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Author : Natalia Rodríguez Salcedo
Publisher :
ISBN 13 : 9788492860593
Total Pages : 181 pages
Book Rating : 4.8/5 (65 download)
Download or read book La edad de oro de la comunicación comercial written by Natalia Rodríguez Salcedo and published by . This book was released on 2010 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9788492860586
Total Pages : 213 pages
Book Rating : 4.8/5 (65 download)
Download or read book La edad de oro de la comunicación comercial, desde 1960 hasta 2000 written by and published by . This book was released on 2010 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Christina Holtz-Bacha
Publisher : Routledge
ISBN 13 : 1317439775
Total Pages : 574 pages
Book Rating : 4.3/5 (174 download)
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Author : T. Watson
Publisher : Springer
ISBN 13 : 1137427515
Total Pages : 248 pages
Book Rating : 4.1/5 (374 download)
Download or read book Western European Perspectives on the Development of Public Relations written by T. Watson and published by Springer. This book was released on 2015-04-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Western Europe.
Author : Jacquie L'Etang
Publisher : Routledge
ISBN 13 : 131791886X
Total Pages : 447 pages
Book Rating : 4.3/5 (179 download)
Download or read book The Routledge Handbook of Critical Public Relations written by Jacquie L'Etang and published by Routledge. This book was released on 2015-08-11 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Author : Natalia Rodríguez Salcedo
Publisher : Comunicacion Social Ediciones y Publicaciones
ISBN 13 : 9788492860593
Total Pages : 181 pages
Book Rating : 4.8/5 (65 download)
Download or read book Historia de la publicidad y de las relaciones públicas en España written by Natalia Rodríguez Salcedo and published by Comunicacion Social Ediciones y Publicaciones. This book was released on 2010 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: El objetivo de esta publicación —en dos volúmenes y en color— es realizar la historia conjunta de la Publicidad y de las Relaciones Públicas en España, desde sus inicios hasta el final del siglo XX. No existía en el panorama editorial español una investigación integrada como la que aquí presentamos. Esta obra aborda de modo unitario la historia de ambas disciplinas, por corresponderse con la naturaleza misma del fenómeno estudiado. «Podemos asegurar que, pese a lo que ocurrió en otros lugares, donde ambas actividades se desarrollaron en ámbitos separados, no sucedió de igual modo en España: la dificultad de discernir entre Publicidad y Relaciones Públicas durante la primera mitad del siglo XX es patente. Cuando, a través de la investigación, se descubren campañas de relaciones públicas, resultan estar desarrolladas desde agencias de publicidad o por profesionales de ese campo y, en ocasiones, se presentan ocultas bajo denominaciones como “propaganda”, “publicidad social”, “publicidad educativa” o “publicidad de prestigio”.» Esta publicación se presenta dividida en dos partes. El primer volumen, De la nada al consumo, abarca desde los orígenes de estas disciplinas hasta 1960. El segundo, La edad de oro de la comunicación comercial, abarca desde esa fecha hasta el año 2000, y se acompaña de un DVD. La investigación sobre la historia de las Relaciones Públicas ha sido compleja. El término en sí mismo no llegó a España hasta la década de 1950, y ni siquiera entonces fue aplicado de forma inmediata por los profesionales de la época. En 1960 se fundó la Sociedad Española de Relaciones Públicas, primera empresa dedicada íntegramente a ofrecer estos servicios. Nadie antes se había preocupado por buscar precedentes de la actividad, bajo otras denominaciones, antes de esa fecha.
Author : Mercedes Montero
Publisher :
ISBN 13 : 9788492860609
Total Pages : 213 pages
Book Rating : 4.8/5 (66 download)
Download or read book Historia de la publicidad y de las relaciones públicas en España written by Mercedes Montero and published by . This book was released on with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allison Beeby Lonsdale
Publisher : University of Ottawa Press
ISBN 13 : 077660399X
Total Pages : 280 pages
Book Rating : 4.7/5 (766 download)
Download or read book Teaching Translation from Spanish to English written by Allison Beeby Lonsdale and published by University of Ottawa Press. This book was released on 1996 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: While many professional translators believe the ability to translate is a gift that one either has or does not have, Allison Beeby Lonsdale questions this view. In her innovative book, Beeby Lonsdale demonstrates how teachers can guide their students by showing them how insights from communication theory, discourse analysis, pragmatics, and semiotics can illuminate the translation process. Using Spanish to English translation as her example, she presents the basic principles of translation through 29 teaching units, which are prefaced by objectives, tasks, and commentaries for the teacher, and through 48 task sheets, which show how to present the material to students. Published in English.
