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Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9819903335
Total Pages : 686 pages
Book Rating : 4.8/5 (199 download)
Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1880 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 1880 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : José María Sainz de Vicuña Ancín
Publisher : ESIC Editorial
ISBN 13 : 847356913X
Total Pages : 257 pages
Book Rating : 4.4/5 (735 download)
Download or read book El plan de marketing en la PYME written by José María Sainz de Vicuña Ancín and published by ESIC Editorial. This book was released on 2016-04-18 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planificar es decidir hoy lo que vamos a hacer en el futuro. Hay muchas razones para pensar que no solo merece la pena planificar sino que es totalmente necesario para la supervivencia de las pymes. Una de ellas es que está constatado que quien utiliza adecuadamente el plan de marketing aumenta la rentabilidad de su empresa. Y lo consigue porque el plan de marketing obliga a hacer una vigilancia más sistemática de la evolución del mercado y aumenta la capacidad de reacción ante los imprevistos. De ahí que el plan de marketing constituye una excelente «hoja de ruta» en la que, tras una importante reflexión y análisis, se plasman los objetivos de mercado que tiene la empresa (qué queremos conseguir), se definen las estrategias comerciales y de marketing (cómo hacerlo), se detallan las acciones que se van a poner en marcha para alcanzarlos (qué haremos) y se acuerda el presupuesto necesario para ello (con qué medios). Por ello, se muestra como un instrumento muy útil de implementación, justificación y control de las decisiones comerciales y de marketing. Las principales modificaciones introducidas en esta tercera edición consisten en que se hace un énfasis especial en la digitalización porque: está modificando las cadenas de valor de sus respectivos sectores; están incurriendo en ellos nuevos actores ajenos al mismo; y les está obligando a replantear su modelo de negocio. Por lo que el autor recomienda que cuando hablamos de marketing no debemos olvidar el marketing digital, que tanto impulso está cogiendo desde 2013. En otras palabras, el plan de marketing debe ser integral, es decir, off y on line. El libro El plan de marketing en la pyme está pensado por y para la pequeña y mediana empresa. Está escrito con la voluntad de ofrecer a la dirección de la pyme un instrumento de trabajo práctico, útil y eficaz que conduzca al lector paso a paso en la elaboración de un plan de marketing. Se trata de un libro de divulgación, cuya fuerza reside en haber incorporado dos planes de marketing reales (el de SDV Consultores y el de Coopaman) de dos empresas representativas de las pymes más pequeñas. La proximidad de los casos expuestos garantiza una lectura más interesante para gran parte de los gestores de pymes (99,12%), ya que el 5,18% son empresas pequeñas y el 93,94% restante son microempresas. Índice Prólogo.- Opiniones de profesionales sobre el libro.- Presentación.- Parte I: Presentación del plan de marketing.- Aportación del marketing a la PYME.- Importancia del plan de marketing para la PYME.- Parte II: Cómo tener éxito con su plan de marketing.- Cómo una PYME puede elaborar, con éxito, su plan de marketing.- Cómo hacer el seguimiento y el control del plan de marketing.- El plan de marketing de SDV Consultores.- Epílogo: Hacia una nueva era empresarial.- Bibliografía.
Author :
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.A/5 ( download)
Download or read book Argentine Forest Guide written by and published by . This book was released on 1997 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alejandro Schnarch
Publisher : Alpha Editorial
ISBN 13 : 9586828557
Total Pages : 487 pages
Book Rating : 4.5/5 (868 download)
Download or read book Marketing para pymes written by Alejandro Schnarch and published by Alpha Editorial. This book was released on 2013-04-30 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libros sobre marketing hay muchos, pero una gran parte está escrita en otras realidades, para otros contextos y, generalmente, enfocados en grandes corporaciones. Como resultado, se han tratado de imponer teorías y estrategias que se usan en los países desarrollados, y que no siempre tienen aplicación en nuestro medio puesto que los mercados, los comportamientos, los procesos, las creencias, los valores o las expectativas son diferentes. El autor, nacido en Chile, tiene una gran comprensión de la situación de América Latina, producto de una larga experiencia profesional y académica al haber trabajado como asesor, profesor e investigador en varios países de la región, lo que le ha permitido revisar, organizar y adaptar algunos conceptos y herramientas del marketing, con un enfoque hacia las Pymes latinoamericanas.
