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Author :
Publisher : Odile Jacob
ISBN 13 : 2738197752
Total Pages : 307 pages
Book Rating : 4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Parrish
Publisher : eBook Partnership
ISBN 13 : 0993022170
Total Pages : 173 pages
Book Rating : 4.9/5 (93 download)
Download or read book Courir Un Lievre a la Fois written by David Parrish and published by eBook Partnership. This book was released on 2015-11-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: "e;Le marketing au bout des doigts, sur votre telephone portable..."e; 'Courir Un Lievre a la Fois' vous propose de decouvrir le marketing strategique. Ce livre reunit des exemples pratiques et des techniques utilisables pour donner aux entrepreneurs creatifs les moyens de rendre leur entreprise encore plus performante. 'Comment vendre ?' est l'eternelle question. David Parrish, consultant et formateur de renommee internationale, illustre les messages les plus importants de la vente et du marketing grace a des anecdotes tirees de sa propre experience en tant qu'entrepreneur et des succes de ses clients de par le monde.'Courir Un Lievre a la Fois' a ete concu specifiquement pour etre un livre electronique. Chaque section est succincte et ecrite pour vous aider a creer votre plan marketing. Y sont joints des suggestions sur les demarches pratiques a adopter et les notions de marketing correspondantes, afin de vous aider a clarifier et affiner vos objectifs.Nous ne parlons pas ici de publicite. Une strategie marketing intelligente n'a pas besoin de coAter cher, ni d'etre flamboyante: il s'agit de comprendre votre entreprise, de reflechir a chaque etape et de concentrer vos efforts afin de developper des strategies et des techniques de ventes bien definies pour accroitre vos succes, vos profits et votre position sur le marche. 'Courir Un Lievre a la Fois' vous montrera la marche a suivre.Vous y decouvrirez la puissance du marketing viral et comment beneficier de recommandations de bouche-a-oreille. Vous comprendrez la difference entre le marketing strategique et le marketing operationnel, entre les communications marketing et une strategie complete et reflechie.La vente et le marketing devraient travailler ensemble sans encombres, soutenus par une strategie adaptee a votre entreprise, votre secteur d'activite et votre clientele. David pose les questions qui comptent et analyse des exemples concrets, creant ainsi une boite a outils marketing qui vous aidera a developper votre propre strategie marketing.'Courir Un Lievre a la Fois' vous incite a penser aussi a comment etre authentique afin que vendre ne soit plus une corvee et a comprendre ce que vous vendez et pourquoi vos clients le veulent. Ce livre vous aide a calculer la valeur du produit ou du service creatif que vous vendez et vous donne des moyens precis sur comment y arriver. Il vous incitera egalement a penser a vos marches locaux, nationaux et internationaux.Ce livre touche aussi aux complexites toutes particulieres des entreprises creatives, au fait de travailler dans un secteur qui vous passionne, a la valeur qu'on apporte a son travail, au choix des bons clients, a faire sa publicite de maniere efficace et a rendre votre entreprise rentable et prospere.Chacun des 63 courts chapitres vous suggerera des pratiques que vous pouvez mettre en action immediatement. Ecrit de maniere pragmatique et didactique, ce livre a ete cree pour les entreprises de toutes tailles - des starts-up aux entreprises etablies - avec une profusion d'idees et d'anecdotes inspirantes dans lesquelles puiser de maniere quotidienne.David Parrish a travaille avec des centaines de petites entreprises creatives et d'entrepreneurs, entreprises digitales, organisations culturelles et agences de developpement dans plus de 30 pays. Il est specialise dans les industries creatives et digitales, et aide les entrepreneurs a utiliser leur creativite pour mieux diriger leurs entreprises.'Courir un Lievre a la Fois' est son second livre, apres le succes de 'T-Shirts and Suits: A Guide to the Business of Creativity', traduit et publie dans sept pays.'Courir un Lievre a la Fois' est ecrit pour les entreprises creatives et digitales. En tant que boite a outils, il s'adresse a toutes les entreprises dans le secteur des industries creatives.