Author : Rachel Price
Publisher : Northwestern University Press
ISBN 13 : 0810130130
Total Pages : 286 pages
Book Rating : 4.8/5 (11 download)
Download or read book The Object of the Atlantic written by Rachel Price and published by Northwestern University Press. This book was released on 2014-11-30 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Object of the Atlantic is a wide-ranging study of the transition from a concern with sovereignty to a concern with things in Iberian Atlantic literature and art produced between 1868 and 1968. Rachel Price uncovers the surprising ways that concrete aesthetics from Cuba, Brazil, and Spain drew not only on global forms of constructivism but also on a history of empire, slavery, and media technologies from the Atlantic world. Analyzing Jose Marti’s notebooks, Joaquim de Sousandrade’s poetry, Ramiro de Maeztu’s essays on things and on slavery, 1920s Cuban literature on economic restructuring, Ferreira Gullar’s theory of the “non-object,” and neoconcrete art, Price shows that the turn to objects—and from these to new media networks—was rooted in the very philosophies of history that helped form the Atlantic world itself.
Author : Romy Fröhlich
Publisher : Cresskill, N.J. : Hampton Press
ISBN 13 :
Total Pages : 380 pages
Book Rating : 4.3/5 (91 download)
Download or read book Journalism Education in Europe and North America written by Romy Fröhlich and published by Cresskill, N.J. : Hampton Press. This book was released on 2003 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work takes stock of the different ways that lead into journalism in Europe and in North America at a moment when much change is taking place in the media systems and in journalism education. This lays the ground for further analyses and comparisons of the way journalists are trained.
Author : James R. Boylan
Publisher : Columbia University Press
ISBN 13 : 9780231130905
Total Pages : 426 pages
Book Rating : 4.1/5 (39 download)
Download or read book Pulitzer's School written by James R. Boylan and published by Columbia University Press. This book was released on 2003 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The debate over the school's merits and shortcomings has been strong, and at times vehement, even into the twenty-first century. In 2002, the old argument was reopened and the school found itself publicly scrutinized once again. Had it lived up to Pulitzer's original vision of a practical, uncompromising, and multifaceted education for journalists? Was its education still relevant to the needs of contemporary journalists?
Author : Klaus Arnold
Publisher : John Wiley & Sons
ISBN 13 : 1119161622
Total Pages : 520 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Handbook of European Communication History written by Klaus Arnold and published by John Wiley & Sons. This book was released on 2019-10-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking handbook that takes a cross-national approach to the media history of Europe of the past 100 years The Handbook of European Communication History is a definitive and authoritative handbook that fills a gap in the literature to provide a coherent and chronological history of mass media, public communication and journalism in Europe from 1900 to the late 20th century. With contributions from teams of scholars and members of the European Communication Research and Education Association, the Handbook explores media innovations, major changes and developments in the media systems that affected public communication, as well as societies and culture. The contributors also examine the general trends of communication history and review debates related to media development. To ensure a transnational approach to the topic, the majority of chapters are written not by a single author but by international teams formed around one or more lead authors. The Handbook goes beyond national perspectives and provides a basis for more cross-national treatments of historical developments in the field of mediated communication. Indeed, this important Handbook: Offers fresh insights on the development of media alongside key differences between countries, regions, or media systems over the past century Takes a fresh, cross-national approach to European media history Contains contributions from leading international scholars in this rapidly evolving area of study Explores the major innovations, key developments, differing trends, and the important debates concerning the media in the European setting Written for students and academics of communication and media studies as well as media professionals, The Handbook of European Communication History covers European media from 1900 with the emergence of the popular press to the professionalization of journalists and the first wave of multimedia with the advent of film and radio broadcasting through the rapid growth of the Internet and digital media since the late 20th century.
Author : Wilbur Schramm
Publisher : SAGE
ISBN 13 : 9780761907169
Total Pages : 224 pages
Book Rating : 4.9/5 (71 download)
Download or read book The Beginnings of Communication Study in America written by Wilbur Schramm and published by SAGE. This book was released on 1997-02-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered by most to be the founder of the field of communication studies, Wilbur Schramm could not be more qualified to write The Beginnings of Communication Study in America. This momentous new work acknowledges the seminal contributions of four inspirational scientists whose theories and methods were the foundation for the discipline called communication: Harold D. Lasswell, Paul F. Lazarsfeld, Kurt Lewin, and Carl I. Hovland. This final collection of Wilbur Schramm's perspective in its unfinished form, contains many of his personal insights on the field of communication. The editors have supplemented this volume posthumously by providing a chapter that completes the story of how communication study spread among U.S. Universities, and also contains an exceptional account of the story of Schramm himself, as the founder of communication, and the widespread agreement on his preeminence. The Beginnings of Communication Study in America will fulfill a great need for students, and researchers in mass communication, communication theory, and speech who are interested on the origins and history of communication study, and the significance of Wilbur Schramm's work [Publisher description].
Author : Willard Grosvenor Bleyer
Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.:/5 (318 download)
Download or read book The Profession of Journalism written by Willard Grosvenor Bleyer and published by . This book was released on 1918 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Gleick
Publisher : Vintage
ISBN 13 : 0307379574
Total Pages : 400 pages
Book Rating : 4.3/5 (73 download)
Download or read book The Information written by James Gleick and published by Vintage. This book was released on 2011-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of the acclaimed Chaos and Genius comes a thoughtful and provocative exploration of the big ideas of the modern era: Information, communication, and information theory. Acclaimed science writer James Gleick presents an eye-opening vision of how our relationship to information has transformed the very nature of human consciousness. A fascinating intellectual journey through the history of communication and information, from the language of Africa’s talking drums to the invention of written alphabets; from the electronic transmission of code to the origins of information theory, into the new information age and the current deluge of news, tweets, images, and blogs. Along the way, Gleick profiles key innovators, including Charles Babbage, Ada Lovelace, Samuel Morse, and Claude Shannon, and reveals how our understanding of information is transforming not only how we look at the world, but how we live. A New York Times Notable Book A Los Angeles Times and Cleveland Plain Dealer Best Book of the Year Winner of the PEN/E. O. Wilson Literary Science Writing Award
Author : Nora Clichevsky
Publisher :
ISBN 13 : 9781558441491
Total Pages : 0 pages
Book Rating : 4.4/5 (414 download)
Download or read book Tierra Vacante en Ciudades Latinoamericanas written by Nora Clichevsky and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vacant urban land--the product of land market activity, the actions of private agents, and the policies of public agents--is an important challenge for policy makers. Vacant lots on the urban fringe and in central and interstitial areas have affected growth patterns in Latin America. Contributors to this book analyze the problems and opportunities related to vacant urban land in five cities: Buenos Aires, Argentina; Rio de Janeiro, Brazil; Quito, Ecuador; Lima, Perú; and San Salvador, El Salvador.
Author : Steven Joseph Loza
Publisher : University of Illinois Press
ISBN 13 : 9780252062889
Total Pages : 396 pages
Book Rating : 4.0/5 (628 download)
Download or read book Barrio Rhythm written by Steven Joseph Loza and published by University of Illinois Press. This book was released on 1993 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hit movie La Bamba (based on the life of Richie Valens), the versatile singer Linda Ronstadt, and the popular rock group Los Lobos all have roots in the dynamic music of the Mexican-American community in East Los Angeles. With the recent "Eastside Renaissance" in the area, barrio music has taken on symbolic power throughout the Southwest, yet its story has remained undocumented and virtually untold. In Barrio Rhythm, Steven Loza brings this hidden history to life, demonstrating the music's essential role in the cultural development of East Los Angeles and its influence on mainstream popular culture. Drawing from oral histories and other primary sources, as well as from appropriate representative songs, Loza provides a historical overview of the music from the nineteenth century to the present and offers in-depth profiles of nine Mexican-American artists, groups, and entrepreneurs in Southern California from the post-World War II era to the present. His interviews with many of today's most influential barrio musicians, including members of Los Lobos, Eddie Cano, Lalo Guerrero, and Willie chronicle the cultural forces active in this complex urban community.