Author : Anna Calvera
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.:/5 (334 download)
Download or read book Design history seen from aboard written by Anna Calvera and published by . This book was released on 2001 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Javier Maqueda Lafuente
Publisher : Ediciones Díaz de Santos
ISBN 13 : 9788479781903
Total Pages : 548 pages
Book Rating : 4.7/5 (819 download)
Download or read book Marketing estratégico para empresas de servicios written by Javier Maqueda Lafuente and published by Ediciones Díaz de Santos. This book was released on 1995 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: INDICE: Concepto de calidad - breve historia. Visión macroeconómica del sectorservicios: la terciarización de las economías desarrolladas. Concepto microeconómico de servicio. La empresa de servicios: una organización específica. Lasescuelas de organización y administración de empresas. La empresa de servicios percibida como un sistema. Modelos de management para la dirección de empresas de servicios. La calidad total como herramienta para la dirección y gestiónde la empresa terciaria. La calidad del servicio como estrategia para la empresa terciaria. Implantación de la calidad de servicio en la empresa terciaria.Organización de las actividades comerciales. La elaboración del plan de marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.F/5 ( download)
Download or read book Argentine Forestry Guide written by and published by . This book was released on with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P. Christopher Earley
Publisher : Stanford University Press
ISBN 13 : 0804743126
Total Pages : 397 pages
Book Rating : 4.8/5 (47 download)
Download or read book Cultural Intelligence written by P. Christopher Earley and published by Stanford University Press. This book was released on 2003 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a global market where international teams, initiatives, and joint ventures are increasingly common, it is extremely important for people to integrate themselves in new cultures. Strategies for selecting and training people on global perspectives are critical for managing business. In this book, the authors develop the idea of cultural intelligence and examine its three essential facets: cognition, the ability to develop patterns from cultural cues; motivation, the desire and ability to engage others; and behavior, the capability to act in accordance with cognition and motivation. They explore the fundamental nature of cultural intelligence and its relationship to other frameworks of intelligence.-Back cover.
Author : Erik Brynjolfsson
Publisher : MIT Press
ISBN 13 : 0262518619
Total Pages : 175 pages
Book Rating : 4.2/5 (625 download)
Download or read book Wired for Innovation written by Erik Brynjolfsson and published by MIT Press. This book was released on 2013-02-08 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two experts on the information economy explore the true economic value of technology and innovation. A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education. Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.
Author : Álvaro Rocha
Publisher : Springer Nature
ISBN 13 : 3030406903
Total Pages : 726 pages
Book Rating : 4.0/5 (34 download)
Download or read book Information Technology and Systems written by Álvaro Rocha and published by Springer Nature. This book was released on 2020-01-30 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is composed by the papers accepted for presentation and discussion at The 2019 International Conference on Information Technology & Systems (ICITS'20), held at the Universidad Distrital Francisco José de Caldas, in Bogotá, Colombia, on 5th to 7th February 2020. ICIST is a global forum for researchers and practitioners to present and discuss recent findings and innovations, current trends, professional experiences and challenges of modern information technology and systems research, together with their technological development and applications. The main topics covered are: information and knowledge management; organizational models and information systems; software and systems modelling; software systems, architectures, applications and tools; multimedia systems and applications; computer networks, mobility and pervasive systems; intelligent and decision support systems; big data analytics and applications; human–computer interaction; ethics, computers & security; health informatics; information technologies in education.
Author : Lucian Peter Christoph Peppelenbos
Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)
Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.
