La Distribution Selective Et La Commercialisation Par Internet

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Film and Television Distribution and the Internet

Author : Mr Andrew Sparrow
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409458083
Total Pages : 345 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Film and Television Distribution and the Internet by : Mr Andrew Sparrow

Download or read book Film and Television Distribution and the Internet written by Mr Andrew Sparrow and published by Gower Publishing, Ltd.. This book was released on 2012-09-28 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phones than the film and television industries. The web is creating radical new ways of marketing and delivering television and film content; one that draws in not simply traditional broadcasters and producers but a whole new range of organizations such as news organizations, web companies and mobile phone service providers. This companion volume to Andrew Sparrow's Music Distribution and the Internet: A Legal Guide for the Music Business focuses on the practical application of UK and EU law as it applies to the distribution of television and film through the internet. This includes terms of contract and copyright as they affect studios, broadcasters, sales agents, distributors, internet service providers, film financiers, and online film retailers; as well as areas such as the licensing of rights. It also covers the commercial aspects of delivering film and television services to a customer base, including engaging with new content platforms, strategic agreements with content aggregators, protecting and exploiting intellectual property rights, data and consumer protection, and payment, online marketing and advertising. The opportunities for companies operating in this area are extraordinary (as are the legal implications) and Andrew Sparrow's highly practical guide provides an excellent starting point for navigating through what is a complex area of regulation, contract, copyright and consumer law.

Competition on the Internet

Author : Gintarė Surblytė
Publisher : Springer
ISBN 13 : 3642550967
Total Pages : 113 pages
Book Rating : 4.6/5 (425 download)

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Book Synopsis Competition on the Internet by : Gintarė Surblytė

Download or read book Competition on the Internet written by Gintarė Surblytė and published by Springer. This book was released on 2014-11-24 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undeniably widespread and powerful as it is, the Internet is not almighty: it can reach as high as the skies (cloud computing), but it cannot escape competition. Yet, safeguarding competition in “the network of networks” is not without challenges: not only are competitive processes in platform-based industries complex, so is competition law analysis. The latter is often challenged by the difficulties in predicting the outcome of competition, in particular in terms of innovation. Do the specific competition law issues in a digital environment presuppose a reconsideration of competition law concepts and their application? Can current competition law tools be adjusted to the rush pace of dynamic industries? To what extent could competition law be supplemented by regulation – is the latter a foe or rather an ally? This book provides an analysis of recent developments in the most relevant competition law cases in a digital environment on both sides of the Atlantic (the EU and the US) and assesses platform competition issues from a legal as well as an economic point of view.

Competition Policy Newsletter

Author :
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Competition Policy Newsletter by :

Download or read book Competition Policy Newsletter written by and published by . This book was released on 2001 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Competition Law in Europe

Author : Marc Wiggers
Publisher : Kluwer Law International B.V.
ISBN 13 : 940351177X
Total Pages : 364 pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Digital Competition Law in Europe by : Marc Wiggers

Download or read book Digital Competition Law in Europe written by Marc Wiggers and published by Kluwer Law International B.V.. This book was released on 2023-07-14 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Digital competition’, a term and concept that has risen to the forefront of competition law, may be viewed as both promising and cautionary: on the one hand, it brings the promises of increased speed, efficiency and objectivity, and, on the other, it entails potential pitfalls such as hard-to-identify pathways to unfair pricing, dominant positions and their potential abuse, restriction of choice and abuse of personal data. Accordingly, jurisdictions around the world are taking measures to deal with the phenomenon. In this concise but thoroughly researched book – both informative and practical – lawyers from two prominent firms with specialised digital competition teams take stock and examine the state of digital competition in the enforcement practices of six competition authorities in Europe, most of these forerunners in the field of digital competition policy and enforcement. The competition authorities surveyed are those of the European Union, the United Kingdom, France, Germany, the Netherlands and Belgium. For each, an overview, spanning the period from 2012 to mid-2022 but including as many landmark cases as possible up to and including December 2022, includes not only landmark cases in which digital technologies have had a significant impact on the competition law outcome but also guidance documents such as speeches, policy statements, industry surveys and research reports. Activities and enforcement practices of the various authorities include the following and more: degree of activity; focus of the activity; enforcement styles; enforcement instruments; visible effectiveness of enforcement; and important insights and outlooks. Each overview contains separate chapters on cartel prohibition, the prohibition of abuse of a dominant position and merger control. Additional chapters – partially written by guest authors (who are all without a doubt true thought leaders: Tristan Byrne, Giuseppe Colangelo, Ai Deng, Teodora Groza, Daniel Mândrescu, Wolf Sauter, Thibault Schrépel, and Gareth Shier) – evaluate the similarities and differences in the enforcement practices and the positive and negative effects of digital competition in the jurisdictions investigated, the economic context, the most important game changers, and a concluding chapter offers recommendations. An indispensable guide to quickly and accessibly acquiring in-depth knowledge of competition law in the digital sector, this matchless volume is a must-read for any practitioner or academic who encounters competition law related to digital markets. The dilemmas and challenges of the new competition law reality – which is here already, like it or not – are clearly explained here for the benefit of regulators, academics, policymakers, judges, in-house counsel and lawyers specialising in competition law and intellectual property law.

