La Humanizacion De La Era Digital

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Publicidad contagiosa

Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Latin American Digital Poetics

Author : Scott Weintraub
Publisher : Springer Nature
ISBN 13 : 3031264258
Total Pages : 137 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Latin American Digital Poetics by : Scott Weintraub

Download or read book Latin American Digital Poetics written by Scott Weintraub and published by Springer Nature. This book was released on 2023-10-25 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latin American Digital Poetics seeks to take the pulse of emergent poetic forms whose history is entangled with the computational and its AI dreams and achievements. This study carefully and thoroughly probes the intersection between the literary, the cultural, and the scientific-technological in order to reflect on the ways that digital technology has radically reshaped and reconfigured nearly all aspects of contemporary culture. The main idea of this book, then, is simple: by way of panoramic approaches to digital poetry as well as select case studies, we seek to account for the multi-directional exchange between poetry, technology, and culture via a (primarily) pedagogical approach.

Crea tu proyecto Tube

Author : Roger Cusa
Publisher : Editorial Almuzara
ISBN 13 : 8483565498
Total Pages : 149 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Crea tu proyecto Tube by : Roger Cusa

Download or read book Crea tu proyecto Tube written by Roger Cusa and published by Editorial Almuzara. This book was released on 2011-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.

Myth and Audiovisual Creation

Author : Jose Manuel Losada
Publisher : Logos Verlag Berlin GmbH
ISBN 13 : 3832549668
Total Pages : 226 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Myth and Audiovisual Creation by : Jose Manuel Losada

Download or read book Myth and Audiovisual Creation written by Jose Manuel Losada and published by Logos Verlag Berlin GmbH. This book was released on 2019-09-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our aim is to understand if myth has been directly affected by the digital revolution and to what extent it has retained its original essence or whether it has mutated to new forms. These articles tackle films and television series that devote a considerable part to the impact of transcendence in our lives. They show that myth continues to be a particularly suitable tool for the knowledge of our society and of ourselves.

Theorizing Digital Divides

Author : Massimo Ragnedda
Publisher : Routledge
ISBN 13 : 1315455315
Total Pages : 246 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Theorizing Digital Divides by : Massimo Ragnedda

Download or read book Theorizing Digital Divides written by Massimo Ragnedda and published by Routledge. This book was released on 2017-09-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although discussion of the digital divide is a relatively new phenomenon, social inequality is a deeply entrenched part of our current social world and is now reproduced in the digital sphere. Such inequalities have been described in multiple traditions of social thought and theoretical approaches. To move forward to a greater understanding of the nuanced dynamics of digital inequality, we need the theoretical lenses to interpret the meaning of what has been observed as digital inequality. This volume examines and explains the phenomenon of digital divides and digital inequalities from a theoretical perspective. Indeed, with there being a limited amount of theoretical research on the digital divide so far, Theorizing Digital Divides seeks to collect and analyse different perspectives and theoretical approaches in analysing digital inequalities, and thus propose a nuanced approach to study the digital divide. Exploring theories from diverse perspectives within the social sciences whilst presenting clear examples of how each theory is applied in digital divide research, this book will appeal to scholars and undergraduate and postgraduate students interested in sociology of inequality, digital culture, Internet studies, mass communication, social theory, sociology, and media studies.

When Bad Things Happen to Good People

Author : Harold S. Kushner
Publisher : Random House Digital, Inc.
ISBN 13 : 0805241930
Total Pages : 224 pages
Book Rating : 4.8/5 (52 download)

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Book Synopsis When Bad Things Happen to Good People by : Harold S. Kushner

Download or read book When Bad Things Happen to Good People written by Harold S. Kushner and published by Random House Digital, Inc.. This book was released on 2001 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an inspirational and compassionate approach to understanding the problems of life, and argues that we should continue to believe in God's fairness.

Encounters and Engagements between Economic and Cultural Geography

Author : Barney Warf
Publisher : Springer Science & Business Media
ISBN 13 : 9400729758
Total Pages : 186 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Encounters and Engagements between Economic and Cultural Geography by : Barney Warf

Download or read book Encounters and Engagements between Economic and Cultural Geography written by Barney Warf and published by Springer Science & Business Media. This book was released on 2012-04-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intellectual renaissance of human geography has included a widespread engagement between its economic and cultural subdisciplines. This volume adopts a variety of conceptual and empirical perspectives on the encounters between economic and cultural geographers. It offers an introduction and 10 chapters by authors in a variety of national contexts to explicate issues such as the cultural turn in economic geography, the cultural construction of economic geographic thought, consumption, gender, everyday life, commodity chain analysis, trust, networks, the creative economy, and tourism. The volume contains empirical analyses utilizing both quantitative and qualitative approaches at spatial scales ranging from the individual to the global economy. In illustrating how human geographers can ill afford to subscribe to the analytically false dichotomy between “culture” and “the economy,” the book explicates how cultural and economic geography can be seamlessly integrated , bringing them into a creative tension to their mutual benefit.

Microcelebrity Around the Globe

Author : Crystal Abidin
Publisher : Emerald Group Publishing
ISBN 13 : 1787567508
Total Pages : 201 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Microcelebrity Around the Globe by : Crystal Abidin

Download or read book Microcelebrity Around the Globe written by Crystal Abidin and published by Emerald Group Publishing. This book was released on 2018-11-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology uses in-depth interdisciplinary case studies from across the globe to examine the practice and concept of microcelebrity. Taking account of highly contextualized cultural settings and social histories, the chapters present scholarly interpretations of microcelebrity as it has proliferated and diverged in global social media networks.

Emotions in Contemporary TV Series

Author : Alberto N. Garcφa
Publisher : Springer
ISBN 13 : 1137568852
Total Pages : 262 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Emotions in Contemporary TV Series by : Alberto N. Garcφa

Download or read book Emotions in Contemporary TV Series written by Alberto N. Garcφa and published by Springer. This book was released on 2016-04-08 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection offers a wide range of essays showcasing current research on emotions in TV series. The chapters develop from a variety of research traditions in film, television and media studies and explores American, British, Nordic and Spanish TV series.

PISA 21st-Century Readers Developing Literacy Skills in a Digital World

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264670971
Total Pages : 216 pages
Book Rating : 4.2/5 (646 download)

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Book Synopsis PISA 21st-Century Readers Developing Literacy Skills in a Digital World by : OECD

Download or read book PISA 21st-Century Readers Developing Literacy Skills in a Digital World written by OECD and published by OECD Publishing. This book was released on 2021-05-04 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literacy in the 21st century is about constructing and validating knowledge. Digital technologies have enabled the spread of all kinds of information, displacing traditional formats of usually more carefully curated information such as encyclopaedias and newspapers.

The Routledge Handbook of Political Communication in Ibero-America

Author : Andreu Casero-Ripollés
Publisher : Taylor & Francis
ISBN 13 : 1040153461
Total Pages : 517 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis The Routledge Handbook of Political Communication in Ibero-America by : Andreu Casero-Ripollés

Download or read book The Routledge Handbook of Political Communication in Ibero-America written by Andreu Casero-Ripollés and published by Taylor & Francis. This book was released on 2024-10-31 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Communication in Ibero-America addresses the relationship between communication, politics, and digital technologies in Latin American and the Iberian Peninsula, a geographical space linked by social, cultural, and linguistic aspects. In recent years, digital media have been central in the dialogue established by political parties, institutions, the media, and citizens. In this hybrid space emerged certain phenomena that are of interest, particularly in the Ibero-American landscape, including disinformation and fake news, protests on social media, the organization of social movements, the relationship between the press and the state, political participation, populism, the role played by emotions and memes, the impact of AI and platformization on politics, and topics of debate in the public sphere. This Handbook is structured into nine parts, beginning with a historical contextualization and then exploring central aspects of the discipline. It then goes on to study trends at the regional level, increasing knowledge about how political communication and digital technologies are changing multiple aspects of Ibero-American societies, where political communication plays a fundamental role – especially in electoral processes, with its consequent effects on democracy. This Handbook will be of interest to academics, students, and professionals in the fields of political science, communication, journalism, advertising, marketing, and sociology, as well as public opinion consulting. It will be of particular interest to undergraduate and postgraduate students from Latin America, Portugal, and Spain.

Decolonizing Science in Latin American Art

Author : Joanna Page
Publisher : UCL Press
ISBN 13 : 178735976X
Total Pages : 286 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Decolonizing Science in Latin American Art by : Joanna Page

Download or read book Decolonizing Science in Latin American Art written by Joanna Page and published by UCL Press. This book was released on 2021-04-15 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projects that bring the ‘hard’ sciences into art are increasingly being exhibited in galleries and museums across the world. In a surge of publications on the subject, few focus on regions beyond Europe and the Anglophone world. Decolonizing Science in Latin American Art assembles a new corpus of art-science projects by Latin American artists, ranging from big-budget collaborations with NASA and MIT to homegrown experiments in artists’ kitchens. While they draw on recent scientific research, these art projects also ‘decolonize’ science. If increasing knowledge of the natural world has often gone hand-in-hand with our objectification and exploitation of it, the artists studied here emphasize the subjectivity and intelligence of other species, staging new forms of collaboration and co-creativity beyond the human. They design technologies that work with organic processes to promote the health of ecosystems, and seek alternatives to the logics of extractivism and monoculture farming that have caused extensive ecological damage in Latin America. They develop do-it-yourself, open-source, commons-based practices for sharing creative and intellectual property. They establish critical dialogues between Western science and indigenous thought, reconnecting a disembedded, abstracted form of knowledge with the cultural, social, spiritual, and ethical spheres of experience from which it has often been excluded. Decolonizing Science in Latin American Art interrogates how artistic practices may communicate, extend, supplement, and challenge scientific ideas. At the same time, it explores broader questions in the field of art, including the relationship between knowledge, care, and curation; nonhuman agency; art and utility; and changing approaches to participation. It also highlights important contributions by Latin American thinkers to themes of global significance, including the Anthropocene, climate change and environmental justice.