Author : Joelle Forest
Publisher : John Wiley & Sons
ISBN 13 : 1786301466
Total Pages : 194 pages
Book Rating : 4.7/5 (863 download)
Download or read book Creative Rationality and Innovation written by Joelle Forest and published by John Wiley & Sons. This book was released on 2018-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book urges us to be creative in our way of thinking about innovation. Adopting an artificial perspective, the author emphasizes creative rationality: a form of thought that encourages knowledge crossing and invites an adventurous transgression. The question of how such a form of thought might be developed is addressed through a detailed examination of the educational system. The book frees itself from many of the myths that surround innovation, including the predominance of what the author calls the linear and hierarchical model.
Author : UNESCO
Publisher : UNESCO
ISBN 13 : 9230012114
Total Pages : 190 pages
Book Rating : 4.2/5 (3 download)
Download or read book Creative Economy Report 2013 written by UNESCO and published by UNESCO. This book was released on 2013-11-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: The special edition of the Report focuses on creative economy at the local level in developing countries. It is co-published by UNESCO and the United Nations Development Programme (UNDP) through the UN Office for South South Co-operation. The Report is organized in two volumes: a policy report and a web-documentary that brings to life cases and trends, and opportunities and challenges of creative economy on the ground. The Report confirms the creative economy as one of the most rapidly growing sectors of the world economy and a highly transformative one in terms of income generation, job creation and export earnings. But this is not all there is to it. For unlocking the potential of the creative economy also means promoting the overall creativity of societies, affirming the distinctive identity of the places where it flourishes and clusters, improving the quality of life there, enhancing local image and prestige and strengthening the resources for the imagining of diverse new futures. The evidence provided demonstrates how the cultural and creative industries are at the core of local creative economies in the global South and how they forge "new development pathways that encourage creativity and innovation in the pursuit of inclusive, equitable and sustainable growth and development" that the UN System Task Team on the Post-2015 UN Development Agenda exhorts the international community to take. The results of the Report will inform international debates on the post-2015 UN development agenda and the role of culture in sustainable development. It speaks to decision-makers, demonstrating some of the key factors that make creative economy initiatives successful on the ground.
Author : Stéphane Goria
Publisher : John Wiley & Sons
ISBN 13 : 1119427517
Total Pages : 197 pages
Book Rating : 4.1/5 (194 download)
Download or read book Methods and Tools for Creative Competitive Intelligence written by Stéphane Goria and published by John Wiley & Sons. This book was released on 2017-05-17 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Creative competitive intelligence" is an information-seeking and monitoring activity of an information environment for the purpose of creativity and innovation. It involves the process leading up to the development of an informational supply adapted to the inspiration of creative or innovative personnel. This dynamic aims for the recognition of novelties (ideas, products, technologies, etc.), the identification of new players in the world of creation and innovation, and the identification of forgotten or neglected developmental paths. This book is aimed at readers who already have some experience of innovation and who are now looking for new ways to discover new products under development, anticipate the design of future products, identify unexplored tracks of inventions, develop and analyze innovation strategies, or recognize the emergence of budding artists.
Author : Philip Long
Publisher : Routledge
ISBN 13 : 1317565274
Total Pages : 320 pages
Book Rating : 4.3/5 (175 download)
Download or read book Tourism and the Creative Industries written by Philip Long and published by Routledge. This book was released on 2016-05-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place; tours and place identities associated with film, TV, music and arts tourism; as well as particular destinations being promoted on the basis of their ‘creative’ endowments such as theatre breaks, art exhibitions and fashion shows. Tourism and the Creative Industries explores a variety of relationships in one volume and offers innovative and critical insights into how creative industries and tourism together contribute to place identity, tourist experience, destination marketing and management. The book is aligned with the sectors that have been demarcated by the UK Government Department of Culture, Media and Sport as comprising the creative industries: advertising and marketing; architecture; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing and music; performing and visual arts. The title of this volume demonstrates how the exclusion of tourism from the creative industries is arguably perverse, given that much of the work by destination managers and of private sector tourism is characterised by creativity and innovation. Interdisciplinary research and international context bring a broader perspective on how the creative industries operate in varying cultural and policy contexts in relation to tourism. This book brings together the parallel and disparate inter-disciplinary fields of tourism and the creative industries and will be of interest to students, academics and researchers interested in tourism, creative industries, marketing and management.