Entrepreneurial Marketing

Author : Edwin J. Nijssen
Publisher : Routledge
ISBN 13 : 1000436489
Total Pages : 164 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Entrepreneurial Marketing by : Edwin J. Nijssen

Download or read book Entrepreneurial Marketing written by Edwin J. Nijssen and published by Routledge. This book was released on 2021-09-14 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Existing market research data will be largely irrelevant in these cases, making sales and marketing of innovative new products especially challenging to entrepreneurs. Entrepreneurial Marketing focuses on this challenge. Classic core marketing concepts, such as segmentation, positioning, and the marketing mix undergo an ‘extreme makeover’ in the context of innovative products hitting the market. Edwin J. Nijssen stresses principles of affordable loss, experimentation, and adjustment for emerging opportunities, as well as cooperation with first customers. Containing many marketing examples of successful and cutting-edge innovations (including links to websites and videos), useful lists of key issues, and instructions on how to make a one-page marketing plan, Entrepreneurial Marketing provides a vital guide to successfully developing customer demand and a market for innovative new products. This third edition has been thoroughly expanded, including: Expanded content on leveraging digital technologies and their new business models More practical tools, such as coverage of the Lean Canvas model Updated references, cases, and new examples throughout; and, Updated online resources This book equips advanced undergraduate and postgraduate students of marketing strategy, entrepreneurial marketing, and entrepreneurship with the fundamental tools to succeed in marketing.

Hyperconsumption

Author : Gerard Hastings
Publisher : Routledge
ISBN 13 : 1000569810
Total Pages : 122 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Hyperconsumption by : Gerard Hastings

Download or read book Hyperconsumption written by Gerard Hastings and published by Routledge. This book was released on 2022-04-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diving deep into the world of corporate marketing, this incisive and eye-opening work shows how, in the hands of the corporation, business has become manipulative, divisive and disastrously at odds with the needs of the natural world. It calls on us to rethink and rebel. The corporate marketing blitz is driven by a simple economic truth: profits depend on demand always exceeding supply. A multi-billion-dollar global industry has therefore been created with the sole aim of turning us into devout consumers. Gerard Hastings invites us to explore alternatives to a system that is threatening our survival. He explores what it is to be human, how marketing can be used to do good rather than harm and the potential of alternative models that empower us to be citizens, not just consumers. Professionals and students in the business, marketing, public health, environmental and political sectors – as well as concerned citizens who know that business as usual is not an option – will value this accessible guide to what is going wrong with our current business models and how these failings can be addressed.

Research Handbook on Digital Trade

Author : David Collins
Publisher : Edward Elgar Publishing
ISBN 13 : 1800884958
Total Pages : 509 pages
Book Rating : 4.8/5 (8 download)

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Book Synopsis Research Handbook on Digital Trade by : David Collins

Download or read book Research Handbook on Digital Trade written by David Collins and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive Research Handbook analyzes the impact of the rapid growth of digital trade on businesses, consumers, and regulators. Leading experts provide theoretical and practical insight into how to manage the legal and policy challenges of the global digital economy.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Competition Law

Author : Richard|Bailey Whish (David)
Publisher : Oxford University Press
ISBN 13 : 0198906056
Total Pages : 1269 pages
Book Rating : 4.1/5 (989 download)

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Book Synopsis Competition Law by : Richard|Bailey Whish (David)

Download or read book Competition Law written by Richard|Bailey Whish (David) and published by Oxford University Press. This book was released on 2024 with total page 1269 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Trade-marks Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 938 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Trade-marks Journal by :

Download or read book Trade-marks Journal written by and published by . This book was released on 2000 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Internet Crime

Author : Yvonne Jewkes
Publisher : Routledge
ISBN 13 : 1134030665
Total Pages : 674 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Handbook of Internet Crime by : Yvonne Jewkes

Download or read book Handbook of Internet Crime written by Yvonne Jewkes and published by Routledge. This book was released on 2013-03-07 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential reference for scholars and others whose work brings them into contact with managing, policing and regulating online behaviour, the Handbook of Internet Crime emerges at a time of rapid social and technological change. Amidst much debate about the dangers presented by the Internet and intensive negotiation over its legitimate uses and regulation, this is the most comprehensive and ambitious book on cybercrime to date. The Handbook of Internet Crime gathers together the leading scholars in the field to explore issues and debates surrounding internet-related crime, deviance, policing, law and regulation in the 21st century. The Handbook reflects the range and depth of cybercrime research and scholarship, combining contributions from many of those who have established and developed cyber research over the past 25 years and who continue to shape it in its current phase, with more recent entrants to the field who are building on this tradition and breaking new ground. Contributions reflect both the global nature of cybercrime problems, and the international span of scholarship addressing its challenges.