Author : J. Carlos Prado-Prado
Publisher : Springer Science & Business Media
ISBN 13 : 1447153499
Total Pages : 362 pages
Book Rating : 4.4/5 (471 download)
Download or read book Annals of Industrial Engineering 2012 written by J. Carlos Prado-Prado and published by Springer Science & Business Media. This book was released on 2013-12-03 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of the 6th International Conference on Industrial Engineering and Industrial Management and the XVI Congreso de Ingeniería de Organización (CIO 2012). The aim of CIO is to establish a forum for the open and free exchange of ideas, opinions and academic experiences about research, technology transfer or successful business experiences in the field of Industrial Engineering. The CIO 2012 is an annual meeting promoted by “Asociación para el Desarrollo de la Ingeniería de Organización” (Industrial Engineers Association, ADINGOR) with a Scientific Committee composed of 61 international referees and more than 200 professionals from 7 countries. A selection of the lectures and presentations made over three days by researchers and practitioners from different countries are presented here. A range of topics is covered including: A selection of the lectures and presentations made over three days by researchers and practitioners from different countries are presented here. A range of topics is covered including: · Business Administration & Economic Environment · Technological & Organizational Innovation · Logistics & Supply Chain Management · Production & Operations Management · Management Systems & Sustainability The conference in Industrial Engineering (CIO) and its proceedings are an excellent platform for the dissemination of the outputs of the scientific projects developed in the frame of the International Research and Development plans.
Author : Karmen Pažek
Publisher : BoD – Books on Demand
ISBN 13 : 1839691492
Total Pages : 246 pages
Book Rating : 4.8/5 (396 download)
Download or read book Lean Manufacturing written by Karmen Pažek and published by BoD – Books on Demand. This book was released on 2021-11-03 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lean manufacturing is a process used in production to maximize efficiency and minimize waste by considering sustainability and the environment. This book presents a comprehensive overview of lean manufacturing in various enterprises, including manufacturing, construction, and the fabric and textile industry, among others. Chapters cover such topics as barriers to lean manufacturing, enterprise modeling, lean practices and circular economies, and more.
Author : Anne-Laure Mention
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443870153
Total Pages : 370 pages
Book Rating : 4.4/5 (438 download)
Download or read book Innovation in Financial Services written by Anne-Laure Mention and published by Cambridge Scholars Publishing. This book was released on 2014-10-21 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers together some of the most up-to-date thinking in the growing field of innovation in services and more particularly, in financial services. It explores the peculiarities of innovation in financial services firms and surrounding market players, discusses the open nature of the innovation process, and analyses its success factors and its interplay with strategy and performance. This book provides topical insights on the challenges facing the financial industry, such as the convergence with other sectors, and the increasing regulatory burden. By combining multidisciplinary approaches and by selecting a number of cutting-edge research models, theories, empirical findings and practitioners’ insights, it offers unique, contemporary and multidimensional perspectives on innovation for a sector of paramount importance for the running of economies around the world. This book comes at a time of turbulence, uncertainty and within an industry in need of vision and strategic foresight. By synthesizing multiple views from academia and practice, it opens the agenda and contributes to the on-going debate of redefining the multi-polar role of innovation in the financial industry.
Author : Lorna Uden
Publisher : Springer
ISBN 13 : 3030214516
Total Pages : 549 pages
Book Rating : 4.0/5 (32 download)
Download or read book Knowledge Management in Organizations written by Lorna Uden and published by Springer. This book was released on 2019-06-11 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the refereed proceedings of the 14th International Conference on Knowledge Management in Organizations, KMO 2019, held in Zamora, Spain, in July 2019. The 46 papers accepted for KMO 2019 were selected from 109 submissions and are organized in topical sections on: knowledge management models and analysis; knowledge transfer and learning; knowledge and service innovation; knowledge creation; knowledge and organization; information systems and information science; data mining and intelligent science; social networks and social aspects of KM; big data and IoT; and new trends in IT.
Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