Author : Claudine Gay
Publisher : John Wiley & Sons
ISBN 13 : 1119649145
Total Pages : 230 pages
Book Rating : 4.1/5 (196 download)
Download or read book Innovation and Creativity in SMEs written by Claudine Gay and published by John Wiley & Sons. This book was released on 2019-08-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
Author : Vlad Petre Glaveanu
Publisher : Oxford University Press
ISBN 13 : 0190841710
Total Pages : 504 pages
Book Rating : 4.1/5 (98 download)
Download or read book The Creativity Reader written by Vlad Petre Glaveanu and published by Oxford University Press. This book was released on 2019-05-13 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Creativity Reader is a necessary companion for anyone interested in the historical roots of contemporary ideas about creativity, innovation, and imagination. It brings together a prestigious group of international experts who were tasked with choosing, introducing, and commenting on seminal texts focused on creativity, invention, genius, and imagination from the period of 1850 to 1950. This volume is at once retrospective and prospective: it revisits old ideas, assesses their importance today, and explores their potential for the future. Through its wide historical focus, this Reader challenges the widespread assumption that creativity research is mainly a product of the second half of the twentieth century. Featuring primary sources interpreted through the lenses of leading contemporary scholars, The Creativity Reader testifies to the incredible richness of this field of study, helps us understand its current developments, and anticipates its future directions. The texts included here, many of them little known or forgotten, are part of the living history of creativity studies. Indeed, an examination of these seminal papers helps the new generation of creativity and innovation researchers to be mindful of the past and unafraid to explore it.
Author : Stéphane Goria
Publisher : John Wiley & Sons
ISBN 13 : 1786304023
Total Pages : 284 pages
Book Rating : 4.7/5 (863 download)
Download or read book Information, Knowledge and Agile Creativity written by Stéphane Goria and published by John Wiley & Sons. This book was released on 2019-12-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information, Knowledge and Agile Creativity will enlighten entrepreneurs, and is ideal for facilitating an organization’s ability to react and adapt to its environment. Creativity is a system that engenders innovation. While integral at the conception stage, it is also important before and after this phase. This book offers a collection of tools, as well as a methodology, to estimate the agility of an organization to generate and transform ideas into solutions that are not only new but also adapted to their users. To this end, this book presents strategic foresight and problem comprehension methods; tools of sharing and visual information formatting; animation tips for creativity workshops; techniques for generating ideas; and tools for visualizing and mapping ideas, information, and knowledge.
Author : Adriana Teresa Damascelli
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443896047
Total Pages : 516 pages
Book Rating : 4.4/5 (438 download)
Download or read book Digital Resources, Creativity and Innovative Methodologies in Language Teaching and Learning written by Adriana Teresa Damascelli and published by Cambridge Scholars Publishing. This book was released on 2017-06-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of university language centres has changed in recent decades. Initially conceived as laboratories for practical and autonomous language-learning, they are now considered as places with more specific and complex functions in language teaching and learning. University language centres now constitute networks for exchanging knowledge and know-how in order to respond to ever-changing, multilingual and multicultural contexts. At the same time, the availability and acquisition of new technologies is contributing to the creation of new tools for the provision of appropriate services and training. This collection covers a wide range of topics related to the activities, experiences and applied research carried out in Italian university language centres. It provides further evidence of the important role university language centres play in promoting language expertise, developing tools and adopting digital resources, and providing support and training for language teaching. Technology, creativity, methodologies and plurilingualism are key topics in the book as they constitute the essential ingredients for effective and successful language teaching and learning. The volume’s thirty-three chapters provide multi-perspective approaches, showing how the real contexts of current language education need the integration of theoretical backgrounds with the best practices resulting from practical experience.