Cybercrimes

Author : Anita Lavorgna
Publisher : Bloomsbury Publishing
ISBN 13 : 1352009056
Total Pages : 269 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Cybercrimes by : Anita Lavorgna

Download or read book Cybercrimes written by Anita Lavorgna and published by Bloomsbury Publishing. This book was released on 2020-01-25 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new textbook offers a systematic introduction to a wide array of cybercrimes, exploring their diversity and the range of possible responses to them. Combining coverage of theoretical perspectives with more technical knowledge, the book is divided into ten chapters which first lay the foundations of the topic and then consider the most important types of cybercrimes – from crimes against devices to political offences – before finally exploring ways to prevent, disrupt, analyse and better comprehend them. Examples from several countries are included, in the attempt to show how crime and deviance in cyberspace are truly global problems, with different countries experiencing comparable sets of challenges. At the same time, the author illustrates how these challenges manifest themselves differently, depending on the socio-legal culture of reference. This text offers an accessible introduction to the topic for all those studying cybercrimes at undergraduate or postgraduate level. Whether students approach the topic from a criminological, legal or computer science perspective, this multidisciplinary approach of this text provides a common language to guide them through the intricacies of criminal and deviant behaviours in cyberspace.

The Multimedia and CD-ROM Directory

Author :
Publisher :
ISBN 13 :
Total Pages : 928 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Multimedia and CD-ROM Directory by :

Download or read book The Multimedia and CD-ROM Directory written by and published by . This book was released on 1997 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Single Market News

Author : European Commission. Directorate-General XV, Internal Market and Financial Services
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Single Market News by : European Commission. Directorate-General XV, Internal Market and Financial Services

Download or read book Single Market News written by European Commission. Directorate-General XV, Internal Market and Financial Services and published by . This book was released on 1999 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Social Theory after the Internet

Author : Ralph Schroeder
Publisher : UCL Press
ISBN 13 : 178735122X
Total Pages : 210 pages
Book Rating : 4.7/5 (873 download)

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Book Synopsis Social Theory after the Internet by : Ralph Schroeder

Download or read book Social Theory after the Internet written by Ralph Schroeder and published by UCL Press. This book was released on 2018-01-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

Compatibility of Transactional Resolutions of Antitrust Proceedings with Due Process and Fundamental Rights & Online Exhaustion of IP Rights

Download Compatibility of Transactional Resolutions of Antitrust Proceedings with Due Process and Fundamental Rights & Online Exhaustion of IP Rights PDF Online Free

Author : Bruce Kilpatrick
Publisher : Springer
ISBN 13 : 331927158X
Total Pages : 681 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Compatibility of Transactional Resolutions of Antitrust Proceedings with Due Process and Fundamental Rights & Online Exhaustion of IP Rights by : Bruce Kilpatrick

Download or read book Compatibility of Transactional Resolutions of Antitrust Proceedings with Due Process and Fundamental Rights & Online Exhaustion of IP Rights written by Bruce Kilpatrick and published by Springer. This book was released on 2016-06-08 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an unparalleled comparative analysis of two "hot topics" in the field of antitrust and unfair competition laws with regard to a number of key countries. The first part of the book examines the consistency and compatibility of transactional resolutions of antitrust proceedings (such as settlement procedures, leniency programmes and commitments) with due process and the fundamental rights of the parties. This is a particularly important topic, given the widespread adoption of these procedures by anti-trust authorities worldwide. The individual chapters consider how the leniency, settlement and commitments procedures have developed across a range of jurisdictions, and discuss the extent to which checks and balances have been applied in those national procedures in order to safeguard the fundamental rights of the parties involved. A detailed international report identifies general trends and highlights the differences between and most interesting features of national regulations. The second part of the book gathers contributions from various jurisdictions on the unfair competition-related question of the online exhaustion of IP rights. As commerce is increasingly moving online, the respective chapters consider the extent to which exhaustion and similar concepts have adapted to these rapid changes. The comprehensive and insightful international report brings together these reflections by comparing various national positions. The book also includes the resolutions passed by the General Assembly of the LIDC following a debate on each of these topics, which include proposed solutions and recommendations. The international League of Competition Law (LIDC) is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Introduction to e-Business

Author : Colin Combe
Publisher : Routledge
ISBN 13 : 1136392890
Total Pages : 437 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Introduction to e-Business by : Colin Combe

Download or read book Introduction to e-Business written by Colin Combe and published by Routledge. This book was released on 2012-07-26 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form