Wilbur Schramm and Noam Chomsky Meet Harold Innis

Author : Robert E. Babe
Publisher : Lexington Books
ISBN 13 : 1498506828
Total Pages : 301 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Wilbur Schramm and Noam Chomsky Meet Harold Innis by : Robert E. Babe

Download or read book Wilbur Schramm and Noam Chomsky Meet Harold Innis written by Robert E. Babe and published by Lexington Books. This book was released on 2015-04-21 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wilbur Schramm and Noam Chomsky Meet Harold Innis is an original, critical, in-depth analysis of the media and communication thought of Canada’s most highly acclaimed scholar, Harold Adams Innis. Even in Canada, however, Innis’s writings until now have been only partially cited and interpreted: Innis is usually stereotyped as being merely an economic historian fixated on previous civilizations, whereas in fact he was an astute analyst whose main concerns were with present problems and future trajectories. In the United States, meanwhile, Innis’s media and communication writings have been quite neglected and even denigrated. Drawing on Innis’s less frequently cited work, including his long neglected Political Economy in the Modern State, Robert Babe opens up Innis’s media scholarship as a whole,unfolding it in startling critical, yet ultimately appreciative ways. By comparing Innis’s media scholarship with Wilbur Schramm's and Noam Chomsky's, moreover, Babe tests the claims, positions, and modes of analysis not only of Innis, but also of the other two celebrated scholars as well, casting new light on their works and allowing the reader to imagine what sort of discourses might have been possible had the three been in conversation together. Wilbur Schramm and Noam Chomsky Meet Harold Innis provides comparative insight into foundational media scholarship in the United States and Canada, and explores in some detail the relevance of Innis for twenty-first century digitized society.

Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522534180
Total Pages : 2389 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-08-30 with total page 2389 pages. Available in PDF, EPUB and Kindle. Book excerpt: People currently live in a digital age in which technology is now a ubiquitous part of society. It has become imperative to develop and maintain a comprehensive understanding of emerging innovations and technologies. Information and Technology Literacy: Concepts, Methodologies, Tools, and Applications is an authoritative reference source for the latest scholarly research on techniques, trends, and opportunities within the areas of digital literacy. Highlighting a wide range of topics and concepts such as social media, professional development, and educational applications, this multi-volume book is ideally designed for academics, technology developers, researchers, students, practitioners, and professionals interested in the importance of understanding technological innovations.

The Motivational Effect of ICT on Pupils

Author : Don Passey
Publisher :
ISBN 13 : 9781844782048
Total Pages : 77 pages
Book Rating : 4.7/5 (82 download)

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Book Synopsis The Motivational Effect of ICT on Pupils by : Don Passey

Download or read book The Motivational Effect of ICT on Pupils written by Don Passey and published by . This book was released on 2004 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Culturas y artes de lo poshumano

Author : Lucia Santaella
Publisher : Editorial San Pablo
ISBN 13 : 9587158717
Total Pages : 254 pages
Book Rating : 4.5/5 (871 download)

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Book Synopsis Culturas y artes de lo poshumano by : Lucia Santaella

Download or read book Culturas y artes de lo poshumano written by Lucia Santaella and published by Editorial San Pablo. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Construction and Building Research

Author : Carmen Llinares-Millán
Publisher : Springer Science & Business Media
ISBN 13 : 9400777906
Total Pages : 528 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Construction and Building Research by : Carmen Llinares-Millán

Download or read book Construction and Building Research written by Carmen Llinares-Millán and published by Springer Science & Business Media. This book was released on 2014-01-31 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many areas of knowledge converge in the building industry and therefore research in this field necessarily involves an interdisciplinary approach. Effective research requires strong relation between a broad variety of scientific and technological domains and more conventional construction or craft processes, while also considering advanced management processes, where all the main actors permanently interact. This publication takes an interdisciplinary approach grouping various studies on the building industry chosen from among the works presented for the 2nd International Conference on Construction and Building Research. The papers examine aspects of materials and building systems; construction technology; energy and sustainability; construction management; heritage, refurbishment and conservation. The information contained within these pages may be of interest to researchers and practitioners in construction and building activities from the academic sphere, as well as public and private sectors.