Author :
Publisher : BRILL
ISBN 13 : 9004707239
Total Pages : 260 pages
Book Rating : 4.0/5 (47 download)
Download or read book Constraints in Creativity written by and published by BRILL. This book was released on 2024-08-15 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: All creative work operates under constraints. Yet, despite an overall increase in attention over the past decade, the matter of constraints has received much less attention than has creativity, in general. This book represents an effort by the editors to integrate diverse perspectives on constraints in creativity from 22 researchers, who aim to define constraints, uncover their structure, delineate the conditions under which they facilitate or inhibit creativity, and outline how an understanding of the role of constraints in creative thinking can inform our understanding of the nature of creativity itself. Constraints in Creativity provides educators, managers, creativity researchers, and anyone looking to improve their own creative skills with theoretical and practical insights into the role of constraints in the creative process. Contributors are: Don Ambrose, John Baer, Paul Joseph Barnett, Michael Mose Biskjaer, Nathalie Bonnardel, Anthony Chemero, Peter Dalsgaard, Vlad Glăveanu, Armand Hatchuel, James C. Kaufman, Agnès Lellouche-Gounon, Pascal Le Masson, Kelsey E. Medeiros, Roni Reiter-Palmon, Eric Rietzschel, Wendy Ross, Diana Rus, Dean Keith Simonton, Robert J. Sternberg, Patricia D. Stokes, Catrinel Tromp and Benoit Weil.
Author : Jean-Alain Heraud
Publisher : John Wiley & Sons
ISBN 13 : 1119579023
Total Pages : 203 pages
Book Rating : 4.1/5 (195 download)
Download or read book Creative Management of Complex Systems written by Jean-Alain Heraud and published by John Wiley & Sons. This book was released on 2019-01-03 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a general presentation of complex systems, examined from the point of view of management. There is no standard formula to govern such systems, nor to effectively understand and respond to them. The interdisciplinary theory of self-organization is teeming with examples of living systems that can reorganize at a higher level of complexity when confronted with an external challenge of a certain magnitude. Modern businesses, considered as complex systems, ideally know how to flexibly and resiliently adapt to their environment, and also how to prepare for change via self-organization. Understanding sources of potential crisis is essential for leaders, though not all crises are necessarily bad news, as creative firms know how to respond to challenges through innovation: new products and markets, organizational learning for collective intelligence, and more.
Author : Marcelo Giglio
Publisher : Springer
ISBN 13 : 1137545976
Total Pages : 211 pages
Book Rating : 4.1/5 (375 download)
Download or read book Creative Collaboration in Teaching written by Marcelo Giglio and published by Springer. This book was released on 2016-04-29 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Collaboration in Teaching focuses on the question of how best to facilitate creative collaboration among students in the classroom setting—with a focus on music composition and from the perspective of social-cultural psychology. This book is comprehensive, cutting-edge and scholarly in its approach. Marcelo Giglio’s attention to music and creativity is detailed enough to satisfy any researcher, educator or teacher educator; but at the same time, his research approach, classroom observations and overriding recommendations can be easily applied to a wide range of subject areas. Giglio combines a rigorous review of the relevant literatures on creativity and social interactions with the reporting and analysis of his own original data across the world, and then goes on to support this important work with detailed descriptions of classroom episodes—student-to-student and teacher-to-student interactions. By combining these three elements, this book offers socio-creative and pedagogical models for education in practice as well as teacher education and research.
Author : Emilie Ruiz
Publisher : John Wiley & Sons
ISBN 13 : 1394284217
Total Pages : 171 pages
Book Rating : 4.3/5 (942 download)
Download or read book The Creative Capabilities of Open Organizations written by Emilie Ruiz and published by John Wiley & Sons. This book was released on 2024-04-09 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Maciej Karwowski
Publisher : Academic Press
ISBN 13 : 0128099054
Total Pages : 420 pages
Book Rating : 4.1/5 (28 download)
Download or read book The Creative Self written by Maciej Karwowski and published by Academic Press. This book was released on 2017-02-22 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Creative Self reviews and summarizes key theories, studies, and new ideas about the role and significance self-beliefs play in one’s creativity. It untangles the interrelated constructs of creative self-efficacy, creative metacognition, creative identity, and creative self-concept. It explores how and when creative self-beliefs are formed as well as how creative self-beliefs can be strengthened. Part I discusses how creativity plays a part in one’s self-identity and its relationship with free will and efficacy. Part II discusses creativity present in day-to-day life across the lifespan. Part III highlights the intersection of the creative self with other variables such as mindset, domains, the brain, and individual differences. Part IV explores methodology and culture in relation to creativity. Part V, discusses additional constructs or theories that offer promise for future research on creativity. Explores how beliefs about one’s creativity are part of one’s identity Investigates the development of self-beliefs about creativity Identifies external and personality factors influencing self-beliefs about creativity Incorporates worldwide research with cross-disciplinary contributors
Author : Todd Lubart
Publisher : Springer
ISBN 13 : 113750563X
Total Pages : 339 pages
Book Rating : 4.1/5 (375 download)
Download or read book The Creative Process written by Todd Lubart and published by Springer. This book was released on 2018-08-29 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creative process refers to the sequence of thoughts and actions that are involved in the production of new work that is both original and valuable in its context. This book examines this process across the domains of visual art, writing, engineering, design and music. It characterizes each domain’s creative process based on evidence stemming from creators’ accounts of their own activity and a wide-range of observational material and theories specific to each field. Results from empirical research are then presented across a set of closely linked chapters, using a common set of methodologies that seek to trace the creative process as it unfolds. This highly interdisciplinary edited collection offers valuable insight into the creative process for scholars and practitioners in the fields of psychology, education, and creative studies, as well as for any other readers interested in the creative process. Todd Lubart brings together a group of authors who are themselves actively involved in their respective creative fields and invites readers to adopt a broad perspective on the creative process in order to unravel some of its mysteries.
Author : Thierry Burger-Helmchen
Publisher : Routledge
ISBN 13 : 1135103402
Total Pages : 378 pages
Book Rating : 4.1/5 (351 download)
Download or read book The Economics of Creativity written by Thierry Burger-Helmchen and published by Routledge. This book was released on 2013-02-11 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the economic implication of creative individuals and firms is at the heart of the new economy and of related fields such as the economics of knowledge, the economics of science and innovation management. This book brings together a panel of theoretical and empirical contributions which address the generation of creative ideas and their transformation into products and services by firms or universities, as well as the interplay of those organizations in networks and markets. The word ‘creativity’ has been used a great deal recently in relation to efforts to recover from the global financial crisis and re-launch economic activity. Little has been added to explain how and why an economic approach of creativity is useful and necessary. It is useful to understand how the most creative people work and think, and how to foster their creative productivity. It is useful to understand how organizations integrate and exploit creative ideas. It is useful to understand how market mechanisms can handle creativity and how policies must be adapted. It is necessary in the light of the recent economic crises that made innovation, invention and creativity the basis of a new industrialization and fuel for a new economic development. This new book assesses the economic impact of creativity, defining the term and then going on to explore theoretically and practically the economic consequences of creativity through a range of themes including: creativity and evolutionary theories of technological change; creativity and organizational learning; creativity and technological policy; and creativity and economics of networks. This volume offers a rich source of inspiration and ideas for the pursuit of research which merges economic tradition and management perspectives.
