of Spain

Download Metaphors of Spain PDF Online Free

Author : Javier Moreno-Luzón
Publisher : Berghahn Books
ISBN 13 : 1785334670
Total Pages : 295 pages
Book Rating : 4.7/5 (853 download)

Book Synopsis Metaphors of Spain by : Javier Moreno-Luzón

Download or read book Metaphors of Spain written by Javier Moreno-Luzón and published by Berghahn Books. This book was released on 2017-02-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of twentieth-century Spanish nationalism is a complex one, placing a set of famously distinctive regional identities against a backdrop of religious conflict, separatist tensions, and the autocratic rule of Francisco Franco. And despite the undeniably political character of that story, cultural history can also provide essential insights into the subject. Metaphors of Spain brings together leading historians to examine Spanish nationalism through its diverse and complementary cultural artifacts, from “formal” representations such as the flag to music, bullfighting, and other more diffuse examples. Together they describe not a Spanish national “essence,” but a nationalism that is constantly evolving and accommodates multiple interpretations.

The Rough Guide to Andalucía (Travel Guide eBook)

Download The Rough Guide to Andalucía (Travel Guide eBook) PDF Online Free

Author : Rough Guides
Publisher : Apa Publications (UK) Limited
ISBN 13 : 1839059168
Total Pages : 1041 pages
Book Rating : 4.8/5 (39 download)

Book Synopsis The Rough Guide to Andalucía (Travel Guide eBook) by : Rough Guides

Download or read book The Rough Guide to Andalucía (Travel Guide eBook) written by Rough Guides and published by Apa Publications (UK) Limited. This book was released on 2023-03-01 with total page 1041 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical travel guide to Andalucía features detailed factual travel tips and points-of-interest structured lists of all iconic must-see sights as well as some off-the-beaten-track treasures. Our itinerary suggestions and expert author picks of things to see and do will make it a perfect companion both, ahead of your trip and on the ground. This Andalucía guide book is packed full of details on how to get there and around, pre-departure information and top time-saving tips, including a visual list of things not to miss. Our colour-coded maps make Andalucía easier to navigate while you're there. This guide book to Andalucía has been fully updated post-COVID-19. The Rough Guide to ANDALUCÍA covers: Málaga province, Cádiz province, Seville and Huelva, Córdoba and Jaén, Granada and Almería. Inside this Andalucía travel guide you'll find: RECOMMENDATIONS FOR EVERY TYPE OF TRAVELLER Experiences selected for every kind of trip to Andalucía, from off-the-beaten-track adventures in Las Alpujarras to family activities in child-friendly places, like Cabo de Gata Natural Parkor chilled-out breaks in popular tourist areas, like Seville Cathedral. PRACTICAL TRAVEL TIPS Essential pre-departure information including Andalucía entry requirements, getting around, health information, travelling with children, sports and outdoor activities, food and drink, festivals, culture and etiquette, shopping, tips for travellers with disabilities and more. TIME-SAVING ITINERARIES Includes carefully planned routes covering the best of Andalucía, which give a taste of the richness and diversity of the destination, and have been created for different time frames or types of trip. DETAILED REGIONAL COVERAGE Clear structure within each sightseeing chapter of this Andalucía travel guide includes regional highlights, brief history, detailed sights and places ordered geographically, recommended restaurants, hotels, bars, clubs and major shops or entertainment options. INSIGHTS INTO GETTING AROUND LIKE A LOCAL Tips on how to beat the crowds, save time and money and find the best local spots for swimming, hiking, tapas or wildlife spotting. HIGHLIGHTS OF THINGS NOT TO MISS Rough Guides' rundown of Málaga, Cádiz, Seville and Huelva's best sights and top experiences helps to make the most of each trip to Andalucía, even in a short time. HONEST AND INDEPENDENT REVIEWS Written by Rough Guides' expert authors with a trademark blend of humour, honesty and expertise, this Andalucía guide book will help you find the best places,matching different needs. BACKGROUND INFORMATION Comprehensive 'Contexts' chapter of this travel guide to Andalucía features fascinating insights into Andalucía, with coverage of history, religion, ethnic groups, environment, wildlife and books, plus a handy language section and glossary. FABULOUS FULL COLOUR PHOTOGRAPHY Features inspirational colour photography, including the stunningAlhambraand the spectacular Jardín Botánico Histórico La Concepción. COLOUR-CODED MAPPING Practical full-colour maps, with clearly numbered, colour-coded keys for quick orientation in Córdoba, Jaén and many more locations in Andalucía, reduce the need to go online. USER-FRIENDLY LAYOUT With helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time.

Territorio y turismo en Andalucía

Download Territorio y turismo en Andalucía PDF Online Free

Author : Manuel Marchena Gómez
Publisher :
ISBN 13 : 9788450563702
Total Pages : 305 pages
Book Rating : 4.5/5 (637 download)

Book Synopsis Territorio y turismo en Andalucía by : Manuel Marchena Gómez

Download or read book Territorio y turismo en Andalucía written by Manuel Marchena Gómez and published by . This book was released on 1987 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Anales de Economía Aplicada 2009

Download Anales de Economía Aplicada 2009 PDF Online Free

Author :
Publisher : Delta Publicaciones
ISBN 13 : 8492453699
Total Pages : 748 pages
Book Rating : 4.4/5 (924 download)

Book Synopsis Anales de Economía Aplicada 2009 by :

Download or read book Anales de Economía Aplicada 2009 written by and published by Delta Publicaciones. This book was released on 2009 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: